Beyond The Moonwalking Bear: New Ideas In Understanding Human Attention

How does advertising need to change in order to adapt to a fragmented, saturated media culture and a sweeping evolution in how people communicate? The ad industry has discussed ad nauseam by now that it’s tough to get through to distracted, overloaded consumers — we’ve all seen that “moonwalking bear” video that explains human attention, probably multiple times.

We’ve acknowledged that we can’t actually increase the capacity for human attention, and how it’s a problem for advertisers, marketers, and storytellers in our hyperconnected world. So how do we actually apply this knowledge to day-to-day leadership in the industry?

On Tuesday February 24, join Sarah Hofstetter, CEO of 360i, Joe Marchese, CEO of true[x] and Faris Yakob, Principal at Genius Steals, as they examine the problem of attention from a decision-making standpoint.


To attend this event, get your pass today here, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world. Grab your pass to get full access to SMWNYC!

7 Photos That Describe Our Closing Party Better Than Words Ever Could

Sometimes words can not do justice to an event. Our SMW14 Closing Party, hosted by Nokia MixRadio, is one such event — and it leaves us dreaming about next year’s VIP Closing Party.

  1. Tito’s Handmade Vodka, Dobel Tequila, Pere Ventura Wine, and Terra Andina Wine hooked us up, making the night quite an (un)memorable one.
  2. JOHNNYSWIM got things off to a great start.
  3. Nokia was an unbelievable partner, making the night possible.
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  5. Everyone was dancing and having an awesome time.
  6. Sean Glass kept the tunes spinning and the energy high.
  7. The White Panda broke down the house.
  8. All in all, SMW14 was a week not to be forgotten!
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