#eprdctn – Digital Publishing Professionals Collaborate on Twitter

Creating digital books takes a fair amount of knowhow and patience: ebook developers have CSS and HTML skills, and they put in long hours designing, coding, testing, and running quality assurance checks on each title that they build.

It’s a specialized — and potentially lonely — niche in publishing, not unlike copyediting, in its level of nuance and behind-the-scenes mystique. Some publishers and content creation teams employ a number of developers in-house. But many industry professionals work on teams of experts in related fields or remotely as independent consultants and are, in essence, isolated from their eProduction peers.

Along with that comes the challenge of a swiftly evolving digital publishing world, where there are frequent software updates, numerous tweaks to vendor specifications, and each new device launch means new rules and new creative opportunities for developers.

Hashtag Community

hashtagFortunately social media, and the #eprdctn hashtag, make it possible for eProduction pros to keep up with those changes, stay current, stay connected, and stay sane while working independently. “#eprdctn is a large community of ebook developers who discuss technical aspects of their day-to-day work. We share advice and resources as we find ways of improving workflows,” explains Iris Amelia Febres, an Ebook Developer at F+W Media who also teaches electronic publishing for Emerson College.

#eprdctn is a community that “is most often [engaged in] a loose conversation about current issues. Once in a while we…have a ‘dumb question amnesty,’ during which time anyone can post any question — no matter how simple — to #eprdctn and get an answer from an industry leader. These are always very popular,” notes Laura Brady, Ebook Developer and Principal at Brady Type and an occasional leader of the #eprdctn group.

Flocking To Twitter

In 2011, Lindsay Martin started the group by contacting professional in the field who already used Twitter to share insights and encouraging them to include the hashtag with their posts, explains Ebook Developer Colleen Cunningham (@BookDesignGirl).

A valuable group of established experts, regulars, lurkers and drop-ins, “the #eprdctn community on Twitter is far and away my favourite co-worker. These people lighten my load with humour, tech support, news and information, and collaboration,” says Brady. Beginners are always welcome, according to Febres, who describes the community as both “a job board and a Q&A session.

Twitter makes it all possible. Some people have tried extending the group “to other social media platforms but Twitter seems to work the best because, there, it’s truly organic and of-the-moment. No moderators are necessary,” notes Cunningham. #eprdctn hosts a nicely structured hour-long weekly chat too; a “roundtable discussion, where it’s a bit of a free-for-all in terms of what to talk about. Sometimes major events of the week will form the session [or] guests lead talks and people will ask them questions,” says Febres. You can join the conversation each Wednesday at 11:00 am EST.

In Real Life

#eprdctn comes together in person, too! Febres organizes a casual meet-up of developers as time allows and points out that the community also tries to “get together if we’re attending a conference, like Digital Book World. It’s great to have that face-to-face time to connect with colleagues on a personal level. We trade stories and tips, network, and just have a good time. It’s part networking, part therapy. Making ebooks can be tough!”

Women’s Workforce

The group is doing work, beyond the day-to-day tasks at hand, by empowering women in tech to continue making great strides in the field of eProduction. “Ebook development seems to be a good gender mix, the leaders in the field are also a healthy mix. In fact, there are so many whip-smart women in this tech-focused space that it makes me a hopeful feminist ebook developer. The most outspoken members continue to be men but that is certainly shifting,” says Brady who strives “to mentor women trying to find work in ebooks.” And who, in planning the ebookcraft conference, “managed to get about 60% female speakers.”

Febres agrees that gender parity is important in the world of ebook production: “There’s a pocket of us female developers….we complain and challenge and wonder [and] we can be pretty vocal about it. I always try to share different ‘pro-women in tech’ networking events and resources, like the monthly Boston Girl Geek Dinner.”

You Can Too

As talented women-in-tech in their own right, Febres and Brady share a few suggestions about how you can launch your own social media lab-style community:

  1. Pick a day and time.
  2. Be consistent with your meetings.
  3. Posit questions to the group and share links.
  4. Invite others to participate.
  5. Have a hashtag!

Regularly scheduled chats can quickly turn into an anytime resource network. “Think of building a community as a collaborative tool, not a community with leaders and followers… #eprdctn is not a place to say and tell. It is where you go to figure out, to help, to ask for [help] and to find fellow travellers,” advises Brady.

