Meebo is hosting breakfast and lunch events in New York and San Francisco, so check out these exciting discussions on both the East and West Coasts while you get your grub on!
What’s the event?The Social Web – Have We Arrived? Breakfast in New York and Lunch in San Francisco Where?NY: Business, Media & Communications Hub at JWT; SF: SPUR, 654 Mission Street When? Tuesday, February 08, 2011 What time? NY: 9:00 AM – 11:00 AM; SF: 12:00 PM – 2:00 PM Who is hosting the event?Meebo What’s the event all about? Often labeled a fad, a buzzword or a mystery, the notion of “social” on the Web is at the heart of many misconceptions, and with good reason. The definition of the social web continues to change in fundamental ways. There is already evidence that this year will mark even more change, as people look to connect more seamlessly around Web content – articles, photos, videos and more – no matter where they are on the Web.
These connections around content will define our social experience, and they represent a tremendous business opportunity for website owners, publishers and advertisers. For the first time, the traditional idea of an algorithmic-driven Web experience, where content is primarily found through search, is challenged by a people-centric Web experience, where it is discovered through shared connections.
Meebo will lead a discussion on the changing definition of the “social Web.” This conversation will explore whether the social Web has truly arrived, how people are currently using it and what website owners and brand advertisers need to consider when they think about the social Web and their target audiences.
About Meebo: Integrating all social networks and communications channels into a single, simple-to-use solution, Meebo enables users to easily share content and communicate in real time with the people who matter to them (via website).
Alysha Lalji is a contributing writer to the Social Media Week blog and works in digital communications at Deep Focus.
We are now two months out from Social Media Week this February 7-11, and a LOT is going on. Following yesterday’s announcement that Nokia will serve as global headline sponsor of Social Media Week, today we are pleased to announce a new twist to the week for our third weeklong event in New York: five distinct “Content Hubs,” reflecting key areas of focus for conversations on the societal impact of social media. These five physical hubs will host daily programming and cover these themes: People and Society; Art and Culture; Business, Media, and Communications; Science and Technology; and Music, Sports and Gaming.
With today’s announcement, we are also releasing a very preliminary version of the schedule of events for New York, as well as select sponsors and keynote speakers. Many events are still TBD and of course there are many more to come, but please take a look to get a sense of some of the exciting things to look forward to in February. The preliminary schedule can be found here: http://socialmediaweek.org/newyork/schedule. Registration for these events will open on Tuesday, January 11, 2011.
The locations of four of the Hubs have been confirmed already with Google hosting the Science and Technology Hub; global advertising agency JWT hosting Business, Media, and Communications; The Paley Center for Media hosting People and Society; and Red Bull Space hosting Music, Sports and Gaming. We hope to announce host Art and Culture Hub within the next week.
“JWT is heavily involved with Social Media Week on a global level,” said Social Media Week Board Member David Eastman, who is Worldwide Digital Director and North American CEO at JWT. “The conference has grown in importance and stature, much as the social media space itself has. By hosting and participating in this essential series of events, we are helping both educate the audience as well as ourselves.”
Continuing the collaborative theme of Social Media Week, the New York organizers are looking to co-curate a significant proportion of the content by soliciting event ideas from some of the city’s leading thinkers and practitioners in the fields of social and mobile media.
Stephanie Agresta, Social Media Week board member and EVP and Managing Director of Social Media for Weber Shandwick said, “Social Media Week is leading the charge to globally scale the community of digital thought leaders driving this important channel. By creating connections among influencers around the world, SMW is providing a valuable service to consumers and brands alike.”
In addition to Weber Shandwick, confirmed content curators in New York include: MTV, Financial Times, New York Times, Frog Design, the New York Public Library, Edelman, the Barbarian Group, Saatchi Wellness, 360i, GOOD, The Personal Democracy Forum, Morris & King, Deep Focus, Publicity Club of New York, Fenton Communications, Wholefoods, Foodspotting, DotBox, Comedy Central and many more to be added. Confirmed speakers include JWT’s David Eastman; Foursquare CEO Dennis Crowley; Meebo CEO Seth Sternberg; John Winsor, founder and CEO of agency Victors & Spoils; with many more to be announced.
Social Media Week New York is one of nine cities simultaneously hosting Social Media Week this year, along with London, Paris, Rome, San Francisco, Toronto, Hong Kong, São Paulo, and now Istanbul, which was added to the global lineup this week.
Global support for Social Media Week is led by mobile communications giant NOKIA, with additional support from global partners Meebo, a social platform with more than 180 million users; and JWT. Other brands involved around the world include Google,Vodafone, Oi Telecommunications (Brazil) and Fiat Motors.
The strength of Social Media Week lies in the collaborative efforts of the community. There are many ways to get involved in the conference. To participate as a brand partner, sponsor, event host, panel speaker or volunteer, please visit: http://socialmediaweek.org/get-involved.
Amanda Rykoff is a NYC-based sports fan, TiVo junkie and social media enthusiast. She shares her observations, commentary and diatribes on these and many other topics at The OCD Chick. You can follow her on Twitter @amandarykoff.
This popular event, hosted at the spectacular midtown offices of JWT and sponsored by Meebo, attempted to answer this potentially multi-billion dollar question: with so much choice in how consumers tap into their social graph, how do media and brands reach, connect and influence these networks at scale?
An outstanding panel took on that question and many more, and engaged in an entertaining, intelligent and extremely informative dialogue about this new and evolving topic. Here’s who shared their insights and opinions with an engaged, constantly tweeting crowd:
Berkowitz led the panel through a practical (and slightly aggressive) agenda, including: What techniques will work? How can marketers maximize the audience? And what’s next in this new and constantly evolving world of social graph optimization?
What’s a Social Graph?
But before we even get to those questions, there may be a few of you out there who want to know what a social graph is. And just in case you need to know, you’re in luck. When people use the term “social graph”, they’re referring to an online representation of our relationships (personal, family, business) on social networking sites.
Social Graph Optimization
Social graph optimization is just the term for how to maximize a presence in a user’s social graph (Twitter, Facebook, etc.). Or to put it another way, for people that run websites and brands, how to get SEO optimization and lots of visibility in all the feeds in the social graph?
Simple, right? Not so fast.
We’re in a new, constantly evolving social media world, both as consumers and marketers. The social graph and the ways to reach consumers constantly changes and grows. As consumers are provided with seemingly infinite networks, marketers need to be creative, sensible and practical about ways to connect with consumers. Social media and social graph optimization represent important new tools to be explored, but aren’t the so-called magic marketing bullets.
Tale of the Tweets
What follows is my recap of the panel, which I call the Tale of the Tweets. It’s a collection of live tweets from the event which provides an entertaining, unfiltered and real-time look at what the panelists discussed. For more insights from the Twitterati (and there were a lot of people live-tweeting the event), Twitter Search #smwgraph.
Just Getting Started
Aaand like every #smwny event, we’re starting a half hour late.
After months of collaboration we are delighted to release the initial agenda for Social Media Week NYC. In addition to what you can see here, we also plan to add at least another fifteen events to the program over the course of the next few days.