Spotlight: Advisory Board Member Susan McPherson

Susan McPherson, twitter: @susanmcp1

Susan McPherson is Senior Vice President at Fenton, the nation’s leading public interest communications firm. Her focus? Corporate Social Responsibility (CSR).

Prior to joining the Fenton team, Susan was Vice President of CSR services at PR Newswire. She helped companies communicate their CSR activities, sparked new business relationships, and managed partnerships with companies such as TechWeb, CMP Medica, and UBM International. She assisted in the launch of MediaSense, a media measurement tool, and has spent time in the editorial and marketing departments of USA Today.

An avid runner (six time marathoner!) with a kind heart for all, we asked Susan to share some of the secrets she’s learned throughout her impressive career.


What do you read for inspiration?
Nick Kristof, Seth Godin, Beth Kanter, The Guardian, The Economist and Harvard Business Review and of course, the Sunday New York Times.

What advice would you have given to yourself 5 years ago?
Don’t give up hope. Something great is around the corner.

What is your favorite part about your work with Fenton?
Everything we do is through the lens of social good. I’m inspired each and every day by the incredible colleagues I’m surrounded by (not to mention our clients as well).

What is the most challenging aspect of your role?
Finding time to continue to engage with all those important to me while still completing deliverables on time.

What’s your dream job?
I’m doing it!

If you had an extra hour each day, how would you spend it?
I would let all all those who I love know it — every single day.

With over twenty years experience in marketing, public relations, communications and business development, Susan brings a wealth of  knowledge to Social Media Week. In addition to participating on our Advisory Board, Susan serves on the board of Bpeace, an organization dedicated to assisting women in regions of conflict start businesses. She is a member of Echoing Green’s Social Investment Council and the New York Leadership team for 85Broads, and advises both Plant A Fish and The OpEd Project. When she’s not advising, creating, writing, speaking, or planning, you can find her tackling the step mill at Equinox or spending time with her loved ones.