Warby Parker & Google+ at Global HQ


It felt a little like Christmas morning when we found out that Warby Parker and Google+ were teaming up for a one-of-a-kind installation at our new Global HQ. This year’s theme is all about collaboration, so it’s a thrill to see incredible brands like these two doing just that.

Stop by the kiosk and check out what they are up to! Rather than looking at your new Warby frames in a mirror, you can show them to and get feedback from a Google Hangout full of SMW attendees from around the world — as well as celebrities, influencers, fashion experts, and Warby Parker employees — all of which will be jumping in throughout the day to share their thoughts with you.

Each Hangout will be streamed live on Warby Parker’s G+ and Youtube channels, and featured on a large screen monitor at the kiosk. So come by! Grab a pair of their signature shades, make some new friends and get the best tastemakers in the biz to weigh in on your new look!

Want to find out more first? Check out a Hangout from earlier today!

 

The Secret’s Out! Ford To Distribute 100 Cars Through New Campaign


Today, Ford unveiled its new 2014 Ford Fiesta campaign at SMW NYC! It is the first innovative ad campaign created entirely by consumers.

The campaign, Fiesta Movement: A Social Remix, will choose 100 social influencers, or “agents,” and give them cars for a year! In exchange, the agents will compete in exciting challenges across major entertainment hubs including American Idol, Bonnaroo and all 4 Summer versions of the X Games. Along the way, agents will generate content that Ford will feature and distribute through paid media, social media and experiential events. To be clear: the entire ad campaign will be crowdsourced content — a bold and incredibly progressive move!

Think you have what it takes to become an agent and score one of those cars? Well, in honor of Ford kicking off this campaign at SMW, they are beginning their search for agents at our very own Global HQ!

Stop by! Check out the campaign and tell us why YOU should be the next Ford Fiesta Agent. Their fully experiential kiosk is a great place to flex your agent muscles — and it’s fun! Plus, while you’re there, you can pick the brain of our production partner MKG’s Digital Director, Dave Brown – he used to be an agent. (Where else are you going to find that kind of inside information?)

Can’t make it the Global HQ? No problem. Join the fun at fiestamovement.com

See you there!

New Events! Snag A Seat!

In the last few days we’ve added a number of incredible events, and we want to make sure you don’t miss them! Take a look at the schedule below and snag a seat while you still can:

JWT:
Thursday, 9:30 to 11:00am: FORTUNE Interview w/ Bonin Bough, Followed by panel: The Secret Sauce of Native Advertising? Authenticity
Friday, 9:30 to 11am: Lessons from the Tumblr-verse: Creating Advertising People Love
Friday, 12 to 1:30pm: All Earned Media is Not Created Equal: Winning Hearts, Minds and Wallets via “Experience-Driven Social Marketing”

Bloomberg:
Tuesday, 9:00 to 10:00am: Social Wheels in Motion: Ford’s Lessons in Social Media
Wednesday, 2:30 to 4:00pm: Social as The Great Equalizer: Interviews With Companies Large and Small
Wednesday, 9:30 to 11am: Innovate or Die: Are You About To Have A Kodak Moment?
Wednesday, 6:00 to 8:00pm: The Problems Entrepreneurs Should Be Solving Over The Next 3 Years
Thursday, 2:30 to 4pm: Purpose: Driving the New Economy
Friday, 9:30 to 11am: Fostering Collaboration within Entrepreneurial Ecosystems

Hearst:
Tuesday, 9:30 to 11am: Culture and Community on Tumblr
Tuesday 2:30 to 4pm: Vivisection Live: The Inner Working of a Web Series
Wednesday: 2:30 to 4pm: Daria Musk and Google: Social Media and the Rock Star
Wednesday 12 to 1:30pm: Running: Social Implications of the Global Equalizer
Thursday 9:30 to 11am: The Shift from Presentation to Participation, A Discussion With HuffPost Live’s President Roy Sekoff

92Y:
Wednesday, 9:30 to 11am: Girls Education and Women’s Empowerment in Real World Social Networks
Thursday, 6 to 9am: Connections: How the Internet of Things is Transforming Our Social World
Thursday, 9:30 to 11am: Half The Sky Movement: Using Transmedia to Inspire Real Impact
Thursday, 12 to 1:30pm: Healthy Living: How Behavior and Patients Can Fix Healthcare
Friday, 9:30 to 11am: Keynote: danah boyd on the Ethics and Challenges of Dealing With “Big Data”

AND we’re still selling passes to Ideas Connected at our Global HQ! Check out the schedules for Day 1, Day 2, Day 3 — then swing by and pick one up!

We look forward to seeing you there!

5 Minutes With MKG’s Dave Brown

MKG creates experiential programs that connect trendsetting consumers, influencers and the media to brands. They exist to engage, entertain and brighten people’s lives through the experiences they create. So, obviously, it was a no-brainer when we chose them as our partner in crime for the production of this year’s Ideas Connected at Global HQ. While we’ve enjoyed working with the whole MKG team, we’ve got a real soft-spot for Dave Brown, MKG’s Director of Digital Strategy. Here he shares his thoughts on social marketing, digital innovation and our upcoming event!

1. Tell us about your goals for SMW. As co-host of Ideas Connected and our first Global HQ, what do you hope attendees will take away from the experience?
We’re totally excited about co-hosting Social Media Week’s first Global HQ. We’ve all attended way too many conferences that left us feeling underwhelmed, so this event provides us with an opportunity to flip the idea of a typical conference on its head and create something new and fresh with Crowdcentric. It’s been really enjoyable working together and we hope to make this a memorable experience for our attendees. From the very beginning it’s been our goal to create a space that’s warm, inviting and would organically facilitate networking, connections and the sharing of ideas. We hope attendees walk away feeling like they’ve had a powerful and encouraging experience.

