GIFs are the Gifts That Keep on Giving: Hear from Giphy’s COO at #SMWNYC

GIFs (yes, it’s a hard “G” sound) are the new soundbites, quick one liners, exclamation points, reactions and punch-lines all rolled into one endless loop. It has become a new language for creators, artists, marketers and audiences everywhere. It’s the newest of mediums and has firmly taken root in the lexicon of modern communication.

Marketers have been quick to embrace the GIF and in recent weeks and months we have seen some exceptional examples of how this new medium can be harnessed to engage fans, customers and audiences in stunningly new and interesting ways.

Register for SMW New York today, get ready to hear from Giphy, the world’s first and largest search engine for GIFs allows people across the world to access their visual and cultural search engine that makes texting and communicating online more fun than ever before.

Giphy’s COO, Adam Leibsohn will join us for a chat with Toby Daniels, Founder and Executive Director of Social Media Week on Friday, February 26 at 10:00AM at the SVA Theatre (EDU Stage). They’ll chart the meteoric rise of the GIF, and how advertising is shaped around this new storytelling format.

Ricky Van Veen of CollegeHumor and Vimeo Will Discuss Content and Distributed Media Models at #SMWNYC

Platforms such as Facebook, Pinterest, Snapchat, and Twitter are up-ending the media business. But will that end up killing it in the process? Publishers and advertisers, content producers and creators, advertisers and agencies are all dealing with the repercussions of distributed media models. But, can the business we’re in as-we-know-it survive the amount of change necessary?

Ricky Van Veen (College Humor and IAC Executive), along with Ian Schafer (Founder and Chairman of Deep Focus) and Lisa Weinstein (President of Starcom Media Group) will explore the (possible) end of times in media, publishing, and everything in-between.

Join us at SMW New York for this session, “Mediapocalypse! Are Platforms Killing The Business Of Media And Advertising? And Why Won’t Anyone Talk About It?” taking place on Tuesday, February 23rd at 2:30pm on the FWD Stage at The TimesCenter.


★ Register today by purchasing your pass ★


About Ricky Van Veen

Ricky Van Veen is one of the principal owners and founders of Connected Ventures, a company formed around CollegeHumor that included BustedTees and Vimeo. He created the site as a student at Wake Forest, and was earning around $10-15 million a year before the partners sold a controlling stake to IAC, where Ricky is now an executive.

In 2009, Van Veen was appointed to become the CEO of the new production company, Notional, which produced material for traditional television. One of Notional’s most noteworthy TV shows is “Chopped” on the Food Network.

Ricky Van Veen also appears in some of CollegeHumor’s video series such as Jake and Amir and Hardly Working, as well as the former MTV program, The CollegeHumor Show.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: WPR

Dan Harmon of “Community” Will Join NBCUniversal’s Evan Shapiro at #SMWNYC to Discuss Comedy and The Cultural Zeitgeist

The world is at an inflection point, similar to broadcast television’s boom in the 70s and 80s. Today, this boom is evident in content production across various platforms. How is this booming genre affecting the cultural zeitgeist? Does comedy flourish when reality is dark?

Join NBCUniversal’s EVP of Digital Enterprises, Evan Shapiro, as he reveals the strategic approach to the current media landscape with Seeso, NBCUniversal’s new steaming comedy channel. Joining him on stage will be Dan Harmon, Creator and Executive Producer of “Community”, “Rick and Morty” and “HarmonQuest.”

On Tuesday, February 23 at 1:30pm, the digital and entertainment duo will present their keynote, “Comedy: A Love Story with Evan Shapiro and Dan Harmon” at SMW New York.


★ Register today by purchasing your pass ★


About Evan Shapiro

“Evan Shapiro is EVP, Digital Enterprises at NBCUniversal. He works on the strategic development of digital opportunities to reach emerging audiences, including alternative platforms and direct to consumer distribution models.

Shapiro joined NBCUniversal in 2014, and previously was President of Participant Media’s Pivot, which launched in 2013, and grew to reach 44+ million subscribers under Shapiro’s lead. Prior to Pivot, Shapiro served as President of IFC TV and Sundance Channel, where he steered both networks to new business and programming models that garnered each network their first Primetime Emmy nominations, as well as a Golden Globe Award win for Sundance Channel.

He has also executive produced numerous acclaimed original documentaries and series, including This Film Is Not Yet Rated, Brick City, HitRecord On TV, and the hit series Portlandia.” (via Variety)

About Dan Harmon

“Dan Harmon is best known for creating and producing NBC comedy series Community, co-creating Adult Swim’s animated television series Rick and Morty, and co-founding the alternative television network/website Channel 101. He also hosts a weekly eponymous podcast, Harmontown.

In July 2009, Harmon was nominated in two Emmy categories for his part in writing the Oscar telecast: Outstanding Writing for a Variety, Music or Comedy Special and Outstanding Original Music and Lyrics, the latter of which he was awarded for “Hugh Jackman Opening Number” at the 61st Primetime Emmy Awards.” (via Wikipedia)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: The LA Times

Genius Parking Maneuver Or Scumbag Move? The Internet Can’t Decide

Parking in New York is a never-ending challenge. We recoil and scoff at the phrase “just park in a garage” as if a friend visiting for the weekend suggests meeting up at Penn Station. Well, New Yorkers will do just about whatever it takes for a prime parking spot, and we may have found the King and Queen.

A vigilant driver in Queens turned on his dashboard camera to record the parking heist of the century. What happened? The driver explains all:

“I get to work early and wait about 30 minutes for a spot. A red Nissan pulls in front of me and in the most obnoxious way blocks me from moving forward. What happens next shocked me. The guy guides the red Nissan all the way to my car. I am out of options at this point so I just watch what his plan will be. The other car drives onto the sidewalk and goes perpendicular to the road. The rest is history.”

 
As you can see, it’s quite the move. But, the Internet, especially this Reddit thread, has mixed feelings. Does the heist deserve praise in this dog-eat-dog world? Are these wrongdoing scallawags the jerks of 2015? It is New York after all. Well, either way, at least this parking scandal had a clear winner, unlike other instances where two cars just refuse give up…