Independent Events at #SMWNYC in 2017

When Social Media Week started in 2009 in New York, the conference took place all around the city. Business leaders, designers, marketers, journalists, freelancers, strategists, and anyone interested in the convergence of technology and media had a platform to come together and explore new ideas and trends in the industry.

Today, as the industry and SMW has evolved, we still aim to provide local communities of Social Media Week the opportunity to come together and discuss, debate, and dive into best practices and new trends in media, marketing, and tech.

This year is no different, and we’re thrilled to highlight some of the Independent Events taking place in New York during Social Media Week NYC. These events take place at separate venues and offices, and use their own registration, so plan accordingly if you would like to attend.

Your HQ pass does not include independent events. Please register for these separately.

  1. Truthful, Accurate and Not Misleading: A 90-Minute Guide to Best Practices in Advertising Across Social Media Platforms (hosted by Advertising Self-Regulatory Council)
  2. A Cross-Device Primer: Technology and Self-Regulation (hosted by Council of Better Business Bureaus, Inc.)
  3. Influential: How Brands and Influencers Can Work Together For Maximum Impact (hosted by Sharp Communications)
  4. Firing-Up Emerging Leaders (FUEL) Forum: How Millennials are Writing the Rulebook in a Digitally-Driven World (hosted by W2O Group)
  5. The Art of Creating For The Silent Era (hosted by Derby)
  6. The Message Has A New Medium: Strategies for Fostering Communication in the Workplace (hosted by TPG Architecture)
  7. WOMMA Wine Wednesday | Under the Influence: A Guide for Brands and Retailers Working with Influencers (hosted by WOMMA and Collective Bias)
  8. Short Video: Courting the Modern Attention Span (hosted by Visual Country)
  9. 3 Ways to Think About Learning in 2017: Culture, Marketing, and Revenue (hosted by Sociality Squared)
  10. Text100’s Cocktails and Connections (hosted by Text100)

View the full schedule of official and independent events here. Please note that we are officially sold out of HQ passes for #SMWNYC, but you can still watch all of the action LIVE by signing up for SMW Insider, our live and on-demand video platform.

The Ultimate Hitchhiker’s Guide to NYC Tech

NextView Ventures, a seed-stage VC firm with offices in Boston and New York, just launched the “Hitchhiker’s Guide to New York City Tech” intended to equip anyone interested in the New York City startup ecosystem with an information arsenal to help plot his or her own journey.

This guide makes New York’s technology ecosystem transparent and accessible – to newcomers and transplants as much as to local tech experts. The guide is broken down into sections, including: Arrive, Learn, Meet, Explore, Work, and Raise.

Within the “Explore” section, Social Media Week NYC is one of the featured events and conferences in the guide! We’re proud to be a part of such an impressive list of NYC industry groups, companies, individuals, and organizations. Thanks to the Nextview team for the shout-out.

ultimate nyc tech guide

EVENT SPOTLIGHT: How To Make Your Event Seem As Awesome Online As It Does IRL

Social media can make or break your event with fans, attendees, and audience members sharing their thoughts and experiences online and amongst friends.

Splash, the experience marketing software that maximizes event impact – before, during, and after, joins Social Media Week New York to explore how event organizers and experiential professionals can turn their next event into social media gold.

Click here to register for SMW New York, and hear from Splash’s Co-Founder and “Party Scientist” Ben Hindman, who will cover everything from how to create “Instagrammable moments,” to how to design an irresistible invitation.

Ben is an events planner-turned-tech entrepreneur who prizes people skills above all else, and has conceptualized and developed several successful companies—all of which revolve around the collective power of shared experiences.

As CEO and Founder of Splash, Ben works alongside technologists, designers, marketers, and party planners to make sense of the events industry by anticipating trends, identifying unspoken user needs, and finding the next great laser light. In 2015 alone, his venture-backed software has powered 500,000+ events for brands ranging from Red Bull to the Pope.

This session, “How To Make Your Event Seem As Awesome Online As It Does IRL” takes place Friday, February 26 at 3:00PM at The SVA Theatre (EDU Stage).

Image Credit: Mashable Studios

The Easiest Way to Get More Video Clicks

Let’s just say I’ve been a fan of Vimeo since way back when. In my film school days, Vimeo was where all the cool kids were, and I’m here to confirm—they are still there.

With 170 million global viewers, and an artistic community of friendly filmmakers at their full disposal, hearing Vimeo’s video insight was as exciting to me as hearing Martha Stewart had a drone battle at Social Media Week NYC. Wait, what? (See it for yourself)

If you are in the business of generating video content for your brand (and you should be according to Vimeo), then I’m here to share a piece of golden advice from Mike Weissman and Andrea Allen, presenters at Social Media Week NYC.

Your video thumbnail is easily the most important part of the video. That sounds crazy doesn’t it? But think about it for a second…just like an email header can single handedly ruin your open rate even though the email is full of gold, so can the video thumbnail.

The video thumbnail is the only thing users see before they click.

There are two thumbnails that offer the most clicks:

  1. Pictures of smiling people
  2. Pictures of cute animals, naturally

Turns out, the title card that you have a graphic designer whip up isn’t going to do the trick. People like people. I guess that explains the selfie craze.

A great thumbnail isn’t the end all, be all. You definitely need a video that speaks to your audience, like this indie creative Penny x Hundreds video that feels less like an ad, and more of an experience. Just because a viewer clicks your thumbnail doesn’t mean they are going to stick around.

