Tag: JWT

Getting Pinned

Posted on by Allison Heaps

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In a cyber-friendly world, be careful what you wish for — you just might get it on sale.

This week at Social Media Week New York, Huffington Post’s  Bianca Bosker moderated Reading Is No Longer Fundamental: The Shift To Visual Vocabulary (hosted by JWT) by engaging industry leaders from JWT, Nokia, and Curalate. Among the various topics surrounding the visual vocabulary discussion was a new model of marketing utilizing visual social media images procured from Instagram, Pinterest, and Buzzfeed.

Apu Gupta, CEO and Co-founder from Curalate, stated that “the shift from people and places to networks about things” is now here. According to the Pew Research Center, the social media users behind the “networks about things” have been classified into three categories: the creators, curators, and online image creators. Creators take pictures of themselves, curators post pictures found online and post to sites used for sharing images with others, an online image creators are a little of both. Which one are you?

The endless surge of social media “exhaust” allows companies, such as Brandwatch, to work with more than 700 leading brands and agencies in monitoring and identifying key insights from text-driven social media. Indeed, the current visual images created by curators and creators presents additional opportunities for businesses to partner with social media. Target and Nordstrom have utilized specific consumer-driven images displayed on Pinterest. Nordstrom has effectively created store merchandizing displays based on those most frequently “pinned” items.

Simply put, brands now know exactly what you want because you have told them! This, of course, is based on the assumption that all the ‘pinned’ items are analogous to a Facebook ‘Like,’ as opposed to a snarky “OMG” or the elusive “dislike.”

Craig Hepburn, Global Head of Digital & Social at Nokia, observed, “The biggest challenge is managing the images themselves.”

Hepburn also asserted that even news articles are being written entirely around images, while Gupta added that that is now a necessary to restore ”context to content.”  Will Palley, Trends Strategist at JWT offered this advice, “Brands need to be judicious about the images they use.”

It is evident that we live in a transparent world — even President Obama was busted taking a selfie. So the next time you pin, post, tweet, your fabulousness consider what you have released to the cyber universe.  In a final comment, Hepburn conceded, the “Biggest challenge is going to be around reputation management and privacy.”

Allison Heaps is corporate wellness advocate living in New York. In her spare time, she practices yoga, runs marathons, and sings jazz. She is a master’s candidate at NYU with a concentration is organizational effectiveness. Contact her here.

3 Reasons Design Will Shape the Future

Posted on by Sara Adam

Design begins with a problem, a pain, or an inconvenience. This makes designers problem solvers at their core. They are directly involved with the way material is represented visually as well as with the interfaces that connect us to our devices. Design is a critical part of shaping the future and here’s why:

  1. Our World is Increasingly Visual
    In our always on, always connected world, people are stopping less to read large chunks of information. We want information that we can digest on the go- like lists or infographics. As the demand for visual information increases, designers will play a larger role to organize that information in ways that make sense and are aesthetically pleasing. Join JWT as they dive deeper into this shift in their seminar Reading Is No Longer Fundamental: The Shift to Visual Vocabulary.
  2. Good Design Makes Technology More Human
    We have all interacted with a piece of technology (e.g. every VCR ever made) that makes us feel unintelligent because it seems impossible to figure out. Designers are simplifying devices and making so that they can enhance our lives instead of detracting from them. To learn more ways that designers are shaping the future and making technology more human, check out this seminar, hosted by The New Museum, Why The Future of Innovation Belongs To Artists & Designers.
  3. Design-Thinking Unlocks Creativity
    According to Tim Brown, president and CEO of IDEO defines design-thinking as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Sign us up! Design-thinking is part of how businesses are reshaping their processes and creating new and better technologies. Experience it for yourself at Design Thinking LIVE, hosted by City and Country.

Whether you are a designer or not, there is something for you at SMW NYC, February 17-21! Check out our schedule for events on other topics like health and wellness, entrepreneurship and marketing. Register now and we’ll see you soon!

 Featured image courtesy SocialisBetter

The Internet Has Many Languages: Learn Them At SMW NYC

Posted on by Sara Adam

New technologies have always changed the ways in which we communicate and express ourselves creatively. The printing press allowed for the novel and the video camera allowed for the new mediums of film and television. The Internet is changing the way that we consume information and marketers need to develop literacy to effectively communicate online.

  1. Reading Is No Longer Fundamental: The Shift to Visual Vocabulary, Hosted by JWT
    Don’t tell your high school English teacher, but the written word is not always the best way to connect with customers. GIF images and platforms like Pinterest and Instagram, are working together to make communication increasingly visual. JWT is a marketing and communications company that knows how to evolve to adapt in an ever-changing world, having been around for over 150 years. Learn from JWT what this increasingly visual language means for marketers as well as for society as a whole.
  2. Masterclass: Navigating Internet Subcultures: Reddit, Tumblr, Snapchat, and Twitter
    The Internet has many dialects and as a marketer, you will want to increase your fluency in all of them them. Each platform of engagement has its own set of implicit rules that will determine whether you participate effectively or not. This masterclass, hosted by Code and Theory, will go over the 5 most important rules for each of the 5 top Internet sub-cultures.
  3. How To Be An Internet Anthropologist
    Through studying the locals of each social media platform, your brand can learn to communicate with customers in the most effective ways possible. Understanding how people use the mediums, in addition to how they interact with brands, will put you far ahead of the competition Learn where to look to find the people whose interests align with your brand and what online behaviors impact your brand at this seminar hosted by Global Strategy Group.
  4. SUXORZ: The Worst Social Media Campaigns of 2013
    They say that you learn more from your failures than your successes. At this seminar hosted by Blogads, we are hoping to learn from the mistakes of others in an effort to avoid them at all costs. From the mouths of Don Steele (Comedy Central), Saya Weissman (Digiday), and David Berkowitz (MRY), these classic examples of what NOT to do will be as educational as they are hilarious.

Social Media Week loves marketing! But we also love entrepreneurship, technology and health, so don’t forget to check out the schedule to see our exciting lineup of speakers on these topics. Register for SMW here!

Featured image courtesy of shonk.

