Interview with Luciano Quarta, Administrative Law Expert in Italy

Luciano Quarta is one of the biggest experts of administrative law in Italy. On 9 January 2012, he was featured in the Italian newspaper, Italia Oggi, as the week’s “Avvocati Oggi” (Lawyers Today). Luciano focuses on governmental topics like public contracts, public network utilities, town and country planning law and especially energy law. He works with private companies and public administration authorities, either as an advisor or a litigator in the Italian Administrative Courts: Tribunale Amministrativo Regionale (TAR), Consiglio di Stato and public Arbitration Courts.

Luciano is a regular contributor to Italy’s specialized reviews on administrative law issues and has spoken at numerous international conferences on public contracts, public network utilities and town planning law. He is also an officer of the Italian Army Reserve. Every year, he dedicates time and expertise towards the NATO Corps and serves as a LEGAD (Legal Advisor). Today, we’re learning more about him.

Luciano, tell me about media when you were a child.

I was not even 10 years old when I learned about the death of Judge Vittorio Occorsio in 1976. I found out through traditional media at that time: TV and newspapers. At that time, any given Western European country had only 2 or 3 national TV channels. Everything was completely different back then — Spain was still led by Dictator Francisco Franco; Germany was split in two and the internet could not even be imagined by common people.

Today, children have plenty of new methods to get information about the world around them, including the internet and social media. I think that having more information sources is always an improvement. However, parents need to take responsibility of guiding their children through the many media options: TV, internet — anything.

Having a very international perspective has always been one of your main goals. In this context, does social media help tremendously in broadening your horizons?

Absolutely, yes. Before social media was commonly diffused and accessible, the only way to widen one’s view of the world was by travelling. Beautiful. Enjoyable. But complicated and expensive. Now, it is much easier and cheaper to embrace international perspectives by sharing someone else’s experience through the web via text, photos and video.

On the job, social networks and discussion forums allow for the exchange of professional ideas with colleagues beyond Italy. Additionally, I am able to find new ways to provide my professional services globally.

What do you see as the main difference in social media use in Italy compared to the United States?

Social media communication in Italy is an important field of expression for political organizations. Italians have tired of seeing the same faces as Ministers, Presidents and members of the Parliament for the past 40 years. They are sick of making heavy sacrifices so that government officials enjoy unlawful and enormous privileges.

Consequently, Italian blogs and other social media have become tools of political aggregation. One of these movements is “5 Stelle,” founded by Beppe Grillo. He started a political campaign based on environmental issues and fought against global market control by financial lobbies worldwide (entities like Goldman Sachs or the rating companies: Standard & Poors, Moody’s, Fitch, etc.). The campaign talked to the people about “conspiracy theory.” However you want to consider it, today, “5 Stelle” is a true political organization present on the board of many local governments, and it gives a voice to underrepresented opinions on “official” public information channels, like major TV stations and newspapers.

Another interesting project was started by Luca Cordero di Montezemolo, the CEO of Ferrari. He is also a key player in the FIAT group and within the Italian economy. His foundation is “Italia Futura,” focused on pushing innovation and the replacement of the entire old-school political guard — In Italy, commonly considered dinosaurs. Using social media as a platform, his website attempts to aggregate the youngest and most brilliant minds in any intellectual field to push out outdated politicians. I like this project greatly. I think it has very good vision and intent.

In 2007, you joined Grispini & Partners, Law Firm in Rome, as a partner and chief of the Administrative Law Department. Due to high levels of discretion and confidentiality, not much is known about the firm other than that it was involved in some of the most important real estate operations of the last years: the Enel (the Italian National Energy Company) spin–off, the re-organization of the real estate patrimony of Ferrovie dello Stato (the Italian State Railway company), and the constitution of the Real Estate investment fund of the Autonomic Region of Sicily. Where does social media fit in under such circumstances?

Strict confidentiality makes the situation difficult. It’s quite interesting to observe how big real estate and financial groups manage their public communication. Very often, these companies don’t consider social media communication at all. In my opinion, it’s not wise for them to undervalue this topic as a part of their public information policies.

As a professor, you have taught at the University of Dusseldorf; the University of Malta; and the Scuola Superiore dell’Economia e delle Finanze (the internal Superior School of the Economy Ministry). Do you cover legal issues in the context of social media in any of your courses?

I have covered legal issues in some of my courses, especially those which involve students who are military personnel. An inappropriate use of social media can compromise the image of a whole nation or cause a strategic action to fail.

Is social media and law becoming a growing trend in the discussion of law?

Yes, absolutely. There are plenty of discussions about issues related to intellectual property, the protection of the privacy, national defense issues related to military secrets, etc. The list is very long.

Please share your thoughts on freedom of speech on the internet as it pertains to individual rights and professional limitations.

I don’t agree with any limitation to the freedom of speech. However, it’s equally important to balance professional limitations, by which we mean those limitations on the freedom of speech related to occupational roles and duties. Non-disclosure agreements typical for lawyers, advisors and military personnel can be reasonable. Anyone who accepts a commitment, an appointment or a role, ought to be aware of the associated boundaries.

You are interested in freedom versus reputation. Please explain.

