Event Spotlights: Hosted by Meebo

Meebo is hosting breakfast and lunch events in New York and San Francisco, so check out these exciting discussions on both the East and West Coasts while you get your grub on!

What’s the event? The Social Web – Have We Arrived? Breakfast in New York and Lunch in San Francisco
Where? NY: Business, Media & Communications Hub at JWT; SF: SPUR, 654 Mission Street
When? Tuesday, February 08, 2011
What time? NY: 9:00 AM – 11:00 AM; SF: 12:00 PM – 2:00 PM
Who is hosting the event? Meebo
What’s the event all about? Often labeled a fad, a buzzword or a mystery, the notion of “social” on the Web is at the heart of many misconceptions, and with good reason. The definition of the social web continues to change in fundamental ways. There is already evidence that this year will mark even more change, as people look to connect more seamlessly around Web content – articles, photos, videos and more – no matter where they are on the Web.

These connections around content will define our social experience, and they represent a tremendous business opportunity for website owners, publishers and advertisers. For the first time, the traditional idea of an algorithmic-driven Web experience, where content is primarily found through search, is challenged by a people-centric Web experience, where it is discovered through shared connections.

Meebo will lead a discussion on the changing definition of the “social Web.”  This conversation will explore whether the social Web has truly arrived, how people are currently using it and what website owners and brand advertisers need to consider when they think about the social Web and their target audiences.

About Meebo: Integrating all social networks and communications channels into a single, simple-to-use solution, Meebo enables users to easily share content and communicate in real time with the people who matter to them (via website).

Alysha Lalji is a contributing writer to the Social Media Week blog and works in digital communications at Deep Focus.

Social Media Week Announces Five Content Hubs in New York, Invites Industry to Help Curate Program

We are now two months out from Social Media Week this February 7-11, and a LOT is going on. Following yesterday’s announcement that Nokia will serve as global headline sponsor of Social Media Week, today we are pleased to announce a new twist to the week for our third weeklong event in New York: five distinct “Content Hubs,” reflecting key areas of focus for conversations on the societal impact of social media.  These five physical hubs will host daily programming and cover these themes: People and Society; Art and Culture; Business, Media, and Communications; Science and Technology; and Music, Sports and Gaming.

With today’s announcement, we are also releasing a very preliminary version of the schedule of events for New York, as well as select sponsors and keynote speakers.  Many events are still TBD and of course there are many more to come, but please take a look to get a sense of some of the exciting things to look forward to in February. The preliminary schedule can be found here:  http://socialmediaweek.org/newyork/schedule.  Registration for these events will open on Tuesday, January 11, 2011.

CONTENT HUBS

The locations of four of the Hubs have been confirmed already with Google hosting the Science and Technology Hub; global advertising agency JWT hosting Business, Media, and Communications; The Paley Center for Media hosting People and Society; and Red Bull Space hosting Music, Sports and Gaming.  We hope to announce host Art and Culture Hub within the next week.

JWT Logo

“JWT is heavily involved with Social Media Week on a global level,” said Social Media Week Board Member David Eastman, who is Worldwide Digital Director and North American CEO at JWT.  “The conference has grown in importance and stature, much as the social media space itself has.  By hosting and participating in this essential series of events, we are helping both educate the audience as well as ourselves.”

PROGRAM

Continuing the collaborative theme of Social Media Week, the New York organizers are looking to co-curate a significant proportion of the content by soliciting event ideas from some of the city’s leading thinkers and practitioners in the fields of social and mobile media.

Stephanie Agresta, Social Media Week board member and EVP and Managing Director of Social Media for Weber Shandwick said, “Social Media Week is leading the charge to globally scale the community of digital thought leaders driving this important channel.  By creating connections among influencers around the world, SMW is providing a valuable service to consumers and brands alike.”

In addition to Weber Shandwick, confirmed content curators in New York include: MTV, Financial Times,  New York Times, Frog Design, the New York Public Library, Edelman, the Barbarian Group, Saatchi Wellness, 360i, GOOD, The Personal Democracy Forum, Morris & King, Deep Focus, Publicity Club of New York, Fenton Communications, Wholefoods, Foodspotting, DotBox, Comedy Central and many more to be added.  Confirmed speakers include JWT’s David Eastman; Foursquare CEO Dennis Crowley; Meebo CEO Seth Sternberg; John Winsor, founder and CEO of agency Victors & Spoils; with many more to be announced.

Social Media Week New York is one of nine cities simultaneously hosting Social Media Week this year, along with London, Paris, Rome, San Francisco, Toronto, Hong Kong, São Paulo, and now Istanbul, which was added to the global lineup this week.

Global support for Social Media Week is led by mobile communications giant NOKIA, with additional support from global partners Meebo, a social platform with more than 180 million users; and JWT. Other brands involved around the world include Google,Vodafone, Oi Telecommunications (Brazil) and Fiat Motors.