Next time you create a video, don’t just haphazardly slap up a thumbnail. Think about what makes a great first impression, and perhaps consider a smiling animal—the ultimate video thumbnail combo.

I’m an NYC digital content professional and social media lover. Proudly born and raised in Tulsa, Oklahoma. Connect with me on Twitter @casscakey and if you liked this post please like, comment, and share!

10 Noteworthy Community Events To Attend During SMW NYC

We like to think of Social Media Week as an “open-sourced” conference, where individuals, groups, and corporations can join us by organizing events in and around SMW cities during the week of the conference. These independent events are integrated into the SMW schedule for attendees to discover, attend, and enjoy. From happy hours and exclusive film screenings, to Q&A sessions and even game shows. Community events throughout SMW history is the special sauce that adds a unique flavor to each city, every year.

Take a look at some of the Independent Community Events we are most excited for. You can find the full list of Independent Events on the SMW NYC schedule, and just click through to the “Register” button on each page, which will take you to the respective organizer’s registration page.

  1. The Digital-First Broadcast Mindset: How Facebook and Digital Agencies Are Changing the Game
    Tue, Feb 24 – 10:00 AM – 11:00 AM
    “How can marketers create impactful video content with broadcast quality, but in a digital-first environment? Learn how reshaping your team’s mindset to think more like digital-first agencies and less like traditional broadcasters can improve performance and engagements”;
  2. Content Marketing Revolution – Successful Strategies for Avoiding Costly Mistakes
    Tue, Feb 24 – 10:00 AM – 11:30 AM
    “Transparency is key to building trust in the social and mobile advertising space. Hear about regulatory and self-regulatory guidance that can help you avoid pitfalls and build trust with your customers”;
  3. The Connected Generation: Engaging Millennials in a Social World
    Tue, Feb 24 – 5:30 PM – 7:00 PM
    “For brands targeting 18-34 year-olds, they have to be even faster and more authentic to stay relevant with this tech-savvy generation. Participate in the conversation on how brands should evolve content and messaging to creatively meet the needs and desires of the world’s most powerful generation”;
  4. Being Ready To Be Rapid: Lessons From the Marriage Equality Fight
    Tue, Feb 24 – 6:00 PM – 7:30 PM
    “In 2013, the Supreme Court struck down a key section of the Defense of Marriage Act. One year later, momentum for marriage continues to grow, as same sex couples have the freedom to marry in 35 states and Washington D.C. Every organization — whether a brand, advocacy, tech, media company, or political — has its big moment when major breaking news hits, a critical piece of legislation is up for a vote, or unprecedented traffic hits your site”;
  5. Get Big Things Done: How to Connect Intelligently to Catapult Your Career
    Tue, Feb 24 – 6:30 PM – 8:30 PM
    “Your successful future depends on your connections – meaningful connections in your job, community, and with companies. But how can you connect intelligently – better, faster, more efficiently – while at the same time influencing the greatest number of people in your life? Until now no one has cracked the code of how we can all go big with our passions, career interests, initiatives, and innovations”;
  6. The Evolution of Social TV: How Emerging Tech is Pushing the Boundaries
    Wed, Feb 25 – 9:00 AM – 10:30 AM
    “Social TV is changing the way entertainment marketers understand television audiences across screens, portals, and platforms. A panel of social TV’s greatest champions and innovators will discuss how social TV insights are changing the way we create and prove value in the television business”;
  7. Thought Leadership: Social Change in 140 Characters or Less
    Wed, Feb 25 – 11:00 AM – 12:00 PM
    “Many people try to capture public consciousness for a purpose, but few become true thought leaders. As agents of change, most leaders of small nonprofits or social enterprises understand the importance of building support for those ideas and issues that impact the community-at-large. This workshop will explore ways to harness big ideas, interject your opinion and create dialogues and connection that lead to change”;
  8. 2015 and Beyond: The Future of Going Social
    Wed, Feb 25 – 3:00 PM – 4:00 PM
    “The tools and techniques have changed, but according to recent studies, the consumer conversation holds more power than ever before. In this session, you’ll learn about the new research, new technology, and new strategies to make your brand or product the most talked about in its category”;
  9. Political Connection: Does the Internet Really Change Power Politics?
    Wed, Feb 25 – 6:30 PM – 8:00 PM
    “At the end of the day, no discussion about the power of connection is complete with how it alters the interaction between the upwardly mobile, their governments and their leaders. In the United States in particular, there is a sense of an increasing gulf between elected representatives – responsive to money and special interests – and an increasingly connected, vocal, but marginalized citizenry”;
  10. Using Social and Mobile Technology to Stay Connected in Africa #SMWLagos
    Thu, Feb 26 – 6:30 PM – 9:00 PM
    “In Africa, according to the 2014 “Emerging Nations Embrace Internet, Mobile Technology” report by the Pew Research Global Attitudes Project, approximately 78 percent of internet usage in Africa is for social media. This lays the foundation for Africa’s estimated $14-billion social media industry. With the internet expected to contribute a minimum of $300 billion to Africa’s GDP by 2025, social media could contribute almost $230 billion to Africa’s remarkable growth by that time”;

Attendee Spotlight: Deanna Zandt, Co-Founder And Partner At Lux Digital, Shares Her Top Picks For #SMWNYC

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week.  Below, Deanna Zandt, co-founder of and partner at Lux Digital, gives us a look at the events she doesn’t want to miss:

