BuzzFeed’s Advice For Creating Emotional Bonds to Video Content

“Content is King, Distribution is Queen, and she wears the pants.” One phrase that resonated with many attendees during John Perelman’s session. Perelman, the Vice President of Buzzfeed Motion Pictures, discussed BuzzFeed’s goals on reaching specific niches and groups with the intention that their videos will gain more shares, especially if the viewer forms an emotional connection to the video (i.e. “A left-hander living in a right-handed world”).

By creating videos that people emotionally bond with, these individuals are more likely to remember, share, and recommend that video to others, eventually building a community within itself! BuzzFeed definitely has the intention to “make you feel some type of way” while viewing those videos!

Currently a student at Queens College, I hope to work in the Entertainment and Media world. As for now, you’ll find me on all forms of Social Media. Tweet me: @graciaskristine