When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price. That means that brands, agencies and publishers need to prove that the level of investment in content is worth it.
Brian Becker, Executive Director and Head of Newsroom at JPMorgan Chase will provide insights into his team’s strategic thinking during this session, and discuss how they make well-informed decisions in the current content marketing landscape.
Brian coordinates company-wide content strategy and operations, including managing customer engagement projects and underlying business objectives. In his time at Chase, he has cultivated new opportunities around social media and evolved existing strategies on large properties like Chase.com.
He also creates and manages governance models and works internally to advocate for the research, production and distribution of digital content to modernize the organization’s approach to marketing.
Brian’s session, “The High Stakes Of Content Marketing As Seen By A Brand, Agency And Publisher” takes place Wednesday, February 24 at 2:30PM at The TimesCenter (FWD Stage).