Our very own Toby Daniels (Crowdcentric Co-Founder and CEO and founder of Social Media Week) went to town on the schedule for SMW NYC — and you get to benefit. While we have our own Interactive Guide for your review, this is a nice personal guide for you, based on his experience both as an entrepreneur and as a SMW veteran. There is a lot here, so a daily review might help:
MONDAY, February 17
SMW Official VIP Opening Celebration, hosted by Nokia
To mark the official 2014 launch of Social Media Week New York organizers Crowdcentric and MKG, together with Global Headline Sponsor Nokia will host the Official Opening VIP Party in New York City.
TUESDAY, February 18
PSFK Labs’ Future of Retail Showcase: Creating a Sustainable Instant Retail Model
Piers Fawkes, Editor-in-Chief of PSFK.com, and the team behind PSFK’s much buzzed about 2014 “Future of Retail” report, invite you on a riveting exploration of the ideas and innovations shaping tomorrow’s retail landscape.
The Content Marketing Revolution, hosted by Percolate
A presentation from one of the leading minds in social and content marketing, on how recent developments in media have shifted how we think about content marketing – and even changed what it means to be a marketer today.
Keynote interview: Jonah Peretti, Founder and CEO of BuzzFeed (Interviewed by me!)
Join us for this fireside chat with BuzzFeed Founder/CEO, Jonah Peretti, and Social Media Week’s founder and executive director (me), for a conversation on original and branded content, data analytics, mobile apps, and which social platforms are most important for BuzzFeed’s model.
Fueling Social Fandom at MTV, VH1 and Comedy Central
Marketers, network executives, public relations and social media professionals are engaged in a new front-line battle for buzz, drafting a new road map to ignite the most vital asset in today’s socially-driven world – building true fandom with your audience.
Masterclass: How Journalists Can Rock Twitter and Vine presented by Twitter
Attendees will learn how news organizations are using Twitter and Vine to make their stories the center of the social conversation. The session will explore the latest Twitter tools and how journalists can use them to enhance storytelling and reporting. Participants will learn the best ways to drive followers, boost engagement and make the most of every Tweet.
Startups to Watch in 2014 presented by Entrepreneur.com
Social Media Week and Entrepreneur.com invite you to join an evening celebration and showcase event which will bring together a carefully selected group of startups that show the greatest potentially to break through to the mainstream in 2014.
WEDNESDAY, February 19
Morning Yoga, hosted by Breathe Repeat (yes, I am recommending you go to Yoga. You need this)
Everyone morning from 8am
People have been practicing yoga for centuries to help them clear their minds and cultivate awareness so they can get the most out of this human experience. What better way to prepare for a long day of workshops, lectures, networking and socializing at SMW than by starting your morning with a little R&R?
Masterclass: The Science of Viral Video Sharing, hosted by Unruly
Want to unravel the science of video sharing? We have a Lab for that! Unruly launched the world’s first Social Video Lab in 2012 to teach brands and agencies the science behind viral video – video sharing – in order to better understand, measure and increase the ROI of their social video campaigns.
Building Essential Products for the Social World, with John Borthwick, CEO of betaworks
John Borthwick CEO of betaworks will talk about new approaches to product creation: how building software on a common platform changes everything, how the betaworks process allows ideas that might have once fell to the cutting room floor get picked up, tested and put into beta. He will present a number of new betaworks products and the founders behind them.
Content is King, But Distribution is Queen, Hosted by BuzzFeed
Social is the new starting point for how we discover, consume and share content. But good content doesn’t necessarily mean it’ll go viral. Jonathan Perelman, VP of Agency Strategy and Industry Development, BuzzFeed will explain how content and distribution can work successfully together and how brands can create quality content that encourages social sharing and increase brand affinity.
Keynote: Steve Case on Leaders of the Next Revolution, Interviewed by Anil Dash
Steve Case invests in people and ideas that can change the world. Through his venture capital firm, Revolution, Steve looks for lifestyle, consumer, demographic and technological trends and companies that can deliver products and services in a more affordable way, driving the next wave in tech that uses the internet to change some of the most important aspects of our everyday lives.
Man vs. Machine: Advertising’s Epic Battle for Human Attention
What if I told you that “in the near future, we discover much of digital advertising has been nothing more than an elaborate facade built on greed, interruption, manipulation and repetition, created and controlled by an evil cyber-intelligence?” Then, what if I told you that is exactly the way everyone wants it to be…
Grow With Google, Hosted by Google+
In this session, learn about the latest on Google’s initiatives to help grow your audience. Hear examples from smart organizations that are using Google’s platforms to increase user login and registration velocity, drive more Android downloads, and engage users across multiple platforms and devices.
Wearable Tech Fashion Show, Hosted by Tech in Motion
You’re invited to join us for Tech in Motion’s most exciting and biggest event we have ever put on: a Wearable Tech Fashion Show!
On: The Future of Now: Making Sense of our Always Connected World (Discussion, book launch and reception)
Join us for the official launch of Crowdcentric MEDIA’s new book entitled “On: The Future of Now” (which I sort of helped to write/curate). The event will include a 45min discussion with a number of the book’s contributors who will discuss the challenges and opportunities that come with our shifting relationship to technology and social media.
