Tag: Fabien Cousteau

(Almost) Everything you Missed at SMW NYC

Posted on by Sara Adam

Social Media Week New York was a whirlwind of excitement with all Official Events under one roof for the first time. Though it would be impossible to dive into every single incredible event from the week, we will try to outline some of our more memorable moments (for our short list, check out our CULTURALIST Top 10 here).

We kicked things off at our VIP Opening Night Party nomming on Chipotle chips and locally grown appetizers from Wholefoods. This party certainly helped get things started on the right foot, showcasing some of the awesome installations on the ground floor at Campus at Highline Stages.

Campus buzzed with excitement on Tuesday morning about hearing BuzzFeed’s Jonah Peretti interviewed by Social Media Week’s Executive Director, Toby Daniels. Percolate packed the house, sharing seven useful tools for content marketers and Refinery29 dished on how to make money through digital publishing platforms. For attendees in regulated industries, Pzifer and Liveworld discussed the nuances of connecting to customers within the restraints of their industry. Tuesday evening ended with a panel on Startups To Watch, where 10 companies showcased their value propositions.

betaworks CEO, John Bothwork, discussed the betaworks approach to product creation on Wednesday morning, and Eli Pariser of Upworthy made an announcement (you won’t believe what happened next!). Next, leaders in the non-profit tech world inspired us with the ways that technology can be leveraged for the good of society. Steve Case, founder and CEO of venture firm Revolution, was interviewed about the industries most ready for disruption, and Merck tackled innovation in health. Tech in Motion hosted a fashion show of wearable tech. Though we might be biased, one of our favorite Wednesday events was the launch of our book, “On! The Future of Now,” whose profits will go toward the amazing work happening through charity: water to increase global access to clean drinking water.

Halfway through the week on Thursday morning, Lisa Gansky, Robin Chase, and Seth Godin shared with us the value the can be created simply by connecting people and their resources to one another. In a three-hour track they brought together some of the leading minds creating value through collaboration. Unmetric quizzed everyone on their brand knowledge, while Cindy Gallop hosted a three-hour panel about Changing the World Through Sex. MKG led a discussion on mobile innovation, and our evening ended with a screening of the documentary, WEB.

Nokia announced Friday that they would be powering the live camera-feed broadcasting Fabien Cousteau’s record-breaking expedition, Mission 31, in real time. Planet Earth always fascinated us, so we can’t wait be a part of this ocean adventure! Then, Spotify brought together an incredible lineup from the music industry to discuss the future of music, and The Huffington Post explored new definitions of success at The Third Metric. MRPR looked at the ways millennials are changing the landscape of the Internet.

And throughout all week, we were in and out of Nokia’s NOWStudio, making awesome short-form videos, visiting 140 Proof to get our social portraits, getting glammed up for Leica’s close-up, and checking out the other installations throughout Campus.

Our Closing Party hosted by Nokia MixRadio did not disappoint with a great acoustic performance by husband-wife duo, JOHNNYSWIM, DJ Sean Glass, followed by a performance from The White Panda. Between booze sponsors keeping us in the proper spirits and music to dance to, the closing party really was the only proper way to end another epic Social Media Week. And if you missed out on anything, be sure to check out the sessions on Livestream and make sure it doesn’t happen again! See you in 2015!

10 Places You’ll Find Nokia at SMW NYC

Posted on by Sara Adam

Social Media Week is now officially underway. Nokia has been an amazing partner, and they are a big part of what will make your Campus experience great. We’ve shared about the incredible Vine artists coming your way. We’ve talked about the smart Work Pods to keep you productive. But that’s not all they’re doing.

Here are 10 places you need to see Nokia throughout SMW NYC:

  1. The Future of Now: Connecting the Dots Between the Virtual and Real Worlds
    How can we design our devices to integrate technology into our lives in the most seamless ways possible? This will be a stimulating conversation with WIRED and none other than our favorite Nokian, Craig Hepburn.
  2. Mission 31 – First Underwater Expedition That Will Be Entirely Interactive and Why It Matters, Presented by Nokia
    Ocean explorer, documentary film maker and environmental activist, Fabien Cousteau, joins Alex Oberberg from Nokia to present Mission 31, an upcoming 31-day endeavor where Fabien and his crew of aquanauts will be living, working and sharing their experience as they live 20 meters under the sea. The two together will look at the project and why enabling these projects to be interactive is key.
  3. Einstein & The Lumberjack
    The Social Media Experience Director from Nokia helps us understand the best ways to communicate ideas using visuals and proper storytelling — a topic that’s important to us all.
  4. Get Loud: Six Rules of Social Disruption, hosted by Nokia
    When you are trying to raise your voice for what you believe in, how can you be sure that anyone will even be able to hear? Using social channels, learn how to break through the noise on social with your message.
  5. Here’s My App, So What Now?: Getting a Product To Market and Into the Hands of the Public
    It’s all about execution. Once you have built an incredible product, there is a still much that needs to happen to ensure that it is well received. Nokia will be walking us through the process, helping developers get to market.
  6. On! The Future of Now: Making Sense of our Always Connected World (Discussion, book launch and reception)
    Join us for the launch of our first book, On: the Future of Now, written in partnership with Nokia. The collection of essays services, by many people who will be leading sessions at Social Media Week and includes Seth Godin, explores what technology means for us now and in the future. All proceeds from the sale of the book will go to charity: water, so this is a win-win.
  7. Brand New World: The Expanding Role of the Digital CMO
    The role of CMOs is rapidly shifting with the digital age and leaders need to be prepared for these changes. We’ll have Nokia’s Valerie Buckingham share her experience and expertise.
  8. Opening and Closing Night Parties!
    We can’t wait to party with Nokia and artists like JOHNNYSWIM and The White Panda. You don’t have to invite us twice!
  9. The NOW Studio
    Learn from some of the best short-form video makers in the scene in the NOW studio and create your own. And remember to share your creations for a chance to win!
  10. Nokia Work Pods
    When you need a quiet moment to get some work down or make a call, just step into one of these work pods on our ground floor.

