Many have touted 2013 as the year that changed publishing and media. From listicles taking over our news feeds to the growing dominance of native advertising to Upworthy’s staggering growth numbers (which have outpaced even that of the New York Times), last year we witnessed a seismic shift in the industry.
We’re diving deep into these at SMW NYC, and you’ll be able to know what lays in store for media in 2014 with event like these:
Distribution is Key
Few companies have scaled quite the way BuzzFeed has, especially with its range. It truly is the epitome of a digitally native brand and a perfect case study, which is why we’re bringing in CEO and Founder, Jonah Peretti for a conversation on original and branded content, data analytics, mobile apps, and which social platforms are most important for BuzzFeed’s model.
Later in the week, BuzzFeed will be sharing specifically on how they have emerged as king of content distribution. Social is the new starting point for how we discover, consume and share content. But good content doesn’t necessarily mean it’ll go viral. So, Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed, joins us to explain how content and distribution can work successfully together. If your brand is engaging in content marketing on any level, this conversation is one you can’t miss.
Harness the Power of Social
If it’s not BuzzFeed clogging up your newsfeed, then you’re seeing the world’s fastest growing media brand, Upworthy. Upworthy curates meaningful content on social, economic and societal issues that is then massively shared by the site’s community. Upworthy.com routinely breaks its own traffic records and has more views than the New York Times, FOX News or BleacherReport — meaning, Founder and CEO, Eli Pariser, knows how to harness the power of social media. He’ll be on hand at SMW NYC to share his secret sauce and where Upworthy as a media entity is heading.
Nearly 1 in 10 U.S. Adults now get their news on Twitter, with 85% of those consuming it on a mobile device. This means media organizations are more than ever needing to address this change. So, we’re featuring a debate between publishing industry leaders and an interactive audience discussion centered on the future of digital, mobile, and social platforms for news organizations. At the end of this event, we’ll all have an understanding of how outlets can make the most of mobile and social platforms and what journalists and editors need to know.
Overall, we’ll be presenting a solid look at the present state and future of media, along with a focus on leaders you can look to. All we need is you.
Get your pass today here and join us for a serious look at media.