Does your industry host useful social media conversations? Share your wisdom and community hashtags in the comments. Then, make sure you check out these related events this SMW14!


Deanna Utroske is the Social Media Brand Director for New York Women in Communications and writes on women’s career issues, lifestyle topics and more. Follow her on Twitter @DeannaUtroske.

The Present and Future State of Media, Featured at SMW NYC

Many have touted 2013 as the year that changed publishing and media. From listicles taking over our news feeds to the growing dominance of native advertising to Upworthy’s staggering growth numbers (which have outpaced even that of the New York Times), last year we witnessed a seismic shift in the industry.

We’re diving deep into these at SMW NYC, and you’ll be able to know what lays in store for media in 2014 with event like these:

Distribution is Key

Few companies have scaled quite the way BuzzFeed has, especially with its range. It truly is the epitome of a digitally native brand and a perfect case study, which is why we’re bringing in CEO and Founder, Jonah Peretti for a conversation on original and branded content, data analytics, mobile apps, and which social platforms are most important for BuzzFeed’s model.

Later in the week, BuzzFeed will be sharing specifically on how they have emerged as king of content distribution. Social is the new starting point for how we discover, consume and share content. But good content doesn’t necessarily mean it’ll go viral. So, Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed, joins us to explain how content and distribution can work successfully together. If your brand is engaging in content marketing on any level, this conversation is one you can’t miss.

Harness the Power of Social

If it’s not BuzzFeed clogging up your newsfeed, then you’re seeing the world’s fastest growing media brand, Upworthy. Upworthy curates meaningful content on social, economic and societal issues that is then massively shared by the site’s community. Upworthy.com routinely breaks its own traffic records and has more views than the New York Times, FOX News or BleacherReport — meaning, Founder and CEO, Eli Pariser, knows how to harness the power of social media. He’ll be on hand at SMW NYC to share his secret sauce and where Upworthy as a media entity is heading.

Get Mobile

Nearly 1 in 10 U.S. Adults now get their news on Twitter, with 85% of those consuming it on a mobile device. This means media organizations are more than ever needing to address this change. So, we’re featuring a debate between publishing industry leaders and an interactive audience discussion centered on the future of digital, mobile, and social platforms for news organizations. At the end of this event, we’ll all have an understanding of how outlets can make the most of mobile and social platforms and what journalists and editors need to know.

Overall, we’ll be presenting a solid look at the present state and future of media, along with a focus on leaders you can look to. All we need is you.

Get your pass today here and join us for a serious look at media.

5 Minutes with BuzzFeed’s Jon Steinberg

We sat down with SMWNYC Supporting Sponsor Buzzfeed’s Jon Steinberg to talk journalism, branding and more. BuzzFeed is the leading social news organization, intensely focused on delivering high-quality original reporting, insight, and social content across a rapidly expanding array of subject areas. Here’s what he had to say:

What is BuzzFeed’s greatest success with social media to date?
I’d largely attribute it to our singular focus on social, which really comes from Jonah’s vision and focus for the company from day one. Our technology, editorial, and ad products all focus on creating and optimizing things that excite and inspire people to share. This has allowed us to grow the site rapidly and do only truly social advertising in lieu of banners.

What do you think is the most exciting thing happening in the emerging technology and/or new media space right now?
Well, it’s certainly the big move to social and mobile. And I think that’s one trend. This summer, the BuzzFeed Partner, which includes 300 million unique visitors from sites like Time, Daily Mail, and Huff Post got more traffic in aggregate from Facebook than from Google. And at BuzzFeed we now get about 30% to 40% of traffic from mobile. People are literally discovering and consuming media in a completely different channel then even a few years ago.

What are you looking forward to most at SMWNYC 2013?
I always like to hear about what brands that I’m unfamiliar with are doing. It’s always a great place to get ideas, and the sessions tend to always have people who are eager to chat after their panels. I love catching a few sessions each day.

Tell us about your goals for SMW. As the 2013 Official Supporting Sponsor and a host of several events, what do you hope attendees will take away from the experience?
I hope that people who have never heard of us will get to understand what BuzzFeed does in Social Advertising and that those who are curious already will attend events and panels where we can answer their questions.

