We like to think of Social Media Week as an “open-sourced” conference, where individuals, groups, and corporations can join us by organizing events in and around SMW cities during the week of the conference. These independent events are integrated into the SMW schedule for attendees to discover, attend, and enjoy. From happy hours and exclusive film screenings, to Q&A sessions and even game shows. Community events throughout SMW history is the special sauce that adds a unique flavor to each city, every year.
Take a look at some of the Independent Community Events we are most excited for. You can find the full list of Independent Events on the SMW NYC schedule, and just click through to the “Register” button on each page, which will take you to the respective organizer’s registration page.
- The Digital-First Broadcast Mindset: How Facebook and Digital Agencies Are Changing the Game
Tue, Feb 24 – 10:00 AM – 11:00 AM
“How can marketers create impactful video content with broadcast quality, but in a digital-first environment? Learn how reshaping your team’s mindset to think more like digital-first agencies and less like traditional broadcasters can improve performance and engagements”; - Content Marketing Revolution – Successful Strategies for Avoiding Costly Mistakes
Tue, Feb 24 – 10:00 AM – 11:30 AM
“Transparency is key to building trust in the social and mobile advertising space. Hear about regulatory and self-regulatory guidance that can help you avoid pitfalls and build trust with your customers”; - The Connected Generation: Engaging Millennials in a Social World
Tue, Feb 24 – 5:30 PM – 7:00 PM
“For brands targeting 18-34 year-olds, they have to be even faster and more authentic to stay relevant with this tech-savvy generation. Participate in the conversation on how brands should evolve content and messaging to creatively meet the needs and desires of the world’s most powerful generation”; - Being Ready To Be Rapid: Lessons From the Marriage Equality Fight
Tue, Feb 24 – 6:00 PM – 7:30 PM
“In 2013, the Supreme Court struck down a key section of the Defense of Marriage Act. One year later, momentum for marriage continues to grow, as same sex couples have the freedom to marry in 35 states and Washington D.C. Every organization — whether a brand, advocacy, tech, media company, or political — has its big moment when major breaking news hits, a critical piece of legislation is up for a vote, or unprecedented traffic hits your site”; - Get Big Things Done: How to Connect Intelligently to Catapult Your Career
Tue, Feb 24 – 6:30 PM – 8:30 PM
“Your successful future depends on your connections – meaningful connections in your job, community, and with companies. But how can you connect intelligently – better, faster, more efficiently – while at the same time influencing the greatest number of people in your life? Until now no one has cracked the code of how we can all go big with our passions, career interests, initiatives, and innovations”; - The Evolution of Social TV: How Emerging Tech is Pushing the Boundaries
Wed, Feb 25 – 9:00 AM – 10:30 AM
“Social TV is changing the way entertainment marketers understand television audiences across screens, portals, and platforms. A panel of social TV’s greatest champions and innovators will discuss how social TV insights are changing the way we create and prove value in the television business”; - Thought Leadership: Social Change in 140 Characters or Less
Wed, Feb 25 – 11:00 AM – 12:00 PM
“Many people try to capture public consciousness for a purpose, but few become true thought leaders. As agents of change, most leaders of small nonprofits or social enterprises understand the importance of building support for those ideas and issues that impact the community-at-large. This workshop will explore ways to harness big ideas, interject your opinion and create dialogues and connection that lead to change”; - 2015 and Beyond: The Future of Going Social
Wed, Feb 25 – 3:00 PM – 4:00 PM
“The tools and techniques have changed, but according to recent studies, the consumer conversation holds more power than ever before. In this session, you’ll learn about the new research, new technology, and new strategies to make your brand or product the most talked about in its category”; - Political Connection: Does the Internet Really Change Power Politics?
Wed, Feb 25 – 6:30 PM – 8:00 PM
“At the end of the day, no discussion about the power of connection is complete with how it alters the interaction between the upwardly mobile, their governments and their leaders. In the United States in particular, there is a sense of an increasing gulf between elected representatives – responsive to money and special interests – and an increasingly connected, vocal, but marginalized citizenry”; - Using Social and Mobile Technology to Stay Connected in Africa #SMWLagos
Thu, Feb 26 – 6:30 PM – 9:00 PM
“In Africa, according to the 2014 “Emerging Nations Embrace Internet, Mobile Technology” report by the Pew Research Global Attitudes Project, approximately 78 percent of internet usage in Africa is for social media. This lays the foundation for Africa’s estimated $14-billion social media industry. With the internet expected to contribute a minimum of $300 billion to Africa’s GDP by 2025, social media could contribute almost $230 billion to Africa’s remarkable growth by that time”;