Tag: edu

That’s a Wrap on #SMWNYC, Thank You To Everyone for Participating!

Posted on by SMW Staff

That’s a wrap on February’s edition of Social Media Week in New York!

Thank you to our attendees for joining the conversation throughout the week at The TimesCenter and SVA Theatre. Every February, we’re thrilled to bring together some of the leading minds and organizations in New York, and your feedback has been incredible already.

Please take just a few seconds to complete our 5-question survey! If you complete the survey, you’ll be automatically eligible to win a free pass for Social Media Week New York in 2017!

Also, thank you to our sponsors that help us produce Social Media Week in New York every year, and a special thank you to Brandwatch, our City Supporting Sponsor, for their participation in #SMWNYC this February.

You can learn more about how Social Media Week is working with Brandwatch throughout 2016, and also read “What’s Coming Next In Visual-based Social?” to see what Brandwatch’s Chief Marketing Officer, Will McInnes, expects for the future of visual communications and social media.

Speakers at Conference
Panelists at Conference

 

Thank you to our Official Event Partners that helped put together one of the best programs we’ve ever had at Social Media Week, our New York Advisory Board, volunteers, Independent Event Organizers around the city, and the 250+ speakers that led sessions throughout the week!

You can head over to SMW News, where we recapped each of the official sessions that took place during #SMWNYC. Our talented team of writers covered the sessions in case you missed a quote, want to re-live the event, or share a specific talk with a colleague.

Individuals that couldn’t attend in-person can purchase a Digital Pass to SMW Live, our on-demand video library with full videos from the 60+ official events in New York.

Lastly, check out photos from the entire week on our Facebook page!

Join Us In 2016 for Social Media Week

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Posted by Social Media Week on Friday, February 12, 2016

What Marketers Need To Know About Social Intelligence, a Talk at #SMWNYC with Synthesio

Posted on by SMW Staff

Chimpery: n. 1. The act of mistaking motion for progress. 2. diffuse, undifferentiated activity without a clear goal 3. Flinging one’s shit and shrieking at the top of one’s lungs in lieu of actually solving a problem.

Matthew Zito (VP of Product, Synthesio) will explain to SMW New York attendees how Social Listening can help run a quality, strategic and effective digital campaign.

He will discuss how to discover and use true Social ROI metrics and data, provide actionable tips on how you can improve your campaigns and learn what is (and isn’t) working through Social Listening. In other words, Matthew will show you how you can stop flinging and start delivering!

Join Matthew and discover how Synthesio‘s Social Intelligence tools can enhance digital campaigns in Avoid Social Chimpery: Use ROI To Build Quality Campaigns and Stop Flinging Crap on Tuesday, February 23rd at 3:00pm at the SVA Theatre.

Crowdtap, The People-Powered Marketing Platform, Joins #SMWNYC as an Official Event Sponsor

Posted on by Tyler Becker

We’re thrilled to announce Crowdtap as an Official Event Sponsor of Social Media Week New York. Crowdtap is the “People-Powered Marketing Platform” designed to deepen relationships between brands and the people who love them by putting brands back where they belong, inside the hearts and minds of their consumers.

At SMW New York, Crowdtap’s SVP of Research & Analytics, Peter Storck, will kick things off in a session hosted by IAB (Interactive Advertising Bureau). “Social Media Measurement: How Everyone Wins” takes place Tuesday the 23rd at 9:00am at the SVA Theatre.

Peter will join industry leaders in social media to provide clear definitions of commonly used terms, as well as help attendees on both the buy and sell side know what questions to ask when selecting vendors understanding social measurement best practices.

Then, on Wednesday the 24th at 9:00am at the SVA Theatre, Crowdtap will host a session exploring the new and emerging behaviors of Millennials, Gen-Z, and Gen-Alpha consumers. From skipping ads and DVR-ing television shows, to installing ad-blockers and bypassing branded messaging, these behaviors have all become a common part of the Millennial experience, and Crowdtap is at the forefront of understanding where everything is heading.

This session, “Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression” will bring together industry leaders including Afdhel Aziz (Brand Director, ABSOLUT Labs, Pernod-Ricard), Tracy Echikson (Marketing Consultant, Ricola Brand Team), Joanne McKinney (Chief Strategy Officer, The Burns Group), and Sean Foster (CEO, Crowdtap) for a first-look at winning marketing programs that have invited consumers to help shape and tell a brand’s story.

Learn How To Effectively Monitor Your Audience On Social With Digimind at #SMWNYC

Posted on by Tyler Becker

Are you listening to powerful online conversations that could change your business? Are you following the conversations happening on social networks revolving around your brand and doing something about it?

Social media monitoring is one of few ways brands can use listening to leverage technology and data to increase brand engagement, determine the impact of your marketing communications campaigns, identify key customer influencers, opinion leaders and developing trends, pick up on customer relationship management opportunities, and even benchmark your brand and products against your competitors.

