At #SMWNYC, Mashable Will Outline The Future of Publishers Using Messaging Platforms

Across the globe, messaging apps are amassing huge audiences. Though initially made popular as an alternative to SMS, chat apps such as Snapchat, WhatsApp, Viber and LINE are increasingly gaining traction as hubs for multimedia content.

As organizations start to catch on, several publishers have already begun to pave the way for how to best deliver news and content, and engage with the growing user bases on these apps.

In this session, “The New World of Social: How Publishers Are Using Messaging Platforms to Engage with Audiences“, we’ll hear directly from the strategists influencing the way these publishers approach emerging digital platforms – from the opportunities they see in messaging apps to the challenges they’ve encountered in developing strategies.

Register your pass to attend SMW New York, and join us on Tuesday, February 23rd at 5:30pm at The TimesCenter to hear from Ryan Lytle (Director, Social Media and Platform Partnerships, Mashable), Samantha Barry (Sr. Director of Social News, CNN Worldwide), and Eytan Oren (CEO of messaging app agency, Block Party).

GIFs are the Gifts That Keep on Giving: Hear from Giphy’s COO at #SMWNYC

GIFs (yes, it’s a hard “G” sound) are the new soundbites, quick one liners, exclamation points, reactions and punch-lines all rolled into one endless loop. It has become a new language for creators, artists, marketers and audiences everywhere. It’s the newest of mediums and has firmly taken root in the lexicon of modern communication.

Marketers have been quick to embrace the GIF and in recent weeks and months we have seen some exceptional examples of how this new medium can be harnessed to engage fans, customers and audiences in stunningly new and interesting ways.

Register for SMW New York today, get ready to hear from Giphy, the world’s first and largest search engine for GIFs allows people across the world to access their visual and cultural search engine that makes texting and communicating online more fun than ever before.

Giphy’s COO, Adam Leibsohn will join us for a chat with Toby Daniels, Founder and Executive Director of Social Media Week on Friday, February 26 at 10:00AM at the SVA Theatre (EDU Stage). They’ll chart the meteoric rise of the GIF, and how advertising is shaped around this new storytelling format.

5 Minutes With Gregory Galant

Advisory Board Member and cofounder and CEO of Sawhorse Media, Greg Galant, talks Seinfeld, SMW parties and the necessary nature of GIFs:

1. What is your or your organization’s greatest success with social media to date?

Our organization is our organization’s greatest success with social media — Muck Rack and the Shorty Awards were built completely on social platforms and have reached millions of people with no marketing budget.

2. What do you think is the most exciting thing happening in the emerging technology and/or new media space right now? 

The resurgence of animated GIFs is bringing more vibrancy the social web, which has been a welcome reaction as many web services are starting to take themselves too seriously.

3. What speaker or event are you most looking forward to at SMW NYC?

Always the opening and closing parties. I learn the most from speakers over drinks.

4. What do you think is SMW’s greatest value add to the tech/media space?

Social Media Week connects many industries in New York City that usually would not talk to or learn from one another. It’s one of the few times every year that I travel north of 14th Street.

5. What is the most creative way you’ve seen social media used?


Gregory Galant is the cofounder and CEO of Sawhorse Media, a movement to make it easy to find the right people on the social web through products including Muck Rack and the Shorty Awards. Muck Rack is the leading network for journalists on social media which TheNextWeb called “None of the most useful tools ever invented for media professionals.” The Shorty Awards honor the best of social media; past winners include Ricky Gervais, Cory Booker, Conan O’Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.Previously, Greg was an associate producer at where he analyzed the latest trends in citizens’ media. Greg has worked at Newlight Associates, a $120M technology venture capital firm. In 1996, Greg founded Halenet, an award-winning Internet strategy firm while in high school.To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg’s a mentor in the TechStars startup accelerator. BusinessWeek named him one of the “Best Young Tech Entrepreneurs”. He’s also a member of Twitter’s exclusive first name club. You can follow him at @gregory.