2. As a pioneer in experiential marketing, how has social media affected the field? How does that inform MKG’s work?
Social Media has evolved to the point where we don’t see it as a separate strategy for experiential marketing. It’s fully integrated into the entire vision of a brand and we bake that into our approach here at MKG. You can’t discuss marketing or branding without deeply considering social media. That’s the most exciting part. It’s a new language. It’s a new craft. And, whether you’re a community manager or a digital strategist it’s become an art form to bridge online and offline experiences for audiences so that it’s a frictionless experience which ultimately delivers meaningful results.

3. What has been MKG’s greatest success with Social Media to date?
Fortunately, I’m part of a team at MKG that has seen a lot of success. Our creative execution of ideas is notable. But, if I had to pick one event that stood out for me, it would be the Delta Instawalk at Madison Square Garden. The challenge was to break through all the noise found at major sporting events. We solved this by inviting a talented group of Instagram photographers to come in and document the New York Rangers’ playoff run. We provided them with unprecedented access and experiences that even traditional media hadn’t done before. The outcome was nothing short of beautiful. Our use of Instagram as a storytelling mechanism created a really rich experience for audiences. It reached millions of people in an organic way and set a new standard for what can be done in the realm of social media.

4. What do you think is the most exciting thing happening in the emerging technology and/or new media space right now?

I love the level of personalization I’m seeing across the board. From social connections to anticipated results based on my actions and networks, it’s really exciting. It’s the humanization of big data and how its service is relieving pain points in peoples’ lives so we can spend more time focusing on the things that matter. A great example of this is the social connections feature on Airbnb. There’s no doubt we’ll be seeing more brands and services incorporating this level of personalization and speed of delivery into their offering. This is where things get really exciting and we’re just scratching the surface.

5. What brands do you think are leading the way in innovation with social and digital?
There are so many I admire. Holstee is one of my favorite brands. They’re a great example of how creativity and positive inspiration can build an eco-friendly brand. Another is Photojojo. They consistently remind me that passion, personality and strong communication can build audiences. Oh, and I can’t forget The New York Rangers. They have a really strong digital presence and provide fans with so much access and information through the use of various social channels. As a die-hard hockey fan, I find this both valuable and engaging. All of these brands use social media in fascinating ways to do basic storytelling. It’s exciting to see them grow and resonate with their audiences across the globe.

6. What are you looking forward to most at SMWNYC 2013?
I’m looking forward to watching people connect with what we’ve been building for the last three months. It’s been an incredible, collaborative process and I’m really excited for people to take it all in, get their hands dirty, build things, learn and share skills, make new connections and forget that you’re even at a conference. In one section of the experiential space we have an area called HQ Office Hours where we’ll be offering our ideas and advice to attendees. Anyone can approach us on anything from social media marketing, pitching us their ideas, asking for advice, sharing tips on their favorite app or wanting a restaurant recommendation for the night. It’s going to be a blast and the team and I can’t wait to engage in great conversations with the audience and give out a few solid Hi-Fives.

7. This year, our global theme is “Open & Connected: Principles for a Collaborative World.” How does MKG embody or support this idea?
Our founder, Maneesh K. Goyal is an architect for brands and his expertise is at the heart of our company. We’re passionate about creating memorable experiences that bring people together and deliver meaningful results. This matched with Social Media Week’s Open & Connected DNA spawned our natural partnership. We’re not just saying “ideas connected,” we’re living it.

8. What is the most creative way you’ve seen social media used?
I’ve witnessed so many creative applications of social media. Everything from crowdsourced funding for positive social change to neighbors helping each other in moments of crisis. Social Media always finds a way to surprise me in its application. Its beautiful. But on a more simple level, one of the most creative applications of social media (that anyone can do) is when a brand or a person recognizes a need and fills it with unbending kindness. We call this love bombs and they’re some of the best bi-products of social media. I really enjoy when I see someone say they wish XYZ would happen, and someone with the ability to make that happen does. It’s awesome. You see brands do it. You see people do it. And I hope that contagion continues to spread as social media grows into the future.

Follow Dave_Brown on Twitter: @holidaymatinee

5 Minutes With Deanna Zandt


Deanna Zandt is a media technologist, the author of Share This! How You Will Change the World with Social Networking, the creator of a killer TEDxBerlin talk and an all-around bad ass. Chatting with her is always fun and informative — plus, we got hearing Samuel L. Jackson singing Taylor Swift out of it…  She’s emceeing Day 2 of Ideas Connected at Global HQ, so swing by and see her in person. In the meantime, read on!

1. What is your or your organization’s greatest success with social media to date?
In early 2012, the Susan G Komen Foundation decided to no longer fund Planned Parenthood’s breast cancer initiatives. Outrage erupted, and while many advocates were focused specifically on the funding and financial issues, I wanted to focus on stories. I thought about the women who didn’t have money with which to speak their minds by donating or taking away donations; these were the women who would be most affected by Komen’s decision, and lose access to low-cost and free breast cancer screenings.

I created a Tumblr blog called Planned Parenthood Saved Me, where I asked people to submit stories of how Planned Parenthood had changed their lives. It caught fire; in 4 days, 300 stories were collected and shared, and mainstream media outlets like Rachel Maddow and the New York Times were referencing posts and sharing excerpts. But the real story lay inside the social numbers: More than half the traffic — 29,000 unique visits in 4 days — came from social media, and before any major media mention. The fire came from us sharing our stories with one another.

2. What do you think is the most exciting thing happening in the emerging technology and/or new media space right now?
The tension, and possibly an erupting battle, for the open web and web standards is pretty exciting. We see increasingly bolder moves towards silo-ed information and walled gardens, and that’s just not sustainable. The web yearns to be free, and I feel that we’re on the cusp of those starting to break down. Remember when AOL was the end-all-be-all Internet service? And how that model fell apart as both users and technologies became more sophisticated? This, too, will come to pass with the social web.

3. What speaker or event are you most looking forward to at SMW NYC?
I probably sound like a lush, but honestly, the parties are always fantastic during SMW NYC. Not just for going-out-fun-value, but for connecting and reconnecting with good people. I’m looking forward to spending offline time with my communities!

4. What do you think is SMW’s greatest value add to the tech/media space?
I’ve loved SWM’s ethos with regards to wanting to make the world a better place, and I welcomed the opportunity to bring the networks that I’m a part of– social, gender and racial justice communities– to the table to help shape the content. Those voices are often missing in the technology and media spaces, and I’m thrilled that SMW wants to dig deeper there.

5. What is the most creative way you’ve seen social media used?
Honestly, anything with a little bit of humor generally gets my attention– to be funny on social media, you really have to have an extraordinary combination of skills: timing, wit, writing, some tech savvy, etc. From the old meme games we used to play on Twitter (I’ll never forget #unseenprequels and #SamJacksonSlowJams [NSFW]), to fake accounts and image macros (the Willy Wonka series almost never fails to deliver), to the White House responding to the Death Star petition… yeah. It’s a nice reminder that we’re all human and can poke at each other a little bit.

Deanna Zandt is a media technologist and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler, June 2010). She is a consultant to key progressive media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower’s Hightower Lowdown. She is contributor to Forbes.com via her ForbesWoman “Prospect: Tech” blog, and a social media advice contributor NPR’s flagship news program, “All Things Considered.” Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more.She works with groups to create and implement effective web strategies toward organizational goals of civic engagement and cultural agency, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. She has spoken at a number of conferences, including TEDxBerlin, SXSW Interactive, Personal Democracy Forum,  Netroots Nation, the National Conference on Media Reform, Facing Race, Web 2.0 Expo, Bioneers, America’s Future Now (formerly “Take Back America”), Women Action & The Media, and provides beginner and advanced workshops both online and in person.

Google+ Hangouts at SMW NYC: Live Tonight And More!

We’ve got some big news, and we want you to join us. Grab your laptop, and get ready for SMW NYC interaction on a new level…

SMW13 is partnering up with HuffPost Live

Today, at 5pm EST, our media partner HuffPost Live covers how safeguarding free expression and an Open Internet is still a critical issue.  Watch the exchange on the current issues facing both our country and the global community, with leading thinkers, including: Jillian York of the Electronic Frontier Foundation, Andrew Rasiej of Personal Democracy Forum, and Christine Chen of Google.

With their use of Google+ On Air HangOuts, HuffPost Live does live integration of social media better than most.  

Check it out and share your comments. The conversation doesn’t stop on HuffPost Live.

Join us today here, but don’t get too settled. That’s just the beginning of what we are doing with Google+!


Google+ Contest

We asked our community to come up, and then host, incredible Hangouts during SMW13, with the best one recieving a $5k prize! Over 40 events were chosen to participate! From chatting about education with girls in underdeveloped nations, to cooking tortillas, there is a wide range of Hangouts for you to chose from and participate in. Tune-in. Tell us which SMW user Hangouts you think are best, and we’ll unveil the winner following SMW13. See them all here.


Hangout During SMW NYC

In addition to the above collaborations, you can join in and watch during SMW NYC! We are thrilled to feature two incredible Hangouts:

Wednesday, Feb. 20th from 2:30 – 4pm: Daria Musk and Google: Social Media and the Rock Star
If you’re looking for a bit more fun, then you want to head to Hearst (or G+!) to see Daria Musk. An Internet sensation, she’s taken over Google+ to expand her reach musically. She may even give you a performance or two…


Warby Parker and Google+

Warby Parker: the latest business sensation. Google+: the stable but creative force. Together. From February 19 to 21, Ideas Connected at the Global HQ will feature an installation which allows users to interact via Google Hangout. Pulling in some surprise attendees, one thing you do know is it’ll be fun and spot-on. If you’re in town, make to check it out live.

Head over to Google+, and try out a Hangout as well. We look forward to seeing you online and in-person!

Nokia x SMWNYC: See Them In Action

Being their third year powering SMW, our friends at Nokia have really come to SMW NYC with some amazing ideas around engaging our audience.

Nokia is no stranger to our SMW NYC community- and we love having them here! In addition to powering our mobile app, SMW Live and SMW RealTime so you can truly engage on numerous levels, they are making their presence known. Starting off with offering Nokia Lumia 920 trials to our community, Nokia x SMW NYC got running early, and isn’t letting up. Making sure the week begins and ends with a bang, Nokia is one of the main forces behind the Opening & Closing Parties. Given their past with us, we’re expecting some fun surprises for the attendees…

Nokia is also making sure SMW NYC attendees don’t miss a beat with an incredible Simulcast set-up at the Global HQ. Streaming events from all over SMW13 and SMWNYC with incredible Monster Wireless Headsets, if you’re nearby, you want to see this. You can also get powered up by using the Nokia Charging Station- you know your phones and computers need it.

But don’t forget to swing by their Photo Lab to see the power of the PureView Camera on the latest Nokia Lumia 920’s. Don’t worry, we’ll be sending them to your FaceBook profiles to share… Speaking of photos, Nokia has partnered to bring the 1197 Mobile Photography Conference to SMW NYC. With 3 days of programming and an interactive gallery, it’s the perfect place for you if you love your camera, your phone and combining the two.

Want to learn something? Nokia #SmarterEveryday is making sure you get the most of your experience by providing the Master Classroom at Global HQ, letting you get hands-on learning from some of the best in the biz. From leaders like Tumblr to Dachis Group to Nokia@Work, Global HQ attendees will walk away with knowledge they can immediately use. Nokia is behind some of our Master Classes like Designing Your Day: Maximize Your Brain, Maximize Your Day. Taught by Paul McGinniss, you’ll be given the neuroscience perspective on how to work with your brain to get the most out of your day- like what are the times of day when you are at your cognitive best?

There’s also Designing your day: Practical Tools to boost your creativity & productivity. To help you truly work smarter, this Master Class will give you the tools to help you reconsider your workday and understand what’s getting in the way of your best work; redesigning the way you work. You’ll leave with ideas and tools you can use to give you more get time to do the things you really love.

Then see the team on stage. Starting with Designing A Smarter Everyday, presented by Nokia@Work, as part of the Smarter Everyday series, this event takes the a considered approach using design thinking and similar models about how to work more effectively everyday. They’ll ask the questions of what does the perfect day look like; what are the best strategies for structuring a day to get the most from it; and more. If you’re serious about being productive and getting your start-up off the ground, these strategies are for you.

Moving to a different theme, The Social Engagement Hub: Re-Imagining The Contact Center As A Critical Marketing Tool brings on Sean Valderas, Nokia Care’s Social Media Manager, to join other brand’s customer service managers to discuss what a Social Engagement Hub looks like and why social customer service is so crucial.

If you haven’t seen Nokia’s Global Head of Digital and Social, Craig Hepburn, yet, you are missing out. SMW NYC is your opportunity. Swing by Bloomberg’s Business & Entrepreneurship Hub as he shares his experiences for Social as The Great Equalizer: Interviews With Companies Large and Small.

Rounding it all out, Nokia wraps up SMW NYC with something they’re passionate about- music. In partnership with SoundCtrl, Nokia Music is bringing a Music Day to SMW NYC. With Rock It: How to Drive Brand Awareness and Social Action Through Music Partnerships, you’ll be able to see how social is driving music and how Nokia Music is working with bands to provide a different music experience.

Unleash Your Inner Chef: Special Offer for Next 300 HQ Pass Buyers

Purchase a HQ Pass to Ideas Connected during Social Media Week and receive a one week trial to Plated.com

Recently profiled in the New York Times, Plated is disrupting the way we eat. They deliver all of the ingredients their customers need to cook fantastic top chef-designed recipes — plus beautiful how-to instructions. They are building the platform to create, share and monetize food experiences with social commerce.

As part of a promotion with Social Media Week, they are giving the next 300 people who purchase an HQ Pass to Ideas Connected a one week free trial of Plated — estimated value $60. Get your pass now!

“Unleash your inner chef — everything you need to cook a top chef-designed meal, delivered to your door.”

Ogilvy Returns to SMW NYC, Hosts Master Class and Events

Photo courtesy of Social@Ogilvy

We are thrilled to have advertising behemoth Ogilvy & Mather join us again this year as an NYC Supporting Sponsor. Their thought leadership in social media can best be demonstrated through Social@Ogilvy, which they announced at SMW NYC last year. A cross-discipline team of social experts focusing on social business solutions, listening and analytics, social media marketing and communications, social shopping, social customer service solutions, and impact measures, it is the largest social media marketing communications network in the world.

Take a look at what they have in store for this year’s attendees:

Ogilvy’s first ever Master Class, Only at the Global HQ:

Community Management 3.0 – The Evolution of the Most Dynamic Role in Marketing

This interactive class, led by two of Social@Ogilvy’s community management experts, will focus on “Community Management 3.0” – the new job description, current challenges, industry leaders putting it to practice, real-life scenarios and more. Featuring: Ashley Hurst, Director of Business Development & Account Director at Social@Ogilvy and Dhara Naik, an Account Supervisor at Social@Ogilvy. To attend the Master Class, please purchase a Global HQ Pass here. 

Ogilvy’s official SMWNYC Hub events:

Mocial RX: Leveraging Mobile & Social in Healthcare

Health discussions have moved beyond a single screen and one-on-one exchanges. Mobile and social — what some call “Mocial” — is all about a new platform of on-the-go device and broader discussion. From geofencing to quantified self to the second screen, this lively exchange explores how “our networked life” influences behavior change, removes barriers, and adds value to connected communities. Featuring: Buddy Scalera, SVP, Interactive Content & Market Research, Ogilvy CommonHealth and Andrea Hackett, Account Supervisor, Digital Strategy, Social@Ogilvy.

Pharma & Social: Better Apart?
The social health space continues to rapidly evolve, pivoting to serve new needs and voices faster than most pharmaceutical companies are used to acting. Patients, caregivers, even doctors seem to do just fine taking advantage of existing forums to discuss their health concerns. Is there room in the social sphere for prescription drug brands? Mixed views and industry case studies fuel a provocative discussion on whether and how Pharma can truly add value to these already active conversations. Featuring: Chris Cullman, VP, Digital Strategy, Ogilvy CommonHealth; Scott Friedberg, Director, Digital Strategy, Ogilvy CommonHealth and Andrew Teie, Senior Digital Strategist, Ogilvy & Mather.

Ogilvy & Mather HQ events

A Conversation with David Karp, Founder of Tumblr: Brands Connecting Inside the Index of Passions
Join us for a candid conversation with David Karp who has created one of the fastest growing communities of people sharing what they care about most. How can brands participate in Tumblr with meaningful brand or business impact and how do we do it without spoiling the beauty of Tumblr? Join Social@Ogilvy’s John Bell as he asks David Karp about his vision for brands and Tumblr. Featuring: John Bell, Global Managing Director, Social@Ogilvy and David Karp, Founder and CEO, Tumblr.

The Rise of the New Community Manager: A Discussion with Ford and Ogilvy on the New Brand Role
As more and more brands commit to Facebook, Twitter, and other social communities, the stakes of managing millions of fan relationships is rising. Increasingly the job of the community manager is evolving to a more complex and even senior role. Join Social@Ogilvy and hear from those in the trenches and those shaping how brands are managing fans and customer relationships. What are the new skills of the community manager? How will they fit into traditional organizations? Featuring: Rachel Caggiano – Senior Vice President, Social@Ogilvy and Karen Untereker – U.S. Manager, Social Media at Ford Motor Company.

The Live Google+ Jam with Caterpillar: How to Exploit Google+ to its Fullest
Is it plumbing or is it search? Is it Hangouts or Communities? Stop all the hype and anti-hype. We’re going to roll up our sleeves and demonstrate just how brands can use Google+ today and tomorrow. We’ll be working through a LIVE session with Google+, Caterpillar and Social@Ogilvy to create the prototypical, full-out program for the world’s leading B2B brand – Caterpillar. It will be fast-paced, messy and insightful. Featuring: Gemma Craven, Executive Vice President, Social@Ogilvy; Dan Schreibstein, Vice President, Social@Ogilvy; Kevin Espinosa, Social Media Manager, Global Marketing Services, Caterpillar; Gretchen Howard, Google.

The Future of Social Customer Care
Participate in a LIVE demonstration with Social@Ogilvy showcasing the next model of engaging social customers with meaningful dialogue, structure and cross-platform integration. We’ll work with select panel members and a few participants who will be plucked from the audience to interact with this engaging exploration of the science of social, digital strategy, and technology. Featuring: Evan Shumeyko – Director, North American CRM & Customer Engagement at OgilvyOne Worldwide; Jeff Simmermon – Director of Digital Communication, Time Warner Cable; Phil Blum – Social Media Customer Care Manager, Time Warner Cable; Dave Evans –  VP, Social Strategy at Lithium Technologies; Rebecca Lieb – Digital Advertising and Media Analyst at Altimeter Group.

We look forward to seeing you there!

 

 

Going Social: Meet Nokia’s Brad Spikes

Nokia is back and in full force! We’ve been working with Nokia’s Brad Spikes, coordinating some amazing things for SMW13. From photo labs at Ideas Connected at Global HQ to #SmarterEverday events to help enhance how you work, we can’t wait to show off all that we’ve been planning together! Now, meet the man helping us pull together.

Brad, how long have you been with Nokia, and what gets you most excited about your work with them?
I have been with Nokia a little more than 11 years. It really is an exciting place to work– the dynamic environment of working in the mobile industry coupled with the always present need to adapt & evolve. Additionally, there is a wealth of talented and globally diverse people at Nokia who are extremely passionate about their work. I feel quite fortunate to come into the office each day surrounded by exciting challenges amongst colleagues who are dedicated to the cause.

How has social helped Nokia differentiate itself in the mobile space?
I believe it is not so much strictly differentiation as it is a natural progression for Nokia, with regards to what has been a core to our company DNA for a very long time – connecting people. From offering people in emerging markets their first mobile phone, to our smartphones based on the Windows Phone platform, which is inherently very social, to our blog, Nokia Conversations, that helps us connect with our fans worldwide – social is a part of nearly everything we do.

And we take it one step further. When you consider the differentiation of our phones in areas such as imaging, design, and location, we are enabling consumers to capture & share their experiences in entirely new ways (and look good while they do it).

What recent Nokia campaigns would our supporters in NYC be familiar with?
The Nokia #Switch campaign has been a key push for us. It centers on the idea of asking consumers about what would convince them to switch to a Lumia smartphone. We constantly curate consumer feedback from social channels and share their messages via our digital switch hub.

Nokia is entering as a heavy player with mobile photography and is powering some great activities for February, from 1197 and Photo Labs at our Global HQ. Can you tell us a bit more about the key features of the Lumia camera and why imaging is so important to Nokia?
Imaging is an area of strength and differentiation for Nokia, and we’re always innovating here. It really comes back to what I was saying earlier about taking the experience one step further and addressing some of the feedback that we hear from people using cameras on their phones in everyday life. For example, how many times have you tried to take a picture with friends in a restaurant, club or at an evening event and someone has their eyes closed, is looking away, or the photo turns out blurry or too dark to share? Using the camera on a Lumia 920 along with our Smart Shoot lens helps you address all of these common photo pitfalls and capture the moment.

One of my favorite features for the new Lumia smartphones is Cinemagraph, which enables you to create animated GIFs and share them with your social networks. Check out the Nokia conversations post HERE which shares some really cool examples of Cinemagraph as well as how easy it is to share your creations with family & friends on your social networks.

What do you hope to see Nokia accomplish over the next 12 months?
I can’t begin to tell you how excited I am about where we are headed in social this year! Continuing to have quality conversations with both our existing fans/followers remains a core focus and we are always working to engage with new audiences about our products. Sharing the Nokia story through social and the friends we make along the way is such a rewarding experience. Further, building & fostering relationships with consumers is absolutely critical and the best part is it’s something we truly enjoy doing!

Make sure you swing by the Global HQ to see Nokia in action and say hi to Brad!

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Watch them on YouTube
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Smarter Every Day: Nokia@Work

With the pace of today’s always-connected business world, being both productive and efficient is key to staying on top. The way business people structure their offices, their teams, and of course, their time is hugely important.

To assist here, SMW Global Headline Sponsor Nokia launched their Nokia@Work initiative, helping businesses of all sizes to get ahead through productivity and in utilizing mobility so that we can all get “Smarter Everyday.” Something we’re excited to get behind.

Courtesy of Nokia@Work and their Smarter Everyday campaign, we are giving away 150 complimentary passes (regularly priced at $99) to the Global HQ at the Metropolitan Pavilion between February 19-21. Our Global HQ will explore how we can architect our own future, collaborate together for better solutions and invent better ways of doing everything. We’ll also feature Master Classes from Nokia and leading brands and experts like Dachis, Percolate, Tumblr and more to give you hands-on opportunities to really grasp new skills and concepts – making it a great experience for businesses and their employees.

How do you get involved? Share something unique about your work space environment!

It could be the way your meeting rooms are designed or the style and function of your desks. Or it could be something completely unique, like a slide that enables people to move between floors or a tree-house you use for company meetings. The more unique, unusual and, of course smarter, the better.

We want to see what inspires you every day.

Take a picture, upload and share on twitter using the hashtag #SmarterEveryday. Nokia will pick their five favorite ones each week. As always, we encourage you to see the full rules here.

Get snapping and show us how you work smarter. Then, if you’re in NYC, make sure you take a break from the HQ to hear how Nokia is creating a Smarter Everyday on Tuesday, February 19.

Clear Your Cache

(A Guest Blog by our friends at Breathe Repeat) We aren’t the most tech savvy women, but that didn’t hold us back from building BreatheRepeat.com. Handstands are a breeze compared to the challenges we faced starting this business. Terms like “coding” and “transferring to the live server” and “staging sites”… I mean, could you give it to us in Sanskrit please?

PHP, J Query, SRS, Cache? We didn’t even know we had a cache until our valiant coder, Bennett, asked us to clear it.

“The cache temporarily stores images, scripts, and other parts of websites while you’re browsing,” Bennett explained patiently. “When I make changes to the code you have to clear your cache, so that you can access the new, improved version of the site instead of getting the older version.”

Hmmm, clearing your cache… With a click of the mouse, we can clear away the old stuff that isn’t serving us and let the new, improved version come forward? We started wondering… if it’s a piece of cake to clear your cache in the virtual world, how do we clear our caches in the real, flesh-and-blood world?

The first step is to “build our new code”. Our mind-body-machinery is much more complex than a computer’s, because we are indeed living, breathing beings with many interrelated systems. So, what is the gateway in? Ahhhhh — through the breath. By using our breath and subtly manipulating the posture of our body, we begin to redirect the blood flow and neural impulses in our body which help to carry our biological code.

For updating your code in a flash, we here at Breathe Repeat are big fans of breathing and twisting! Anyone can do it, regardless of fitness level, it’s detoxifying, and it’s something you can do right in your desk chair. Alright… let’s get started.

The double-helix, clear your cache twist maneuver:

  • First things first, sit up so that your breath begins to come and go more easily.
  • Place your left foot firmly on the floor, turned a few degrees to the right.
  • Cross your right leg over your left, and allow your legs to fall to the right naturally – it won’t be much. This will begin to take your hips and torso to the right as well – like you are a winding strand of DNA being built from the ground up. Go with it!
  •  Now place your left hand on your knee and your right hand on the side or back of your chair. Notice if the breath is still coming and going easily – this is as important as keeping the power of your computer turned on.
  • The spine will have the greatest opportunity to twist if you start from the base. So let your pelvis turn, then swivel your low back, then start to engage the arms to wind the upper torso around and up. Still breathing easy?
  •  Now, you’re going to have to look away for a moment, but before you go, here are some tips: Allow the head and neck to follow the twist of the torso rather than lead it. You can even turn your eyes to gaze in the same direction as the twist. Stay as long as the breath remains easy or until your body naturally unwinds back to neutral.
  •  Don’t forget the other side… take your time… we’re in no hurry. Perhaps it’s this last part, this turning of the head for a minute to look away from your computer and gaining a new perspective that helps us wipe the slate clean.

Presto! Consider your cache cleared!

 

The People’s House: Beth Noveck & Susan Crawford

We’re just three weeks away from SMW NYC! And as we get closer, we want to introduce you to the major topics we’ll be tackling throughout SMW — starting with our Global HQ.

As you may know, we’ll be examining Architects, Inventors and Collaborators, as they relate to emerging technology and new media. On Tuesday, February 19, Beth Noveck and Susan Crawford will set the stage by exploring how open government is changing civic engagement, and how access is a core component of this.

For those that don’t know, Susan Crawford is a communications policy expert and the former Special Assistant to President Barack Obama for Science, Technology, and Innovation Policy. Beth Noveck also served under President Obama as the first United States Deputy Chief Technology Officer and founder and director of the White House Open Government Initiative.

Why should you care? Well, as Susan points out in this video interview with Bloomberg News, US Internet infrastructure is more than 25 years old, and if our country is going to take advantage of the entrepreneurial spirit, we need to connect bureaucracies to citizens and share data for a truly participatory democracy. Beth also discuss this in her TED talk, below:

Having these two ladies on stage together will make for a powerful start to the week. If you are interested in civic engagement, systemic change or politics in any fashion, you’ll want to be at the Global HQ on Tuesday. See more about the event here.

The Three Minute Reboot

(A guest blog by our friends at Breathe Repeat)

You’ve been working your ass off, and now you’re heading into Social Media Week. It doesn’t look like you’ll be getting R and R anytime soon. Instead of heading out to Jack’s for your fourth latte of the day, why not try a little yoga instead? Don’t worry. We’re not talking about schlepping to a yoga studio and taking an hour-and-a-half class that will leave you sweaty and in desperate need of a shower. This is something that only takes three minutes, and can be done in the privacy of your own cubicle. It won’t hurt a bit. We promise.

First things first.

Uncross your legs and put your feet on the floor. Feels weird, right? Sit up a little taller. You know, like you’re proud of the work you’ve accomplished today. Take an easy breath. We here at Breathe Repeat never advocate taking “deep breaths” – no need to be an overachiever when it comes to breathing. You do enough overachieving in your morning meeting, spin class and in your efforts to take on the world. For the next few minutes, just let your belly be soft – don’t tighten it or try to suck it in – just let it be fluid and allow the breath to just come in. Then let it go. Feels good, right? Do it again. Inhale. Exhale. Breathe. Repeat.