6 Ways for Marketers to Understand Millennials this Social Media Week

Posted on by Nicky Yates

Ok, New York, you’re stuck indoors with yet another snowstorm this winter, and we know what you’re up to. You’re feeding those guilty pleasures: those preferences on Netflix you never want anyone to see. Well, as much as we might hate to admit it, what we’re seeing on Hulu and other platforms is largely shaped by the generation coming behind us. There’s a reason Party in the South is debuting. And this is exciting.

Millennials are shaping our future, and we need to understand this. Everything from our recreational options to innovation in industries like health, you either gotta keep up or get out of the way. And we want to help you keep up:

  1. 5 Ways Millennials’ Habits Are Changing How Content is Made and Shared
    The first step is to admit you need a deeper understanding. So, we recommend starting out SMW14 with Complex Media and their friends to learn how the Millennial generation’s habits are causing a speedy shift in how content is created and distributed. From the discovery of new talent and Vine stars to the ever present listicle, you’ll need a deeper understanding of this generation to get your marketing on track.
  2. How To Build a Brand That People Don’t Buy, They Join
    The millennial generation is the most cause-oriented generation since World War II. So, how do you get them to buy into your brand with a movement? That’s exactly what Zady, charity: water, and Whole Foods have managed to master. Join them to hear more and take away from their case studies ways your brand can become more connected to our passionate generation.
  3. Fueling Social Fandom at MTV, VH1 and Comedy Central
    Once you understand millennials better, it’s time to look to those who serve them best. Comedy Central has the market cornered currently, and MTV was once king of youth. But for both, this demographic is key. The two have quite a bit they can share and learn from each. So, we’re putting them together with VH1 to highlight how you can keep your fan base engaged, drawing from their own examples in everything from online to apps. You can’t miss this session. (Don’t believe us? Comedy Central’s past event on How To Be Funny in 140 Characters was in such high demand that we had to repeat it last year!)

  4. It’s Complicated: The Social Lives of Networked Teens, a Conversation with Author danah boyd and Andrew Rasiej
    Now, it’s time to get advanced. Without contest, few understand youth better than Microsoft Researcher danah boyd. She’s written about what’s new in how teenagers communicate through platforms, and specifically how social media affects the quality of teens’ lives. And at SMW14, she’ll be sharing her findings on identity, privacy, safety, danger, and bullying. Anyone working with youth and millennials will need to stop in and check on danah.
  5. Reading Is No Longer Fundamental: The Shift to Visual Vocabulary
    Our streams are flooded with gifs, Instagram, emojis, and bitstrips. We’re moving to a very visual marketing period, and it’s driven by millennials. “Visual” is a new language that needs to be mastered. As we look to the future, we have to ask: Is this a new era for cross-cultural communication, or is it changing the way we think – and not for the better? JWT leads a group of experts to really look at this impact, particularly in commerce.
  6. The Future of Now: Health Innovation Track, Sponsored by Merck
    And while we’re talking about movements, no generation was more supportive of health innovation than millennials. They are now turning away from politics to find other ways they can create innovation in the healthcare industry. That’s something Merck knows a thing or two about. Value-creation in the healthcare arena is now inextricably connected to digital and social technology. In this special three-hour track, we’ll explore how health is innovating and what’s to come in the future.

Registration is open! Get your pass today here, and join us and our partners, Nokia for what will be an extraordinary week of exploring our always on, always connected world.

Thursday: Newly Added & Open Events

Posted on by Nicky Yates

Day 2 is almost over, but that doesn’t mean SMW NYC is close to ending. With so many events, you could have missed some great ones. We also added a few new ones. So, to highlight open and newly added events, we recommend you checking these out:

New at our Global HQ

9:30: Master Class: Build Insanely Effective Landing Pages With Old School Secrets
4:30: Social Collaboration: Nokia Lumia 820 Design Challenge: The winner is…
5:00: Performance: Max ZT, Hammer Dulcimer

At our Content Hubs & Across the City

9:30 at JWT: FORTUNE Interview w/ Bonin Bough, Followed by panel: The Secret Sauce of Native Advertising? Authenticity
9:30 at 92Y: Half The Sky Movement: Using Transmedia to Inspire Real Impact
9:30 at Hearst: The Shift from Presentation to Participation, A Discussion With HuffPost Live’s President Roy Sekoff
12 at 92Y: Healthy Living: How Behavior and Patients Can Fix Healthcare, with Jay Parkinson, Greatist, StartupHealth.
12 at JWT: Technology, Advertising & Startup Council (TASC)
2:30 at 92Y: Cowbird and the Storytelling Life: A Visual Story Workshop
2:30 at Bloomberg: Purpose: Driving the New Economy
6 at JWT: Deep Focus Presents: An Evening of Disruption
6 at 92Y: Connections: How the Internet of Things is Transforming Our Social World
8 at JWT: Controller Rocks the Stage: A Night of Music at JWT
7 at Projective Space: “The Magical Sharing Experiment”: Launch of yerdle in NYC presented by Let’s Collaborate!

Don’t wait any longer- we’re running out of time! Register now, and join us tomorrow!

New Events! Snag A Seat!

Posted on by Lindsey Taylor Wood

In the last few days we’ve added a number of incredible events, and we want to make sure you don’t miss them! Take a look at the schedule below and snag a seat while you still can:

JWT:
Thursday, 9:30 to 11:00am: FORTUNE Interview w/ Bonin Bough, Followed by panel: The Secret Sauce of Native Advertising? Authenticity
Friday, 9:30 to 11am: Lessons from the Tumblr-verse: Creating Advertising People Love
Friday, 12 to 1:30pm: All Earned Media is Not Created Equal: Winning Hearts, Minds and Wallets via “Experience-Driven Social Marketing”

Bloomberg:
Tuesday, 9:00 to 10:00am: Social Wheels in Motion: Ford’s Lessons in Social Media
Wednesday, 2:30 to 4:00pm: Social as The Great Equalizer: Interviews With Companies Large and Small
Wednesday, 9:30 to 11am: Innovate or Die: Are You About To Have A Kodak Moment?
Wednesday, 6:00 to 8:00pm: The Problems Entrepreneurs Should Be Solving Over The Next 3 Years
Thursday, 2:30 to 4pm: Purpose: Driving the New Economy
Friday, 9:30 to 11am: Fostering Collaboration within Entrepreneurial Ecosystems

