The end of Television? Crowdtap joins #SMWNYC to explain influencers’ role in media

Television as we know it will soon be no longer. The notion of tuning in to a TV network will be a distant memory and the proverbial cord will someday be forever cut. These changes will disrupt the marketing industry in ways that the onset of the Internet itself didn’t achieve. We live in exciting times.

This year at Social Media Week New York, Crowdtap, the people-powered marketing platform, will explore the coming phases signaling the end of Television 1.0, as well as where advertisers will look next for critical mass.

Matt Britton, Chief Executive Officer of Crowdtap, will explain to attendees the role of celebrities and influencers across the spectrum, the massive impact of live video on platforms like Instagram and Facebook, and the best practices for leveraging these changes to propel your brand forward.

This session, “Instagram Killed The Television Star,” will take place on Wednesday, March 1 at #SMWNYC from 2:45-3:30pm on Stage One at The TimesCenter.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Skipping Ads and DVR-ing Shows: Crowdtap’s CEO, Sean Foster, To Lead a Talk at #SMWNYC on Emerging Millennial Behavior

Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience – and what’s more, they are behaviors that are engrained in subsequent generations of consumers (Gen-Z and even Gen-Alpha).

Sean Foster, Chief Executive Officer of Crowdtap, will lead a session at SMW New York with leaders from ABSOLUT Labs, Ricola, and The Burns Group to discuss the age of ad-blocking, how brands must evolve with this emerging trend, and why working alongside your customers to unlock their ideas, opinions and stories can overcome this barrier.

Sean’s session “Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression, Presented By Crowdtap” will take place on Wednesday, February 24th at 9:00am at the SVA Theatre (EDU Stage).

★ Register today by purchasing your pass ★

About Sean Foster

“Sean Foster is CEO of Crowdtap, the People-Powered Marketing Platform. Sean joined Crowdtap in May 2014 with a proven track record of building great consumer experiences, developing thriving communities and scaling successful organizations. Prior to Crowdtap, he served as CEO of dLife, where he successfully transitioned the business from a media company to a branded products and services company, ultimately resulting in the sale of the company in late 2013.

Prior to dLife, Sean was responsible for a $120 million consumer e-commerce business as President, Online of Avon Products, Inc. Previously, Sean served as CMO for The Gilt Groupe where he delivered hyper sales growth and led the development of the flash sales model.

Sean held numerous executive roles at Weight Watchers International. During his time at Weight Watchers, he was responsible for all US, UK, Canada, Germany and Australia sales and marketing for the online division as the Vice President of Marketing for Sean also held several key sales and marketing roles at (National Discount Brokers) and Club Med.” (via Fast Company)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: AlleyWatch