Glenn Minerley of Momentum Worldwide Will Share at #SMWNYC How Social and Live Events Best Work Together

You’ve all seen someone recording an entire show on their phone instead of watching it. Sure, the video looks great and yes, they get some Likes, but is it worth the distraction? Isn’t it better to just be “in the moment?” Or, is there a chance the moment is only important because it’s been captured? Did the band win you over if they didn’t make your playlist?

Social media has an overarching role in almost every experience millennials have – but does it improve the live concert experience, before, during or after the show? Sometimes life tells us “No” (like the example above) but the funny thing is that the research – giving a voice to those fans – says “Yes.”

At SMW New York, Glenn Minerley, VP Group Account Director, Music and Entertainment Momentum Worldwide, will discuss these questions and themes alongside leaders from StubHub, AEG Global Partnerships, and Atlantic Records. The session, “How Social Has Rocked the Live Music Experience” takes place Wednesday, February 24th at 4:30pm on the FWD Stage at The TimesCenter.

★ Register today by purchasing your pass ★

About Glenn Minerley

Glenn Minerley has been with Momentum for over nine years. He has been influential in developing the successes of multiple client relationships for Momentum including American Express, HP, Sony Pictures Home Entertainment, Nike, Verizon Wireless and others. Leveraging his extensive background in music and entertainment, Glenn is often asked to consult on areas of ticketing, loyalty programs, and music and entertainment platform development for clients around the globe.

With over 15 years of industry experience, Glenn has been instrumental in driving some of the industry’s most successful integrated offerings for clients; focusing on multiple disciplines including sponsorship, experiential, social media and shopper marketing. In addition to launching the global entertainment access program for American Express, Glenn has produced multiple private concerts with superstar acts such as Macklemore, Elton John, Sting, Jimmy Buffet, the Eagles and more.

Throughout his tenure, Glenn has had the opportunity to create and develop consumer engagement activations with properties across the entertainment value chain. In order to deliver for the Momentum client portfolio, Glenn regularly relies on his industry relationships with partners like Live Nation, AEG, CAA, William Morris Entertainment, Sony Pictures, Ticketmaster, Telecharge and more.

As the head of Music & Entertainment for Momentum, Glenn serves as a touchstone for the agency; leveraged across all music related activations and negotiations and looked to for expertise on feasibility, talent selection, and industry relationships (via LinkedIn)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!