SMW NYC is just around the corner, and we want to give you the first look at what’s to come! Today we unveil our initial Official Schedule.
We told you Cindy was blowing shit up this year, and we weren’t lying. Leading a special series on Changing the World through Sex, she will explore what the marketing and advertising industry is missing by not acknowledging, targeting and leveraging consumer behavior around sex and porn, from pioneering brands who are. And she’s just the beginning.
SMW14 will also feature social media heads from MTV, VH1 and Comedy Central highlighting how social media is ushering in new rules for developing fan bases and keeping them engaged. The Dachis Group and socialdeviant will gaze into the future to explore what our daily lives will look like in 2020, where wearable tech is heading, and what we can expect from dating.
And staying on the trend of the future, Joe Marchese leads a look at where advertising is heading and how we can break the cycle of greed and manipulation in it.
We’ll also explore how millennials are shaping it all, from the discovery of new talent (eg, Vine stars) to the creation of content expressly designed to be shared (eg, listicles).
See our full preview here, grab your pass, and start saving your Favorites.