Hearst:
Tuesday, 9:30 to 11am: Culture and Community on Tumblr
Tuesday 2:30 to 4pm: Vivisection Live: The Inner Working of a Web Series
Wednesday: 2:30 to 4pm: Daria Musk and Google: Social Media and the Rock Star
Wednesday 12 to 1:30pm: Running: Social Implications of the Global Equalizer
Thursday 9:30 to 11am: The Shift from Presentation to Participation, A Discussion With HuffPost Live’s President Roy Sekoff

92Y:
Wednesday, 9:30 to 11am: Girls Education and Women’s Empowerment in Real World Social Networks
Thursday, 6 to 9am: Connections: How the Internet of Things is Transforming Our Social World
Thursday, 9:30 to 11am: Half The Sky Movement: Using Transmedia to Inspire Real Impact
Thursday, 12 to 1:30pm: Healthy Living: How Behavior and Patients Can Fix Healthcare
Friday, 9:30 to 11am: Keynote: danah boyd on the Ethics and Challenges of Dealing With “Big Data”

AND we’re still selling passes to Ideas Connected at our Global HQ! Check out the schedules for Day 1, Day 2, Day 3 — then swing by and pick one up!

We look forward to seeing you there!

5 Minutes With JWT

Posted on by Lindsey Taylor Wood


JWT is the world’s best-known marketing communications brand, and a true global network with 200-plus offices in over 90 countries. This, year JWT returns to Social Media Week New York as host to our Advertising & Marketing content hub. We sat down with CEO of JWT North America, David Eastman, to chat about their role in this year’s event:

1. This will be the fourth year that JWT New York has partnered with Social Media Week. Why is SMW an event that your company keeps returning to?
First of all, we love partnering with SMW. Being involved in the conversation about how technology is shaping our lives and impacting the way we connect with each other is both fascinating and important to us as an agency. The sessions at Social Media Week cover a lot of surface area and bring people together from across different industries, passions and areas of expertise. We’re proud to be part of it.

2. This year, our global theme is “Open & Connected: Principles for a Collaborative World.” How does JWT embody or support this idea?
JWT is a network, and in order to work efficiently our network needs to be open and connected to itself, our partners and clients. The accelerating rate of change in our industry means that, as one of the largest global agencies with more than 200 offices in 90 countries, collaboration has to be at the heart of how we operate. So I’d say that we embody, support and are an example of your global theme!

3. What trends do you see emerging in advertising?
Statistically, this will be the year where we see social becoming predominantly mobile because internet use via smartphones and tablets will surpass access by laptops and desktops. This inflection point will unleash yet another disruptive wave of creativity in web experiences, content and applications. I also see this all as a positive for TV advertising as, in order to keep our attention, it will need to surprise and delight more often.

4. Which of your campaigns have been the more creative and successful in the past year?
Rather than give a list, as a general answer I would say that the value of a great idea, well executed, and based on a great insight that reflects or forms culture has not changed, but the opportunities to exploit one have multiplied exponentially over the last few years, which makes it a great time to be in the brand building business.

5. JWT New York’s Band-Aid Magic Vision interactive campaign just received a great nod from AdForum’s Greatest Hits. Can you tell us more about the campaign and JWT’s expansion into interactive advertising?
The augmented reality category is littered with applications that focus on technology for technology’s sake, so this was an opportunity for us to use AR for something far more powerful. With Band-Aid Magic Vision, we wanted to do something fun, bold and meaningful for parents and their children. When parents and children scanned their Band-Aid bandage via a smartphone or tablet, it instantly became a stage for interactive entertainment designed to entertain kids’ pain away. The platform also provided a new media platform, unlocking infinite possibilities of ways to enhance the consumer brand experience. To say we’ve expanded into interactive advertising belies the fact that we’ve been doing it in some form or another for years now, but with Jeff Benjamin at the helm creatively we’re making more of a mark, as evidenced by the fact that this effort won Gold in the mobile category at Cannes last year.

6. Can you give us a preview of what you might discuss during your Social Media Week opening keynote?
I’m going to talk firstly about the surface volatility of the social ecosystem that is constantly creating new ways for all these elements to work together. Then about the fact that underneath this surface volatility I see a long-term geological shift happening: Social is moving quickly from ‘destination’ to ‘layer,’ and burrowing down into the undercarriage of the web to become part of its infrastructure. It is, in effect, eating the web.

7. What should SMW NYC attendees expect to see from JWT’s Advertising & Marketing Hub?
Expect to hear panels that delve into social media and the implications it has for marketers, consumers, technology, start ups and more. It’s going to be a draw for the beginner who is just getting into the industry as well as the seasoned professional. From JWT, we are hosting a few different events that are going to be great. Following her successful Social Media Week session last year, our Director of Trendspotting Ann Mack will be back, hosting a solo talk “Going Private in Public” (one of the trends surveyed in her 10 Trends for 2013 report), which explores reclaiming privacy in our lives where living publicly has become the default. We’re also going to dive into the realm of food in “What’s on Your Plate: How Digital Has Evolved Our Palates,” as we bring together some of today’s most influential foodies (think Yummly, Nestle, StudioFeast) who are pushing the bounds of what’s possible with food and technology. And with CSR efforts becoming an increasingly significant part of brand strategy and business models, our panel “Societal Brands in a Societal World” is going to take a closer look at how brands like Warby Parker are starting to adopt principles that are weighed not just by transactions alone but by their value to society.

You’ve Built A Fan Base, Now What?

Posted on by Lindsey Taylor Wood

 


EngageSciences was set up to build a platform that would help social media managers deliver measurable return for enterprise marketing departments. So it stands to reason they have partnered with us to sponsor this year’s Advertising and Marketing Content Hub at JWT.

In addition to acting as the sponsor, they have put together an incredible event: You’ve Built A Fan Base, Now What? which explores the idea that while building an engaged fan base is important, CMOs are now looking for tangible proof that measurable commerce and brand value can be driven from social marketing activities. During the event, attendees will learn how famous brands are achieving social marketing success by analyzing, tracking and activating their community to achieve marketing goals.