Social Media Week starts on tonight with our Official VIP Opening Party! And access is only to our Insider Passholders, but there is still time to get your pass. So, don’t wait!

Join an Ocean Expedition at SMW NYC!

Posted on by Sara Adam

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Humans have gone to the moon and back, and yet, we have not fully explore the depths of the oceans on our very own planet. Grandson of explorer Jacques Cousteau, Fabien Cousteau is seeking to expand our knowledge of ocean life. He will be spending 31 days under water on a research expedition off the coast of Florida, studying the effects of climate change on the reef as well as the psychological effects of long-term under-water confinement.

Fabien followed closely in his grandfather’s legacy, which has been both a blessing and a curse. In Fabien’s words, “I take it upon myself to honor it. It’s also a lot of work. When you go through that door, you have to be twice as good as anyone else.”

Fabien’s voyage will commemorate the 50th anniversary of his grandfather’s similar expedition, resulting in the documentary, “World Without Sun” that went on to win multiple awards. He will follow in his grandfather’s footsteps and go further, diving twice as deep and staying one additional day underwater.

Fabien, an NYC local, jokes that the size of New York apartments will help him adjust more quickly to the confined space of Aquarius, their underwater lab/headquarters. What makes this expedition so unique is the way that you will be able to participate, even from your tiny apartment. The mission, occurring 20 meters under water will be live-streamed, making it possible for anyone to join the adventure, all thanks to some support from our friends at Nokia.

Hear from Fabien before he sets off on his adventure by registering for Social Media Week, February 17-21. We have a feeling this is going to be big!

Image courtesy Carrie Vonderhaar.

5 Reasons You Need To Attend SMW NYC

Posted on by Nicky Yates

We hear it all the time — but isn’t every week social media week? Social Media Week is much more than just a discussion on social media. We know you’re smart enough that you don’t need that. You get it. What SMW is though is a look at how and where humanity and technology converge. And it goes much deeper than just your Twitter feed.

Here are just five of the areas that we’ll be elevating to the surface and how you can join leaders to see what’s changing:

  1. Health, Wellness and Your Spine Online
    With our focus on the Future of Now, we’d be remiss if we didn’t have a steady focus on how technology is changing our relationship to health and wellness. With classes from SoulCycle, morning yoga, Breathe Repeat’s look at how being online affects your spine, and even a special track on innovation in health from Merck, we want SMW to have a holistic approach. And you can get in on it here.

  2. Content Marketing and the Machine
    Let’s face it: content marketing is THE buzzword for 2014. But that doesn’t mean it’s not critical to your brand’s marketing strategy. Which is why we’re hosting a pretty hefty grouping on events on this topic, with leaders like Percolate, Unruly, Click 3X and more sharing their insights. We even have true[X] examining how we can prevent the online digital advertising economy from losing an estimated $6 billion a year.

  3. Music, Travel & Entertainment
    It's not ALL about ROI and the bottom line. In fact, this SMW we're looking at all aspects of how technology is shaping our experiences.From Spotify’s special track on music’s future to Chipotle’s look at unbranded film to our travel gurus, if you’ve got a passion, this is the list you want to explore.

  4. Data and Analytics and the Search for Meaning
    Most of us are familiar with famous quote by historic department store owner, John Wanamaker, “I know that half my advertising works; I just don’t know which half.” This need no longer apply, when you have skills from these events.

  5. Social Impact and Doing Good
    One area we love seeing the impact of social and technology is definitely on our society. Social impact has changed drastically over the past few years, giving NGO’s and philanthropists more tools to create change. Few get this like Deanna Zandt, and she’s curated the perfect SMW Social Impact Guide. If that’s not enough, here are some we recommend, including the launch of Mission 31 with Fabien Cousteau!

And if you need more, we’ve got a masterclass lineup you can’t resist, including Big Fuel talking the participation economy and the opportunity to build your own wearable tech.

Friday is your last day to grab your SMW NYC Pass at the standard rate. Join us, Nokia, and MKG for what we know will be our best SMW yet.