Social Style: Fashion Brands Put Their Best Digital Heel Forward

Luxury fashion brands face the challenge of maintaining a particularly delicate balance in the social space: sustaining an aura of exclusivity while simultaneously enhancing accessibility.

Social media allows brands such as DKNY and Tory Burch to reach a wider audience of not only current consumers but also brand adorers and prospective purchasers — those who might not be able to afford the products now but still deeply admire the brand and aspire to purchase in the future.

Many fashion brands are successfully utilizing social media to provide brand loyalists with rich content that enhances and extends the brand experience for both current and future consumers. Twitter and Facebook allow brands to communicate with devoted followers who can amplify the brand’s message through their own networks. Perhaps a credit to its core nature as a highly adaptive and creative field, fashion is paving the way in experimenting with more robust channels and innovative content.

Luxury brands are now leading the way in many aspects of the social space, and their efforts are not going unrecognized.

As we consider social innovation in 2012, it is worth taking a closer look at what fashion brands are doing in this space. This year’s third annual Style Coalition Fashion 2.0 Awards, which perfectly align with not only Social Media Week but also New York Fashion Week, honors the luxury brands who are getting it right in social media.

Forward-thinking brands such as DKNY and Oscar de la Renta are best-in-class examples of community building and innovation and platforms such as Pinterest and Pose (as well as some up-and-coming platforms such as Stylitics) are becoming valuable tools for engaging with brand advocates in new ways.

Social media will continue to evolve as consumers continue to expect more interaction and engagement with their favorite brands and products. The fashion industry is putting its best foot forward in the digital space. As new platforms and strategies continue to flourish, the brands that will be most successful in 2012 are those that are able to carefully select the methods, tools, and platforms that align with their brand voice, message, and consumer base.

Isabella Josefsberg lives in New York City and works in digital advertising. She also writes on social media, tech, and fashion at You can follow her on Twitter at @IsabellaRachel.


Keynote Spotlight: Chris Kaskie, President of Pitchfork

Chris Kaskie, President of Pitchfork

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear Chris speak, followed by SoundCtrl’s Creating Music for the Web Panel, on Wednesday, Feb 15th from 9-11am at the Art & Culture Hub!

Chris Kaskie is the President of Pitchfork, the essential guide to independent music and beyond. With more than 4 million unique visitors each month and 500,000 visits each day, Pitchfork has one of the Web’s most loyal audiences, and is considered one one of the world’s most popular, respected, and influential music publications. In addition to developing Pitchfork into an internationally renowned online music magazine, Chris runs the company day-to-day and is an architect of Pitchfork’s growth and expansion into other arenas, such as the Pitchfork Music Festivals and He lives in Chicago with his wife Amy and two children.

#SMW12 One Week from Today: Tuesday Feb 7th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Art & Culture: 9-11am: Digital Voyeurism: How Sharing Real Homes in Real Time is Changing How We Decorate

Advertising & Marketing: 9-11pm: Talk: Screw Earning Media and Start Earning Value with BBH Labs followed by Panel: Why Engagement Should be Spelled A-T-T-E-N-T-I-O-N hosted by SocialVibe

Advertising & Marketing: 9-11am: Panel: Why Engagement Should be Spelled A-T-T-E-N-T-I-O-N hosted by SocialVibe

Art & Culture: 12am-2pm: Keynote: Kevin Slavin, Entrepreneur, Provocateur & Raconteur followed by Panel: Are We in a Post-Consumer Age? How E-Commerce is blurring the Lines between Creator and Consumer, hosted by Shapeaways

Advertising & Marketing: 12am-2pm: Beyond the Like: Using Real People’s Real Stories to Drive Brand Awareness

Art & Culture: 3-5pm: The New Ghostwriter

Art & Culture: 4:30-5:30pm: Social Syndication in 2012: Experiences First, Networks Second

Advertising & Marketing: 3-5pm: Social Media for Social Good

Advertising & Marketing: 6-8pm: Deep Focus Presents: An Evening of “Connectedness”

Business & Innovation: 9-10pm: Keynote: Gabe Zichermann on The Business of Fun: Gamification Will Change Your Organization followed by The Future of Gaming, hosted by PSFK

