How does advertising need to change in order to adapt to a fragmented, saturated media culture and a sweeping evolution in how people communicate? The ad industry has discussed ad nauseam by now that it’s tough to get through to distracted, overloaded consumers — we’ve all seen that “moonwalking bear” video that explains human attention, probably multiple times.
We’ve acknowledged that we can’t actually increase the capacity for human attention, and how it’s a problem for advertisers, marketers, and storytellers in our hyperconnected world. So how do we actually apply this knowledge to day-to-day leadership in the industry?
On Tuesday February 24, join Sarah Hofstetter, CEO of 360i, Joe Marchese, CEO of true[x] and Faris Yakob, Principal at Genius Steals, as they examine the problem of attention from a decision-making standpoint.
To attend this event, get your pass today here, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world. Grab your pass to get full access to SMWNYC!