Leading this panel, is Richard Jones, founder and CEO of Engage Sciences, joined by Brad Spikes, Head of Social Media & Influencer Marketing, North America, Nokia and Gretchen Ramsey, VP, Strategy MRM, who will explain the strategies and tactics they are implementing to acquire fans, engage their followers and amplify the voice of their advocates. They will also illustrate how social content and social data can drive performance across multiple marketing channels, illustrated by the impressive outcomes they achieve.

Though this event is currently full, there’s good news! Pass holders can still walk in and grab a seat. So, if you haven’t snagged one of our passes yet, purchase one here. See you there!

Friday Finale… Finally For Me

Posted on by smwnyc

This is a guest post by Anna Choi.

 

While the end was near for dedicated attendees of Social Media Week New York City, Friday was just the beginning of my experience. There was no time to waste and after debating over the serious line up of various events, I was ready for my first SMWNYC gathering.

 
What Real Time Marketing Really Takes
Emily Steel from the Wall Street Journal led the panel discussion including Beth Waxman-Arteta of JWT, Ryan Davis of Blue State Digital, Bill Wolff of Primetime Programming, and Mike Sommers of Viggle at the Advertising and Marketing Content Hub at JWT. Topics from preparing for and challenge with real time marketing were touched on with much talk about the type transition period social media is fueling.

And what did I take away?

  • HR/human power is essential behind real time social media, real thought processing and relevance is needed to sustain engagement.
  • Every brand could use real time marketing, how it’s executed may differ.
  • Advertising agencies will transition into “brand content” agencies so the meaning of CMO may be defined as editors of content. Simply put, “real time” marketing will be just marketing in the future.
  • People/consumers are looking for substance and authenticity.
  • Filtration of information is diminishing, as communication is becoming more real/raw.
  • Currently real time marketing is a mixture of PR, social media, and brand management.
  • The thing about authenticity is that it’s imperfect sometimes. Mistakes happen.

 
Future of Social Technology
Michoel Ogince of Big Fuel and Jason Kincaid of TechCrunch discussed their predictions/opinions on the future of social networks/technology at the Global Society Content Hub at Big Fuel Headquarters. The conversation circled around the topic of humanization and the complex human behavior that social technology has yet to mirror perfectly. It was great to hear the opposing sides that Michoel and Jason brought especially when Path was brought up. They did agree that this is still the early stage of social technology and that if we think it’s really social right now, we’re wrong.

But the discussion also touched on:

  • Facebook: is it a place to dump a ton of content?
  • Social gaming (Zynga in particular): gamers invest a lot of money and time in the beginning but it dies off, they hit a wall.
  • App Store’s future: currently it’s a challenge to find/access specific apps.
  • Far future: social technology will be penetrated in every aspect to “friending” objects such as your fridge.
  • Advice for entrepreneurs: be driven by passion, don’t cling on to every “success story advice”.
  • There will be “niche networks” for social media/technology in the future.

 
Left Brain Meets Right Brain –The Blueprints for a Sophisticated Social Marketing Campaign (hosted by Shoutlet)
Jason Weaver, the CEO of Shoutlet, led this discussion including David Armano of Edelman Digital, Doug O-Reilly of MWW, Chris Eichman of Rayovac, and Brenda Schmerl of Reader’s Digest. The hour-or-so long conversation revolved around the controversial topic of left brain, right brain, or both. Planning and organizing people who are left-brain dominant among those who are right-brain dominant seemed to be key in finding the balance for a company. There was a debate over people who were both, or a hybrid, and if this category even existed. David Armano walked everyone through what he called a community engagement blueprint when touching on the subject of scenario planning. Improvisation seemed to be a theme for reacting effectively, with the main focus on being able to utilize the strengths of those who are creative and those who are analytical.

My overall impression of Social Media Week NYC was great. (especially since is FREE!) Being a student that is always seeking for more real world information, besides a textbook or some year-old case study, these events left me satisfied. Actually, I take that back, SMW has left me hungry and on the edge of my seat in excitement for what’s next. Being a part of the generation that really digs deep into the data of this social realm is fresh and transformational. I truly can’t wait to see how what’s trending now transitions into traditional.
 

Anna is a quirky senior at Virginia Tech studying Marketing and International Business. She is curious and thirsty for anything related to social media and brands. Anna aspires to work in an environment that’s constantly battling between the trending and traditional. When she’s not geeking over new digital happenings you can find her working on her new healthy lifestyle and obsessing over froyo. Follow her on twitter @achoi12 or dig deeper on her personal blog, achoi12.tumblr.com, or marketing blog, annanciate.tumblr.com.

You Don’t Have to Be a Sinner to Be Social Media Savvy

Posted on by differencesmag

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here. You can watch the SMW NYC event on livestream here. 

Being a social butterfly takes a lot of energy; along with constantly juggling your Facebook and Tumblr feeds, you have to make sure to be smart about what you’re doing on your beloved social networks. Add another thing to your list of things to be concerned about – you might be a social media sinner, and you might not even know it.

If you’re desperate to run to confession to have your soul detoxed, don’t freak out too much. According to a survey conducted by marketing-communications brand JWT, 71 percent of people over the age of 18 have committed at least one social media sin. On top of that, the average person is guilty of doing two sins out of seven.

So, let’s get to the bottom of this. What, exactly, are the seven social media sins? Answer: they are much like the seven deadly sins we’re all very familiar with. The rundown of the scorching sins are:

1. Greed of social media attention

2. Gluttonous towards consumption of online and social content

3. Lust and desire – think of spending too much time sexting with your boy/girlfriend of the week or watching too much Internet porn

4. Social media enabling you to be a lazy bum

5. Acting angry or lashing out towards people on your social network

6. Social media arrogance

7. Jealousy towards what other people in your network are doing

The topic of teens’ sins on social networks came up heavily during the How and Why We Share: The Seven Deadly Sins of Social Media panel on February 16th at JWT Headquarters. Editor-in-Chief of Seventeen Magazine, Ann Shoket, knows first-hand about teens’ online behavior, since she and her team interact with teenage girls all the time. “[It’s great] that girls have a voice and can make a mark,” Shoket comments. “[However}, teens have to be incredibly smart about their own PR and making their own image.” If they’re not, teens are going to abuse their power of free speech and spew obscenities and TMI facts that their followers don’t want to hear.