What is the most creative way you’ve seen social media used?
I love these new social illustrations and infographics we’re doing for brands like AT&T and AMC’s Walking Dead.

…………………

It’s a new genre for our social ad products that our new Chief Creative Officer Jeff Greenspan has rolled out.  They are very native to the web are a designed to be shareable and relatable to fans (of say Zombies) or people interested in a given area (Classic Literature).

This year, our global theme is “Open & Connected: Principles for a Collaborative World.” How does BuzzFeed embody or support this idea? 
In many ways BuzzFeed is a site that couldn’t exist without a connected world where people collaborated to share and and inform each other with all varieties of content. BuzzFeed is the oposite of an isolated, individual in front-of-a-disconnected-terminal scenario.

What brands do you think are leading the way in innovation with social and digital?
I look every week at the campaigns we’re running and think about which one interests me the most and why. I’d honestly say the answer is different every week. This week I’m loving the AT&T and AMC campaigns. From a longer term perspective, GE and Virgin Mobile have been working with us in a deep and long term fashion and are consistently pushing and innovating in what it means to be a social, always-on publisher.

 
We couldn’t be more excited to have Buzzfeed on board for SMW NYC! Stay tuned to the special announcements coming out on Buzzfeed, like this video reminding us how to do social media. Then, see them in action during the week at JWT with Genuine Appeal — Creativity and Authenticity in the Social Age on Wednesday, February 20th; at The Golden Age of Storytelling on Thursday at Hearst; Longform in a Shortform World at 92Y on Friday; and at our Opening Reception on Tuesday!

Interview with Stephen Duncombe, SMWNYC Panelist for Literature Unbound

Stephen Duncombe is an Associate Professor at the Gallatin School and the Department of Media, Culture and Communications of New York University where he teaches the history and politics of media. He is the author of Dream: Re-Imagining Progressive Politics in an Age of Fantasy and Notes From Underground: Zines and the Politics of Underground Culture; co-author of The Bobbed Haired Bandit: Crime and Celebrity in 1920s New York; editor of the Cultural Resistance Reader and co-editor of White Riot: Punk Rock and the Politics of Race.  He writes on the intersection of culture and politics for a range of scholarly and popular publications, from the cerebral The Nation, to the prurient Playboy.

Stephen will speak at Literature Unbound: Radical Strategies for Social Literature at NYU during Social Media Week. I interviewed Stephen to learn more about his work and experiences.

What are the best ways for political activists to harness social media’s value?

There’s the obvious ways: using social media as a way to communicate better than we’ve been able todo before, reaching more people, with more information, faster, easier and cheaper. But what excites me most about the power of social media in activism is less how it is being used as a instrumental tool and more how it is had been integrated into on-the ground activist practice as a sort of social protocol. The organization of social media — distributed, participatory, individualized within the context of a collectivity — is being mirrored on the streets in the very social forms of the protests that are taking place: the largely leader-less, horizontally-organized, mass occupations of public space that are sweeping the world. Back in the 1960s the great critic Lionel Trilling called the demonstrations that were happening “Modernism in the Streets.” I think we could call what is happening around the world today “Internet in the Streets.”

Can you explain the ramifications that recent political uprisings aided by social media channels have had on the social media landscape as a whole, and particularly where restrictive governments reign?

I think the simplest answer to this is that restrictive governments have a hard time reigning-in Twitter and Facebook. They can try, and sometimes they succeed. Some governments, like China, are very good at these restrictions, but repressive governments are caught in a fundamental bind. The very tools of communications and networking that are essential for economic innovations and the wealth of the nation, can be — and are — also used for political innovations as well.

What is social literature?

This is what we’ll find out on February 14! Literature has always been social, that is: it’s a communication between an author and a reader. The development of print greatly expanded the range of this relationship — a writer in India could reach a reader in Canada, but it also restricted the sociality into a one-way communications: the author writes and the reader reads. With the digital revolution all this has changed. Since every digital device is both a receiver and a transmitter, the flow of communications can go both ways and, because these devices are networked, this conversation can be opened up to many others.

You created the Open Utopia, an open-access, open-source, web-based edition of Thomas More’s Utopia. What inspired this project?