In a world where social media has taken over everything we do, it’s more important to understand consumer behavior around it and use social intelligence to gain powerful insights for your business and marketing strategies.

Join Digimind at SMW New York for their session, “Are You Listening? Learn How To Effectively Monitor Your Audience On Social” on Wednesday the 24th at 2:00pm at the SVA Theatre.

Attendees will explore a case study on using social intelligence for the non-profit industry, how to monitor influencers and use social data to reach them, and examine the best practices to analyze clients on social media and provide them with valuable insights.

Speakers include Michael Hayworth (VP North America, Woody Media), Alexander McLaughlin (Business Intelligence Analyst, Who What Wear), Eric Schwamberger (Chief Marketing & Content Officer, Tenthwave Digital) and Neta Yoffe (Social Media Magician, Digimind).

9 Sessions at #SMWNYC That Will Help Your Paid Media Strategy

Posted on by Tyler Becker

Paid media seems to become a more important conversation and investment everyday for digital marketers. Facebook generates billions of dollars from advertisers spending money to reach their target audiences, and for many of us, it’s working!

But, sometimes going from 0 to 60 can be overwhelming, and marketers are still figuring out which tactical and brand-building initiatives are most successful on Facebook, Twitter, Instagram, and other social platforms

At Social Media Week New York, paid media is a huge topic of discussion. Leading brands in this space, such as Forbes, VaynerMedia, BuzzFeed, and Code and Theory, will lead sessions that will teach, inspire, and explore the wide world of paid media, and why it can be your organization’s key to success.

Purchase your pass for SMW New York to be among the 1,000+ industry leaders who learn and connect with each other through sessions like these:

1. How Data And Analytics Can Transform And Enhance Native Advertising Opportunities

Hosted by Forbes Media • Tuesday 2/23 at 11:00AM • SVA Theatre
Mark Howard (Chief Revenue Officer, Forbes Media) and Edward Kim (Co-founder and CEO, SimpleReach) will help attendees learn more about how brands can leverage native advertising over time via the web, mobile and social to reach target audiences.

2. The Best Brands On Snapchat

Hosted by Nasdaq • Tuesday 2/23 at 12:30PM • TimesCenter
Snapchat is the new battleground for the most innovative brands. Meet the marketers behind the ghost that are already crushing it on this emerging platform. Join Jeremy Skule (Chief Marketing Officer, Nasdaq), for an exciting chat with these Snapchat trailblazers.

3. Extending Lifetime Value – The Future Of Customer Engagement

Hosted by Simon Data • Tuesday 2/23 at 1:00PM • SVA Theatre
Learn how world’s savviest companies think about – and increase – customer lifetime value. Get an expert overview of the latest crop of marketing technologies, and learn more about the secret channel that’s been delivering huge value for some of NYC’s best e-commerce companies.

4. Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression

Hosted by Crowdtap • Wednesday 2/24 at 9:00AM • SVA Theatre
Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience. Led by Crowdtap’s CEO, Sean Foster, hear first-hand accounts of winning marketing programs that have invited consumers to help shape and tell a brand’s story, thereby building more emotional connections and driving long-term brand health.

5. Snapchat: How Brands Can Effectively Market on the Platform

Hosted by VaynerMedia • Wednesday 2/24 at 12:00PM • SVA Theatre
This masterclass led by Dan Grossman (Vice President of Platform Partnerships, VaynerMedia) together with Farrah Bezner (Head of New Business Ventures, Mondelēz International) and Talya Minsberg (Social Media Editor, New York Times) will detail best practices for how brands can market on Snapchat, such as the differentiation of Snapchat’s ROI vs. “more established” platforms like Facebook, Twitter and Instagram.

6. The High Stakes Of Content Marketing As Seen By A Brand, Agency And Publisher

Hosted by Digiday • Wednesday 2/24 at 2:30PM • TimesCenter
When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price. This leadership series features in-depth presentations from Shareen Pathak (Digiday), Brian Becker (JPMorgan Chase), Stephanie Losee (POLITICO), and Jinal Shah (JWT New York).

7. Reach New Viewers! Develop Superfans! Impact Ratings! Launching A TV Show Via Social Media!

Hosted by VaynerMedia • Wednesday 2/24 at 3:00PM • SVA Theatre
Social media offers more ways than ever to build awareness around TV programs, but did you know it can drive and impact the new markers of success in today’s ever-changing television industry? This masterclass details how efficient, strategic media spend, time-shifting strategies and always-on content with a consistent voice can combine to increase buzz, awareness, and viewership (both linear and elsewhere like video-on-demand), with concrete, indisputable results.