  1. Measuring Attention and Intention, with The New York Times
    “We’re definitely interested to hear what the latest and greatest on how the NYT is taking this on– the traditional models of measurement– subscribers, hits, eyeballs– continue to fail us in the digital sphere, especially when measuring impact of media.”
  2. The Legal Limits of Privacy in Social Media—What You Need to Know
    “At my agency, Lux Digital, we get asked all kinds of legal questions on privacy by our clients, and we’re excited to hear what the latest and greatest is.”
  3. YouTube’s Safety Gap: A Discussion on Gendered Online Harassment
    “Gendered online harassment is a passionate area of activism for me, so there’s no way I’m missing this session. With GamerGate and more, we’ve reached a critical turning point of awareness and coalition-building for tackling one of the worst corners of Internet life.”
  4. Networks of Influence: Hosted by Translation, Elite Daily, and Crimson Hexagon
    “Core to my work with our clients at Lux is the concept that our relationships and networks are our most powerful tools, and digital should support and enhance them. This looks like a great opportunity to see how other strategists are thinking about influence.”
  5. The Neuroscience of Mindfulness: Cultivate Mental Happiness and Clarity
    “Mindfulness is a superbuzzword right now (cf: Davos!), but it’s been fundamental for me to manage my mental health, depression and anxiety, particularly as a founder and activist. The neuroscience of it all is totally fascinating for my nerdy side, too!”
About Deanna Zandt

DeannaZandt_bySophiaWallace_230pxDeanna Zandt is a media technologist, the co-founder of and partner at Lux Digital, and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler 2010). She is a consultant to key media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower’s Hightower Lowdown. Zandt is contributor to Forbes.com via her ForbesWoman “Prospect: Tech” blog, and a social media advice contributor NPR’s flagship news program, “All Things Considered.” She has advised the White House on digital strategy and public engagement. Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more.

How to Be More Spontaneous: Curated by YPlan

Some argue that technology has eclipsed our ability to act spontaneously- smart devices have maps that prevent us from getting lost and reviews that prevent us from choosing the wrong menu item. When trying to decide how to spend a Saturday night in New York, there are too many options, making it is easy to be to just stick with what you know: Netflix. However, technology can help us move outside of ourselves to try new things and seek out new experiences.

YPlan is an event app, available in New York and London, that allows you browse through a curated list of events happening tonight in your area. Curation is at the core of YPlan’s success. By offering a digestible number of options and making it easy to pay on your phone, friends can keep the momentum for the night going, beyond the first round of drinks. Maybe you wouldn’t normally go to a comedy club or play, but seeing it on a short list of options makes you more likely to try something new.

We live with an abundance of information at our fingertips that often cripples our ability to make choices and dive into a new experience with an open mind. We believe that we could all benefit from a little bit more spontaneity, but there are some things are worth planning for, like Social Media Week (of course).

Register now for SMW NYC, February 17-21! We realize that  you may feel overwhelmed by the number of amazing events on our schedule, exploring topics like, technology and society, media and entrepreneurship. Inspired by YPlan, we are making some curated lists to help you decide which to attend!

Then, make sure you swing by and say hello to YPlan at SMW NYC’s Campus Pop Up Marketplace.

Read This On The Move: Mobile At SMW NYC

Reading this on your phone? We thought so. A recent report shows that more than half of emails read last month were opened on a mobile device, reiterating what we already know: Mobile isn’t going anywhere (well, obviously, it’s going everywhere, but you know what we mean…).

With barely a month left until SMW14 kicks off and registration opening tomorrow, here are a few of the mobile-related presentations to add to your must-attend list:

Tap That App: Get Turned On By Mobile Innovation
Everyone’s favorite kindergarten activity is back: show-and-tell. But rather than waxing poetic about baseball gloves or teddy bears, 10 of today’s titans of tech, design, food, and more, are revealing the apps they can’t live without. Hosted by MKG, this event is sure to reconfirm your love for tried-and-true standards—and introduce you to a few surprises.

Man Vs. Machine: Advertising’s Epic Battle for Human Attention
Advertising dollars follow the eyeballs, and as the number of sidewalk run-ins show (53% of cell phone users have been affected by “distracted walking,” according to a Pew Research survey released last week), eyeballs are on mobile devices. But more than 40% of mobile ad clicks are accidental or fraudulent, and the online digital advertising economy loses an estimated $6 billion a year. So what’s the future of advertising? Truex’s Joe Marchese reveals all.

Content Is King, But Distribution is Queen
Social networks are the town criers of the 21st century, spreading articles, pictures, and videos that users deem newsworthy, interesting, or just damn entertaining. You know that to ensure your content gets clicks, it better be good. But not all good content goes viral. Distribution is key to getting users to not only consume your content, but share it. Buzzfeed’s VP of Agency Strategy and Industry Development, Jonathan Perelman, explains how to combine the two successfully.

Mobile will be a part of these and so many more of the innovative and forward-thinking events happening February 18-21. This is just scratching the surface. With our partner Nokia, you know we’ll be going even deeper. So, join us (and Nokia) to explore the future of our always on, always connected world.

Register for your pass today here and receive a 20% discount. Early bird discounts end January 15!

Taking the Pain Out of Event Check-Ins: ColorSync

If New Yorkers can agree on one thing, it’s that we universally hate standing in lines. We want to be where we belong — and we want it now. Planning SMW NYC, we completely understand this. While QR codes seem to be making waves, lines still persist and require a bit of skill in scanning quickly. So, event planners make due with what we have and try to make it as easy on attendees as possible.