A few years back I had the privilege of teaching a Fulbright seminar at Moscow State University on the topic of “political imagination.” In preparation for doing this, I re-read Thomas More’s 16th century classic Utopia. But when I did this I read a completely different book that what I had remembered reading in High School. This time I realized that what More was creating was less a authoritative plan of an alternative society and more an “imaginal machine” — a technology for stimulating the imagination of his readers. How he does this would take a long time to explain, but simply put, by creating an alternative world that he then names No-Place (which is what Utopia means in Greek), more pushes his readers to imagine what an alternative some-place might look like for themselves.

But More was stuck with the technology of his day: the printed page, and so his readers had to do all their imaginative work in their heads and as individuals. By creating an open-access, open-source, web-based edition of Thomas More’s Utopia, I’ve tried to “Open” up the book to the reader’s active participation. In my digital edition of Utopia readers become writers and editors and collaborators.  One of the ways they can do this is WikiTopia–a mediawiki on which people can draft their own ideal society, or collaborate with others in creating a collectively authored Utopia. And with a platform designed by the folks at the Institute for the Future of the Book called “Social Book,” visitors to Open Utopia can annotate and comment upon what More – or I – have written, and then share their comments with others. The idea here is to help people to imagine their own Utopias and share them with others, and not be content with an “authorized” Utopia, be it More’s or anyone else’s.

In what [other] ways does the internet honor the primary precept of Utopia — that is, that all property is common property?

I’ve always thought that it was ironic that a book about the abolition of private property was locked up in copyright. So in my mission to open up Utopia, I’ve created the only complete Creative Commons licenced English language edition of Utopia.  Most of the text I’ve taken from old translations that have passed into the public domain, but some of the letters I had newly translated from the original Latin into English specifically so I could enter them into the public domain.

Do you have any plans of giving another book the same treatment?

I don’t think so.  One of the great luxuries of my job as a tenured professor is I get to study and experiment…and then move on to study and experiment something else. But I do think some of the features of the Open Utopia — the rich media, the ability for readers to become writers, the shared annotations, the lack of a restrictive copyright — are going to be part of any and all books that we all “write” and “read” in this coming century.

With funding from the Open Societies Foundations, you co-created the School for Creative Activism in 2011, and you are presently Co-Director of the Center for Artistic Activism.  What are some of the projects you’ve been working on?

When I’m not mired deep in a historical text about Utopia, I’m trying to figure out ways in the present to create an alternative society for the future. The work we do at the Center for Artistic Activism and the School for Creative Activism is very much a part of this. We think activism is, or rather its should be, an art: it should be creative and it should be inspirational. So we work with grass-roots organizers to bring an artistic eye and a creative hand to their tactics, their strategies and their goal setting. We think you need to do this to be an effective activist in the 21st century. The first rule of guerrilla warfare is to know your terrain and use it to your advantage. Today’s political topography includes signs and symbols, stories ans spectacle, and an activist needs the creative weapons to fight on this terrain. But creativity in activism is also important for another reason: we have to be able to imagine a better world if we want to have any hope of changing this one.

 

Lisa Chau has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. In 2012, she launched GothamGreen212 to pursue social media strategy projects. You can follow her on twitter.

Youth-Focused Media: Announcing Our Partnership With Differences Magazine

Knowing your audience is key, and that’s something Differences Magazine has down. Catering to teens and young adults from ages 14 to 22, Differences Magazine is an engaging online magazine that not only produces content but provides a forum for teens to discuss nearly all areas of their day-to-day lives.

It brings the best of all worlds, looking at current fashion trends and celebrity entertainment news and real-life issues, higher education, finances, healthy living, and global social issues. All this makes Differences Magazine a perfect partner for SMWNYC. As Social Media Week continues to expand and grow, we want to enhance our programs and features for all of our supporters. And this year, we’re proud for this addition. Complementing our addition of Constant Contact as our Small Business Sponsor, Differences Magazine will not only help us ensure we’re providing high quality content for youth and teens but also help us spread the word.

Over the next few weeks, you’ll see content on our blog from Differences Magazine more tailored for our supporters. Learn more about them here, and keep up with them on Twitter and Facebook. And most importantly, welcome Differences Magazine to the SMWNYC partner family!

