The Third Metric: Beyond the Self

In preparation for The Third Metric’s upcoming event Thrive in New York, D.C. and Los Angeles, industry leaders attended a special session at NYC Social Media Week. A diverse selection of startups, including GitaSutra, BRB, Casper, Greatest, Headspace, DonorsChoose.org, and Fueled, discussed the opportunities and challenges that exist for emerging technologies to improve individual growth.

Juice bars and gym memberships saturated the self-improvement movement of the past. The Third Metric’s mission to “redefine success beyond money and power” is rapidly rising in our culture. This month’s TIME magazine cover story even features The Mindful Revolution. Francis Pedraza, co-founder and CEO of Everest, observed in a Huffington Post article that human’s “social need” for connection, as described by psychologist Abraham Maslow in the 1940’s, has been satisfied by our hyper-connected lifestyles. Indeed, Facebook, Twitter, and texting, have created instantaneous human connections. Pedraza asserted, “with less of our time taken up by basic survival, our need to improve ourselves will move from the back-burner to the front.”

Self-actualization is at the top of Maslow’s needs hierarchy pyramid. Today, basic self-actualized peak experiences appear in many forms, whether it’s running marathons, pursuing advanced degrees, or achieving a “personal best” in a hobby. This intense focus on the self sometimes manifests as ego validation, so it is crucial to understand the distinction between the two. Whatever the case may be, the CEO’s from wellness startups who attended Social Media Week New York last week offered solutions to get you there.

While some are compelled to disconnect from their electronic devices, others prefer to remain firmly connected. CEO of HeadSpace, Rich Pierson, cleverly coined the phrase, “plugging in to unplug.”  

HeadSpace is a free guided-meditation app that contains bite-sited pieces to foster meditation, starting with 10-minute sessions. Derrick Flanzaich, CEO of Greatist.com, a fitness, health and happiness start-up commented, “I firmly believe that never has wellness been more important- I think there is a reason HeadSpace is catching on and picking up steam; we are truly changing in the way we prioritize how we spend our day and how we value success.”

Still can’t bear the thought of cutting the cord? BRB (Be Right Back) was conceived when the founders went to dinner and realized everyone was looking at their phones. BRB is a virtual secretary that will inform others that you are not available — but will Be Right Back, of course. “There is a constant social pressure to be on the devices all the time,” co-owner, Noah Levy added.

The expansion of Maslow’s self-actualization concept in 1971 emphasized a move beyond the self to achieve the highest level of self-actualization. For those who are “just too busy,” social media now facilitates such a pursuit. For example, Donorschoose.org is a non-profit organization that helps teachers acquire materials for their classrooms. By utilizing technology, we can create a culture of service and gratitude. Margie Cadet shared, “technology has made it easier for people to give and engage… 1.3 million people have given to the site Donerschoose.org, and “50% have given to schools in a 20-mile radius from their homes.”

For those who choose to “unplug,” Rasanath Das, an ex-Wall Street executive turned full-time Yogi, practices an in-person approach to wellness at GitaSutra using the Bhagvad-Gita and Enneagram as psycho-spritual development tools for executives. Classes are personalized and include, “Excavating your Ego Type” among others. Das very humbly prescribes an actionable daily program of service and gratitude, “At the end of the day, if you can spare fifteen minutes, and take of stock of one act of kindness that you did or one lesson that you learned, even by observing someone, and see how it has affected your life and store it inwards, keep it with you, and carry it with you for the next day. It’s those small things that make a big difference.”

Today, I challenge you live the mission of The Third Metric by redefining your success beyond money and power by embracing its mantras of Well-Being, Wonder, Wisdom and Giving.

Allison Heaps is corporate wellness advocate living in New York. In her spare time, she practices yoga, runs marathons, and sings jazz. She is a master’s candidate at NYU with a concentration is organizational effectiveness. Contact her here.

Social Media Week Un(filtered): Steven Rosenbaum’s Guide

Another Social Media Week rockstar who will be joining us this year is Steven Rosenbaum. Steven is best known as the producer behind the creation of MTV News UNfiltered. Then, in 2011, he published Curation Nation, a book that explores the need for brands to curate content that engages their customers. Currently, he is the CEO of Magnify, a video curation platform that enables companies to create a uniquely engaging experience for their customers. Needless to say, he is an expert on all things storytelling and all things millennial. You will not want to miss these events, so  register for SMW before it’s too late!

