Technology & Collective Intelligence: A Recipe For Impact And Success

(Part 3 of 3 in the Architects, Inventors and Collaborators Blog series.)

It’s no secret that our world has become increasingly social. I wonder, however, if those outside the technology industry have paid mind to the way in which technology has become intrinsically linked with collaboration.

Whether crowdstorming, crowdsourcing or crowdfunding, hackathons or strategic alliances, technology has become a vehicle for our world’s brain trust, and a way to tackle the most pressing issues of our time. Organizations and individuals can utilize these frameworks to problem solve, create usable software, discover new ideas and prototypes, pool money to fund initiatives, outsource tasks and even to save lives.

Technology paired with our collective intelligence is the ultimate recipe for impact and success.

Speaker Tonya Surman embodies this collaborative ethos. The founding executive director and current CEO of the Centre for Social Innovation, Tonya’s work revolves around building shared spaces and fostering cooperation among networks of social innovators. Her latest book, The Community Bond: An Innovation in Social Finance, is a testament to the efficacy of this approach, as CSI renovated its Annex location by raising $2 million dollars through community bonds.

Not just allowing, but pushing for open innovation and alliance building is critical to our future. As is incentivizing the Architects, Inventors and Collaborators that are rethinking traditional structures and developing new frameworks, manifesting their ingenuity and facilitating partnerships for impact, respectively.

One person who does this brilliantly is speaker and Quirky Founder & CEO, Ben Kaufman. To date, Quirky has developed 288 products with the help of 188 retail partners and 328,000 investors. By removing barriers for inventors, he has been able to bring two new consumer products to market each week, and share revenue with the people who helped to inform and produce them.

Essentially, Ben architected a new way of producing by connecting inventors with a larger community of collaborators: everything this year’s theme stands for.

Join Tonya, Ben and a number of other speakers at our Global HQ on Thursday, February 21st, when we continue the discussion on how to create and embody a more open, connected and collaborative world. We look forward to seeing you there.

Inventors: Blow Shit Up

As I began writing this blog, Part 2 of 3 in the Architects, Inventors, and Collaborators blog series, the name Cindy Gallop was top of mind.

You could say she’s notorious (befitting, as her apartment was once the set of a late Christopher Wallace music video) for her radical approaches to marketing, technology and advertising.

A household name in the UK, she was central to advertising firm Bartle Bogle Hegarty’s expansion into the Asia Pacific region and the US, where she served as the Chair. In 2003, Advertising Women of New York named her Advertising Woman of the Year, and in 2006 she started her own consultancy, Cindy Gallop LLC. It is Cindy’s work in the last three years, however, which appears to fuel her now cultish following.

During a 2009 TED talk, Gallop launched the website MakeLoveNotPorn.com, a forum for discussion on sex. Just four months ago she launched MakeLoveNotPorn.tv, a site aimed at redefining the myths that pornography perpetuates by featuring “real people” engaging in sexual activities. As she explained in an interview with the New York Times this September, “The issue I’m tackling is not porn. It’s the complete lack of open, healthy dialogue around porn and sex.”

The following year, Cindy launched IfWeRanTheWorld.com, which the site describes as “a real-world experiment in tapping good intentions and turning them into tangible, do-able microactions that anyone and everyone can help you to do.” Participants include fashion behemoth Levi’s Jeans who partnered for a campaign aimed at revitalizing the manufacturing town of Braddock, Pennsylvania.

Social Media Week believes that technology can empower individuals to direct their own future through sparking change and pursuing creative endeavors. And for that to happen, we need disruptive, audacious inventors like Cindy Gallop to keep inventing transformational tools, blazing new trails and inspiring the masses.

(Or in her words: “I like to blow shit up. I am the Michael Bay of business.”)

Join Cindy and our other inventors on Wednesday, February 20th, when we discuss new tools for taking the future into our own hands, and ask “what will your role will be in this changing world and how can we help you can get there?”