GIFs are the Gifts That Keep on Giving: Hear from Giphy’s COO at #SMWNYC

GIFs (yes, it’s a hard “G” sound) are the new soundbites, quick one liners, exclamation points, reactions and punch-lines all rolled into one endless loop. It has become a new language for creators, artists, marketers and audiences everywhere. It’s the newest of mediums and has firmly taken root in the lexicon of modern communication.

Marketers have been quick to embrace the GIF and in recent weeks and months we have seen some exceptional examples of how this new medium can be harnessed to engage fans, customers and audiences in stunningly new and interesting ways.

Register for SMW New York today, get ready to hear from Giphy, the world’s first and largest search engine for GIFs allows people across the world to access their visual and cultural search engine that makes texting and communicating online more fun than ever before.

Giphy’s COO, Adam Leibsohn will join us for a chat with Toby Daniels, Founder and Executive Director of Social Media Week on Friday, February 26 at 10:00AM at the SVA Theatre (EDU Stage). They’ll chart the meteoric rise of the GIF, and how advertising is shaped around this new storytelling format.

Comedy Central CMO, Walter Levitt to Keynote #SMWNYC

With a roster including Broad City, Inside Amy Schumer, The Daily Show with Trevor Noah, Drunk History, and other cultural and comedic powerhouses, you might think the marketing team at Comedy Central can sit back, relax, and spend their days with their feet up on their desks, sipping margaritas all day. But that couldn’t be further from the truth, since they all have standing desks.

But, once in a while they do take a break and focus on creating buzz-worthy campaigns for their brand and franchises. At SMW New York, Comedy Central’s CMO, Walter Levitt, will deliver an entertaining and informational keynote to organize and rationalize all of Comedy Central’s social media and on-the-ground tactics into a fully thought–out strategy.

Click here to get your pass and attend Walter’s session, presented in partnership with WOMMA. “Funny & Buzzy – How Comedy Central Gets Fans Talking” will take place on Wednesday, February 23rd at 1:30pm ET on the FWD Stage at The TimesCenter.

About Walter Levitt

Walter Levitt is CMO for Comedy Central and is based in the company’s New York City office. Since joining Comedy Central in 2011, Levitt has led numerous successful new initiatives including a strategic repositioning of the brand, the introduction of many multiplatform hits including “Key & Peele” and “Inside Amy Schumer,” and the launch of the Comedy Central App.

He also oversaw the marketing of Comedy’s Central’s highest-rated specials of all time, “The Roast of Charlie Sheen” and “The Roast of Justin Bieber.” To learn more about Walter, click here for his full bio.

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