At #SMWNYC, Mashable Will Outline The Future of Publishers Using Messaging Platforms

Across the globe, messaging apps are amassing huge audiences. Though initially made popular as an alternative to SMS, chat apps such as Snapchat, WhatsApp, Viber and LINE are increasingly gaining traction as hubs for multimedia content.

As organizations start to catch on, several publishers have already begun to pave the way for how to best deliver news and content, and engage with the growing user bases on these apps.

In this session, “The New World of Social: How Publishers Are Using Messaging Platforms to Engage with Audiences“, we’ll hear directly from the strategists influencing the way these publishers approach emerging digital platforms – from the opportunities they see in messaging apps to the challenges they’ve encountered in developing strategies.

Register your pass to attend SMW New York, and join us on Tuesday, February 23rd at 5:30pm at The TimesCenter to hear from Ryan Lytle (Director, Social Media and Platform Partnerships, Mashable), Samantha Barry (Sr. Director of Social News, CNN Worldwide), and Eytan Oren (CEO of messaging app agency, Block Party).