8. Breaking Down the Silos: Unleashing Creativity in a World Where Social is Everything

Hosted by Droga5 • Wednesday 2/24 at 5:30PM • TimesCenter
In this session you’ll learn from Droga5’s experience working with brands and platforms on how to transition social media from a detached discipline to a shared mindset, leading to more influential and effective integrated creative work. Moderated by David Griner of Adweek, speakers include Colleen Leddy (Head of Communications Strategy, Droga5), Hope Cowan (Creative Agency Partner, Facebook), and Jim Mollica (Global Digital Marketing Strategy, Under Armour).

9. Create by Numbers: How Insights, Data, and Paid Media Shape the Creative Approach

Hosted by VaynerMedia • Friday 2/26 at 1:00PM • SVA Theatre
The volume of data and insights available for social media is changing how agencies and platforms strategize, spend, and steer clients. This session features speakers from VaynerMedia, Pinterest, and Fast Company who will explore the new ways of working together by bringing creative, strategy, account and paid media teams closer together than ever before.

We hope to see you in New York for Social Media Week! Join over 1,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage). Attend the 70+ events with 200+ speakers for an incredible week you won’t want to miss. Get your pass here!

EVENT SPOTLIGHT: How To Make Your Event Seem As Awesome Online As It Does IRL

Posted on by Tyler Becker

Social media can make or break your event with fans, attendees, and audience members sharing their thoughts and experiences online and amongst friends.

Splash, the experience marketing software that maximizes event impact – before, during, and after, joins Social Media Week New York to explore how event organizers and experiential professionals can turn their next event into social media gold.

Click here to register for SMW New York, and hear from Splash’s Co-Founder and “Party Scientist” Ben Hindman, who will cover everything from how to create “Instagrammable moments,” to how to design an irresistible invitation.

Ben is an events planner-turned-tech entrepreneur who prizes people skills above all else, and has conceptualized and developed several successful companies—all of which revolve around the collective power of shared experiences.

As CEO and Founder of Splash, Ben works alongside technologists, designers, marketers, and party planners to make sense of the events industry by anticipating trends, identifying unspoken user needs, and finding the next great laser light. In 2015 alone, his venture-backed software has powered 500,000+ events for brands ranging from Red Bull to the Pope.

This session, “How To Make Your Event Seem As Awesome Online As It Does IRL” takes place Friday, February 26 at 3:00PM at The SVA Theatre (EDU Stage).

Image Credit: Mashable Studios

EVENT SPOTLIGHT: Extending Lifetime Value – The Future Of Customer Engagement

Posted on by Tyler Becker

Lifetime value is the magic word these days; everyone needs to find a way to create more enduring, valuable relationships with their customers.

Register your pass to attend this masterclass session at SMW New York, where attendees will be introduced to the different categories of retention marketing, ways to operationalize data to drive engagement, and tangible examples of businesses doing it right. There will also be a broad overview of tools and services that should be a part of any successful stack.

Led by Joshua Neckes, President of Simon Data, a tool that transforms data into clear insights, and allows digital professionals to get the most out of their marketing efforts, this session will demonstrate how world’s savviest companies think about – and increase – customer lifetime value through data.

“Extending Lifetime Value – The Future Of Customer Engagement” takes place Tuesday, February 23 at 1:00pm at The SVA Theatre (EDU Stage).

6 Events at #SMWNYC Hosted by Industry Experts in Online Video

Posted on by Erica Perry

You’ve likely realized how often you see visual content in your News Feed, timeline, and social feeds. Facebook’s video offerings expanded (now with livestreaming), and platforms like Snapchat and Periscope show no signs of slowing down in terms of popularity, cultural influence, and personal interactions.

At SMW New York, several sessions are lined up to help those looking to learn more about today’s video content ecosystem, and hear from industry’s leaders on how they approach video strategy, budget, goals, and measurement of the content.

Additionally, attendees will gain a detailed understanding of technology’s impact on the entertainment world, and how to use video tools and services to their full capacity in order to successfully engage with key audiences.

Click here to sign up for SMW New York, and join our community this February 22-26

1. Keynote Comedy: A Love Story With Evan Shapiro, Featuring Dan Harmon, Jonah Ray and Kulap Vilaysack

(Hosted by NBCUniversal)
This session, led by NBCUniversal’s EVP, Digital Enterprises, Evan Shapiro will discuss topics of comedy, technology, and social media’s impact on entertainment.

2. Building a Great Social Presence the Resourceful Way

(Hosted by BuzzFeed)
This presentation will focus on offering participants a new way at looking to hire social candidates, the best ways to manage a social editor’s workflow, and how to create sharable content without a sizable budget through a discussion of how two BuzzFeed social gurus rethought the industry.

3. Funny & Buzzy: How Comedy Central Gets Fans Talking With CMO, Walter Levitt

(Hosted by WOMMA)
In this entertaining session, Comedy Central’s CMO Walter Levitt will attempt to organize and rationalize the social media and on-the-ground tactics of Comedy Central’s marketing team into a fully thought–out strategy.

