#SMW12 This Time Next Week: Friday Feb 17th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Note that events are listed in chronological order based on the time of day they occur. 

Business & Innovation: 8:30-9:30am: Keynote: Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work.

 

Global Society: 9-9:30am: The Guardian Interviews, hosted on the Nokia Global Stage at Big Fuel: Alec Ross

Art & Culture: 9-10am: Where is social media taking the travel industry in 2012?

 

Advertising & Marketing: 9-11am: What Real Time Marketing Really Takes

Social & Environmental Change: 9-11am: Keynote: Jeremy Heimans, CEO of Purpose, followed by Panel: Building A Transnational Human Rights Movement

Global Society: 10-11am: RAPP presents RAPPATHON – Hacking for Change: A New Way of Collaboration

Health & Wellness: 10-11am: Biomarkers, Technology, and Age-Reversal

 

Art & Culture: 10:30-11:30am: Untapped Drive: How innovation and entrepreneurship is revolutionizing daily life through social media & tech platforms.

Business & Innovation: 10:30am-12:30pm: Social Media, Sports, and Gaming

Health & Wellness: 11-12pm: How Socially-Enabled Feedback Loops Are Strengthening Your Wellness

Global Society: 12-12:30pm: Jon’s Fireside Chat: David Hirsch on Venture Funding

Art & Culture: 12:00-2pm: The New Role Models: Chefs, Restaurants, Bloggers & You — An Interview with Robyn O’Brien, Amanda Hesser & Bun Lai, followed by Who is Kale’s PR Agent & What Dictates a Food Trend? Panel Debate

Social & Environmental Change: 12-2pm: Keynote: Alec Ross, Office of Secretary of State Hillary Clinton, followed by Panel: Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond

Advertising & Marketing: 12-2pm: The LinkedIn Difference: How Brands Are Building Deep Connections with Professionals

Global Society: 1-2pm: Future of Social Technology

Health & Wellness: 1-2pm: Keynote: Daniel Kraft, MD, Executive Director, FutureMed

Business & Innovation: 1-2:30pm: Social Media HAS Changed the World

Global Society: 2:30-3:30pm: Peer Pressure: Using the skills we learned in 6th grade for good

Health & Wellness: 2:30-4:30pm: Feast on Health

Business & Innovation: 3-4pm: Keynote: Jalak Jobanputra on What in the World? The Global Startup Scene: Micro and Macro Trends Fueling Tech Growth around the World

Social & Environmental Change: 3-4pm: Leveraging online platforms to inspire social good

Art & Culture: 3-4pm: Sex, Drugs, Rock and Roll: Social’s Steamy Side

Global Society: 4-5pm: Investigative Journalism with Social Media: How It’s Being Done

Advertising & Marketing: 3-5pm: Left Brain Meets Right Brain – The Blueprints for a Sophisticated Social Marketing Campaign

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

Event Guide: Startups & Entrepreneurship

We’re doing all that we can this week to help you optimize your #smw12 experience.  While each of our hubs serve as homes for specific content areas, the number of sessions we host on a specific topic far exceeds the capacity we have in our Hubs.

To help you navigate the schedule and find sessions that are relevant and interesting for you, we’re constructing a series of guides, which we hope will surface new and interesting content you might not have otherwise been aware of.

Your Guide to Startups & Entrepreneurship

Monday February 13th
3-5pm: State Your Case: Research vs. Social Analytics

Tuesday February 14th
12-2pm: Maintaining Authenticity and Transparency: How Financial Advisors Are Using Social Media to Build their Business, Hosted by Actiancen
12-2pm: Keynote: Kevin Slavin, Entrepreneur, Provocateur & Raconteur followed by Panel: Are We in a Post-Consumer Age? How E-Commerce is Blurring the Lines between Creator and Consumer, hosted by Shapeways
5-6pm: Communicating with Customers Beyond Facebook & Twitter: How Brands are Accessing Start-ups to Collaborate and Communicate