Another problem that teens may face thanks to their social media use is acting shallow about practically anything they encounter. “Liking something has become such a shallow act,” said JWT Digital Strategist Jinal Shah. “Blogging’s better because it pushes people to think and get into a conversation.” More importantly than that, it enables readers of blog posts to construct new and original thoughts upon reading a piece of stellar writing. That’s definitely something that most teeny-boppers have a hard time doing on Twitter, with the very-limited character space and all.

It’s evident what the Big Baddie of Social Media is, though; the utterly despicable act of trolling and cyber bullying (or, as Shoket prefers to call it, “digital drama”). It feels like every day a new story comes out about teens being tortured by their peers or complete strangers on the Internet.

The perfect example of Internet trolling at its worst (at least in my eyes) was the sad situation involving Florida tween Jessi Slaughter. If you don’t know about this, let me clue you in. 11 year-old Jessi liked to post semi-inappropriate videos and self-portraits on MySpace and YouTube. This would usually go unnoticed and ignored by everybody except her friends. Unfortunately, a poster from the infamously trollish 4chan picked up on one of her videos and posted it all over the site. The Team of Trolls couldn’t help but harass her from all sides, from calling her names via email and IM to sending her death threats via text. Long story short, the trauma of the online harassment landed her in several mental institutions.

Cyber bullying may be hard to defeat, but it’s not immortal. For instance, Seventeen launched a social media campaign called Delete Digital Drama last summer to fight back against it using Facebook and Twitter badges to start the conversation. With a growing community of teens against this harsh form of bullying, it should be harder to get away with harassing people on each other’s Facebook walls.

Now that you’ve been enlightened of your possible online wrongdoings, it’s now up to you to check yourself before you go off being a social media menace. You’ll feel a heck of a lot better not being a troublemaking troll or a jealous lazy bum.

Get to know us and get yourself a paper writing service friend who will be completing papers for you cheap and fast!

SMWNYC Day 3 Recap: Crowdsourcing, Community, Quizzical

Posted on by Greg Bodenlos

Social Media Week 2012, NYC hump-day edition continued the momentum built up during the week’s first forty-eight hours of events, featuring an exceptional keynote from Behance‘s CEO, as well as two spirited, highly interactive discussions around creating community and social engagement. Here were some of Day 3 highlights:

  • Keynote: Scott Belsky, CEO of Behance, followed by GOOD Panel: Beyond Crowdsourcing: Using The Community To Report: Behance CEO, and Cornell grad (Go Big Red!), Scott Belsky kicked off the full-house session with a keynote addressing many his company’s initiatives to organize and empower the creative world to display and find talent every month. Named one of Fast Company’s “100 Most Creative People in Business”, Scott kept packed audience compelled by sharing dynamic examples of how companies can harness their creative energy to yield the optimal output. The ensuing “Crowdsourcing” panel was a more broadly focused discussion on media’s relationship with its community – addressing media’s failures and successes to get authentic, meaningful anecdotes from its communities directly.
  • Creating community around your blog: Savvy self-promoting bloggers and freelancers alike came out in droves to the quirky Gershwin Hotel to enjoy an animated and refreshingly candid debate, hosted by Blogads, addressing ways bloggers can build strong communities. The discussion benefitted from each of the panelists’ divergent backgrounds and their keen willingness to offer very specific, actionable advice to the hyper engaged audience they were speaking to. Big kudos to the bloggers at GalaDarling.com, JessicaHarlow.com and ConcreteLoop.com for a job well done.
  • A Quizzical Evening in Social Media, hosted by BuzzFeed: Closing the day at JWT meant an early evening of light-hearted panel banter, a highly entertaining, rapid-fire game of Pub Quiz, and free T-shirts, food and booze to boot! Relevant thought leaders from BuzzFeed, OMD Word, GE and AdAge engaged the audience with a brief debate on how good social content is almost always surprising, unexpected, and – of course – quizzical.  The open bar and prizes that followed were just delicious icing on top of a very scrumptious #socialmediaweek cake.
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.
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Avoiding The Pitfalls While Pushing Forward In A Brave New World

Posted on by kimberly reyes

As Brand Channel Manager at pure-play social media agency Big Fuel, Ross Sheingold focuses on trying to keep the “social” in social media by creating lifestyle content that consumers actually care about. Aside from the four years spent at Penn State University, Ross has been a New Yorker living in Manhattan for the whole of his nearly 30 years on the planet. When he isn’t staying up to date on the current digital and social media trends and “geeking out” on the latest tech gadget, he spends time on his fan advocacy cause as the man behind @StadiumInsider. You can follow Ross on Twitter @RossSheingold and on Google+ http://gplus.to/RossS

Social Media Week 2012 NYC started strong on Monday morning with a keynote by David Eastman, CEO of JWT America and a thought-proving presentation by Ann Mack, JWT Director of Trendspotting. Both Eastman and Mack touched on the fundamental shift in the ways consumers are connecting with brands, while providing marketers with ways to prepare for potential pitfalls that lie ahead such as “Facebook Fatigue, “de-teching” and “hyper-personilization” pushback.

Eastman discussed the perils of lazy social marketing (the false notion that “nobody ever got fired for marketing on Facebook”) and the importance of tapping into consumer passion points. Much to the delight of seasoned social media professionals, Eastman urged brand marketers to have genuine conversations with customers – if messaging is uninspired or boring, people will doze off. And this doesn’t only apply to what happens on social media channels. Eastman argued that “social” media should roll up into digital and any other form of media, even suggesting that next year’s “Social Media Week” should just be called “Media Week.” Mack would later support this by touching on the opportunities that exist with social commerce and integrating interactive screens in brick and mortar retail.

Eastman also didn’t shy away from sharing strong opinions on hot button items such as Facebook’s frictionless sharing and the rapid growth of Pinterest. Engaging social experiences are key, and to Eastman, Facebook’s frictionless sharing almost feels like spam. In his words “sharing should be active, otherwise it is meaningless.” As for Pinterest, he recognized that “pinning” has hit the mainstream, but isn’t sold on the long-term value. To Eastman, “over-pinning” is something to look out for – Pinterest might make it hard to separate what people really care about, the same way “over-friending” on social networks has devalued friendship.