4. Reach New Viewers! Develop Superfans! Impact Ratings! Launch A TV Show Via Social Media!

(Hosted by VaynerMedia)
This masterclass will detail how efficient, strategic media spend, time-shifting strategies and always-on content with a consistent voice can combine to increase buzz, awareness, and viewership (both linear and elsewhere like video-on-demand), with concrete, indisputable results.

5. Building A Startup Under The Infrastructure And Data Of A Legacy Media Company: A Great Big Story

(Hosted by Great Big Story)
In this session, you’ll learn how to build a content strategy that’s informed by data taken straight from your social media properties. Find out the secrets that can harness your data for audience targeting, distribution and much more. Great Big Story, a socially-distributed video network that covers stories, will lead this talk.

6. How 360° Video is Changing the Content Game

(Hosted by BOLD Worldwide)
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of the technology, why brands need to use it and how to leverage social media to drive interaction.

Register to attend today, and join us in New York this February 22-26 to hear from visionary speakers, industry leading brands, and thousands of New York’s media and technology professionals.

Learn How 360° Video Is Changing The Content Game at SMW New York

Posted on by Tyler Becker

If you’re a marketer or content creator that engages audiences, you need to understand 360° video, and its potential to revolutionize the content ecosystem. While 360° video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.

Register for your pass, and hear Brian Cristiano (CEO, BOLD Worldwide) explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of the technology, why brands need to use it, and how to leverage social media to drive interaction.

Brian’s session at SMW New York, “How 360° Video is Changing the Content Game” will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales. This event takes place Thursday, February 25 at 3:00PM at the SVA Theatre (EDU Stage).

Putting Your Brand at the Center of Storytelling with Sam Olstein, GE’s Global Innovation Lead

Posted on by Tyler Becker

Entertainment, experience, and authentic engagement can transform brands in the eyes of fans. Today’s Millennials are hungry for stories that are relevant to them, and they don’t want to be sold to. Instead, they want to be active participants with a direct connection to their favorite brands.

At General Electric, there’s an ongoing goal to foster global innovation on new digital channels, and introduce the GE brand and story to new audiences. Sam Olstein (Global Innovation Lead, General Electric) will participate at SMW New York to discuss insights on community management, the power of social influence, and how mobile technology facilitates “advertainment” in today’s digital ecosystem.

Attendees that register for SMW New York and attend this session will learn how to use content and stories to reach and engage a Millennial audience, the differences between a welcomed entertainer versus an unwelcomed sales person, and the keys to find and work with the right influencers for your brand.

This session, “Your Brand, Their Story: Exploring The Shift In Content Creation And Consumption” takes place Friday, February 26 at 9:00AM at The SVA Theatre (EDU Stage).

Image Credit: USC Annenberg

8 Speakers Leading Discussions on Publishing and Content Creation at #SMWNYC

Posted on by Tyler Becker

Everything we read, watch, and listen to online starts as an idea, and ends up as content. Some content performs better than others, but it seems like anyone and everyone is trying to throw their hat into the content and publishing ring.

At SMW New York, some of the leading publishers and content creators will join us to share their knowledge, learning, and experience with attendees. Click here to register your pass for SMW New York, and gain access to events and speakers that will dive deep into the current and future state of online content and digital publishing.

1. Stephanie Losee (Executive Director, Brand Content, Politico)

Tuesday, Feb. 23 • 2:30PM • TimesCenter (FWD Stage)
When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price, which forces brands, agencies and publishers to prove that the level of investment in content is worth it. Along with Stephanie, hear from Brian Becker (Executive Director, Head of Newsroom, JPMorgan Chase), Shareen Pathak (Brands Editor, Digiday), and Jinal Shah (Digital Strategy Director, JWT New York).

2. Joyann King (Editor, HarpersBazaar.com)

Tuesday, Feb. 23 • 3:30PM • TimesCenter (FWD Stage)
Joyann will speak on this panel to explore how large scale increases in social followings are achieved, and compare the effectiveness of two differing social strategies: the use of performance metrics and audience data to inform social content, and following gut instinct to create posts that resonate with audiences. Kate Lewis (VP, Content Operations & Editorial Director, Hearst Digital), will moderate this session.

3. Summer Anne Burton (Editorial Director, Distributed, BuzzFeed)

Wednesday, Feb. 24 • 11:00AM • SVA Theatre (EDU Stage)
In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media by rethinking the way the industry sees social media editors, content, and distribution. They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking, and how they used data to inform their strategies.

4. Chris Berend (Vice President for Video Development, CNN)

Thursday, Feb. 25 • 9:00AM • SVA Theatre (EDU Stage)
Learn how to build a content strategy that’s informed by data from your social media properties. Plus, find out secrets to harness that data for audience targeting, distribution and more. Berend brings a wealth of experience to Great Big Story, a socially-distributed video network that covers real stories, where he oversees strategy and day-to-day operations from editorial to product and audience development.

More at SMW New York: 5 Events At #SMWNYC On How To Engage Gen-Y And Gen-Z On Social Media

5. Emily Bazelon (Staff Writer, The New York Times Magazine)

Thursday, Feb. 25 • 11:30AM • TimesCenter (FWD Stage)
In 2008, the political news cycle moved to the blogs, and in 2012 it spilled into social media but remained mostly intact as an insular conversation among journalists and opinion-shapers. In 2016, it’s being disrupted by candidates, trolls, and everyone in between. Hear from Emily Bazelon as she joins this session hosted by Blue State Digital. Also on this session is Garance Franke-Ruta (Editor in Chief, Yahoo Politics, Yahoo News).

6. Neal Mann (Editor, The Wall Street Journal)

Thursday, Feb. 25 • 4:30PM • TimesCenter (FWD Stage)
Will data be the new Editor-in-Chief? With the rise of machine learning and the availability of data, both publishers and platforms rely on algorithms, analytics and data modeling to personalize content to no end. A reader’s interaction with content becomes part of an optimization equation, based on preferences, actions taken online and the communities they belong to. Is this a good thing? Does journalism suffer without a human touch? Neal Mann will answer these questions and more during this session.

7. Philippe von Borries (Co-Founder and Co-CEO , Refinery29)

Friday, Feb. 26 • 9:30AM • TimesCenter (FWD Stage)
Through the rise of social networks and smartphones, the millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. Philippe von Borries, Co-Founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents using concrete examples of how Refinery29 is capitalizing on this moment through its recent global expansion.

8. Eric Alt (Editor of CoCreate, Fast Company)

Friday, Feb. 26 • 1:00PM • SVA Theatre (EDU Stage)
Eric Alt will participate in a session to discuss why designers, writers, photographers and video producers need to think about execution and ideas informed by data on how to better speak to our audiences. Content creators are reducing subjectivity in favor of new ways of working by bringing creative, strategy, account and paid media teams closer than ever, all through insights and numbers.

The Second Round of Official #SMWNYC Speakers and Events Are Now Live

Posted on by Tyler Becker

We’re excited to announce the second round of official events that are now live. Click here to view the updated schedule for SMW New York, which features newly added event partners such as Comedy Central, Refinery29, Giphy, Salesforce, and BuzzFeed.

New Session Spotlights:

New Speaker Spotlights:

  • Rash Bhalla, CPG East Lead, Creative Strategy, Pinterest
  • Chris Berend, Vice President for Video Development, CNN
  • Emily Bbazelon, Staff Writer, The New York Times Magazine
  • Barbara Basney, VP Global Advertising and Brand Content, Xerox
  • Hope Cowan, Creative Agency Partner, Facebook
  • Brian Clark Howard, Writer and Editor, National Geographic News
  • Rachel Christensen, Managing Social Media Editor, BuzzFeed
  • Jason Dailey, SVP Search and Social, MediaVest
  • Garance Franke-Ruta, Editor in Chief, Yahoo Politics, Yahoo News
  • Johann King, Editor, HarpersBazaar.com
  • Adam Leibsohn, Chief Operating Officer, Giphy
  • Neal Mann, Editor, The Wall Street Journal
  • Mina Seetharaman, Global Dir., Content Strategy, The Economist
  • Bachir Zeroual, Global Dir., Marketing Ventures, Coca-Cola
  • Matt Turck, Managing Director, FirstMark Capital
  • Click here for the full list of SMW New York speakers

5 Events at #SMWNYC on How to Engage Gen-Y and Gen-Z on Social Media

Posted on by Tyler Becker

Over the past few years, Millennials and members of Gen-Z are creating more conversations than ever before. They are some of the most active individuals online, as well as consuming media and content at all times throughout the day. From quick Snapchat Stories from friends, to binge-watching Netflix and streaming digital-only shows, Millennials and Gen-Z are changing the industry, and everything we thought we knew about it.

At Social Media Week New York, several sessions from leading brands and organizations will host conversations on this topic. Which types of campaigns resonate the most with Millennials? How are they spending time online? Who is the next generation, and what do we call them? Join us this February 22-26 by registering your pass, and participate in these forward-thinking conversations with thousands of leaders across media, marketing, and technology in New York all under one roof.

1. Pope-Emojis and Millennials: A Case Study in How the Catholic Church Engages the Largest Generation Alive Today

(Presented by Tracx US) – Tuesday Feb. 23 • 10:00AM • SVA Theatre

As social media usage continues to grow exponentially, it is becoming an increasingly effective medium for brands and organizations to connect with audiences of all ages, but in particular younger generations. Learn how a collaboration with a global Catholic Digital Media Company and Tracx, the leading social business cloud, resulted in an incredibly successful #PopeIsHope #GoodIsWinning campaign.

2. Online Identities and Impact on Gen-Y and Gen-Z Consumers

(Presented by Code and Theory) – Wednesday Feb. 24 • 1:00PM • SVA Theatre

60% of Gen-Y (globally) say it’s important they’re connected at all times. This session will cover the ins-and-outs of how Gen Z and Gen Y manage identities and relationships across multiple social networks, hide in plain site, and what type of content and brands they are willing to engage with.

3. Keynote: The Millennial Ideology, with Co-Founder and Co-CEO of Refinery29

(Presented by Refinery29) – Friday Feb. 26 • 9:30AM • The TimesCenter

Through the rise of social networks and smartphones, the Millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. The ability to connect with anyone, anywhere has created a global information network and universal ideology, and Philippe von Borries, Co-founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents using concrete examples of how Refinery29 is capitalizing on this shift.

4. The Millennial Guide to Being a Boss – Secrets from Forbes 30 Under 30 List Members

(Presented by Forbes Media) – Friday Feb. 26 • 11:30AM • The TimesCenter

This session, moderated by Tom Davis (Chief Marketing Officer at Forbes Media), will feature members of Forbes’ 30 Under 30 list. The focus of the discussion will be on leadership lessons from Millennials who are leading top companies or startups, and how they’re doing things different than generations before them.

5. Hello “Founders” – Meet the Generation After Millennials,

(Presented by MTV) – Friday Feb. 26 • 2:30PM • The TimesCenter

The MTV Insights team went to work with a group of 13-14-year-olds in-person and via virtual focus groups who identified more than 500 potential generation names that were ultimately tested in a nationwide, quantitative survey. The top choice – The Founders. Yes, seriously… The Founders. Hear from the experts at MTV as to what sets The Founders apart from Millennials, what principles brands will need to consider for future marketing and how Founders will change the social media game.

Click here to register your pass for SMW New York, and join thousands of leaders across media, marketing, and technology this February 22-26

Unpack the Industry’s Latest Social Measurement Guidelines with IAB at #SMWNYC

Posted on by Tess Kaytmaz

Social media, including paid, owned and earned, continues to rapidly evolve, which is why Social Media Measurement Guidelines are needed to help agencies and marketers better understand the real impact of social media spend.

Recently, the Media Rating Council (MRC) issued Social Media Measurement Guidelines to help establish a detailed set of methods, definitions and common practices for organizations that measure social media activity.

Join us at SMW New York to hear leaders from IAB, Ogilvy & Mather, The Coca-Cola Company, Crowdtap, and Media Rating Council (MRC) to unpack these new guidelines, and examine its impact on the media industry. Why was it necessary to prepare these guidelines? Why it is important that we all used the same definitions to define key words? How, practically speaking, should the sell-side and buy-side use the guidelines on a daily basis?

Susan Borst, Director of Industry Initiatives at IAB, will lead this session, “Social Media Measurement: How Everyone Wins” on Tuesday, February 23rd at 9:00am at the SVA Theatre (EDU Stage).

★ Join thousands of industry leaders at SMW New York ★

About Susan Borst

Susan Borst is a Director of Industry Initiatives, heading up the Social Media, Content Marketing, Native Advertising, B2B and Games member committees to identify key challenges and opportunities for growth, and setting standards and best practices.

After 20+ years at top NYC creative agencies (Gotham, Kaplan Thaler Group, Grey Worldwide and Hill Holiday), Susan made the move to digital in 2010. At IAB, Susan leads the Social Media, Content Marketing, Native Advertising, B2B and Game Advertising committees, leading hundreds of digital publishers/platforms and technology providers to identify key challenges and opportunities for growth, and setting standards and best practices. Under her leadership, these groups have produced the IAB Native Advertising Playbook, Content Marketing Primer, Social Media Buyer’s Guide, Game Advertising Ecosystem Guide, User Generated Content guide, Building a B2B Brand Online For Dummies guide and many more.

Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW, Social Media Week in NYC and Chicago and more. She is on the jury for The Shorty Awards and the Content Marketing Institute Awards and was named one of the “15 People in NYC That are Changing Advertising That You Need to Know About” by Alley Watch (8/14) and named a “Top 50 Marketing Thought Leaders Over 50” by Brand Quarterly (2015.) She is based out of NYC and lives in CT. She is also half Icelandic, but loves Swedish Fish.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Izea

Generate Leads and Become a Brand Partner During #SMWNYC

Posted on by Toby Daniels

SMW New York is just five weeks away, have you made final plans yet on how you and your company will be involved? We wanted to share a few ways for your brand to establish a presence including:

If you’re interested in becoming a sponsor, or would like to know more about the opportunities still available, we would very much like to hear from you. As an official partner you’ll be joining brands and agencies like Microsoft, Ogilvy, Brandwatch, Spotify, Accenture, Ford, Edelman, Google, YouTube, Capital One, American Express, Sysomos and dozens more who have all been integral to the growth and success of Social Media Week over the past 7 years.