THURSDAY, February 20
Find your SOUL at SoulCycle during Social Media Week!
7:30am-8:30am (and everyday), SoulCycle West Village
Yeah? So we’re doing yoga and spin? So what? This year, Social Media Week has teamed up with SoulCycle to add some SOUL to the conference! SoulCycle® is the country’s premiere full-body indoor cycling workout. Each 45-minute indoor cycling class is an opportunity to move, dance, and empower yourself with strength that lasts well beyond the studio walls.
Brand New World: The Expanding Role of the Digital CMO
There’s a tectonic shift underway in the world of the CMO, as senior level marketers are tasked with rapidly changing new roles. Join us to help decode the complexity of this Brand New World — including explorations of how to extract big insights from big data, what brands can learn from nimble, early stage disruptors, new approaches to product design, and the macro media and cultural trends shaping business in 2014.
Collaborative Economy: Reinventing Our World Through Sharing and Business Innovation
This track will bring together entrepreneurs, innovative corporates, designers, city planners, engineers, city government provocateurs, engineers, makers, artists, and all doers who are actively building products, services, policies, and communities — experimenting relentlessly with new forms of access, openness, ownership, funding, business models, delight delivery all enriching our world.
The Art & Science of Storytelling, presented by The New York Times
In our real-time, social, mobile media world, brands are publishers and publishers are platforms. On both sides of the equation, that means great opportunity and great responsibility, as well as a reinvigoration of the media/marketer relationship.
7×7: Industry Veterans Share Stories and Career Advice on Achieving Leadership Equality
The event is targeted at women and men interested in creating leadership diversity in the tech and corporate world. Using my 7×7 Mentoring format I will moderate a dynamic discussion focused on “hands-on” advice from people who are a step or two ahead in their ventures to those seeking their footing. A must for anyone wanting to create a more equitable workplace (which should be everyone).
Crowdsourcing and Crowdfunding: A Social Media Revolution In Real Estate, Presented by Prodigy Network
In this session, world renowned designers, researchers and strategists will share how they are shaping new innovative approaches to address some of the most pressing economic challenges of our time, aiming to create rapid, large-scale, sustainable transformation.
Changing The World Through Sex
Cindy curates a series of demos, talks and panels designed to demonstrate to the tech, media and wider community the tremendous potential in this area for innovation, disruption, entrepreneurship, investment and returns, and social change.
WEB: Documentary Film Screening and Conversation
WEB follows Peruvian families living in remote villages in the Amazon Jungle and Andes Mountains as their children experience the One Laptop per Child (OLPC) program, gaining access to the Internet for the first time.
FRIDAY, February 21
It’s Complicated: The Social Lives of Networked Teens, a Conversation with Author danah boyd and Andrew Rasiej
Join danah boyd, author and Principal Researcher at Microsoft Research and Andrew Rasiej, founder of Personal Democracy Forum, as they discuss danah’s new book, It’s Complicated, the Social Lives of Networked Teens.
The Future of Social Music, Presented by Spotify
During this three-hour program we will analyze the current state of the music business and explore how social media has helped the industry to re-imagine itself in a completely new image. We’ll hear from technology evangelists, artist innovators, brands, publishers and the people who are reinventing the music business paradigm.
Mission 31 – First Underwater Expedition That Will Be Entirely Interactive and Why It Matters, Presented by Nokia
Hear first-hand how you can digitally participate in this global experience leading up to, and during, the April adventure. Scuba certification not required.
The Changing Face of News Consumption, Hosted by WSJ
Nearly 1 in 10 U.S. adults now get their news on Twitter, according to a new survey from Pew Research Centers, with 85% of those consuming it on a mobile device. This discussion will explore how news organizations are addressing this change in consumption with a debate between publishing industry leaders and an interactive audience discussion centered on the future of digital, mobile, and social platforms for news organizations.
The Future of Content in a Mobile World
With 2014 slated to be the 6th consecutive ‘year of mobile’, content is finally catching up as marketers finally have solid case studies to show the results of commitments to mobile-optimized content. In this panel, industry experts from Facebook, Thrillist, TIME and Deep Focus discuss what’s actually working and what the future holds for content in an increasingly mobile world.
5 Ways Millennials’ Habits Are Changing How Content is Made and Shared
The fast-changing social media habits of the Millennial generation are causing an equally speedy shift in how content is created and distributed. From the discovery of new talent (eg, Vine stars) to the creation of content expressly designed to be shared (eg, listicles), the Millennial generation is today perhaps the biggest driver of change in media — and social is the driving force behind it all.
Building Wearables: A Hands-On Intro to Open-Source Interaction Platforms
Put away your mouse and keyboard! This class will be a tour of the many different new modalities out there for controlling interfaces.
SMW Official VIP Closing Party, hosted by Nokia & SMW
To wrap up the 2013 edition Social Media Week organizers Crowdcentric and MKG, together with Global Headline Sponsor Nokia and venue partner Highline Ballroom are hosting the Official Closing VIP Party in New York City. White Panda, JohnnySwim, and more will be performing!
So there you have it. Social Media Week. Be there!