Keynote at SMW New York: “Pivoting an Icon, an Interview with New York Times CEO, Mark Thompson”

This year at SMW New York, Mark Thompson, CEO of The New York Times, will participate in the opening keynote, “Pivoting an Icon”, on Tuesday, February 23rd at 10:30am at The TimesCenter. He’ll discuss how the NYT pivoted and prepared itself to succeed in the digital age, and how others can learn from their shift.

The interview with Mark will be conducted by Toby Daniels, Social Media Week’s founder and Executive Director.

About Mark Thompson

“Mark Thompson became president and chief executive officer of The New York Times Company in November of 2012. He is responsible for leading the Company’s strategy, operations and business units, and working closely with the chairman to direct the vision of the company.

Before joining the Times Company, Mark Thompson served as Director-General of the BBC from 2004, where he reshaped the organization to meet the challenge of the digital age, ensuring that it remained a leading innovator with the launch of services such as the BBC iPlayer. He also oversaw a transformation of the BBC itself, driving productivity and efficiency through the introduction of new technologies and bold organizational redesign.

He became controller (programming and scheduling chief) for the TV network BBC2, and Director of Television for the BBC before leaving the network in 2002 to become CEO of Channel 4 Television Corporation in the UK. In the fall of 2012, he was a visiting professor at the University of Oxford, and is currently developing the lectures he gave at Oxford into a book which will be published in 2015.” (via NYT)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: The Daily Beast