HuffPost Live and Ron Young Discuss Shocase’s Plan To Connect 100 Million Marketers Globally

Ron Young is the founder of Shocase, a new social network that aims to connect the 100 million marketing professionals around the globe. He sat down with HuffPost Live during Social Media Week NYC to discuss the industry, Shocase, and where this is all going.

Traditional, broadcast marketing involves a brand blasting a message to millions of people, hoping something sticks. As digital and social media evolved, brands recognized there are more effective and affordable ways to market products and services, however, we continue to evolve, and continue to learn from one another.

Shocase is the social network that is fostering this learning, sharing of ideas, and highlights of the marketing industry’s best work. Instead of fragmenting the communities for marketers across associations, online groups, and social networks, Shocase is the digital playground to connect with the 100 million marketers in the globe, and improve each others’ businesses, ideas, and knowledge. Similar to niche magazines receiving higher, more relevant levels of engagement, so too does a niche social network for a specific vertical, from sailing and swimming, to IT and engineering.

Social media users also have an advantage. Creating a profile is controllable, and with this control, comes the ability to interact with each other. Fostering a community of customers deepens levels of engagement, loyalty, and trust. We are shifting towards “convenience marketing” by utilizing tools more efficiently. We’ve used tools throughout history, and continue to use them. Blasting a message through television has transformed into a retail store predicting your next purchase as you walk by.

Google+ Hangouts at SMW NYC: Live Tonight And More!

We’ve got some big news, and we want you to join us. Grab your laptop, and get ready for SMW NYC interaction on a new level…

SMW13 is partnering up with HuffPost Live

Today, at 5pm EST, our media partner HuffPost Live covers how safeguarding free expression and an Open Internet is still a critical issue.  Watch the exchange on the current issues facing both our country and the global community, with leading thinkers, including: Jillian York of the Electronic Frontier Foundation, Andrew Rasiej of Personal Democracy Forum, and Christine Chen of Google.

With their use of Google+ On Air HangOuts, HuffPost Live does live integration of social media better than most.  

Check it out and share your comments. The conversation doesn’t stop on HuffPost Live.

Join us today here, but don’t get too settled. That’s just the beginning of what we are doing with Google+!

Google+ Contest

We asked our community to come up, and then host, incredible Hangouts during SMW13, with the best one recieving a $5k prize! Over 40 events were chosen to participate! From chatting about education with girls in underdeveloped nations, to cooking tortillas, there is a wide range of Hangouts for you to chose from and participate in. Tune-in. Tell us which SMW user Hangouts you think are best, and we’ll unveil the winner following SMW13. See them all here.

Hangout During SMW NYC

In addition to the above collaborations, you can join in and watch during SMW NYC! We are thrilled to feature two incredible Hangouts:

Wednesday, Feb. 20th from 2:30 – 4pm: Daria Musk and Google: Social Media and the Rock Star
If you’re looking for a bit more fun, then you want to head to Hearst (or G+!) to see Daria Musk. An Internet sensation, she’s taken over Google+ to expand her reach musically. She may even give you a performance or two…

Warby Parker and Google+

Warby Parker: the latest business sensation. Google+: the stable but creative force. Together. From February 19 to 21, Ideas Connected at the Global HQ will feature an installation which allows users to interact via Google Hangout. Pulling in some surprise attendees, one thing you do know is it’ll be fun and spot-on. If you’re in town, make to check it out live.

Head over to Google+, and try out a Hangout as well. We look forward to seeing you online and in-person!