It’s quite simple. Anyone’s freedom is limited where another’s freedom begins. Everyone should be free to say whatever they want, but when they use this freedom, they must take responsibility for their actions. Thus, it is important that we be able to authenticate the identity of anyone who publishes information on the web that can affect someone else’s life and reputation. An exception, however, would be for the identity of dissidents in dictatorship countries since anonymity is vital for personal safety and the development of democracy there.

Should companies have the right to control their employee’s online activities regarding personal opinions?

Absolutely not. The only acceptable exception should be military personnel for the reasons we discussed above, and only within the limit of what is strictly necessary. Whenever there isn’t any risk to national security, freedom must be respected, regardless of military status.

What is the best way to distinguish personal versus professional online identity?

If it’s not clear by context, one can declare his/her identity and affiliation. For example, I now state that I am sharing my personal opinions as an individual, unrelated to my law firm or the Army.

 

Lisa Chau has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. In 2012, she launched GothamGreen212 to pursue social media strategy projects. You can follow her on twitter.

An Interview with Stephen Bates, Oracle Public Sector Director of Business Strategy, on Social Media, Public Companies, and Advice for CEOs

Stephen Bates is the Director of Business Strategy for Oracle Public Sector, one of the largest technology companies in the world. In this role, he drives program capture to enlarge Oracle’s hardware and software footprint within DoD, Federal Civilian agencies, Canada, and both state and local.

Stephen Bates, twitter: @batess

Q. What is the general consensus among public companies regarding social media? 

SB: Most publicly traded companies have fairly well defined guidance regarding the use of social media. As you know, publicly traded companies are regulated by the SEC regarding disclosure of material information. There is necessary due diligence that must be done regarding public communications. More and more companies are discovering social media as a way to harness their internal intellectual capital, but the free two-way exchange of information via social media remains a concern for a variety of reasons. Most companies will use social media as a marketing tool, allowing them to carefully craft both message and the medium. Others do an extraordinary job of customer service through Twitter (think Starwood Preferred Guest, Zappos, American Express, and JetBlue).

Q. Who are the CEOs who embrace social media?

SB: Aaron Stout has a list of Fortune 500 CEOs on Twitter.

Michael Hyatt, Tony Hsiesh, Scott McNealy, Bill Gates, Rupert Murdoch, Mark Cuban, Jack Welch, Sir Richard Branson, Schmidt, Tim O’Reilly, Fred Wilson.

The WSJ ran an article recently in the Careers section discussing the decline of resumes. Union Square Ventures, headed by Fred Wilson, simply asked prospective candidates to send them links to their web presence. I would imagine Klout scores weighing more heavily in future job prospects.

Q. Who would you like to see using social media?

SB: Firms that are customer-focused. I would love to see Jeff Smisek of United. There are HIGH RISKS, however. Consider the following:

CEOs are busy people with tons of demands on their time.

The stakes are high. If you make a mistake, you can end up in the front page of the Wall Street Journal. And not in a good way.

Financial risk makes it tricky to talk about meaningful drivers to the business (the SEC doesn’t take kindly to potential insider information).

Twitter is hard to learn, so learning “on the job”  — while the world is watching — can be unnerving.

Q. What are best practices for firms to leverage social media?

SB: Be personal. American Express is superb at this. They put a name to their company Twitter account. The Army CIO-G6 also does this; she tweets herself unless tweets are prefaced by “staff.”

Be consistent across all forms of social media.

Be timely and accurate.

Q. You worked as a General Manager at Apple for four years. What are your thoughts about Apple and social networking?

SB: If you recall, Apple wanted to partner with FB, but Mark Z’s terms and conditions were too onerous (See the 7 Nov 11 cover of Forbes magazine.) Apple wanted to buy Dropbox, and while not social, it did round out the ecosystem. Look at how deeply Twitter is embedded into the iOS. Phil Schiller tweets, but Steve Jobs did not nor did Tim Cook. Speculation on Apple’s future product plans is generally a fool’s errand.

Q. What do you see as the next big revolution in social media?

SB: Social overtaking and/or disrupting search. Search will be social. And the marketing metrics will get tighter and more effective. Look at Klout, ComScore, ListenLogic, Radian6 as examples of increasing measurement, but for business and consumer.

Q. Will Facebook exist in 5 years? 

SB: Absolutely, but mainly due to the lack of a credible alternative. I had high hopes for Google+, but I think Timeline was such game changer that few are going to make a similar such an investment in Google+, at least in the short term. That may change in the longer term for those that don’t have such an investment in FB.

Q. If you were hired as the CEO for a startup social media company, what are the first three key issues you would address?

SB: A CEO has two major priorities: Set strategic vision and focus on talent. Delegate everything else to your top managers. Do I have enough projected capital to execute my strategic vision while paying above market rates for my employees? If not, how do I raise and what is the appropriate debt and equity structure? What’s my exit plan? Are my metrics meaningful? Are my employees as fanatically devoted to customer service as I am to them? I spend quite a bit of time in the hiring andvetting process and would train managers accordingly. Employee churn kills companies.

 

Lisa Chau has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. In 2012, she launched GothamGreen212 to pursue social media strategy projects. Follow her on twitter.