Now it’s time to move your body! Place your left arm next to your desk and lean into it. Reach your right arm up in the air and as you press into your left arm, bend up and over to the left, stretching out the right side of your body. Press into your feet. Play around with it a little bit. Lean forward, lean back. Make more space for an easy breath. There is no right or wrong way! If you’re breathing mindfully, you’re doing yoga. It’s that simple!

Switch sides. Now your right arm is next to your desk and your leaning into it. Lift your left arm up and arc over to the right. Press into your feet. Inhale lean back a little. Exhale lean forward. Explore.

Notice a difference? Thought so.

Sometimes when everything goes haywire with your computer, you need to reboot, right? Consider this your own personal reset button. Sometimes you need to shut down your newsfeed for a minute, ground your feet on the floor, make some space in your body and breathe easy before revving up again.

Now, at the very least, no matter what else happens during the day, you’ll know you’ve done something for you. This will give you a great deal more patience when your computer freezes, your hotspot doesn’t work, your Friday meeting gets pushed back an hour, or no one likes your recent status update on Facebook.

You can do it.

Always,
Breathe Repeat

 

SMW 101: The Full SMW NYC Experience

Today is the day. Registration is open. Conversations are starting. Excitement is building! If this is your first Social Media Week, however, you probably have a few questions. No problem. We’re here to break it down for you:

What is it? Social Media Week is a global event that explores how technology is shaping our lives, and how social media is impacting society, culture and economies around the world. And you’re just in time for our next series of activities — happening, simultaneously, in 10 cities around the globe — February 18th through 22nd.

Interested? You can attend SMWNYC in person or join via our SMW Livestream – which you can also access from your phone when you download our Social Media Week app. To participate:

1. Create an account or Log-in

2. Register for Events

• Visit the Schedule page and identify the events you would like to attend

• Click “Attend” (Note: A small number of our event partners choose to use 3rd-party technologies to process registration. If this is the case, the event page will clearly provide instructions on how to access the 3rd-party event registration page)

• Verify your registration by going to your profile and selecting “My Schedule

• For those joining virtually, events eligible for streaming can be identified by a camera icon on the schedule. The corresponding livestream link will be updated as soon as we have it.

• We will continue to add events through February, so keep checking back!

3. Purchase a Pass
(Though most SMW events are free, we’re shaking things up this year by introducing our first Global HQ and a number of passes that will provide a more exclusive experience. Note: if you would like to attend events at the Global HQ a pass is required.)

Insider Pass: Full access to ALL Hubs, Global HQ, VIP Opening & Closing Parties, guide & special offers. No pre-registrations needed. No walkups.

Global HQ Pass: Full access to events, classes, lounges and more at our new Global HQ (pass required), plus special offers.

Hub Pass: Unlimited access at this Hub, plus special offers. No walkups.

4. Volunteer:
Interested in a more immersive experience? Volunteer! SMWNYC relies upon volunteers to make SMW a reality. Checking in attendees and providing assistance to speakers and panelists are only a few of the many critical roles that volunteers play. Not sure what to expect, find out what past volunteer Amelia Shroyer had to say.

We’re looking forward to the most rewarding SMW NYC yet. Here’s to you for being a part of it!

Inventors: Blow Shit Up

As I began writing this blog, Part 2 of 3 in the Architects, Inventors, and Collaborators blog series, the name Cindy Gallop was top of mind.

You could say she’s notorious (befitting, as her apartment was once the set of a late Christopher Wallace music video) for her radical approaches to marketing, technology and advertising.

A household name in the UK, she was central to advertising firm Bartle Bogle Hegarty’s expansion into the Asia Pacific region and the US, where she served as the Chair. In 2003, Advertising Women of New York named her Advertising Woman of the Year, and in 2006 she started her own consultancy, Cindy Gallop LLC. It is Cindy’s work in the last three years, however, which appears to fuel her now cultish following.

During a 2009 TED talk, Gallop launched the website MakeLoveNotPorn.com, a forum for discussion on sex. Just four months ago she launched MakeLoveNotPorn.tv, a site aimed at redefining the myths that pornography perpetuates by featuring “real people” engaging in sexual activities. As she explained in an interview with the New York Times this September, “The issue I’m tackling is not porn. It’s the complete lack of open, healthy dialogue around porn and sex.”

The following year, Cindy launched IfWeRanTheWorld.com, which the site describes as “a real-world experiment in tapping good intentions and turning them into tangible, do-able microactions that anyone and everyone can help you to do.” Participants include fashion behemoth Levi’s Jeans who partnered for a campaign aimed at revitalizing the manufacturing town of Braddock, Pennsylvania.

Social Media Week believes that technology can empower individuals to direct their own future through sparking change and pursuing creative endeavors. And for that to happen, we need disruptive, audacious inventors like Cindy Gallop to keep inventing transformational tools, blazing new trails and inspiring the masses.

(Or in her words: “I like to blow shit up. I am the Michael Bay of business.”)

Join Cindy and our other inventors on Wednesday, February 20th, when we discuss new tools for taking the future into our own hands, and ask “what will your role will be in this changing world and how can we help you can get there?”

 

Architecting the Future of Social Media

(Part 1 of 3 in the Architects, Inventors, and Collaborators blog series.)

The theme of Social Media Week this year, Open & Connected: Principles for a Collaborative World, has been the catalyst for a number of hot debates in the Social Media Week offices. Identifying what, exactly, openness, connectedness and collaboration mean in an increasingly social world can be, well… tricky.