How Young is Too Young? Exploring children’s use of social media: An Interview with Andy Affleck

Andy Affleck is an alum of Dartmouth College. He is leading the development of an iOS/Android application for a startup called Ozmott and is also the author of Take Control of Podcasting on the Mac. He’s written numerous articles for TidBITS and is the proud father of an 11 year old.

Andy Affleck, twitter: @aaffleck

Your son attended the Waldorf School where modern technology and media – TVs, computers, mobile phones, video games, and so on – are severely restricted. Did you adhere to the same policy at home? 

We did adhere to the policy. Our son attended the Waldorf School during the 2nd and 3rd grades and, at those ages, I felt there was little value in technology as anything other than casual entertainment. The school policy was no media during the week (TV, computers, etc.) and limited use on the weekends. So, he got to play on a few websites he liked (Webkinz, mostly) on the weekend. Now that he is older, there is more value to be had, and he is at a school that makes good use of technology both at school and at home.

You left the Harvard Graduate School of Education’s Technology in Education program with the firm belief that computers in education make more sense at older ages than at younger ages. What other ideas did you take away from the program?

At younger ages, children need concrete experiences. They will get a lot more out of working with physical objects than they will virtual ones. At a younger age, I just don’t think children are that great at making the translation from the virtual to the real, at least not consistently, so I don’t really think there’s much point in using a computer as an educational tool. It is just entertainment at that age and should be treated the same way TV is. As they get older, their ability to conceptualize grows and they can start to make that translation.

If there was an online course for parents to teach that transition for children into social media, what topics would be necessary?

First and foremost, parents need to understand the mechanics of how these systems work. They need to be able to see who is speaking to their child in the various possible ways (Facebook comments, instant messaging, text messaging, etc.); they need to understand how to properly set privacy settings to protect them; and they need to understand how these systems can be used for both good and for bad so they are prepared to deal with any situations that come up. All too often, parents know too little about the way these systems work (and Facebook seems to go out of its way to make it difficult to understand, and then change it often enough so you never can stay caught up) and so let their kids use them without any proper supervision or ability to help them out when they need help. If kids sense that their parents have no clue, they won’t even go to them for help, so the parents may not even realize there is a problem.

The analogy I like to use is a parent taking a child into a big city for the first time. They hold their hand. They explain the cross walks. They warn them about the scary yellow cars. They explain about keeping themselves safe and what to do if they get separated from their parents, and so on. In the same way, parents should be working with their children to understand this new world of social media, how to safely navigate the streets and crosswalks of Facebook and such and stay safe. They would never let their child go into the city alone by themselves on their first visit and they shouldn’t do that with social media either.

What are the biggest dangers of introducing children to social media?

The biggest danger is a parent who doesn’t understand anything an let their children go without supervision before the child is ready to be alone. I believe parents have a responsibility to teach their children to be good, decent people. They teach their children how to be polite, how not to say mean or hurtful things, how to be a friend to people and how to be kind to strangers. By the same token, they need to do this with social media. We do not need another generation of people who all post the kinds of horrible things you see on any given YouTube comment thread. And we need to teach children that the only person in history who had the right to shout “First!” was Neil Armstrong.

How much of a responsibility should schools take in guiding students towards using social media in smart, effective and ethical ways?

I go back and forth on this one. Schools are involved with socializing children. If your child is bullying another, the school will ask you to come in and talk to them and work with them on a way to address the issue. By the same token, that should extend to social media. Of course, most — if not all! — of what happens on a site like Facebook is not on school property and outside of their jurisdiction. So it is not clear that schools have any business saying anything about behavior online. That said, I think it would be a wise thing for schools to do some work with kids on good online behavior in general the same way they do anti-bullying presentations. I don’t know how effective these things are, but it’s a start.

Some adults have decided that to remove social media from their lives because they feel it’s completely unnecessary. Are there benefits to introducing social media into a child’s life?

I am a firm believer that no child should be allowed a Facebook account until they are 13, as that is the official policy of Facebook. Even when they are 13, it is the parent’s job to determine if their child is emotionally mature enough to handle social media and be a good online citizen. That said, I see a few advantages:

1) It is a great way to stay connected after a move. My son has a number of friends he still talks about that he hasn’t seen in a few years. I imagine him getting reconnected through Facebook in a few years.