In Stevens’ own words, here are 5 reasons he is pumped about Social Media Week: 

The thing is, I’m a long-form storyteller that’s increasingly in love with the democratization of new platforms that are connecting audiences with new voices. Ah, therein lies the conundrum. Are we unleashing a new force for social and editorial good, or are we hooked on a new drug that ties speed, viral headlines, and funny cat videos to an audience that scans rather than reads?

With those big questions in mind, I’m counting on SMW to provide the answers (or at least engage in a smart conversation about the trends facing storytelling). So, my Curator cape is on, and I’m ready to nail the five most awesome presentations and panels in this week, chock full of content.

Here’s my Curator’s top 5.

  1. Is Social Killing Storytelling?
    This panel is going to be a minefield of twists and turns. The panelists are from ‘big media’s Bravo TV, The guardian, The Atlantic, and ‘big web’  Huffpo and Mashable. So they are going to say that social is awesome! But at the same time, what happens when social “Is Storytelling” and Twitter replaces The Guardian. Yikes.
  2. Keynote interview: Jonah Peretti, Founder and CEO of BuzzFeed
    So, first off — Toby isn’t going to let Jonah just have a BuzzFeed commercial. The fact is, BuzzFeed is a traffic machine. Massive and growing. But is it a trick, or is it really the future of editorial? Toby will find out – and the whole world will finally know 🙂
  3. Upworthy’s Real Mission: A Keynote Announcement from Eli Pariser, Founder
    Since I can’t see Eli and Jonah in a cage match, this is the next best thing. Eli has a mission, and I think we know what it is (see: moveOn.org) but there may be more. And in a world of Filter Bubbles, Upworthy needs to continue to grow while not creating a bubble of it’s own. Can’t wait to hear what he’s got to say.
  4. Five Ways Millennials’ Habits Are Changing How Content is Made and Shared
    Even as BuzzFeed and Upworthy sort out the new traffic world, millennials are morphing yet again. From computer screens to mobile devices, from SMS to vanishing text, Vine, Listicles – the kids today are turning content upside down. And they’re just getting started.
  5. The Future of Giving: Storytelling, Big Data, Crowdfunding, and Finding New Donors
    Storytelling at its core is about having an impact. And this panel connects the story of change with the dollars that drive change. It’s a unique conversation -and the kind of panel that makes me love SMW all the more. Stories connect and change the world. I’m in.

We only let Steven choose 5 events, so make sure to check out our schedule for a wealth of events on topics like journalism, marketing and technology.

Our Weekly GivingTuesday: The Adventure Project, BOND, & SMW NYC

We’re rapidly approaching February and what promises to be our best SMW NYC ever. Our initial speaker lineup is taking shape and looking awesome and tomorrow we publish the initial schedule of events to give you a taste of what February will have to offer.

Speakers include:
+ Buzzcar & Zipcar’s Robin Chase
+ Cindy Gallop of Make Love Not Porn
+ Steve Case of AOL, Revolution, & The Case Foundation
+ BuzzFeed’s CEO and founder Jonah Peretti
+ Smirnoff’s, Global VP, Michelle Klein

We want to make sure you get in on the action early. Register for an Insider Pass today, and we’ll give you a $50 gift card to mobile gifting startup, BOND.

And in the spirit of giving, every Tuesday for the rest of December, we’re building on #GivingTuesday. We’ll be giving 20% of our pass sales to support an incredible non-profit.

Today, we’re supporting The Adventure Project. The Adventure Project helps empower female entrepreneurs in Haiti. Each year four million people die from chronic exposure to cooking smoke, from cooking over open fires. In addition, cooking over open fires uses a lot of energy from charcoal and firewood. In Haiti, where 90% of the country is deforested, charcoal is mainly imported from the Dominican Republic, at a high price. Families spend 40% of their daily expenses on buying charcoal to cook with.

The Adventure Project works with female vendors in Port au Prince on a solution. They distribute $20 charcoal-efficient stoves, creating jobs, stimulating the local economy, and helping create change. When families in Haiti move from using an open fire to a charcoal-efficient stove, they save $220 in fuel costs each year. The median per capita income is $665. So this impact is incredible for families in Haiti.

Check out the gift options here, grab your Insider Pass here now, and help us support sustainable development.

The Adventure Project Haiti