Wednesday February 15th
9am-12pm: Keynote: Dave Gray & The Connected Company: An Inventory of the Possible followed by Panel: Social Business by Design, hosted by Nokia
10-11am: Social Media Week at Digitas– Who Runs the World: A Virtual Panel on Women & Global Entrepreneurship
3-5pm: Radical Collaboration & Entrepreneurship
6:30-8:30pm: Under30CEO15: Social Media Week Entrepreneur Matchmaking
8-11pm: UPlanMe SMW Launch Party

Thursday February 16th
10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps
12-2pm: Keynote: Jonah Peretti, Founder and CEO of BuzzFeed on the Future of Sharing followed by Panel: Creating Start-Ups Inside Traditional News Organizations

Friday February 17th
8:30-9:30am Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work
10:30-11:30am Untapped Drive: How innovation and entrepreneurship is revolutionizing daily life through social media & tech platforms.
3-5pm Keynote: Jalak Jobanputra on What in the World? The Global Startup Scene: Micro and Macro Trends Fueling Tech Growth around the World

#SMW12 One Week from Today: Monday Feb 6th

Welcome to the first of post in our “One Week from Today” pre-Social Media week blog feature!  Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Art & Culture: 9-11am:  The Mobile-Social Living Room: How Emerging Media is Reviving the Live Television Experience

Advertising & Marketing: 9-11am: Keynote: David Eastman, CEO of JWT North America, followed by Top Trends that will Shape Social in 2012

Business & Innovation: 9-11am: Keynote: John Bell, Global Managing Director at Ogilvy, on The Insidious Plot to Socalize Enterprise

Global Society: 10-11am: Managing Social Media on a Global Scale

Health & Wellness: 10-12pm: Keynote: Carol McCall, Chief Strategy Officer of GNS Healthcare

Health & Wellness: 10-12pm: Keynote: Michael Graves on People First: Redesigning the Hospital Room

Advertising & Marketing: 12-2pm: Beyond Borders: Impact of Social Media in Global Economy

Business & Innovation: 12-2pm: Keynote: Jeff Dachis, CEO, Chairman & Founder of Dachis Group Followed by Panel: Big Data and Bigger Conversations: Measuring Your Brand’s Social Performance

Global Society: 12-1230pm: Jon’s Fireside Chat: Social Listening with Patricia Gottesman, CEO of Crimson Hexagon

Social & Environmental Change: 12:30-2:30pm: Global Keynote: Don Tapscott, Speaker, Consultant & Author of Macrowikinomics on Re-Civilization: Empowering Change Through Collaboration

Global Society: 1-2pm: Global Social Media Listening

Health & Wellness: 1-2pm: Fast Forward Health presents 73 Cents followed by Q&A with Regina Holliday

Health & Wellness: 2-8pm: The Walking Gallery: An Exhibit

Art & Culture: 3-5pm: Keynote: Jermaine Dupri on Building Community

Advertising & Marketing: 3-5pm: State Your Case: Research vs Social Analytics

Business & Innovation: 3-5pm: Keynote Howard Lindzon followed by Panel: The Evolution of Reg-FD: How Social Media Has Changed Investor Relations, Hosted by StockTwits

Social & Environmental Change: 3:30-5:30pm: Is it Getting Hot in Here? Considering Social Media’s Impact on Climate Change

Global Society: 4-5pm: 10×10 Educate Girls, Change the World. Accelerating social change and leveraging media, technology and innovative strategic partnerships to get there.

Art & Culture: 4:30-5:30pm: Social Sharing and The Art of Doodling

Health & Wellness: 4-6pm: Designing for Desire

Health & Wellness: 6:30-8:00pm: Networking Cocktail Reception, Sponsored by Johnson & Johnson

Global Society: 6:30-9:00: Meet the Afropolitans: Digital Media + Culture In Africa

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

 

 

 

 

#SMW12: One Week Till the Week You’ve Been Waiting For

That’s right.  We’re officially one week away from the start of Social Media Week #SMW12!

Our global team of sponsors, curators, staff, event partners and volunteers has been hard at work to get to this point. With a week left, we’re excited to spend the next few days highlighting everything you’ve got to look forward to right here on the blog.

Additionally, we’ll also be posting daily Hub events and Keynote spotlights. To keep up with the latest news, check back here regularly, follow us at @SMWNYC, on Facebook, or with #SMWNYC.

Also, if you haven’t yet, be sure to check out the New York Schedule here and our Frequently Asked Questions here. Share your excitement and spread the word!

http://www.youtube.com/watch?v=G0lvC01OLd8

SMWNYC Attendee Tips…from an Attendee

Many of your fine social media-savvy folks are aware that the official floodgates for Social Media Week 2012 registration have opened. As a resident New Yorker, I’ll be hitting the pavement hard throughout the NYC boroughs, blitzing innumerable SMWNYC 2012 events for the second consecutive year. As a returning attendee, I figured it apropos to offer some helpful suggestions to newbie attendees mapping out Social Media Week schedules. My attendee tips for planning your Social Media Week visit:
  • Don’t fret if your schedule looks kind of sparse right now.  As of this writing, even I – as an overzealous, overenthusiastic attendee – have some gaps in my week-long schedule. But have no fear…there are TONS of events that are going to be added in the next days.
  • Be sure to actually register for the events you want to go to.  So often last year naive attendees thought that just because SMWNYC events were free, they could just walk in…NOT TRUE. Planners are understandably strict about having your registration with you, so just make the reservation. It’s quick, painless and FREE!
  • Vary your schedule with “different” kinds of events.  While obviously every event is centered around social, digital media and tech, it’s important to keep your schedule of events diverse with events that you are passionate about. Be bold! Sign up for events that are related to your true personal interests: music, fashion, the arts — whatever it may be. The great thing about the week is that it brings ALL kinds of worlds together to speak about social, so there is a tremendous depth and breadth to the schedule for attendees to enjoy. It’s totally worth it, for both mental stamina and sheer happiness. Happy Planning!
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com.

Announcing Social Media Week NYC’s Content Hubs & Partners

Building on the success of SMW NYC 2011, we are excited to announce the initial lineup of Content Hubs which will serve as the primary locations for official SMW programming throughout the week of February 13-17.

Building off the Global Theme of Empowering Change through Collaboration, each Content Hub, will host programming at iconic institutions throughout the city and reflect key areas of focus for conversations on the societal, economic and cultural impact of social media.

These areas include Advertising & Marketing; Social & Environmental Change; Health & Wellness; Art & Culture; Music, Media & Entertainment; Business Innovation; and Global Society.

Advertising & Marketing


JWT will serve as our host for guiding conversations on the impact of the world of marketing through social media. The Marketing & Advertising Hub will focus on broad themes including Monitoring & Analytics, PR & Communications, Location-based Marketing, Community Management, Creative & Brand Strategy, Media Buying & Planning, and Crowdsourcing & Co-creation.

“JWT is delighted to serve as the advertising and marketing hub at Social Media Week for a second year,” said Social Media Week Board Member David Eastman, who is North American CEO and Worldwide Digital Director at JWT. “All brands need to consider the role of social media in nearly every aspect of their businesses, and through hosting and participating in this series of events, we can help to lead the conversation about this increasingly important part of our industry.” — David Eastman, CEO, JWT

Art & Culture

Stimulating dialogue centered around the arts, fashion and cultural shifts, Hearst Corporation will serve as our Art & Culture Hub. Content will focus on Art, Fashion, Lifestyle & Beauty, Travel, Food, Theater, Luxury, and Comedy.

“We’re thrilled to be hosting the opening press conference and the Art & Culture hub for Social Media Week NY again this year. As a company, Hearst has embraced digital and social in a major way and we applaud SMW for creating a dynamic, global conversation about how it has become an integral part of all of our lives.” — David Carey, President, Hearst Magazines

Health & Wellness

Saatchi & Saatchi Wellness will lead the conversation around emerging changes and the future of wellness and healthcare as the host of our Health & Wellness Hub, with Luminary Labs lending their expertise to help curate events. Events will be centered around Innovations in Health & Wellness, Global & Future Wellness, Preventative Health & Medicine, Sports & Fitness, Emerging Tools, Healthcare & Health Plans, Nutrition, Sustainable Living, Mental Health/Enrichment, and Human Resource Management.

“Through social media, the world is becoming a smaller place and nowhere is this more apparent, or will it have a potentially bigger impact on people’s lives, than in wellness and healthcare. Saatchi & Saatchi Wellness is honored to host a forum where thought leadership will shape and empower a revolution in communications and marketing—welcome Social Media Week.” — Ned Russell, Managing Director, Saatchi & Saatchi Wellness

“Luminary Labs is honored to curate the Health and Wellness Hub during Social Media Week in New York. We look forward to fostering collaboration between science, technology, the arts, and design to deliver change for one of society’s greatest needs- our own health,” — Sara Holoubek, CEO, Luminary Labs

Social & Environmental Change

 

Our Social & Environmental Change Hub will examine the role of social, digital and mobile media in affecting change for the greater good. Hosted by Thomson Reuters, the Social & Environmental Change Hub will explore Education, Energy & Climate Change, Non-profits, Social Innovation & Social Entrepreneurship, Corporate Social Responsibility, Sustainability, and Social Justice & Human Rights.

“I am excited to have our Reuters headquarters at 3 Times Square be a hub for this coming Social Media Week. I was lucky enough to moderate a Social Media Week panel on the role social media played in the Arab Spring earlier this year, on a historic day for Egypt. I’ve also been a captive audience member for many other great Social Media Week events over the years. Toby Daniel, Michelle Welsch and the rest of the Social Media Week organizers are a fantastic team we’re thrilled to be working with. We look forward to hosting some great events at our hub which we will be announcing soon.” — Anthony De Rosa, Social Media Editor, Reuters

Business Innovation
The way in which consumers and businesses interact and how business is handled has been deeply impacted by social media and technology. The venue for the Business Innovation Hub will be announced soon but will guide these conversations and examine E-commerce & Mobile Payments, Enterprise & Startups, Trading & Investment, Regulation & Legal, Business Systems, Business Information Design, Customer Relationship Management and Human Resource Management.
 
 
Music, Media & Entertainment
The Music, Media & Entertainment Hub will guide dialogue on the way in which we entertain ourselves as a culture and how the social, mobile and digital field has revolutionized this area. The host for the Music, Media & Entertainment Hub will be announced soon, and events will explore broad areas including Music, Artists, Television, Journalism, Publishing, Film, Radio, and Telecommunications.
 
 
Global Society

At Big Fuel, the Global Society Hub will be our central headquarters, providing attendees opportunities to interact with interactive installations, co-create with other participants, engage with other SMW international locations and presentations, and take in a fuller SMW experience.

“We are tremendously excited to host the Global Hub for Social Media Week New York in February 2012. The dialogues about social media that are taking place in this conference, all over the world, really excite us. We look forward to facilitating those conversations, across all the partner cities, and showcasing social media’s global impact.” — Jon Bond, CEO, Big Fuel

 
With these iconic institutions leading the way as platforms for content and conversation during Social Media Week, now is the time to submit your event ideas and help to shape and influence the experience for our attendees.  Submitting your ideas is easy and we encourage you to do so as soon as possible as submissions close on January 20th and the earlier you submit the greater the chances of having your idea chosen.

New Events Added to Social Media Week New York Schedule & Full Registration Now Available

We are now less than two weeks away from Social Media Week February 2011–powered by global headline sponsor Nokia–and things are shaping up fantastically well.

Two weeks ago, the global announcement was made that Social Media Week February 2011 was opening up registration to its nine cities worldwide and then last week we announced that we were adding more events and opening up more tickets to cope with demand.

Today we are excited to announce that we are adding more sessions to the program and that we have released all remaining tickets for those events listed on the site.  As we continue to respond to demand we will be adding additional events leading up to February 7, so please check back once in a while to see what’s new and ensure you follow @smwnyc for real-time alerts.

CONTENT HUBS
There are over one hundred events scheduled to take place during Social Media Week New York with fifty or more taking place at our five Content Hubs.  Last week we launched the Hub landing page, which gives a breakdown of each Hub and everything we’ve got in store there. For those of you who are new to the Hub concept, here’s a breakdown of what’s on offer:

INDIVIDUAL EVENTS
We can’t stress enough how thrilled we are with the content of Social Media Week New York this February, thanks to our incredible advisory board and host committee and the numerous event partners and content curators we have been collaborating with. Many exciting events were covered in last week’s post, but below is a smattering of some events we’ve added since then. Follow the links to each to learn more!

For the full schedule and to sign up for these and many more free-to-attend events, check out the rest of the Social Media Week New York Schedule.

ALSO JOIN US ON FACEBOOK FOR REAL-TIME UPDATES, NEWS AND SPECIAL OFFERS.

Hub Spotlight: Business, Media & Communications, hosted by JWT New York

Following previous posts regarding the People & Society and Science & Technology Hubs, today we would like to share details about the Business, Media & Communications Hub, which is hosted by Social Media Week’s global sponsor JWT at their headquarters here in New York.

JWT is one of the world’s best-known marketing communications brands. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Bloomberg, Ford and HSBC.

Social Media Week is proud to be working with JWT and excited to also partner with their London, Toronto & São Paulo offices.

GET INVOLVED IN BUSINESS, MEDIA & COMMUNICATIONS

The Business, Media & Communications Hub will focus on everything advertising, marketing, publishing and enterprise related and will bring together some of the leading individuals and companies who are helping to shape the future of communications. Confirmed speakers include:  John Winsor, CEO of Victor & Spoils, David Eastman, CEO North America, Worldwide Digital Director, JWT, Benjamin Palmer, CEO/CCO of the Barbarian Group, Faris Yakob, Chief Innovation Officer, MDC/kbs+p.

Themes & topics covered will include:

  • Social production & mass collaboration
  • The future agency
  • Engaging the audience in publishing
  • Social commerce
  • Brands as storytellers
  • Branded entertainment
  • Humanizing brands
  • Data, analytics, and insight
  • Utilizing the social graph

This list is by no means comprehensive, but it provides a flavor of some of areas we will be covering.  The agenda will be released in January, however if you would like to suggest themes and topics that we should be covering, please let us know.

If you or your organization is interested in curating a session and helping to shape the programming at the Business, Media & Communications Hub we would love to hear from you.  Sessions are typically two hours in length and can include a series of talks, a panel, a workshop or seminar.  We encourage our guest curators to think creatively about their sessions and consider designing an experience that moves beyond traditional conference formats.

To submit a session idea, please visit the event registration page and reference which Hub you are interested in, in your application.

If you are interested in sponsorship or media partnership opportunities, we have some really exciting ways for brands to participate  in the experience and contribute to the programming. For more information please contact: toby@socialmediaweek.org

The Business, Media & Communications Hub is brought to you by Social Media Week organizers Crowdcentric & host sponsor JWT.

About the Hubs

Social Media Week Hubs include: Science and Technology Hub, hosted by Google; Business, Media, and Communications Hub, hosted by global advertising agency JWT; People & Society Hub, hosted by The Paley Center for Media; and Music, Gaming & Sports, hosted by Red Bull Space. As we mentioned in our announcement, we are also launching a fifth Hub which will cover Arts & Culture, the location of which we will share in the coming week or so.