Up Next: Announcing The Launch Of SMW New York’s Initial Program Of Events For 2016

“The evolving social landscape will impact how people discover, consume and share music; and we are thrilled to work with Social Media Week to host a dialogue around this globally.” – Josh Karpf (Global VP, Social Media Marketing at Spotify)

To get more info about partnership packages, or our group pass discounts, please email sponsorships@socialmediaweek.org

Building Your Social Presence at #SMWNYC with BuzzFeed’s Social Team

Posted on by Tess Kaytmaz

In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media—by rethinking the way the industry sees social media editors, content, and distribution.

They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking about and creating content for social platforms, and how they used data to inform their strategies. There will also be examples of BuzzFeed’s biggest wins and fails (in the form of a quiz!), with insight to how, why, and where BuzzFeed experiments.

Summer’s session “Building A Great Social Presence The Resourceful Way, Presented By BuzzFeed” will take place on Wednesday, February 24th at 11:00am at the SVA (EDU Stage).

★ Register today by purchasing your pass ★

About Summer Anne Burton

Summer is the Editorial Director of BFF, a team at BuzzFeed that makes cool original stuff on social networks and platforms. She was previously the Managing Editorial Director in BuzzFeed’s editorial department, and once upon a time she was BuzzFeed’s first Weekend Editor.

Before she started at BuzzFeed, Summer lived in Austin Texas as a freelance illustrator and writer who contributed to ESPN: The Magazine, The Hairpin, Fangraphs, The Classical, and more. She was also a waitress, barista, bookseller, toy store clerk, advertising manager, hair salon receptionist, a writer at a now defunct website for tweens, and a stablehand.

She also has a new project called “Every Hall of Famer,” a blog where Summer is drawing every single member of the National Baseball Hall of Fame. (via Summer Anne Burton)

About Rachel Christenson

Rachel Christensen is the managing social media editor for Buzzfeed, the social media manager for Food52, the James Beard Award-winning online food community, recipe hub, and home and kitchen shop. She formerly led social media for Real Simple magazine and at NBC’s Television Without Pity. She lives in Brooklyn.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Texas Monthly

EVENT SPOTLIGHT: BuzzFeed’s Lessons to Build Your Social Presence the Resourceful Way

Posted on by Tess Kaytmaz

In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media—by rethinking the way the industry sees social media editors, content, and distribution.

They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking about and creating content for social platforms, and how they used data to inform their strategies. There will also be examples of BuzzFeed’s biggest wins and fails (in the form of a quiz!), with insight to how, why, and where BuzzFeed experiments.

This event is targeted both at social media editors and their employers, and will include a short presentation via PowerPoint, along with a Q&A. Some of the biggest mistakes we see in media are caused by an outdated way that brands and publishers look at their social talent.

Participants will leave with a new way at looking to hire social candidates, the best ways to manage a social editor’s workflow, and how to create sharable content without a sizable budget.

Rachel Christensen, Managing Social Media Editor at BuzzFeed, will lead a session at SMW New York with Summer Anne Burton to discuss how they went outside of the box to rethink how successfully create large networks on social media platforms.

Rachel’s session “Building A Great Social Presence The Resourceful Way, Presented By BuzzFeed” will take place on Wednesday, February 24th at 11:00am at the SVA (EDU Stage).

★ Register today by purchasing your pass ★

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

6 Events at #SMWNYC for Marketers That Want To Be Smarter With Their Data

Posted on by Tyler Becker

If you work in digital marketing, chances are you stress over things such as data, analytics, metrics, KPIs, insights, and sentiment for your brand and the content you create. Each of these terms have become more important year after year, and the current ecosystem of social media monitoring and analytics has officially matured.

At SMW New York, several sessions are confirmed to help both data-rookies and veterans of analytics explore how data and insights can help us make smarter business decisions every day. Here are six sessions already confirmed to learn about data in marketing and content.

1. How Data And Analytics Can Transform And Enhance Native Advertising Opportunities

(Presented by Forbes Media)
This session, led by Mark Howard (Chief Revenue Officer, Forbes Media) will cover the benefits of always-on native advertising, specifically looking at the benefits of ongoing publishing campaigns, value of data and analytics for improving content, and the evolution of thought leadership.

2. Find Your Customers Through Open Data, APIs, And Machine Learning

(Presented by Decoded)
This masterclass will focus on how to leverage the data you have, and the data you don’t yet have, to determine who will buy your product, pay for your service, or hire your team. Jeffrey Lancaster (Head of Product, Decoded), will take you on a whirlwind tour of how open data and APIs (social media and otherwise) are being leveraged by industry leaders to determine the best ways to connect to consumers.

