Announcing The Launch of SMW New York’s Initial Program of Events for 2016

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. Today, we’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Session Spotlight

This year’s SMW New York event will feature 60+ official sessions between The TimesCenter and SVA Theatre. Some of the topics include: data & analytics, paid media, video, content marketing, mobile messaging, virtual reality, ad-blocking, growth marketing, and much more. Take a look below at a sampling of the events we’re excited for, and click here to view the initial 30 sessions that are confirmed for next month’s event.

  • “Mediapocalypse! Are Platforms Killing Media and Advertising? And Why Won’t Anyone Talk About It?” presented by Deep Focus
  • “Bracing for the Ad-Blocked Future: How Brands are Moving Beyond the Impression” presented by Crowdtap
  • “Hello Founders: Meet the Generation After Millennials, and What Sets Them Apart” presented by MTV

First Round of Confirmed Speakers

Individuals from leading organizations across marketing, media, and technology will join us in New York to direct the conversation. This year, we’re thrilled to announce some of the speakers confirmed for February 22-26, with more to be announced in the coming weeks:

  • Mark Thompson, CEO of The New York Times
  • Alex Blumburg, CEO of Gimlet Media
  • Evan Shapiro, EVP, Digital Enterprises, NBCUniversal
  • Jennifer Betka Wakeford, CMO of StubHub
  • Dan Harmon, Creator and Executive Producer, “HarmonQuest,” “Community” and “Rick and Morty
  • Kate Lewis, SVP and Editorial Director of Hearst Magazines Digital Media
  • Ian Schafer, Founder and Chairman of Deep Focus
  • Ricky Van Veen, College Humor & IAC
  • Lisa Weinstein, President of Starcom Media Group
  • Glenn Minerley, VP Group Account Director of Momentum Worldwide
  • Scott Carlis, VP Digital & Social Media of AEG Global Partnerships
  • Camille Hackney, EVP Brand Partnerships & Licensing of Atlantic Records
  • Kevin Knight, Head of Creative and Brand Strategy of Pinterest
  • Joe Rospars, Founder and CEO of Blue State Digital (and President Barack Obama’s chief digital strategist for 2008 and 2012 campaigns)
  • Garance Franke-Ruta, Washington Editor of Yahoo News
  • Tina Cervera, SVP and Executive Creative Director of VaynerMedia
  • Addie Conner, former Chief Innovation Officer of SocialCode
  • Sean Foster, Chief Executive Officer of Crowdtap
  • Afdhel Aziz, Brand Director of ABSOLUT Labs
  • Joahne Carter, VP of Marketing of Ricola
  • Ron Pinelli, CPA (FL), VP Digital Research and Standards of MRC
  • Peter Fasano, Global Consulting Principal of OgilvyRED

How to gain access to these speakers and events

If you want to gain access to these events, and join the thousands of attendees that come to Social Media Week in NYC each year, register today by purchasing your pass. You can also save 20% on your purchase until January 14th!

How New York’s Tech Growth is Outpacing Silicon Valley

While New York City may not be the number one tech hub in the U.S. right now, it could be soon. New York is uniquely positioned at the center of “hyphen tech,” having leveraged its place as a multi-dimensional world capital for business. Fin-tech, ad-tech, fashion-tech, retail-tech, art-tech and food-tech are all thriving in New York City, and as such, it is becoming an extremely desirable city to launch a startup.

And while New York is not catching up to Silicon Valley anytime soon, the city’s tech community is experiencing an unprecedented period of growth.

Money is pouring into the NYC tech sector, proven even yesterday when New York startups announced a total of $257.93 million in new funding in one day. Between 2009 and 2013, the amount of venture, angel and private equity money invested in New York startups increased by 200 percent, rising from $799 million to $3 billion. In comparison, Silicon Valley took in $11.4 billion in 2013, but only increased its funds raised by 110 percent.

In the first quarter of 2015, New York edged out California (for the first time) for the total number of startup funding applications. New York had a 22 percent increase in funding applications, advancing the city past its West Coast rival by 0.1 percent.

New York tech exits have also picked up in recent years, with the highest exit total of the past six years occurring last year. 2014 reached a six-year high with five IPOs. There has also been at least one VC-backed tech exit at a $1 billion valuation in each of the past three years. In 2013, Tumblr was acquired by Yahoo. In 2014, OnDeck Capital went public. In 2015, Etsy went public at a valuation of $1.7 billion, which was the largest IPO ever for a VC-backed New York tech company.

From 2009 to 2013, New York tech jobs increased by 33 percent, which was four times the job growth rate in the city’s other industries. This is indicative of New York’s relatively young presence in the tech world—more than 85 percent of the city’s tech companies and tech jobs were created over the past decade. In congruence with New York’s rising “hyphen tech” scene, there are about 150,000 technology jobs available in New York’s finance, healthcare and retail industries.

The average annual salary for high-tech workers was about $118,600 in 2012, whereas all other jobs in New York averaged out to about $79,500 yearly.

Data provided by the city of New York, CB Insights, and Forbes.