Tag: Cornell University School of Hotel Administration

SMWNYC Day 4: Transmedia, Deadly Sins, Tangible Action

Posted on by Greg Bodenlos

Penultimate Day 4 of Social Media Week NYC 2012 was an amalgamation of transmedia storytelling, social media anti-best practices, and social good discussions, all centered around the integral importance of collaboration. Here are some of the day’s highlights:

  • Collaborative Storytelling: Transmedia and Social Media: A panel of creators from Broadcastr, GMD Studios, Lina Srivastava Consulting, and host Storycode dove into discussion on how exactly the transmedia form enhances collaboration and innovation platforms, and what it means for the future of entertainment, activism, marketing, branding and business. Amidst the debate, the speakers utilized an interactive demo of an innovative digital storytelling tool to outline how social media storytelling in a variety of sectors can benefit from the practice of Transmedia.
  • How and Why We Share: The Seven Deadly Sins of Social Media: A fine group of panelists from various advertising, digital media, and publication backgrounds came together to address how social media vices and virtues drive our actions online — from cyber-bullying behaviors to blind re-tweeting and rampant over-sharing. The highly interactive conversation between the panelists and audience alike incorporated various trends, research findings and real life examples that added a layer of necessary concreteness to a largely anecdotal panel theme.
  • New Business Models to Convert Human Intent into Tangible Action (followed by free after party): The evening came to a close with a fascinating discussion – held at the very cool Brooklyn Brewery – from an expert panel addressing how new business models they have created leverage social media to unlock underutilized human intent for social good and convert it into tangible action. From living greener to hitting the gym more often, the diverse panelists from StickK, Purpose, Oceana, Opower, Yoxi.tv, and host The Mutual highlighted some very enlightening ways that social media can guide us to better lifestyle choices. The Mutual sponsored after party that followed – featuring an amazing open bar of Brooklyn Brewery drafts and enormous spread of appetizers – capped the evening off with perfection.
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.
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SMWNYC Day 3 Recap: Crowdsourcing, Community, Quizzical

Posted on by Greg Bodenlos

Social Media Week 2012, NYC hump-day edition continued the momentum built up during the week’s first forty-eight hours of events, featuring an exceptional keynote from Behance‘s CEO, as well as two spirited, highly interactive discussions around creating community and social engagement. Here were some of Day 3 highlights:

  • Keynote: Scott Belsky, CEO of Behance, followed by GOOD Panel: Beyond Crowdsourcing: Using The Community To Report: Behance CEO, and Cornell grad (Go Big Red!), Scott Belsky kicked off the full-house session with a keynote addressing many his company’s initiatives to organize and empower the creative world to display and find talent every month. Named one of Fast Company’s “100 Most Creative People in Business”, Scott kept packed audience compelled by sharing dynamic examples of how companies can harness their creative energy to yield the optimal output. The ensuing “Crowdsourcing” panel was a more broadly focused discussion on media’s relationship with its community – addressing media’s failures and successes to get authentic, meaningful anecdotes from its communities directly.
  • Creating community around your blog: Savvy self-promoting bloggers and freelancers alike came out in droves to the quirky Gershwin Hotel to enjoy an animated and refreshingly candid debate, hosted by Blogads, addressing ways bloggers can build strong communities. The discussion benefitted from each of the panelists’ divergent backgrounds and their keen willingness to offer very specific, actionable advice to the hyper engaged audience they were speaking to. Big kudos to the bloggers at GalaDarling.com, JessicaHarlow.com and ConcreteLoop.com for a job well done.
  • A Quizzical Evening in Social Media, hosted by BuzzFeed: Closing the day at JWT meant an early evening of light-hearted panel banter, a highly entertaining, rapid-fire game of Pub Quiz, and free T-shirts, food and booze to boot! Relevant thought leaders from BuzzFeed, OMD Word, GE and AdAge engaged the audience with a brief debate on how good social content is almost always surprising, unexpected, and – of course – quizzical.  The open bar and prizes that followed were just delicious icing on top of a very scrumptious #socialmediaweek cake.
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.
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