Well, event planners can now rejoice. Peatix, a mobile-centric ticketing platform, is coming to help, with their launch of ColorSync. ColorSync is an innovative new mobile check-in system for events that removes the need for physical tickets AND QR codes.

“We’ve helped out with check-ins for many events, and have become experts in checking in tens of thousands of QR code tickets at a time. It’s an acquired skill; varying conditions with light, and different devices make the operation very difficult at times,” said Taku Harada, co-founder and CEO of Peatix. “We realized that a method that relies on an acquired skill just doesn’t cut it. With ColorSync, anybody can intuitively check in hundreds of attendees in a matter of minutes with no training at all.”

So, how does it do it? Their video elaborates:

You, the attendee, start up the app. Your ticket will show a random color. When near the event organizer’s app, it will automatically detect your details and instantly check you into the event. This is done by syncing the color sequence, which is flashing on the Peatix mobile app. This basically means organizers can now check-in large crowds effortlessly.

The downside is ColorSync isn’t readily available to all users until later in 2014. But the fact that innovation is happening in this space only bodes well for us — as organizers and as attendees.

Wednesday Events You Can Still Sign Up For

It’s SMW NYC! We know not everyone has registered to join us but don’t fret. We have an incredible schedule for tomorrow with some spots still available for you. Without further ado, here’s our Top 10 events you can still sign up for!

9:30 at Bloomberg: Innovate or Die: Are You About To Have A Kodak Moment?
9:30 at JWT: Native advertising: An elegant evolution or just another paid placement?
9:30 at 92Y: Girls Education and Women’s Empowerment in Real World Social Networks
9:30 at Hearst: It’s Complicated: Dating and Relationships in the Digital Age
12 at Bloomberg: PSFK Presents The Future of Work: Making Social Work in Collaborative Workplaces
12 at Hearst: Running: Social Implications of the Global Equalizer
12 at JWT: What’s On Your Plate?: How Digital Has Evolved Our Palates
2:30 at 92Y: Social + Grassroots = Change
2:30 at Bloomberg: Social As the Great Equalizer: Interviews with Companies Large and Small
2:30 at Hearst: Daria Musk and Google: Social Media and the Rock Star
6 at Bloomberg: The Problems Entrepreneurs Should Be Solving Over The Next 3 Years, hosted by American Express OPEN Forum

Don’t wait any longer- we’re running out of time! Register now, and join us tomorrow!

2013: A Bright, Collaborative Future

Today is the last day of 2012. It marks a number of triumphs for our team at SMW NYC, but it also marks the day before a New Year’s adventures begin.

One of those adventures, our 5th annual Social Media Week New York City, occurs in less than two months. And as you may have read in blogs prior, producing it is no small feat. It takes a number of talented individuals to pull together an event with over 11,000 attendees and more than 2,000 events. But the challenge is greater than logistics alone, it’s the thought, care and intellectual investment that goes into crafting something we hope you will enjoy.

As we develop the programs that underpin our theme Open and Connected in a Collaborative World, we continue to reflect on the new and exciting ways in which new media is created, landscapes affected, and industries impacted. You would be amazed at the conversations (yes, philosophical conversations about social media are possible!) that unfold as our staff shapes the programming. So, it‘s in this vein that we would like to invite you into these discussions: conceptual, comical and otherwise. After all, it’s you we are creating this content for!

From the Individual Industrial Revolution to Global Perspectives On Openness to Peer to Peer Economy and Crowdfunding, we are diving deep into the ways social media permeates our culture today. Starting this week, we hope to give you a front row seat into the making of SMW NYC. So please, feel free to comment, email, Facebook or tweet us. Let us know what you think of the events, speakers, and opportunities as they unfold. Make suggestions, give us feedback, or submit your own.

You should also be on the lookout for blogs by our Media Partners, Advisory Board Members, Sponsors and Speakers. We aim to include them in the conversation too!

Happy New Year from all of us at NYC’s Social Media Week team. We look forward to a bright, collaborative future ahead.

You Don’t Have to Be a Sinner to Be Social Media Savvy

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here. You can watch the SMW NYC event on livestream here

Being a social butterfly takes a lot of energy; along with constantly juggling your Facebook and Tumblr feeds, you have to make sure to be smart about what you’re doing on your beloved social networks. Add another thing to your list of things to be concerned about – you might be a social media sinner, and you might not even know it.

If you’re desperate to run to confession to have your soul detoxed, don’t freak out too much. According to a survey conducted by marketing-communications brand JWT, 71 percent of people over the age of 18 have committed at least one social media sin. On top of that, the average person is guilty of doing two sins out of seven.

So, let’s get to the bottom of this. What, exactly, are the seven social media sins? Answer: they are much like the seven deadly sins we’re all very familiar with. The rundown of the scorching sins are:

1. Greed of social media attention

2. Gluttonous towards consumption of online and social content

3. Lust and desire – think of spending too much time sexting with your boy/girlfriend of the week or watching too much Internet porn

4. Social media enabling you to be a lazy bum

5. Acting angry or lashing out towards people on your social network

6. Social media arrogance

7. Jealousy towards what other people in your network are doing

The topic of teens’ sins on social networks came up heavily during the How and Why We Share: The Seven Deadly Sins of Social Media panel on February 16th at JWT Headquarters. Editor-in-Chief of Seventeen Magazine, Ann Shoket, knows first-hand about teens’ online behavior, since she and her team interact with teenage girls all the time. “[It’s great] that girls have a voice and can make a mark,” Shoket comments. “[However}, teens have to be incredibly smart about their own PR and making their own image.” If they’re not, teens are going to abuse their power of free speech and spew obscenities and TMI facts that their followers don’t want to hear.