2) Often times, kids aren’t going to school in their local community. My son goes to school that’s at least 10 miles away. His best friends outside of the city on the opposite side from us. Getting the kids together requires a lot of driving so after school meet-ups are not common. Right now, they use the phone a lot, but I can see social media taking the place when they are old enough to get online in that way.

3) LOLCATS. Ok, maybe not.

Can we live without social media?

Sure. We can live without all technology. But life would be a little more boring, at least for me. I enjoy my interactions online and have caught up with friends I haven’t spoken to in years who live far, far away. Would I die if my Facebook account went away tomorrow? No. But I would be sad. It enriches my life and I like having it there.

 

Lisa Chau has been involved with Web 2.0 since graduate school at Dartmouth College, where she completed an independent study on blogging. She was subsequently highlighted as a woman blogger in Wellesley Magazine, published by her alma mater. Since 2009, Lisa has worked as an Assistant Director at the Tuck School of Business. In 2012, she launched GothamGreen212 to pursue social media strategy projects. You can follow her on twitter

Social Media Week Announces Five Content Hubs in New York, Invites Industry to Help Curate Program

We are now two months out from Social Media Week this February 7-11, and a LOT is going on. Following yesterday’s announcement that Nokia will serve as global headline sponsor of Social Media Week, today we are pleased to announce a new twist to the week for our third weeklong event in New York: five distinct “Content Hubs,” reflecting key areas of focus for conversations on the societal impact of social media.  These five physical hubs will host daily programming and cover these themes: People and Society; Art and Culture; Business, Media, and Communications; Science and Technology; and Music, Sports and Gaming.

With today’s announcement, we are also releasing a very preliminary version of the schedule of events for New York, as well as select sponsors and keynote speakers.  Many events are still TBD and of course there are many more to come, but please take a look to get a sense of some of the exciting things to look forward to in February. The preliminary schedule can be found here:  http://socialmediaweek.org/newyork/schedule.  Registration for these events will open on Tuesday, January 11, 2011.

CONTENT HUBS

The locations of four of the Hubs have been confirmed already with Google hosting the Science and Technology Hub; global advertising agency JWT hosting Business, Media, and Communications; The Paley Center for Media hosting People and Society; and Red Bull Space hosting Music, Sports and Gaming.  We hope to announce host Art and Culture Hub within the next week.

JWT Logo

“JWT is heavily involved with Social Media Week on a global level,” said Social Media Week Board Member David Eastman, who is Worldwide Digital Director and North American CEO at JWT.  “The conference has grown in importance and stature, much as the social media space itself has.  By hosting and participating in this essential series of events, we are helping both educate the audience as well as ourselves.”

PROGRAM

Continuing the collaborative theme of Social Media Week, the New York organizers are looking to co-curate a significant proportion of the content by soliciting event ideas from some of the city’s leading thinkers and practitioners in the fields of social and mobile media.

Stephanie Agresta, Social Media Week board member and EVP and Managing Director of Social Media for Weber Shandwick said, “Social Media Week is leading the charge to globally scale the community of digital thought leaders driving this important channel.  By creating connections among influencers around the world, SMW is providing a valuable service to consumers and brands alike.”

In addition to Weber Shandwick, confirmed content curators in New York include: MTV, Financial Times,  New York Times, Frog Design, the New York Public Library, Edelman, the Barbarian Group, Saatchi Wellness, 360i, GOOD, The Personal Democracy Forum, Morris & King, Deep Focus, Publicity Club of New York, Fenton Communications, Wholefoods, Foodspotting, DotBox, Comedy Central and many more to be added.  Confirmed speakers include JWT’s David Eastman; Foursquare CEO Dennis Crowley; Meebo CEO Seth Sternberg; John Winsor, founder and CEO of agency Victors & Spoils; with many more to be announced.

Social Media Week New York is one of nine cities simultaneously hosting Social Media Week this year, along with London, Paris, Rome, San Francisco, Toronto, Hong Kong, São Paulo, and now Istanbul, which was added to the global lineup this week.

Global support for Social Media Week is led by mobile communications giant NOKIA, with additional support from global partners Meebo, a social platform with more than 180 million users; and JWT. Other brands involved around the world include Google,Vodafone, Oi Telecommunications (Brazil) and Fiat Motors.