Ann Mack followed with a lively presentation touching on social media trends to look out for in 2012 and beyond. As she said, “conspicuous living” has reached an all-time high. Between social media, the advancement of mobile technology and location based services, there is a radical transparency in all of our lives. This way of life is actually leading to social angst, a result of FOMO (fear of missing out). “Radical transparency remorse” (did I really tweet that last night?!) is becoming more prevalent and people are starting to become wary of the opt-out data culture that companies like Facebook have embraced. All of this can lead to “Facebook Fatigue” and eventually “de-teching” a very real concept that will only grow stronger as fledgling social networks such as Google+ and Diaspora gain more mainstream exposure.

Mack also warned about user pushback against “hyper-personalization” while discussing what she called “The Filter Bubble.” From ads on Facebook to news stories curated through Zite all the way to search results from Google Search Plus Your World, personalization has become the norm in our digital world. In a recent JWT study, 69% of respondents stated that they felt this tailored content was useful, but 79% said they’d prefer to see things through an unfiltered lens. Meanwhile, 86% were curious about what is being left out when content is tailored to them. “Reengineering randomness” by providing different POVs and serendipity is a trend that has caught on with social services such as Meetup.com, Grubwithus, Yobongo and Turntable.FM. Consumers will continue to expect personalization, but also want the option of randomness – it’s a delicate balance.

Both Eastman and Mack made it very clear that none of this is going to end “social” commerce – it will only enhance it. Human beings are wired to socialize and will continue to do so with the means they are provided. The key for brands and marketers is to create a message that drives people to socialize and overlay the social graph across the digital experience. Brands should use social as a driver for good, advocate for opt-in instead of opt-out data and should experiment with social commerce, collaborative consumption and digital integration at retail.

Keeping SMW Healthy: Whole Foods

Posted on by Nicky Yates

It’s the small things that sometimes help move something from ordinary into amazing. Someone giving you their seat on the train. Free movies on a flight. Power charging stations at events. Snacks and beverages at Social Media Week.

You’ve seen them around. You’ve taken some of the fruit- admit it. So, today we thank Whole Foods. Positioning Food Carts at our Advertising & Marketing Hub at JWT, Health & Wellness Hub at Saatchi & Saatchi Wellness and our Global Society Hub at Big Fuel, Whole Foods is keeping you energized with snacks on the go.

And that’s not all. They’re sharing their success stories. Be Global, Act Local at their Bowery location on Thursday, February 16, will provide accounts on how to have both a global and local presence to meet consumer needs. With Whole Foods’ online presence and incredible community engagement efforts, they tend to know this area pretty well. So, register today and chat with them about what you can do with your business.

But don’t forget to grab a snack after the session.

Spotlight: David Eastman, CEO of JWT North America

Posted on by Sara Haile-Mariam

David Eastman, CEO of JWT North America

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear from David, followed by Panel: Top Trends that will Shape Social in 2012, on Monday February 13 from 9-11am at the Advertising & Marketing Content Hub. 

David Eastman is CEO of JWT North America. He is responsible for the overall management and strategic direction of the North American network with a particular focus on the JWT head office, New York.

David is also Worldwide Digital Director for JWT. In this role, he is responsible for the strategic oversight and management of the digital discipline within JWT and all subsidiary companies. He is also a member of the JWT global executive committee.

David became involved in digital in 1997 and previously worked at the Omnicom-owned Republic Family, where he was Chief Executive since June 2007 looking after a portfolio of interactive agencies ranging from digital creative to marketing technology and including five-time UK digital agency of the year, Agency Republic. Prior to that, he spent seven years at TBWA aligned Agency.com most recently as President & Worldwide Chief Executive, where he was responsible for all aspects of worldwide operations. He was also a member of the TBWA global operating group.

He has worked with numerous clients including: British Airways, T-Mobile, Mercedes, The Economist, British Telecom, Carphone Warehouse, Microsoft, eBay and Heineken.

He is a Webby judge and has had articles published in or been interviewed for The Times, Business Week, New Media Age and Revolution magazine, as well as numerous speaking engagements including the Cannes Ad Festival, Internet World and Mobile World. He is a fellow of the Royal Society of Arts in the U.K. and a TEDster. Eastman also completed the Omnicom/Harvard Business School senior management program.

Click here to register for his keynote!

SMWNYC Attendee Tips…from an Attendee

Posted on by Greg Bodenlos
Many of your fine social media-savvy folks are aware that the official floodgates for Social Media Week 2012 registration have opened. As a resident New Yorker, I’ll be hitting the pavement hard throughout the NYC boroughs, blitzing innumerable SMWNYC 2012 events for the second consecutive year. As a returning attendee, I figured it apropos to offer some helpful suggestions to newbie attendees mapping out Social Media Week schedules. My attendee tips for planning your Social Media Week visit:
  • Don’t fret if your schedule looks kind of sparse right now.  As of this writing, even I – as an overzealous, overenthusiastic attendee – have some gaps in my week-long schedule. But have no fear…there are TONS of events that are going to be added in the next days.
  • Be sure to actually register for the events you want to go to.  So often last year naive attendees thought that just because SMWNYC events were free, they could just walk in…NOT TRUE. Planners are understandably strict about having your registration with you, so just make the reservation. It’s quick, painless and FREE!
  • Vary your schedule with “different” kinds of events.  While obviously every event is centered around social, digital media and tech, it’s important to keep your schedule of events diverse with events that you are passionate about. Be bold! Sign up for events that are related to your true personal interests: music, fashion, the arts — whatever it may be. The great thing about the week is that it brings ALL kinds of worlds together to speak about social, so there is a tremendous depth and breadth to the schedule for attendees to enjoy. It’s totally worth it, for both mental stamina and sheer happiness. Happy Planning!
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com.

Announcing Social Media Week NYC’s Content Hubs & Partners

Posted on by Nicky Yates

Building on the success of SMW NYC 2011, we are excited to announce the initial lineup of Content Hubs which will serve as the primary locations for official SMW programming throughout the week of February 13-17.