3. Data Versus Gut

(Presented by Hearst Magazines Digital Media)
Kate Lewis (SVP and Editorial Director, Hearst Magazines Digital Media) will join three Hearst Digital site editors to explore how large scale increases in social followings are achieved, and compare the effectiveness of two differing social strategies: the use of performance metrics and audience data to inform social content, and following gut instinct to create posts that resonate with audiences.

★ Register today by purchasing your pass ★

4. Making The Invisible Visible: The Evolving Roles Of Data, Trust And Transparency In Advertising And Publishing

(Presented by The Economist Group)
Marketers and publishers are using more and more innovative methods to create, deliver and disguise digital advertising. Native advertising is the latest under scrutiny from the FTC, which released new guidelines last month, but it won’t be the last as more examples come to light where advertising is indistinguishable by consumers from content.

5. Building A Startup Under The Infrastructure And Data Of A Legacy Media Company: A Great Big Story

(Presented by Great Big Story)
In this session, you’ll learn how to build a content strategy that’s informed by data taken straight from your social media properties. Find out the secrets that can harness your data for audience targeting, distribution and much more. Great Big Story, a socially-distributed video network that covers real stories, will lead this talk.

6. Create By Numbers: How Insights, Data, And Paid Media Shape The Creative Approach

(Presented by VaynerMedia)
The volume of data and insights available for social media is changing how agencies and platforms strategize, spend, and steer clients. An analytics-driven world means an elemental shift in how ideas are informed by data to better reach audiences. This session features speakers from VaynerMedia and Pinterest, and will answer the question: Which comes first, big campaign ideas, or testing multiple creative pillars to identify the big idea?

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

When to Use Data vs. Gut Decisions at #SMWNYC with Kate Lewis, SVP & Editorial Director of Hearst Magazines

Posted on by Tyler Becker

Hearst Magazines Digital Media is comprised of 24 sites, including digital brands Cosmopolitan.com, Esquire.com, Elle.com, CarandDriver.com, and HarpersBazaar.com, and pure-plays including Delish.com. One of the visionaries behind these brands and publications is Kate Lewis, SVP and Editorial Director of at HMDM.

Kate will lead a session at SMW New York with a few of her HMDM editors, each of which experienced the largest increase in social followings in 2015. Speakers will provide examples of times that data helped increase social following, and other times when gut instinct showed immeasurable results. This session, “Data vs. Gut” will take place on Tuesday, February 23rd at 3:00pm on the EDU Stage at The SVA Theatre.

★ Register today by purchasing your pass ★

About Kate Lewis

“Kate Lewis, VP of Content Operations & Editorial Director at Hearst Magazines is responsible for managing content groups across the Hearst Magazines Digital Media platform, collaborating with editorial teams on content strategy as well as with technology and product groups. Hearst Magazines Digital Media is comprised of 24 sites, including digital brands Cosmopolitan.com, Esquire.com, Elle.com, CarandDriver.com, and HarpersBazaar.com, and pure-plays including Delish.com. In 2014, Kate led the company to its best month ever in November with 75 million unique visitors, an increase of 30 percent year over year and 729 million total page views.

Lewis joined Hearst’s digital team from Say Media where she was SVP and Editorial Director overseeing content operations, editorial strategy, and development for Say’s portfolio of digital brands including xoJane, Remodelista, and ReadWrite. Lewis also managed a network of partner sites as well as the shared services department that provided support and strategy for audience development, social media, and partnerships.

Prior to Say Media, Lewis was a Senior Executive Director of Human Resources at Condé Nast Publications. Before that, she was managing editor at Self for 10 years, overseeing editorial and production, digital projects, book publishing, events, and television partnerships.” (via Hearst)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: Digiday

Using Data and Insights to Shape Creative: Pinterest’s CPG Lead to Speak at #SMWNYC

Posted on by Tess Kaytmaz

The volume of data and insights available for social media is changing how agencies and platforms strategize, spend, and steer clients. An analytics-driven world means an elemental shift in how creatives work. Designers, writers, photographers and video producers need to think about execution and ideas informed by data on how to better speak to our audiences.

At SMW New York, Pinterest’s CPG East Lead of Creative Strategy, Raashi Bhalla, will take the stage with executives from VaynerMedia and Fast Company, to cover how creative and strategy should collaborate — and work with platform partners — to make content that wins on results, as well as look and feel.

Raashi’s session, “Create By Numbers: How Insights, Data, And Paid Media Shape The Creative Approach” will take place on Friday, February 26th at 1:00pm on the EDU Stage at The SVA Theatre.

★ Register today by purchasing your pass ★

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Startup Camp