Business & Innovation: 12am-2pm: Maintaining Authenticity and Transparency: How Financial Advisors Are Using Social Media to Build their Business, Hosted by Actiancen

Business & Innovation: 3-5pm: Getting to the Meat of the Tweet Redux (The Meatier and Tweetier Sequel): Applying Big Data Analytics to Social Media Data, Hosted by Opera Solutions

Global Society: 10-11pm: Global Brand Management: Best Practices in a Social World

Global Society: 12am-12:30pm: Jon’s Fireside Chat: Joseph Jaffe and Social Media 2.0

Global Society: 1-2pm: Social Love: The Future of Social Media and Relationships

Global Society: 4-5pm: Do it for Love AND Money: The Social Media Week Valentine’s Day Guide to Riches

Health & Wellness: 9-10pm: Keynote: Frank Moss on the 2012 MIT Health and Wellness Innovation Hackathon

Health & Wellness: 10-10:45pm: Keynote: J.C. Herz on Unpacking the Quantified Self followed by Panel: The Sensor Continuum

Health & Wellness: 1-2pm: Fireside Chat: The Rise of the Patient Platform

Health & Wellness: 3-4pm: This game will make you healthier

Social & Environmental Change: 9-11:30am: Interview: John Katzman and Jeremy Johnson on The Future of Higher Education: Will Colleges Survive? Followed by Panel: The Classroom of The Future: How Social Media Can Better Our Education system

Social & Environmental Change: 12am-2pm: Keynote: Rachel Lloyd, Executive Director & Founder of Girls Educational & Mentoring Services

Social & Environmental Change:4:30-6:30pm: Supercharging Your Love for Facebook Marketing

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 




#SMW12: One Week Till the Week You’ve Been Waiting For

That’s right.  We’re officially one week away from the start of Social Media Week #SMW12!

Our global team of sponsors, curators, staff, event partners and volunteers has been hard at work to get to this point. With a week left, we’re excited to spend the next few days highlighting everything you’ve got to look forward to right here on the blog.

Additionally, we’ll also be posting daily Hub events and Keynote spotlights. To keep up with the latest news, check back here regularly, follow us at @SMWNYC, on Facebook, or with #SMWNYC.

Also, if you haven’t yet, be sure to check out the New York Schedule here and our Frequently Asked Questions here. Share your excitement and spread the word!

Attend PSFK’s Annual Conference

PSFK’s annual NYC Conference will be on April 8th this year.  The speaker lineup includes: Rachel Sterne the newly appointed Chief Digital Officer from the NYC Mayor’s Office, Nick Denton from Gawker and Yancey Strickler from Kickstarter.

As a long term partner and friend of Social Media Week, PSFK has kindly offered up a discount to the SMW community that can be accessed through the link below.

We have attended this conference for the past few years and can honestly say that it will be one of the more inspirational and thought provoking events you will likely experience this year.

New Events Added to Social Media Week New York Schedule & Full Registration Now Available

We are now less than two weeks away from Social Media Week February 2011–powered by global headline sponsor Nokia–and things are shaping up fantastically well.

Two weeks ago, the global announcement was made that Social Media Week February 2011 was opening up registration to its nine cities worldwide and then last week we announced that we were adding more events and opening up more tickets to cope with demand.

Today we are excited to announce that we are adding more sessions to the program and that we have released all remaining tickets for those events listed on the site.  As we continue to respond to demand we will be adding additional events leading up to February 7, so please check back once in a while to see what’s new and ensure you follow @smwnyc for real-time alerts.

There are over one hundred events scheduled to take place during Social Media Week New York with fifty or more taking place at our five Content Hubs.  Last week we launched the Hub landing page, which gives a breakdown of each Hub and everything we’ve got in store there. For those of you who are new to the Hub concept, here’s a breakdown of what’s on offer:

We can’t stress enough how thrilled we are with the content of Social Media Week New York this February, thanks to our incredible advisory board and host committee and the numerous event partners and content curators we have been collaborating with. Many exciting events were covered in last week’s post, but below is a smattering of some events we’ve added since then. Follow the links to each to learn more!

For the full schedule and to sign up for these and many more free-to-attend events, check out the rest of the Social Media Week New York Schedule.