The strength of Social Media Week lies in the collaborative efforts of the community.  There are many ways to get involved in the conference. To participate as a brand partner, sponsor, event host, panel speaker or volunteer, please visit: http://socialmediaweek.org/get-involved.

You can see a full version of the release here: http://bit.ly/hPghw5

For all press and media inquires, please contact Ben Scheim of Crowdcentric/Social Media Week at +1-347-224-3996 or by email at ben@crowdcentric.net.

Is The Future F#cked? How Social Media & the Real-Time Web Are Changing the Game

jmakkarAbout this Guest Blogger: Johnny Makkar is a digital marketer who blogs at Attention Digital. You can also find Johnny on Twitter @jsmakr.

On Thursday night, Deep Focus hosted “Is The Future F#cked?” as part of Social Media Week which was held at the trendy Hudson Terrace. The big debate revolved around the future of media, a topic many people in the advertising and publishing industry have certainly been putting a lot of thought into lately.

Moderator:

Panelists:

Below are the frightening questions the panel focused on while providing their own insights. Make sure to also check out the video of the event (which should be up soon) along with the other commentary from attendees on Twitter using the hashtag #smwfcked.

Is traditional media f#cked?

Rob Norman doesn’t think so, stating “traditional media channels still give brands the push they need.” Nick Denton was brutally honest with his thoughts on newspapers, letting everyone know that he thinks “most are incredibly boring.”

“The news has to be entertaining.” I agree 100% with Joe and it’s pretty obvious why a show like John Stewart (which was referenced) has built such a large following. Ian is concerned about all content moving towards an a la carte model, which would make it extremely hard for content that appeals to a smaller niche to survive.

Rob asked, “where does creativity evolve from in a social world?” Nick replied that encourages his writers to be creative by rewarding the ones who bring in the most page views and unique visitors.

smwfcked

Joe Marchese and Nick Denton (from left to right) | Photo credit: Kelly Samardak’s Flickr

Is online advertising f#cked?

Ian wasted no time pointing out the downward trend in ad click-through rates vs. impressions. He does, however, give credit to Google which has proven that good impressions are worth more using valuable data. Ian’s newly coined term for the race-to-bottom in ad performance: “direct responsified.” (via @superfem)

Rob brings up word-of-mouth, which he points out is “now perceived to be measurable and more effective.” There’s no arguing that it’s becoming more effective, but what the industry is obviously still struggling with is the measurement part. Ian adds, “brands generally don’t know the value of an engagement with social media.” Social media measurement is a hot topic and a service many companies are trying to get right, but we still have a lot of work to do.

At another SMW event, Reinvention From The Ground Event, Pepsi’s Global Director of Social Media seemed to have similar thoughts, asking “How do you get your company and brand to evolve from a focus on impressions as a measure of media efficacy, to connections and engagement with consumers?”

Is the real-time web the future?

While there are many wonderful advantages to getting information faster, it takes a little more work on our part to become better filters of the social web. Ian summed it up nicely by saying, “we are all broadcasting information, anyone with followers and friends online. Now it’s our responsibility to call foul on news, brands, and celebrities when the truth is stretched.”

Nick Denton is not a fan, “Twitter is the worst facet of online media right now”, bringing up the Jason Calacanis’s recent iPad stunt which got picked up by a reputable blog as being a real product leak. But Nick also mentioned that Gawker get’s 5% of their stories wrong, so no matter what, no content provider is perfect (and the reason why lawyers are kept busy).

“As media becomes more social, that leads to inherent problems,” says Ian. Rob adds “brands want to protect their identity, so they don’t want to advertise in online environments.” It’s pretty clear why advertisers don’t want to attach themselves to sites like YouTube and Digg that rely heavily on user-generated content because of the large amounts of offensive material. “Commenters on most social media sites are idiots,” says Nick.

Final Thoughts

Everyone agrees that our attention is increasingly in limited supply. Yes, the future may be f#cked for many traditional content creators and media companies that aren’t paying close attention and adapting but that will only open doors for other players. It certainly helps to pay close attention to how certain businesses and brands are experimenting and adapting to stay relevant.

Other Quotes

“Everything single thing we do is a work in progress.” — Nick Denton

“When brands see results, it’s no longer an experiment” — Ian Schafer

“This makes our life is a fuck-load more complicated” — Joe Marchese

“Impressions are dead in digital because they are meaningless/fictional” — Joe Marchese

“Creativity is like magic, you can’t bottle it. You can never predict a popular story” — Nick Denton

“Social media allows audiences to opt-in and discover things” and “express an interest in a brand that might not view them as target audience” — Rob Norman

Reporting on Reporting: The Evolution of Journalism at Mashable’s NextUp NYC

Matt Wurst is Manager of Digital Communities at 360i. You can follow him on Twitter @mwurst.

If video killed the radio star, is Internet killing the print and video stars? And if so, how should current journalists adapt and current journalism students prepare?

These are questions that newspapers and television networks are grappling with on a daily basis. They were also among the many topics discussed at Mashable’s “NextUp NYC – The Future Journalist” event last night at the 92YTribeca as part of Social Media Week here in New York.

A year ago, TIME magazine predicted that a journalism crisis was approaching “meltdown proportions” and that “some major cities will no longer have a newspaper.” The alarm bells rang even louder when The Rocky Mountain News and Seattle Post-Intelligencer shut down for good and The Philadelphia Daily News and Minneapolis Star-Tribune filed for bankruptcy soon thereafter.

Video coverage of Wednesday’s panel:

But according to last night’s panelists, Sree Sreenivasan (@sreenet), the Columbia Journalism School Dean of Students, and Vadim Lavrusik (@lavrusik), one of Professor Sreenivasan’s Digital Media graduate students, journalism isn’t dying. It’s simply evolving. Even as many traditionalists feared the end of beat reporters, in-depth coverage, investigative reporting and newsmaker/celebrity accountability, the sounds of their struggles are being drowned out by the sound of keyboards clicking, video streams playing, Twitter feeds refreshing and RSS feeds updating.

With upwards of three hundred journalists, PR gurus and social media aficionados filling the lofted space in lower Manhattan, the teacher and his student optimistically agreed that a new era of “tra-digital” journalism, the surface of which has barely been breached, is upon us. They astutely compared where we are now in a digital age to where radio was in 1912 and television was in 1950. (You can view their shared presentation at http://bit.ly/futurej.)

As a veteran of the news industry and well-connected social media insider, Sreenivasan navigated through the multiple uses of new and emerging platforms and how they can apply to the “old world.” (He doesn’t get GoogleWave yet, but who does?)  He emphasized the need for today’s journalists to learn multiple talents while retaining a specialty that distinguishes them from their peers. Working together, Sreenivasan and Lavrusik also explained how to become a multimedia storyteller, “learning and understanding what media is right for what story.”

Some other required qualities and skills for experienced and news journalists alike are to become reliable “pointers,” helping cut through the noisy clutter and sharing good content from across the web. They stressed the value of “community managers” that listen and interact with readers/viewers and don’t simply broadcast their messages in one direction. Additional “best practices” encourage newshounds to think about their own brand and adopt an entrepreneurial spirit.

The Columbia University Graduate School of Journalism is a top, if not THE top, journalism program in the country. Yet the curriculum taught just a decade ago is already an antiquated relic of a lost era. Faced with advances in technology and expanded use of the Internet, the next generation of journalists is training for professional opportunities in a changing media landscape that might be very different in another ten years down the road. Meanwhile, the journalists of today must reconstruct their skill sets for the growing world of online media.

It is imperative that journalists of today and tomorrow develop a “digital media mindset”—how to think about news stories and packages from an online perspective. Look no further than our hosts for the evening.  Mashable plays an important role in the publication of digital news, trends and technologies. (In fact, Mashable has become such an institution in my own daily diet of fact-gathering that it now holds the fourth spot on my iGoogle home page, batting clean-up behind my Gmail inbox and RSS feeds from CNN and ESPN.)

Throughout the course of the discussion, a number of the journalists in the room were taking notes, some even sticking around as the crowds dispersed to learn more, dig deeper – clear indication of a reporter’s nose for information, if you will. And that, as the professor noted throughout his presentation, is just one of several skills that will never be rendered obsolete, along with the ability to observe, ask questions, process thoughts and write.