Another problem that teens may face thanks to their social media use is acting shallow about practically anything they encounter. “Liking something has become such a shallow act,” said JWT Digital Strategist Jinal Shah. “Blogging’s better because it pushes people to think and get into a conversation.” More importantly than that, it enables readers of blog posts to construct new and original thoughts upon reading a piece of stellar writing. That’s definitely something that most teeny-boppers have a hard time doing on Twitter, with the very-limited character space and all.

It’s evident what the Big Baddie of Social Media is, though; the utterly despicable act of trolling and cyber bullying (or, as Shoket prefers to call it, “digital drama”). It feels like every day a new story comes out about teens being tortured by their peers or complete strangers on the Internet.

The perfect example of Internet trolling at its worst (at least in my eyes) was the sad situation involving Florida tween Jessi Slaughter. If you don’t know about this, let me clue you in. 11 year-old Jessi liked to post semi-inappropriate videos and self-portraits on MySpace and YouTube. This would usually go unnoticed and ignored by everybody except her friends. Unfortunately, a poster from the infamously trollish 4chan picked up on one of her videos and posted it all over the site. The Team of Trolls couldn’t help but harass her from all sides, from calling her names via email and IM to sending her death threats via text. Long story short, the trauma of the online harassment landed her in several mental institutions.

Cyber bullying may be hard to defeat, but it’s not immortal. For instance, Seventeen launched a social media campaign called Delete Digital Drama last summer to fight back against it using Facebook and Twitter badges to start the conversation. With a growing community of teens against this harsh form of bullying, it should be harder to get away with harassing people on each other’s Facebook walls.

Now that you’ve been enlightened of your possible online wrongdoings, it’s now up to you to check yourself before you go off being a social media menace. You’ll feel a heck of a lot better not being a troublemaking troll or a jealous lazy bum.

Get to know us and get yourself a paper writing service friend who will be completing papers for you cheap and fast!

Sports, Gaming, and Social Media

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Vivian Nunez, please click here

 

Watching any kind of sports game has always been considered a very social experience, but in the last few years that social experience has transitioned more and more into a social media experience. Many of the questions that were addressed in the first half of the panel had to do with social media and whether its involvement in sports would take away from the integrity of the sporting event. The overall verdict was that a balance needed to be reached between physical “in the moment” interaction and virtual interaction with sporting events.

Sports networks have begun to use mass relevance as the perfect gateway to incorporate social media into the sports experience. They have also been using mass relevance as the perfect way to bridge the gap between those experiencing the event live and those tuning in through other platforms. The advantage to this particular kind of interaction is the conversation that emerges as a result. Many young adults are as plugged in to the TV set as they are to their smart phones while watching sports; the use of mass relevance really allows their voice to be heard regardless of where they are watching the event from.

Social media has also been incorporated into the everyday life of sports through its athletes. MLS, NBA, NFL, MLB, and the NHL all have athletes that connect to their audience through Twitter and although that interaction really helps leverage the brand as a whole, its most important contribution is the relationship it establishes. The use of social media cuts out the middleman that tends to exist between a fan and his favorite athlete. For the young adult demographic it is monumental to be able to speak or share thoughts with your favorite athlete or sports personality through Twitter, Google+, or any other social media platform.

The integration of social media into the sporting event really assists each sporting channel because as stated in the panel “fans are the insider perspective of games”, a lens you can get no where else. As a result, the Millennial generation can relate more to a game if they are also able to capture the moment and update their friends about it. The best aspect of being able to use social media through the season is that it is also as easy to get information during off-season, a win-win for both the sports brands and the sports aficionados.

The same theory of social media interaction in sports events is found in the gaming world. The gaming world might even be using it to a greater extent because it is their only base to be able to compare how good they are versus how good everyone else. Nonetheless the idea is the same, if social media was incorporated correctly and information was not only stated but used to start conversations the sports industry and it’s audience would benefit endlessly from it.

Monday Funday: SocialVibe Engagement & Opening Party!

It’s hard to believe it’s almost Friday and the end of #SMW12.

Before we bring this year’s festivities to a close, we wanted to post a little throw back to a Monday night and Tuesday morning not too long ago.  We began #SMW12 with two epic SocialVibe collaborations; the first being our #SMW12 opening party which took place at Greenwich Village Country club and was hosted by Nokia and sponsored by Social Vibe.

The evening was centered around engaging activities, like miniature golf and pictures with animal statues, epitomizing the social nature of SMW12- and SocialVibe. Surprises littered the evening from Nokia’s special room to the SocialPix photobooth immediate upload to Facebook.

Then on Tuesday at our Advertising & Marketing Hub JWT, SocialVibe hosted a panel entitled Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N that featured Digital Editor Michael Learmonth, SocialVibe SVP of Sales Mike Barbeau, Head of Planning at SocialVibe Adrian Barrow, VP of Integrated Marketing at Fuse Vanessa Montes, and CEO of Deep Focus Ian Schafer

The panel focused on consumer engagement in digital advertising and consumer “exchanges.” Looking at services, R&D, and creativity as critical aspects to earn value and enhance engagement. By creating opportunities to do social good, giving your community attention or creating unique experiences will increase the likelihood that consumers will do things for you.

Citing case studies from companies like HP’s use of consumer forums to DuoLingo for translation services, SocialVibe really highlighted what you can do and the type of thinking that truly resonates with consumers. “If you have to ask your consumers to pay attention, you’re not doing it right,” just may characterize the views of the event. And with over 600 views on their Livestream and more than 15 comments, we think they get the hang of engagement and meeting people where they are, making this one event you’ll want to see if you missed it in action.

Many thanks to SocialVibe for partnering up with us at this years #SMW12! Partners like them are what make Social Media Week everything that it is.

You can check out more photos from the opening party by clicking here or here

See you Tuesday! A guide for Day Two

We hope you enjoyed your first day of #SMW12– now on to day two!

Below you’ll find a list of solid events that, as of publication, still have some slots left!

9-11am at JWT Panel: Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N hosted by SocialVibe

9-10am at Saatchi & Saatchi Wellness Keynote: Frank Moss on The 2012 MIT Health and Wellness Innovation Hackathon

9-11:30am at Thomas Reuters Interview: John Katzman and Jeremy Johnson on The Future of Higher Education: Will Colleges Survive? followed by Panel: The Classroom of The Future: How Social Media Can Better Our Education System

10-10:45am at Saatchi & Saatchi Wellness Keynote: J.C. Herz on Unpacking the Quantified Self followed by Panel: The Sensor Continuum

10-11am at Hearst Digital Voyeurism: How Sharing Real Homes in Real Time is Changing the Way We Decorate

12-12:30am at Big Fuel Jon’s Fireside Chat: Joseph Jaffe and Social Media 2.0

12-2pm at Thomas Reuters Keynote: Rachel Lloyd, Executive Director & Founder of Girls Educational & Mentoring Services

12-2pm at JWT Beyond the Like: Using Real People’s Real Stories to Drive Brand Awareness

1-2pm at Saatchi & Saatchi Wellness Fireside Chat: The Rise of the Patient Platform

2:30-3:30pm at Big Fuel Connecting disruptive business models with innovation in business

3-4pm at Saatchi & Saatchi Wellness This game will make you healthier

3-5pm at Hearst The New Ghostwriter

3-5pm at JWT Social Media for Social Good

4:30-5:30pm at Hearst Social Syndication in 2012: Experiences First, Networks Second

5:30-6:30pm at Saatchi & Saatchi Wellness Women, Money & Social Power: What Made The Komen Debacle A Win For Women

6-8pm at JWT Deep Focus Presents: An Evening of “Connectedness”

 

#SMW12 This Time Next Week: Friday Feb 17th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Note that events are listed in chronological order based on the time of day they occur. 

Business & Innovation: 8:30-9:30am: Keynote: Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work.

 

Global Society: 9-9:30am: The Guardian Interviews, hosted on the Nokia Global Stage at Big Fuel: Alec Ross

Art & Culture: 9-10am: Where is social media taking the travel industry in 2012?

 

Advertising & Marketing: 9-11am: What Real Time Marketing Really Takes

Social & Environmental Change: 9-11am: Keynote: Jeremy Heimans, CEO of Purpose, followed by Panel: Building A Transnational Human Rights Movement

Global Society: 10-11am: RAPP presents RAPPATHON – Hacking for Change: A New Way of Collaboration

Health & Wellness: 10-11am: Biomarkers, Technology, and Age-Reversal

 

Art & Culture: 10:30-11:30am: Untapped Drive: How innovation and entrepreneurship is revolutionizing daily life through social media & tech platforms.

Business & Innovation: 10:30am-12:30pm: Social Media, Sports, and Gaming

Health & Wellness: 11-12pm: How Socially-Enabled Feedback Loops Are Strengthening Your Wellness

Global Society: 12-12:30pm: Jon’s Fireside Chat: David Hirsch on Venture Funding

Art & Culture: 12:00-2pm: The New Role Models: Chefs, Restaurants, Bloggers & You — An Interview with Robyn O’Brien, Amanda Hesser & Bun Lai, followed by Who is Kale’s PR Agent & What Dictates a Food Trend? Panel Debate

Social & Environmental Change: 12-2pm: Keynote: Alec Ross, Office of Secretary of State Hillary Clinton, followed by Panel: Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond

Advertising & Marketing: 12-2pm: The LinkedIn Difference: How Brands Are Building Deep Connections with Professionals

Global Society: 1-2pm: Future of Social Technology

Health & Wellness: 1-2pm: Keynote: Daniel Kraft, MD, Executive Director, FutureMed

Business & Innovation: 1-2:30pm: Social Media HAS Changed the World

Global Society: 2:30-3:30pm: Peer Pressure: Using the skills we learned in 6th grade for good

Health & Wellness: 2:30-4:30pm: Feast on Health

Business & Innovation: 3-4pm: Keynote: Jalak Jobanputra on What in the World? The Global Startup Scene: Micro and Macro Trends Fueling Tech Growth around the World

Social & Environmental Change: 3-4pm: Leveraging online platforms to inspire social good

Art & Culture: 3-4pm: Sex, Drugs, Rock and Roll: Social’s Steamy Side

Global Society: 4-5pm: Investigative Journalism with Social Media: How It’s Being Done

Advertising & Marketing: 3-5pm: Left Brain Meets Right Brain – The Blueprints for a Sophisticated Social Marketing Campaign

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

Event Guide: Startups & Entrepreneurship

We’re doing all that we can this week to help you optimize your #smw12 experience.  While each of our hubs serve as homes for specific content areas, the number of sessions we host on a specific topic far exceeds the capacity we have in our Hubs.

