Our Global HQ: A New Kind Of SMW Experience

You could say we have a special type of affinity for our new Global Headquarters. Not just because it’s the first of it’s kind, but because it embodies the type of immersive experience we’ve been dreaming about. Combined with our hallmark top-notch speakers and gold standard programming, basically, it’s our very own version of Social Media Week Heaven.

The Metropolitan Pavilion will house the HQ from February 19th to the 22nd. It’s the perfect environment for the interactive installations, activities, and lounges that will complete this experiential space. Speakers Tonya Surman, CEO for the Centre for Social Innovation, Ben Kaufman, founder & CEO of Quirky, Cindy Gallop and the MakeLoveNotPorn.tv team, and Alexis Ohanian, co-founder of Reddit are among the cadre of thoughtleaders that will guide conversations around our theme Open & Connected: Principles for a Collaborative World. Stay tuned, however, there are many, many announcements and surprises to come.

Each and every hub that comprises the SMW NYC experience will provide unique and valuable content for free, but the Global HQ will be the home away from home for those patrons looking to submerge themselves in our programming.

For access to the Global HQ, you’ll need to purchase one of our Premium Insider or Global HQ passes. This will not only provide access to all of the perks aforementioned, but free classes too! To ensure you snag a seat at an unbeatable price, get 40% off from now until December 21st. (Plus, if you tweet about your pass purchase with #SMWNYCPass, you can could win one of two $200 Airbnb vouchers! Only before Dec. 21)

You won’t want to miss it. Trust me.

We look forward to seeing you there!

Super Early Bird Passes on Sale, Global HQ & Content Hubs Announced

It’s our 5th Birthday at SMW NYC and we have some BIG announcements! From February 19th to the 22nd, we, alongside headline sponsor Nokia and speakers including Ben Kaufman, founder & CEO of Quirky, Cindy Gallop and the MakeLoveNotPorn.tv team, and Alexis Ohanian, co-founder of Reddit will explore our global theme Open & Connected: Principles for a Collaborative World

And we want you to join us! So, we’re offering Super Early Bird passes, a sneak peek at our schedule and a road map of where you can find the content that speaks to you most. Want to host your own event? You can do that too! Read on to find out what’s in store and how you can get involved:

Global HQ: Our first ever global headquarters has found a home at the Metropolitan Pavilion and will feature interactive installations, classes and a main stage with programming centered on the Architects, Inventors and Collaborators changing our world.

Advertising & Marketing Hub: JWT, a leading global advertising agency, will host conversations on the impact of creativity, collaboration and community in the world of marketing and brand communications. These people invented the grilled cheese sandwich for client Kraft in 1930. Enough said.

Lifestyle & Culture Hub: No one does media quite like Hearst Corporation, the perfect place to talk arts, fashion, entertainment and cultural trends. Their mission is to inform, entertain, and inspire, which they have done for 125 years!

Business and Entrepreneurship Hub: A multinational mass media corporation with a premier site for business and financial market news. Can you think of a more appropriate setting to explore disruptions in business and commerce than Bloomberg? We think not.

Society and Social Impact Hub: 92Y is the city’s premiere nonprofit cultural and community center, and they’ve been all about social good since 1874! We couldn’t think of a better home for conversations on the role of social, digital and mobile media and their interplay with social change than 92Y’s downtown venue, 92YTribeca.

Independently Hosted Events: Our community hosted events have been the heart and soul of SMW in the past and this year is no exception. Past hosts include The New York Stock Exchange, MoMA, BBH Labs, IDEO, Instagrammers of NYC, Digitas, Storycode, and The Guggenheim. Submit your ideas, here.

As mentioned, we are releasing a very early peek at our schedule of events TODAY! So add the one’s you love to Favorites or submit your own events ideas by January 11th. The full schedule will be live in early January.

But WAIT. There’s even MORE good news!

Purchase one of our special passes to avoid having to register for individual sessions in the Content Hubs, attend all three days in Global HQ, access special perks and benefits, and attend SMW VIP Parties – did we mention one of the Jonas Brothers was in attendance last year?

With our Super Early Bird discount they are 40% off the standard price. And if you tweet about our passes with #SMWNYCPass, you can could win one of two $200 Airbnb vouchers.

We look forward to seeing you in February!

#SMW12 This Time Next Week: Thursday Feb 16th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Note that events are listed in chronological order based on the time of day they occur. 

Health & Wellness: 9-10am: Keynote: Jay Walker, Chairman and Curator of TEDMED

Art & Culture: 9-11am: Keynote: Elisa Camahort Page on Rewriting Keystroke by Keystroke followed by Panel: The Dawn of Companion TV

Advertising & Marketing: 9-11am: Keynote: Michael Lazerow on The People Are the Message: Building Content for Connections followed by Panel: Brands as Publishers: Writing and Publishing Content at Scale

Business & Innovation: 9-11am: [Location: Ogilvy] The Agency of the Future

Social & Environmental: 9-11:30: Keynote: Douglas Rushkoff on When Change is Always On followed by Panel: Just Like The 60’s: How Social Media Has (Or Hasn’t) Changed Civic Movements, hosted by Sapient Nitro

Global Society: 10-11am: Who owns this sh#t, anyway?

Health & Wellness: 10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps

Global Society: 12-12:30pm: Jon’s Fireside Chat: John Winsor on Connections 2.0

Business & Innovation: 12-1:30am: [Location: Ogilvy] We’re All Social Now: Why B2B Marketers Can Get With the Conversation

Art & Culture: 12-2pm: Keynote: Jonah Peretti, Founder and CEO of BuzzFeed followed by Panel: Creating Start-Ups Inside Traditional News Organizations

Advertising & Marketing: 12-2pm: Keynote: Rohit Bhargava on The Seductive Myth Of Brand Storytelling: Why Some Stories Work And Most Don’t followed by Panel: Second Screen and Social TV: Which Way From Here?

Social & Environmental: 12-2pm: Panel: Weapons of Choice: The Design of Insurgency

Advertising & Marketing: 12:30-2pm: Second Screen and Social TV: Which Way From Here?

Global Society: 1-2pm: How to Build a Global Facebook Architecture for a Global Brand

Health & Wellness: 1-2pm: Fixing Health From the Outside In

Business & Innovation: 1:30-2:30pm: [Location: Ogilvy] We all have Influence Somewhere: The Next Great Social Media Transformation

Art & Culture: 3-5pm: Collaborative Storytelling: Transmedia and Social Media

Advertising & Marketing: 3-5pm: Harnessing the Power of Social Content: 5 Rules for Advertisers

Social & Environmental: 3-5pm: Keynote: Jeremy Gilley, Founder of Peace One Day followed by Panel: Should we occupy Occupy Wall Street?

Global Society: 3-5pm: Edial Dekker on The Rise of the New Sharing Economy followed by The Trust Economy

Business & Innovation: 3-5pm: [Location: Ogilvy] Social Commerce Is Here, Is Your Brand Ready?

Health & Wellness: 3-6pm: Alternative Funding for Healthcare Innovation followed by Crossing the Chasm: Healthcare Innovation Matchmaking Session


Business & Innovation: 5-7pm: [Location: Ogilvy] Buddy Media Cocktail Mixer

Advertising & Marketing: 6-8pm: How and Why We Share: The Seven Deadly Sins of Social Media

Social & Environmental: 6-7pm: The New Face of Social Good: How to Create Your Own Social Media Magic

Health & Wellness: 6:30-8:30pm: Networking Reception with Sanofi

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE.