Gigs On The Go: The Rise Of The Mobile Workforce

Today’s workplace is just as easily your futon, or a line at Starbucks, as it is a midtown office. Freelancing, Gigs and micro-gigs are gaining in popularity, and people are increasingly buying and completing Gigs on mobile. We rely on mobile applications to help us shop, choose restaurants, transfer money, and even search for potential dates. Why not also use them to find work?

The rise of mobile-only or “mobile-mostly” work is changing playtime to productive time. Instead of a constant distraction, your phone can make you more efficient than ever. Always-on connectivity means customers are expecting 24/7 on-demand availability and the new generation of entrepreneurs are rising to meet the challenge. Our phones give us more freedom and control over how and when we work, while giving clients the access they want, when they want it.

Companies such as Fiverr are empowering people to buy and sell Gigs through mobile apps, so they can have complete control of their services, regardless of location. We already rely on apps to help us shop, choose restaurants, transfer money, find directions, and even look for potential dates. Isn’t it about time we embrace them for delivering digital services and products too?

 

Fiverr is a proud sponsor of  Social Media Week , where they’ll introduce the conference’s attendees — including some of the biggest players in the worlds of tech, business, and the Internet — to Fiverr and the Gig Economy. To display the diverse range of talent that exists on Fiverr, be sure to stop by the Fiverr Wall of Fame at SMW Campus, a wall of custom portraits from artists across the globe, featuring more than 70 Social Media Week NYC speakers.

Interested in turning your talents into sales on Fiverr?  Join a vibrant community that sells to millions of people around the world. Fiverr is free to join, takes less than 5 minutes to register, and offers services in over 120 categories.

Sign up for free at Fiverr.com now!

 

The Future Of Transportation: Own Less, Buy More, And Increase Efficiency

Today through the coming decade, the $5T transportation stack will be remade.

You will drive less and own less, but buy more and ship more. Software and connectivity are the oil of tomorrow’s transportation network and we are already seeing massive change: Uber, Waze and TrueCar were the first $1B software transportation companies; it is estimated there will be 10 more in the coming decade.

On Wednesday February 25, join Reilly Brennan, Stanford University transportation guru, Exec Director Stanford Revs Automotive Research Program, Professor Stanford D School, Colin Nagy, Executive Director at Barbarian Group, and Jamyn Edis, Founder and CEO of Dash, as we examine how we get along in a dense world and what’s to come in order to make our movements more efficient.

 

For more on this event and to get your pass for Social Media Week New york, please check out the schedule of events here.

Is Data The Future Of Journalism?

More than ever, newsrooms are leveraging the power of data, from news gathering to creative storytelling. Data is changing journalism from how story leads are generated to how content is distributed and consumed.

On Thursday February 26, a panel of experts from some of the leading online outlets will discuss the intersection of data and journalism from all angles, covering the most important tech and methodologies shaping how newsrooms clean, analyze and visualize data.

The discussion will cover not only what we’re seeing today but emerging trends that will impact the future of content and its delivery. Panelists include experts from Medium, The New Republic, Vocativ, Business Insider and NYTimes.

 

Check out the rest of the amazing lineup of events and speakers for Social Media Week here, we hope to see you there!

8 ‘Back To The Future II’ Technologies That Could Become A Reality

The future is upon us—but if you asked Marty McFly, he’d tell you we’re already behind schedule.

When Back to the Future II’s time-traveling DeLorean blasted Marty McFly and Doc Brown to the future, they arrived on October 21, 2015. While the sci-fi comedy has already predicted some things about the future correctly (playing video games without hands, for example), other elements were rather off-track (phone booths and newspapers aren’t quite as prominent today as they were in the 1989 movie).

Director-producer Robert Zemeckis and writer-producer Bob Gale knew that much of their vision of the future would not become reality by 2015—they did not believe mass-produced flying cars were just around the corner, nor did they think Jaws would get its 18th sequel. Even though comedic tone was often prioritized over plausibility, Back to the Future II’s creative team did extensive research about developing technologies for the film. Gale tells us he wanted to avoid the dark, dystopian world depicted in films like Blade Runner and make the future look like a nice place to live. “We wanted people to look forward to the future because, when we were kids,” he says, “we always looked forward to the future.”

Consider Zemeckis and Gale successful on that account: Hoverboards captured the imaginations of movie-goers in 1989, and they still do today. So, should we put the soaring skateboard on our Christmas list for 2015? Mental Floss investigate the likelihood of some of Back to the Future Part II‘s technologies making an appearance in the near future.

1. BIOMETRIC THUMBPRINT SCANNER

This could be the most on-schedule of Back to the Future‘s predictions. A year from now, you’ll be able to pay an inflated cab fee with the touch of a finger or unlock your front door without digging through a mess of keys. Today, just a handful of airports have biometric scanners to speed up your trip through security, but there’s a good chance this tech will be near-ubiquitous by October 2015, “especially with an organization like Apple getting momentum behind it,” says Jim Carroll, an Ontario-based futurist.

2. HOVERBOARD

Gale recalls that, after Back to the Future Part II’s release, “we got so many letters from kids saying, ‘Please send me a hoverboard, but don’t send me a pink one.’” Sad news, hoverboard fans: The Pitbull won’t be on the market by 2015. Anti-gravity technology isn’t there yet, no matter what a Tony Hawk-starring viral hoax says. (Magnetic levitation is the next-best thing now.)

Even if the developers at Mattel had a breakthrough and got the hoverboard ready for stores, there would be another force to overcome: lawmakers who choose what’s street-legal. Remember the Segway and how revolutionary it was supposed to be? New York-based futurist Michael Rogers says the hoverboard would probably be in for the same fate as the failed personal transporter.

3. REJUVENATION CLINIC

Doc Brown’s visit to a rejuvenation clinic saved the film’s makeup department from doing old-age makeup on actor Christopher Lloyd throughout the production, but modern viewers can also see Doc’s de-wrinkling as a reality-based nod to the growing popularity of plastic surgery—and Doc’s replacement spleen and colon could be a near-future trend, too. Rogers says that in 2015 there will be some synthetic organ replacement, but it will still be in the experimental stage. According to Seattle-based futurist Glen Hiemstra, by 2030 or 2040 we will be able to clone our own organs and grow ourselves a new spleen or liver.

4. MARTY’S CLOTHES

Marty’s power-lacing Nike shoes and automatically adjusting jacket seemed like too good an idea not to exist. Nike has hinted at upcoming power-lacing shoes, but don’t expect electronically size-altering clothing to be all the rage a year or two from now.

5. HOLOMAX THEATER

Forget 3-D movies—in Back to the Future‘s 2015, holograms are the newest trend at the multiplex. When Marty steps into Hill Valley’s Clock Tower Square, he sees a Holomax Theater marquee advertising Jaws 19, directed by Max Spielberg (oldest son of Back to the Future producer Steven). Hiemstra explains that holographic projections are still “fairly crude,” but the giant holographic shark that appears to eat Marty outside of the theater is not too far off from reality: As Rogers notes, interactive digital ads already interact with pedestrians in the real world.

6. WORKOUT BIKES IN CAFÉ ’80S

What was once Lou’s Café has become Café ’80s in 2015. Back to the Future Part II was on-target about the current 1980s nostalgia, but the film was off when it placed workout bikes in that café. Hill Valley of the future is also notably devoid of obese people—not quite an accurate depiction of modern America—but a turnaround for Fast Food Nation may be less far-fetched than some think. The economics of obesity could be in for a change. “By the end of this decade, your insurance premiums will be very dependent on how healthy your lifestyle is,” Rogers says. Miniature wireless devices will track calorie intake and calorie output, so “the idea of working out will not just be a healthy thing, but it will save you a lot of money.”

7. BARCODE LICENSE PLATES

When Doc blasts back to 1985 at the end of the first Back to the Future film, the DeLorean is sporting a new license plate—one that features no easily visible numbers or letters. Instead, it bears a metallic barcode. It’s unlikely that cars will ever have license plates exactly like that one, since drivers will still need to read them, but a scannable code that police can grab from long distances is a possibility. Rogers says that kind of license plate could use the same technology as tags on cars that automatically pay for tolls. Still, a more likely change for car identification will come with vehicle connection to the Internet. “By 2020, possibly sooner, every new car will be connected to the Internet all the time. That is completely inevitable,” he says, pointing to the development of Vehicle-to-Vehicle (a.k.a. V2V) and Vehicle-to-Infrastructure (a.k.a. V2I) technology. “Every new car will have an identification and be logged on all the time.”

8. FLYING CARS

A long line of sci-fi movies would have you believe flying cars are just on the horizon. After watching a TV special in 1960 about what the world would look like in 1985, an 8-year-old Gale “was sure looking forward to flying cars,” he says. “I didn’t think I’d ever have to get a driver’s license—I’d only have to get a pilot’s license.” Alas, the real-world 2015 won’t have the prevalence of flying cars that future Hill Valley did. But futurists do have their eye on promising prototypes from companies like Moller International and Terrafugia. The biggest roadblocks now are the noise level of these prototypes and the Federal Aviation Administration. “There’s going to be a lot of lawyers between here and flying cars,” Rogers says. Hiemstra, however, is hopeful that affluent buyers will be able to purchase a self-navigating, personal flying vehicle by 2030.

Your First Look: The Initial Official SMW NYC Schedule

SMW NYC is just around the corner, and we want to give you the first look at what’s to come! Today we unveil our initial Official Schedule.

