Stay Class-y! Industry Experts Lead Over 30 Masterclasses At #SMWNYC

A huge part of SMW NYC is letting you get your hands dirty learning the latest tips, tricks and industry secrets to social media success. We’ve recruited some of the world’s top talent to do that and today we’re announcing the full list of SMW NYC Master Classes that you’ll be able to sink your teeth into!

The master classes offer lots to learn about  – whether you’re a beginner or experienced social media pro. Each class will have approximately an hour of presentation and demonstration from a long list of industry figures, as well as Q&A time – so make sure you’re prepared to follow along with the host and ask as many questions as you can!

Below is a little about what you can expect from each of the classes. For the full SMW NYC schedule click here.

The platforms you know and love

Each of the major global social media platforms will be hosting their own individual master class to teach you how to get more out of the content, communities and conversations you’re starting through their platforms.

Mashable’s Jeff Petriello will give you tips for Storytelling With Vine, and for creating short form video that people remember. ICED Media’s Greg Littley will demonstrate the essentials for Maximizing Your Snapchat, and help you get the most out of the most popular in-the-moment social sharing platform among millennials.  Vimeo’s Mike Weissman and Andrea Allen will also teach you how to Make Your Videos Better and reach global audiences using their creator toolsets.

Top social talent

As well as tips and tricks from the companies that make social media possible, SMW NYC includes a variety of sessions from the people who are using them best and often making their living doing it.

Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy will share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and Fall In Love With Your Brand. From tapping into “FOMO,” to understanding teen etiquette on platforms like Instagram and Snapchat, Code & Theory will give a Crash Course On The New Millennial Consumer and show you how to integrate millennial insights into their marketing plans.

Industry greats

SMW NYC also has some of be best digital minds, working at top agencies and organizations, that are creating best in class social media experiences for companies and consumers. The line up of industry greats hosting master classes combines decades of insights and experiences  to give you powerful and practical takeaways from the events.

Mattan Giffel, Founder and CEO of One Month, will share best practices on Growth Hacking Quick Wins, presenting tactical, practical skills and strategies to significantly increase your customer base.  Trina Albus, Founder of Magenta Agency, will help you Learn How To Pay Like A Pro. In this class, you’ll earn how to select the best platform for your brand and how to optimize campaign performance across the top social platforms including Facebook, Twitter, LinkedIn and Google+ advertising.


We could rave on for ages about all the great classes and speakers happening at SMW NYC, but we’ll let you browse the rest yourself. All the ones that haven’t been mentioned here are just as amazing, and you can find the full line-up here.