Building off the Global Theme of Empowering Change through Collaboration, each Content Hub, will host programming at iconic institutions throughout the city and reflect key areas of focus for conversations on the societal, economic and cultural impact of social media.

These areas include Advertising & Marketing; Social & Environmental Change; Health & Wellness; Art & Culture; Music, Media & Entertainment; Business Innovation; and Global Society.

Advertising & Marketing


JWT will serve as our host for guiding conversations on the impact of the world of marketing through social media. The Marketing & Advertising Hub will focus on broad themes including Monitoring & Analytics, PR & Communications, Location-based Marketing, Community Management, Creative & Brand Strategy, Media Buying & Planning, and Crowdsourcing & Co-creation.

“JWT is delighted to serve as the advertising and marketing hub at Social Media Week for a second year,” said Social Media Week Board Member David Eastman, who is North American CEO and Worldwide Digital Director at JWT. “All brands need to consider the role of social media in nearly every aspect of their businesses, and through hosting and participating in this series of events, we can help to lead the conversation about this increasingly important part of our industry.” — David Eastman, CEO, JWT

Art & Culture

Stimulating dialogue centered around the arts, fashion and cultural shifts, Hearst Corporation will serve as our Art & Culture Hub. Content will focus on Art, Fashion, Lifestyle & Beauty, Travel, Food, Theater, Luxury, and Comedy.

“We’re thrilled to be hosting the opening press conference and the Art & Culture hub for Social Media Week NY again this year. As a company, Hearst has embraced digital and social in a major way and we applaud SMW for creating a dynamic, global conversation about how it has become an integral part of all of our lives.” — David Carey, President, Hearst Magazines

Health & Wellness

Saatchi & Saatchi Wellness will lead the conversation around emerging changes and the future of wellness and healthcare as the host of our Health & Wellness Hub, with Luminary Labs lending their expertise to help curate events. Events will be centered around Innovations in Health & Wellness, Global & Future Wellness, Preventative Health & Medicine, Sports & Fitness, Emerging Tools, Healthcare & Health Plans, Nutrition, Sustainable Living, Mental Health/Enrichment, and Human Resource Management.

“Through social media, the world is becoming a smaller place and nowhere is this more apparent, or will it have a potentially bigger impact on people’s lives, than in wellness and healthcare. Saatchi & Saatchi Wellness is honored to host a forum where thought leadership will shape and empower a revolution in communications and marketing—welcome Social Media Week.” — Ned Russell, Managing Director, Saatchi & Saatchi Wellness

“Luminary Labs is honored to curate the Health and Wellness Hub during Social Media Week in New York. We look forward to fostering collaboration between science, technology, the arts, and design to deliver change for one of society’s greatest needs- our own health,” — Sara Holoubek, CEO, Luminary Labs

Social & Environmental Change

 

Our Social & Environmental Change Hub will examine the role of social, digital and mobile media in affecting change for the greater good. Hosted by Thomson Reuters, the Social & Environmental Change Hub will explore Education, Energy & Climate Change, Non-profits, Social Innovation & Social Entrepreneurship, Corporate Social Responsibility, Sustainability, and Social Justice & Human Rights.

“I am excited to have our Reuters headquarters at 3 Times Square be a hub for this coming Social Media Week. I was lucky enough to moderate a Social Media Week panel on the role social media played in the Arab Spring earlier this year, on a historic day for Egypt. I’ve also been a captive audience member for many other great Social Media Week events over the years. Toby Daniel, Michelle Welsch and the rest of the Social Media Week organizers are a fantastic team we’re thrilled to be working with. We look forward to hosting some great events at our hub which we will be announcing soon.” — Anthony De Rosa, Social Media Editor, Reuters

Business Innovation
The way in which consumers and businesses interact and how business is handled has been deeply impacted by social media and technology. The venue for the Business Innovation Hub will be announced soon but will guide these conversations and examine E-commerce & Mobile Payments, Enterprise & Startups, Trading & Investment, Regulation & Legal, Business Systems, Business Information Design, Customer Relationship Management and Human Resource Management.
 
 
Music, Media & Entertainment
The Music, Media & Entertainment Hub will guide dialogue on the way in which we entertain ourselves as a culture and how the social, mobile and digital field has revolutionized this area. The host for the Music, Media & Entertainment Hub will be announced soon, and events will explore broad areas including Music, Artists, Television, Journalism, Publishing, Film, Radio, and Telecommunications.
 
 
Global Society

At Big Fuel, the Global Society Hub will be our central headquarters, providing attendees opportunities to interact with interactive installations, co-create with other participants, engage with other SMW international locations and presentations, and take in a fuller SMW experience.

“We are tremendously excited to host the Global Hub for Social Media Week New York in February 2012. The dialogues about social media that are taking place in this conference, all over the world, really excite us. We look forward to facilitating those conversations, across all the partner cities, and showcasing social media’s global impact.” — Jon Bond, CEO, Big Fuel

 
With these iconic institutions leading the way as platforms for content and conversation during Social Media Week, now is the time to submit your event ideas and help to shape and influence the experience for our attendees.  Submitting your ideas is easy and we encourage you to do so as soon as possible as submissions close on January 20th and the earlier you submit the greater the chances of having your idea chosen.

Hub Spot Light: JWT

Posted on by joannadeepfocus

Social Media Week New York begins next week and posts this week will include overviews of each of the five Content Hubs, which is where much of the programming is taking place.

This year, we’re proud to count esteemed advertising agency and SMW global sponsor JWT as the host of the Business, Media and Communications Hub. Over the course of Social Media Week, the stage at JWT will feature keynote remarks and interviews with diverse speakers such as JWT’s David Eastman, Foursquare CEO: Dennis Crowley, authors Frank Rose and Steve Rosenbaum, MB Christie of the Financial Times and DJ Funkmaster Flex in addition to dozens of incredible panelists.

The panels and discussions being held at JWT will emphasize the role of technology and social media in packaging brands and engaging consumers, with each session providing attendees insight into how the giants of industry are strategically leveraging social media to achieve their aims.

Here’s a quick walk through of everything you can anticipate next week at JWT:

On Monday morning David Eastman, JWT World Wide Digital Director & North American CEO will offer initial remarks to set the stage for an incredible week. Following Mr. Eastman’s keynote, panelists that span across the gaming industry will join together to discuss the prominence of social games as well as how social dynamics are reshaping games.