As conversations around the idea continued to percolate, so did a noticeable shift in their direction. The focus was no longer how to define the social media landscape, but a question of who was defining it. Who are the influencers, producers, and shapers driving social media?

While sifting through the heaps of notable tastemakers, we discovered most belonged to one of three distinct archetypes: Architects, Inventors, or Collaborators. So, we decided to dedicate three days of the conference (and this three part blog series), to exploring what that means.

Architects: devisers, makers, creators. At a time when “openness” is zeitgeist and transparency and collaboration are the very nature of social and digital media, architects must rethink traditional structures and develop new frameworks that reflect those ideals. It’s quite the paradox: design boundary-less boundaries.

This seemingly daunting task has done little to deter trailblazers like Susan Crawford. A visiting professor at the Harvard Kennedy School and former Special Assistant for Science, Technology, and Innovation Policy to President Barack Obama (for more on her laundry list of accomplishments, click here) her Fall class, Solving Problems Using Technology, embodies this type of progressive design process.

Her students, from both Harvard Kennedy School and Harvard’s Graduate School of Design, partnered with three community groups and The Mayor’s Office of New Urban Mechanics in an effort to address Boston’s urban and civic challenges through technology. This month, The Mayor’s Office will select and fund the best of the student’s designs.

It’s this type of innovative approach to 21st century architecture that will inform the future of social media, and it’s imperative that we embrace and learn from these new models. To learn more about Susan’s work, and the work of other “architects”, join us at our new Global Headquarters on February 18th.

We look forward to seeing you there!

Our Global HQ: A New Kind Of SMW Experience

You could say we have a special type of affinity for our new Global Headquarters. Not just because it’s the first of it’s kind, but because it embodies the type of immersive experience we’ve been dreaming about. Combined with our hallmark top-notch speakers and gold standard programming, basically, it’s our very own version of Social Media Week Heaven.

The Metropolitan Pavilion will house the HQ from February 19th to the 22nd. It’s the perfect environment for the interactive installations, activities, and lounges that will complete this experiential space. Speakers Tonya Surman, CEO for the Centre for Social Innovation, Ben Kaufman, founder & CEO of Quirky, Cindy Gallop and the MakeLoveNotPorn.tv team, and Alexis Ohanian, co-founder of Reddit are among the cadre of thoughtleaders that will guide conversations around our theme Open & Connected: Principles for a Collaborative World. Stay tuned, however, there are many, many announcements and surprises to come.

Each and every hub that comprises the SMW NYC experience will provide unique and valuable content for free, but the Global HQ will be the home away from home for those patrons looking to submerge themselves in our programming.

For access to the Global HQ, you’ll need to purchase one of our Premium Insider or Global HQ passes. This will not only provide access to all of the perks aforementioned, but free classes too! To ensure you snag a seat at an unbeatable price, get 40% off from now until December 21st. (Plus, if you tweet about your pass purchase with #SMWNYCPass, you can could win one of two $200 Airbnb vouchers! Only before Dec. 21)

You won’t want to miss it. Trust me.

We look forward to seeing you there!

Super Early Bird Passes on Sale, Global HQ & Content Hubs Announced

It’s our 5th Birthday at SMW NYC and we have some BIG announcements! From February 19th to the 22nd, we, alongside headline sponsor Nokia and speakers including Ben Kaufman, founder & CEO of Quirky, Cindy Gallop and the MakeLoveNotPorn.tv team, and Alexis Ohanian, co-founder of Reddit will explore our global theme Open & Connected: Principles for a Collaborative World

And we want you to join us! So, we’re offering Super Early Bird passes, a sneak peek at our schedule and a road map of where you can find the content that speaks to you most. Want to host your own event? You can do that too! Read on to find out what’s in store and how you can get involved:

Global HQ: Our first ever global headquarters has found a home at the Metropolitan Pavilion and will feature interactive installations, classes and a main stage with programming centered on the Architects, Inventors and Collaborators changing our world.

Advertising & Marketing Hub: JWT, a leading global advertising agency, will host conversations on the impact of creativity, collaboration and community in the world of marketing and brand communications. These people invented the grilled cheese sandwich for client Kraft in 1930. Enough said.

Lifestyle & Culture Hub: No one does media quite like Hearst Corporation, the perfect place to talk arts, fashion, entertainment and cultural trends. Their mission is to inform, entertain, and inspire, which they have done for 125 years!

Business and Entrepreneurship Hub: A multinational mass media corporation with a premier site for business and financial market news. Can you think of a more appropriate setting to explore disruptions in business and commerce than Bloomberg? We think not.

Society and Social Impact Hub: 92Y is the city’s premiere nonprofit cultural and community center, and they’ve been all about social good since 1874! We couldn’t think of a better home for conversations on the role of social, digital and mobile media and their interplay with social change than 92Y’s downtown venue, 92YTribeca.

Independently Hosted Events: Our community hosted events have been the heart and soul of SMW in the past and this year is no exception. Past hosts include The New York Stock Exchange, MoMA, BBH Labs, IDEO, Instagrammers of NYC, Digitas, Storycode, and The Guggenheim. Submit your ideas, here.

As mentioned, we are releasing a very early peek at our schedule of events TODAY! So add the one’s you love to Favorites or submit your own events ideas by January 11th. The full schedule will be live in early January.

But WAIT. There’s even MORE good news!

Purchase one of our special passes to avoid having to register for individual sessions in the Content Hubs, attend all three days in Global HQ, access special perks and benefits, and attend SMW VIP Parties – did we mention one of the Jonas Brothers was in attendance last year?

With our Super Early Bird discount they are 40% off the standard price. And if you tweet about our passes with #SMWNYCPass, you can could win one of two $200 Airbnb vouchers.

We look forward to seeing you in February!