To help you navigate the schedule and find sessions that are relevant and interesting for you, we’re constructing a series of guides, which we hope will surface new and interesting content you might not have otherwise been aware of.

Your Guide to Startups & Entrepreneurship

Monday February 13th
3-5pm: State Your Case: Research vs. Social Analytics

Tuesday February 14th
12-2pm: Maintaining Authenticity and Transparency: How Financial Advisors Are Using Social Media to Build their Business, Hosted by Actiancen
12-2pm: Keynote: Kevin Slavin, Entrepreneur, Provocateur & Raconteur followed by Panel: Are We in a Post-Consumer Age? How E-Commerce is Blurring the Lines between Creator and Consumer, hosted by Shapeways
5-6pm: Communicating with Customers Beyond Facebook & Twitter: How Brands are Accessing Start-ups to Collaborate and Communicate

Wednesday February 15th
9am-12pm: Keynote: Dave Gray & The Connected Company: An Inventory of the Possible followed by Panel: Social Business by Design, hosted by Nokia
10-11am: Social Media Week at Digitas– Who Runs the World: A Virtual Panel on Women & Global Entrepreneurship
3-5pm: Radical Collaboration & Entrepreneurship
6:30-8:30pm: Under30CEO15: Social Media Week Entrepreneur Matchmaking
8-11pm: UPlanMe SMW Launch Party

Thursday February 16th
10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps
12-2pm: Keynote: Jonah Peretti, Founder and CEO of BuzzFeed on the Future of Sharing followed by Panel: Creating Start-Ups Inside Traditional News Organizations

Friday February 17th
8:30-9:30am Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work
10:30-11:30am Untapped Drive: How innovation and entrepreneurship is revolutionizing daily life through social media & tech platforms.
3-5pm Keynote: Jalak Jobanputra on What in the World? The Global Startup Scene: Micro and Macro Trends Fueling Tech Growth around the World

#SMW12 This Time Next Week: Thursday Feb 16th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Note that events are listed in chronological order based on the time of day they occur. 

Health & Wellness: 9-10am: Keynote: Jay Walker, Chairman and Curator of TEDMED

Art & Culture: 9-11am: Keynote: Elisa Camahort Page on Rewriting Keystroke by Keystroke followed by Panel: The Dawn of Companion TV

Advertising & Marketing: 9-11am: Keynote: Michael Lazerow on The People Are the Message: Building Content for Connections followed by Panel: Brands as Publishers: Writing and Publishing Content at Scale

Business & Innovation: 9-11am: [Location: Ogilvy] The Agency of the Future

Social & Environmental: 9-11:30: Keynote: Douglas Rushkoff on When Change is Always On followed by Panel: Just Like The 60’s: How Social Media Has (Or Hasn’t) Changed Civic Movements, hosted by Sapient Nitro

Global Society: 10-11am: Who owns this sh#t, anyway?

Health & Wellness: 10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps

Global Society: 12-12:30pm: Jon’s Fireside Chat: John Winsor on Connections 2.0

Business & Innovation: 12-1:30am: [Location: Ogilvy] We’re All Social Now: Why B2B Marketers Can Get With the Conversation

Art & Culture: 12-2pm: Keynote: Jonah Peretti, Founder and CEO of BuzzFeed followed by Panel: Creating Start-Ups Inside Traditional News Organizations

Advertising & Marketing: 12-2pm: Keynote: Rohit Bhargava on The Seductive Myth Of Brand Storytelling: Why Some Stories Work And Most Don’t followed by Panel: Second Screen and Social TV: Which Way From Here?

Social & Environmental: 12-2pm: Panel: Weapons of Choice: The Design of Insurgency

Advertising & Marketing: 12:30-2pm: Second Screen and Social TV: Which Way From Here?

Global Society: 1-2pm: How to Build a Global Facebook Architecture for a Global Brand

Health & Wellness: 1-2pm: Fixing Health From the Outside In

Business & Innovation: 1:30-2:30pm: [Location: Ogilvy] We all have Influence Somewhere: The Next Great Social Media Transformation

Art & Culture: 3-5pm: Collaborative Storytelling: Transmedia and Social Media

Advertising & Marketing: 3-5pm: Harnessing the Power of Social Content: 5 Rules for Advertisers

Social & Environmental: 3-5pm: Keynote: Jeremy Gilley, Founder of Peace One Day followed by Panel: Should we occupy Occupy Wall Street?

Global Society: 3-5pm: Edial Dekker on The Rise of the New Sharing Economy followed by The Trust Economy

Business & Innovation: 3-5pm: [Location: Ogilvy] Social Commerce Is Here, Is Your Brand Ready?

Health & Wellness: 3-6pm: Alternative Funding for Healthcare Innovation followed by Crossing the Chasm: Healthcare Innovation Matchmaking Session

Art & Culture: 4:30-6:30: IN THE TWITTER KITCHEN: A MODERN COOKIE BAKE-OFF

Business & Innovation: 5-7pm: [Location: Ogilvy] Buddy Media Cocktail Mixer

Advertising & Marketing: 6-8pm: How and Why We Share: The Seven Deadly Sins of Social Media

Social & Environmental: 6-7pm: The New Face of Social Good: How to Create Your Own Social Media Magic

Health & Wellness: 6:30-8:30pm: Networking Reception with Sanofi

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

 

 

 

#SMW12 One Week from Today: Wednesday Feb 15th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Note that events are listed in chronological order based on the time of day they occur. 

