10 Years Of Digital: A Fireside Chat With Pete Cashmore, Founder And CEO Of Mashable

Since Pete Cashmore created Mashable in Scotland a decade ago, its goal has been to document the digital revolution and how it empowers and inspires people around the globe.

Pete Cashmore-10In their 10 years of existence, Mashable has been witness to a lot, from the the rise of social networks like Facebook, Twitter and Snapchat, to the fall of world leaders. They’ve seen the spread of social media to all corners of the globe and reported on its profound impact and influence on nearly every aspect of our daily lives. Mashable has grown up from a small, one-author blog about web tools and emerging social networks to the web’s largest independent news website dedicated to covering digital culture, social media and technology.

From the start, Mashable followed the rise of Web 2.0 and the way it reimagined the way people communicated, collaborated and shared ideas and information. Fast-forward to today, and technology has impacted nearly every facet of our daily lives, from the way we do business to the way we interact with media and entertainment.

On Thursday February 26, join Pete Cashmore, Founder and CEO of Mashable, in conversation with Toby Daniels, Founder of Social Media Week and CEO of Crowdcentric, as they take a look at how digital media has evolved and where it’s heading.


For more information on Pete Cashmore‘s talk and to secure your pass for the week, visit Social Media Week.


How To Thrive In The New Digital Economy

When Don Tapscott wrote The Digital Economy in 1994-95, The Digital Age was in its infancy. The pioneering Netscape Web browser 1.0 was in beta, websites didn’t do transactions, we all used dial-up modems, and smartphones didn’t exist. Google, YouTube, Netflix, Facebook, Twitter wouldn’t appear for many years.

Andy Thomas

Yet Tapscott’s analysis – raising issues such as networked business models, the impact of technology on privacy, the inevitable demand for corporate transparency, and the influence of new media on successive generations — deftly captured the many opportunities and challenges that lay in store for society. His pioneering term “digital economy” is now ubiquitous.

What is the status of today’s digital economy? What has actually occurred and where are we headed?

On Thursday February 26, join Tapscott as he reflects on the last 20 years and takes a reality check for the digital age, examining how networked intelligence destroys as it creates. Digital conglomerates like Google lead dozens of industries, doing a better job with a fraction of the employees. Networks like Uber, Lyft, and Airbnb hold the power to wipe out jobs in industries ranging from taxis to hotels. Data frackers like Facebook are acquiring vast treasure troves of data that position them to dominate multiple sectors.

Gain an even deeper understanding of technology’s impact on society at these #SMWNYC events:

Check out the latest lineup of incredible events here.

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world. Grab your pass to get full access to SMWNYC!

Unlocking The Language Of Code To Increase Your Digital IQ

Digital literacy is key to being a successful social media marketer. It allows you to communicate better with developers, and build better campaigns.

On Thursday February 26, join Decoded – the company that demystifies technology through transformative one-day learning experiences – to better understand the history of the internet as we know it, key concepts, where its all going and what it all means. You will leave this event feeling more confident, savvy and enlightened to the possibilities of your digital campaigns.


Check out the latest lineup of speakers and events here, then get excited to join us for a week you won’t forget. Grab your pass to get full access to SMWNYC!


Guest Post: A Closer Look at The Health & Wellness Hub

This is a guest post from Sharon Mandler, Sr. Digital Startegist at Saatchi & Saatchi Wellness.  You can follow her on twitter @sharonmandler  or @Saatchiwellness.

We’re at a tipping point for the health and wellness industry. We’re about to see a massive change where more and more people are seizing their health and wellness. They’re becoming aware of their own health data and what that means, taking charge of their health records, and moving from info seekers to seekers and advisors.

There’s a proliferation of what we call “peer to peer healthcare” where people are reaching out to others just like them to ask questions about conditions and treatments; and people just like them are answering and sharing their experiences.  We see a growing amount of interaction in patient communities, in forum discussions about prescription drugs and in online conversations about cosmeceuticals.

This is a movement of compassion.

Ultimately this is a very good thing. We know that by sharing and passing on information we’re accelerating the pace at which truths and innovations come to light. This means that through social technologies, we’re helping one another live better, healthier lives. It also means that the role of brands and brand marketing in this category is changing.

At Saatchi & Saatchi Wellness, we work with our clients to help them understand and own their roles in this exciting new world of health and wellness. Our goal as an agency is to motivate and educate people to improve their total well-being.  To us, working with Social Media Week and Luminary Labs to host the first Health & Wellness hub is the natural next step to extend the conversations that will help us all live better lives.

We invite you to join us at the Health & Wellness hub to explore and collaborate, crowdsource and engage.

We’ll kick things off on Monday with a fireside chat about The Creative Social Revolution in health and wellness between Helayne Spivak, Saatchi & Saatchi Wellness’s Chief Creative Officer, and Mashable’s Chief Operating Officer, Sharon Feder. On Tuesday, join us for a keynote from Frank Moss about MIT’s 2012 Health and Wellness Innovation Hackathon; later in the week we’ll crowdsource guidelines for the FDA in social media and conduct a group experiment on willpower.

Until then, be well.





Keynote Spotlight: Alex Bogusky, Co-Founder of Crispin Porter + Bogusky

Alex Bogusky, Co-Founder of Crispin Porter + Bogusky

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear Alex speak on Wednesday February 15th from 9-11am at the Social & Environmental Content Hub followed by Social Innovators Collective’s Innovative Models for Social Good Collaboration.

Alex Bogusky’s career in communications began over twenty years ago when he joined Crispin and Porter Advertising in 1989 as an art director, eventually running the agency a decade later. Under Alex’s direction, Crispin Porter + Bogusky grew to more than 1,000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1Billion. During Alex’s leadership, CP+B became the world’s most awarded advertising agency. CP+B is the only agency to have won the Cannes Advertising Grand Prix in all five categories: Promo, Media, Cyber, Titanium, and Film. In 2002, Alex was inducted into the American Advertising Federation’s Hall of Achievement, and in 2008, he was inducted into the Art Director’s Club Hall of Fame. In 2010, Alex received the rare honor of being named “Creative Director of the Decade” by Adweek magazine.

Always drawn towards social responsibility, while at CP+B, Alex created groundbreaking cause initiatives such as the “Truth Campaign,” the most successful youth-focused anti-tobacco education initiative in US history, and helped Vice President, Al Gore debunk the notion of “Clean Coal,” with TV spots directed by the Coen Brothers of “Fargo” fame. In 2010 Alex left what he called, “the best job on the planet,” to create The FearLess Revolution with his wife, Ana Bogusky, and Rob Schuham. He and his band of insurgents, recently launched COMMONCM, a collaborative network for rapidly prototyping social ventures under a unified brand.

Click here to register for his keynote!