From there, we’ll dive right into a session hosted by Microsoft Advertising that will investigate the ecosystem between paid, owned, and earned media as well as it’s changing effect on marketers.

The day will culminate with a Deep Focus panel on participation, aggregation and criticism in the digital age.

But we’re just getting started!

Tuesday at JWT will kick off with a breakfast and panel hosted by Meebo, followed by a keynote from Benjamin Palmer who is the CEO of the Barbarian group on humanizing brands. Immediately following Mr. Palmer’s remarks, stay put for a panel that will look at the necessity for publishers to simultaneously act as technologists. The day will conclude with a panel hosted by KickApps on whether to play offense or defense when it comes to social strategy.

Wednesday begins with a keynote from John Winsor, CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowdsourcing principles. Mr. Winsor will then moderate a panel discussion on the power of collaboration and sharing focusing specifically on the impact of mass collaboration leading to co-creation and co-consumption.

Join YouTube around lunchtime for a session on creative Storytelling in the Digital Age, a workshop that will analyze YouTube as the modern day campfire.

Wednesday afternoon sessions will include a keynote from Foursquare CEO Dennis Crowley, a 360i panel on how to reach consumers and an Adweek & JWT collaborative panel on twitter that includes catering provided by Whole Foods.

Listen up on Thursday morning for a panel on social listening and the importance of being able to comb through the noise to make decisions on behalf of brands, hosted by JWT. The panel will be followed by keynote presentations from Frank Rose, the author of The Art of Immersion and Steve Rosenbaum, author of Curation Nation. Following their discussion, join DotBox for a discussion on Social Commerce.

Friday morning will begin with a keynote from MB Christie, head of product at FT.com, following a panel on mobile strategies hosted by DotSUB on how leading brands are leveraging mobile technology to activate their brand’s regional and global social engagement strategies.
Phew. What a week- and that’s only our first hub!

Check back here for more Hub Spot Lights and in the meantime be sure to check out our Hub pages to register for events. Tickets are going fast and you must register to guarantee access to an event.

Event Spotlight: “Social Gaming: How Social Dynamics are Reshaping Games”, Hosted by David Eastman, JWT Worldwide North America CEO

Posted on by claredeepfocus

In New York, our team is proud to be partnering up with JWT, a Global Social Media Week partner and the official host of The Business, Media and Communications Content Hub.  On Monday February 7th, we’ll be jumpstarting a week of dynamic panels and insights from a number of innovative leaders in their respective fields, with remarks from JWT Worldwide North America CEO, David Eastman.  His keynote will immediately be followed by a panel on how social media is shaping the landscape of gaming. Checkout a recent 5 Questions with David Eastman and find more information on the gaming panel below!

  • What’s this event called? Social Gaming: How Social Dynamics are Reshaping Games
  • Where will this event be held? The Business, Media & Communications Hub at JWT
  • When will this event be held? Monday, February 7th at 9:00 am
  • Who is hosting this event? JWT
  • What’s this event all about? Social games are here to stay. This panel will bring together a variety of experts from the gaming industry (casual, hardcore and cross-platform) to talk about how social dynamics are reshaping games of all types and making them more pervasive across all walks of life. To register for this event, please use the form here.
  • So, what is JWT? JWT is the world’s best-known marketing communications brand. JWT is a true global network with 200-plus offices in over 90 countries. JWT was also Named Adweek’s Global Agency of the Year. Check out JWT’s site to learn even more about their work and their people.

Clare Brown is a contributing writer to the Social Media Week blog and works in digital communications at Deep Focus

Hub Spotlight: Business, Media & Communications, hosted by JWT New York

Posted on by Toby Daniels

Following previous posts regarding the People & Society and Science & Technology Hubs, today we would like to share details about the Business, Media & Communications Hub, which is hosted by Social Media Week’s global sponsor JWT at their headquarters here in New York.

JWT is one of the world’s best-known marketing communications brands. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Bloomberg, Ford and HSBC.

Social Media Week is proud to be working with JWT and excited to also partner with their London, Toronto & São Paulo offices.

GET INVOLVED IN BUSINESS, MEDIA & COMMUNICATIONS

The Business, Media & Communications Hub will focus on everything advertising, marketing, publishing and enterprise related and will bring together some of the leading individuals and companies who are helping to shape the future of communications. Confirmed speakers include:  John Winsor, CEO of Victor & Spoils, David Eastman, CEO North America, Worldwide Digital Director, JWT, Benjamin Palmer, CEO/CCO of the Barbarian Group, Faris Yakob, Chief Innovation Officer, MDC/kbs+p.

Themes & topics covered will include:

  • Social production & mass collaboration
  • The future agency
  • Engaging the audience in publishing
  • Social commerce
  • Brands as storytellers
  • Branded entertainment
  • Humanizing brands
  • Data, analytics, and insight
  • Utilizing the social graph

This list is by no means comprehensive, but it provides a flavor of some of areas we will be covering.  The agenda will be released in January, however if you would like to suggest themes and topics that we should be covering, please let us know.

If you or your organization is interested in curating a session and helping to shape the programming at the Business, Media & Communications Hub we would love to hear from you.  Sessions are typically two hours in length and can include a series of talks, a panel, a workshop or seminar.  We encourage our guest curators to think creatively about their sessions and consider designing an experience that moves beyond traditional conference formats.

To submit a session idea, please visit the event registration page and reference which Hub you are interested in, in your application.

If you are interested in sponsorship or media partnership opportunities, we have some really exciting ways for brands to participate  in the experience and contribute to the programming. For more information please contact: toby@socialmediaweek.org

The Business, Media & Communications Hub is brought to you by Social Media Week organizers Crowdcentric & host sponsor JWT.

About the Hubs

Social Media Week Hubs include: Science and Technology Hub, hosted by Google; Business, Media, and Communications Hub, hosted by global advertising agency JWT; People & Society Hub, hosted by The Paley Center for Media; and Music, Gaming & Sports, hosted by Red Bull Space. As we mentioned in our announcement, we are also launching a fifth Hub which will cover Arts & Culture, the location of which we will share in the coming week or so.