We told you Cindy was blowing shit up this year, and we weren’t lying. Leading a special series on Changing the World through Sex, she will explore what the marketing and advertising industry is missing by not acknowledging, targeting and leveraging consumer behavior around sex and porn, from pioneering brands who are. And she’s just the beginning.

SMW14 will also feature social media heads from MTV, VH1 and Comedy Central highlighting how social media is ushering in new rules for developing fan bases and keeping them engaged. The Dachis Group and socialdeviant will gaze into the future to explore what our daily lives will look like in 2020, where wearable tech is heading, and what we can expect from dating.

And staying on the trend of the future, Joe Marchese leads a look at where advertising is heading and how we can break the cycle of greed and manipulation in it.

We’ll also explore how millennials are shaping it all, from the discovery of new talent (eg, Vine stars) to the creation of content expressly designed to be shared (eg, listicles).

See our full preview here, grab your pass, and start saving your Favorites.

Friday Finale… Finally For Me

This is a guest post by Anna Choi.

 

While the end was near for dedicated attendees of Social Media Week New York City, Friday was just the beginning of my experience. There was no time to waste and after debating over the serious line up of various events, I was ready for my first SMWNYC gathering.

 
What Real Time Marketing Really Takes
Emily Steel from the Wall Street Journal led the panel discussion including Beth Waxman-Arteta of JWT, Ryan Davis of Blue State Digital, Bill Wolff of Primetime Programming, and Mike Sommers of Viggle at the Advertising and Marketing Content Hub at JWT. Topics from preparing for and challenge with real time marketing were touched on with much talk about the type transition period social media is fueling.

And what did I take away?

  • HR/human power is essential behind real time social media, real thought processing and relevance is needed to sustain engagement.
  • Every brand could use real time marketing, how it’s executed may differ.
  • Advertising agencies will transition into “brand content” agencies so the meaning of CMO may be defined as editors of content. Simply put, “real time” marketing will be just marketing in the future.
  • People/consumers are looking for substance and authenticity.
  • Filtration of information is diminishing, as communication is becoming more real/raw.
  • Currently real time marketing is a mixture of PR, social media, and brand management.
  • The thing about authenticity is that it’s imperfect sometimes. Mistakes happen.

 
Future of Social Technology
Michoel Ogince of Big Fuel and Jason Kincaid of TechCrunch discussed their predictions/opinions on the future of social networks/technology at the Global Society Content Hub at Big Fuel Headquarters. The conversation circled around the topic of humanization and the complex human behavior that social technology has yet to mirror perfectly. It was great to hear the opposing sides that Michoel and Jason brought especially when Path was brought up. They did agree that this is still the early stage of social technology and that if we think it’s really social right now, we’re wrong.

But the discussion also touched on:

  • Facebook: is it a place to dump a ton of content?
  • Social gaming (Zynga in particular): gamers invest a lot of money and time in the beginning but it dies off, they hit a wall.
  • App Store’s future: currently it’s a challenge to find/access specific apps.
  • Far future: social technology will be penetrated in every aspect to “friending” objects such as your fridge.
  • Advice for entrepreneurs: be driven by passion, don’t cling on to every “success story advice”.
  • There will be “niche networks” for social media/technology in the future.

 
Left Brain Meets Right Brain –The Blueprints for a Sophisticated Social Marketing Campaign (hosted by Shoutlet)
Jason Weaver, the CEO of Shoutlet, led this discussion including David Armano of Edelman Digital, Doug O-Reilly of MWW, Chris Eichman of Rayovac, and Brenda Schmerl of Reader’s Digest. The hour-or-so long conversation revolved around the controversial topic of left brain, right brain, or both. Planning and organizing people who are left-brain dominant among those who are right-brain dominant seemed to be key in finding the balance for a company. There was a debate over people who were both, or a hybrid, and if this category even existed. David Armano walked everyone through what he called a community engagement blueprint when touching on the subject of scenario planning. Improvisation seemed to be a theme for reacting effectively, with the main focus on being able to utilize the strengths of those who are creative and those who are analytical.

My overall impression of Social Media Week NYC was great. (especially since is FREE!) Being a student that is always seeking for more real world information, besides a textbook or some year-old case study, these events left me satisfied. Actually, I take that back, SMW has left me hungry and on the edge of my seat in excitement for what’s next. Being a part of the generation that really digs deep into the data of this social realm is fresh and transformational. I truly can’t wait to see how what’s trending now transitions into traditional.
 

Anna is a quirky senior at Virginia Tech studying Marketing and International Business. She is curious and thirsty for anything related to social media and brands. Anna aspires to work in an environment that’s constantly battling between the trending and traditional. When she’s not geeking over new digital happenings you can find her working on her new healthy lifestyle and obsessing over froyo. Follow her on twitter @achoi12 or dig deeper on her personal blog, achoi12.tumblr.com, or marketing blog, annanciate.tumblr.com.