Art & Culture: 9-11pm: Keynote: Chris Kaskie, President of Pitchfork Media followed by SoundCtrl’s Creating Music for the Social Web

Advertising & Marketing: 9-11am: Keynote: Ben Kaufman followed by Marketing is Ruining the Internet hosted by JWTArt & Culture: 12-2pm: How Street Style Blogs Affect Retail and Design

Business & Innovation: 9am-12pm: Keynote: Dave Gray & The Connected Company: An Inventory of the Possible followed by Panel: Social Business by Design, hosted by Nokia

Social & Environmental Change: 9-11pm: Keynote: Alex Bogusky followed by Social Innovators Collective’s Innovative Models for Social Good Collaboration

Social & Environmental Change: 1130-1230pm: Consumer Engagement and online Community in Social Media

Global Society: 10-11am: The Socialization of Television: Opportunities for Broadcasters & Advertisers

Health & Wellness: 10-10:45pm: How We Did It: The Sanofi Open Innovatino Challenge

Advertising & Marketing: 12am-2pm: Keynote Scott Belsky, CEO of Behance, followed by GOOD panel: Beyond Crowdsourcing: Using The Community To Report

Business & Innovation: 12-2pm: Retail Banking Redux: Can Social Media Create a New Paradigm?

Global Society: 12-12:30am: Jon’s Fireside Chat: Joe Fernandez on Klout

Health & Wellness: 1-2pm: Keynote: Michael Roizen, M.D. Chair, Cleveland Clinic Wellness Institute and Chief Wellness Officer, The Cleveland Clinic

Global Society: 1-2pm: Social Love: The Future of Social Media and Relationships

Art & Culture: 1:30-2:30pm: Reflecting on the 54th GRAMMY Awards—Digital Partnerships, Social Media & Innovation

Global Society: 2:30-3:30: Can Media Companies Get Social?

Art & Culture: 3-4pm: @HAHAHAHA: How to be funny in 140 characters or less

Advertising & Marketing:3-5pm: Keynote: John Winsor, CEO of Victors & Spoils followed by Panel: Building Community: Combining Real World Experiences with Online Social Networks

Business & Innovation: 3-5pm: Radical Collaboration 7 Entrepreneurship

Global Society: 4-5pm: The Future of Sharing

Art & Culture: 4:30-5:30pm: The state of curation: An examination of the human element and the promise (and drawbacks) of algorithms

Global Society: 530-630: A Film Screening: Twittamentary

Advertising & Marketing: 6-8pm: A Quizzical Evening in Social Media

Health & Wellness: 3-4pm: The changing face of technology: Click Here for Beauty

Health & Wellness: 4:30-6pm: Let’s Crowdsource! FDA Social Media Guidelines + Sunshine Act Comments

Health & Wellness: 8-10pm: FastForward Health Presents: Stories of Global Health Innovation Film Screenings

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

Some Health & Wellness Favorites

We know. There are a lot of events taking place next week and the very act of perusing the schedule can be, at times, overwhelming.  So we wanted to lend a hand and highlight a few of our favorite events taking place at the Health & Wellness Hub!

You’re welcome.
Click HERE to see all of the events taking place at the Health & Wellness Hub all next week! 

Monday February 13th from 10-12pm: Keynote: Carol McCall on Big Data and the Eye of the Beholder

Tuesday February 14th from 9-10am: Keynote: Frank Moss on The 2012 MIT Health and Wellness Innovation Hackathon

Tuesday February 14th from 10-10:45am:Keynote: J.C. Herz on Unpacking the Quantified Self followed by Panel: The Sensor Continuum

Tuesday February 14th from 3-4pm: This game will make you healthier

Wednesday February 15th from 10-10:45am: How We Did It: The Sanofi Open Innovation Challenge

Thursday February 16th from 9-10am: Keynote: Jay Walker, Chairman and Curator of TEDMED

Thursday February 17th from 10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps 

Thursday February 16th from 1-2pm: Fixing Health From the Outside In

Thursday February 16th from 3-6pm: Alternative Funding for Healthcare Innovation followed by Crossing the Chasm: Healthcare Innovation Matchmaking Session

Thursday February 16th from 6:30-8: Networking Reception with Sanofi

Friday February 17th from 1-2pm: Keynote: Daniel Kraft, MD, Executive Director, FutureMed

And here are some great events focused on Patient Advocacy: 

Monday February 13th from 1-2pm: Fast Forward Health presents 73 Cents followed by Q&A with Regina Holliday 

Monday February 13th from 2:30-3:30pm: Power to the Patient

Tuesday February 14th from 1-2pm: Fireside Chat: The Rise of the Patient Platform 

Tuesday February 15th from 5:30-6:30 pm: Women, Money & Social Power: What Made The Komen Debacle A Win For Women 

Tuesday February 15th from 5-6pm: Keynote: Dr. Pam Peeke on Rx for the Sitting Disease – Medicate with Movement 

Wednesday February 15th from 1-2pm: Keynote: Michael Roizen, M.D. Chair, Cleveland Clinic Wellness Institute and Chief Wellness Officer, The Cleveland Clinic 

Wednesday February 15th from 4:30-6pm: Let’s Crowdsource! FDA Social Media Guidelines + Sunshine Act Comments 

Wednesday February 15th from 8-10pm: FastForward Health Presents: Stories of Global Health Innovation Film Screenings
Wednesday February 15th from 8-10pm: FastForward Health Presents: Stories of Global Health Innovation Film Screenings