The strength of Social Media Week lies in the collaborative efforts of the community.  There are many ways to get involved in the conference. To participate as a brand partner, sponsor, event host, panel speaker or volunteer, please visit: http://socialmediaweek.org/get-involved.

You can see a full version of the release here: http://bit.ly/hPghw5

For all press and media inquires, please contact Ben Scheim of Crowdcentric/Social Media Week at +1-347-224-3996 or by email at ben@crowdcentric.net.

SGO is Coming! Social Graph Optimization, Sponsored by Meebo

Amanda Rykoff is a NYC-based sports fan, TiVo junkie and social media enthusiast. She shares her observations, commentary and diatribes on these and many other topics at The OCD Chick. You can follow her on Twitter @amandarykoff.

This popular event, hosted at the spectacular midtown offices of JWT and sponsored by Meebo, attempted to answer this potentially multi-billion dollar question: with so much choice in how consumers tap into their social graph, how do media and brands reach, connect and influence these networks at scale?

An outstanding panel took on that question and many more, and engaged in an entertaining, intelligent and extremely informative dialogue about this new and evolving topic.  Here’s who shared their insights and opinions with an engaged, constantly tweeting crowd:

Berkowitz led the panel through a practical (and slightly aggressive) agenda, including: What techniques will work? How can marketers maximize the audience? And what’s next in this new and constantly evolving world of social graph optimization?

Social Graph Optimization Panel at JWT
Social Graph Optimization Panel at JWT

What’s a Social Graph?

But before we even get to those questions, there may be a few of you out there who want to know what a social graph is. And just in case you need to know, you’re in luck. When people use the term “social graph”, they’re referring to an online representation of our relationships (personal, family, business) on social networking sites.

Social Graph Optimization

Social graph optimization is just the term for how to maximize a presence in a user’s social graph (Twitter, Facebook, etc.).  Or to put it another way, for people that run websites and brands, how to get SEO optimization and lots of visibility in all the feeds in the social graph?

Simple, right? Not so fast.

We’re in a new, constantly evolving social media world, both as consumers and marketers. The social graph and the ways to reach consumers constantly changes and grows. As consumers are provided with seemingly infinite networks, marketers need to be creative, sensible and practical about ways to connect with consumers. Social media and social graph optimization represent important new tools to be explored, but aren’t the so-called magic marketing bullets.

Tale of the Tweets

What follows is my recap of the panel, which I call the Tale of the Tweets. It’s a collection of live tweets from the event which provides an entertaining, unfiltered and real-time look at what the panelists discussed.  For more insights from the Twitterati (and there were a lot of people live-tweeting the event), Twitter Search #smwgraph.

Just Getting Started

Aaand like every #smwny event, we’re starting a half hour late.

Panelists: @dberkowitz of @360i, @annaobrien, @sethjs of Meebo, @MarkGhuneim, @HashemBajwa. #smw #smwnyc #smwgraph

Search v. Social Graph

Search has been great traffic driver. Now social media drives and needs to be optimized (@sethjs). #smw #smwgraph

Social graph optimization = increasing your visibility in social graph, like SEO optimization does for search. #smwgraph #smwnyc

This is the wild wild west. #smwgraph

What is a Social Graph?

Ok, let’s take a step back: what the hell is a social graph? #smwnyc #smwgraph

P.S. I wasn’t asking what a social graph is. That was asked at the panel! #smwgraph

How to Optimize the Social Graph?

Social graph optimization: study users that are already fans. Do things that make them want to tell their friends. @sethjs #smwgraph

Most important part of any business is to listen and understand what your customers, competition is saying. What you should be saying. (@annaobrien)

Listening to consumers isn’t new to marketers. It’s just way more complicated today. @HashemBajwa #smwgraph

How to Encourage Sharing?

Bottom line: if you do something well, it will be shared. Quality gets shared. @MarkGhuneim #smwny #smwgraph

RT @db: Someone relatively small that’s connected to a lot of other big influencers is just as influential. -@annaobrien #smwgraph

ET @CatherinVentura: If you get 1% of daily use visitors to share, you are doing well (@sethjs of @meebo ) #smw #smwgraph

Sometimes it’s not that complicated: make it easy to share. @sethjs #smwnyc #smwgraph

People love to share videos and photos. @sethjs of @meebo. #smwnyc #smwgraph

I may have a blackberry, but thank god I have a black MacBook to help save my credibility at #smwny.

RT @CatherinVentura: Words that work in promoting buy in to shared content are “play with me” and “help me” @sethjs #smw #smwgraph

RT @dwag29: Create natural messaging for your users to make their friends want to click. @sethjs #smwgraph

What Does SGO Mean to Your Business?

Did I make you more $, did I save you more $, and did your brand grow? Nothing else really matters. @MarkGhuneim #smwgraph

BTW, @MarkGhuneim is founder of Wiredset and Trendrr. He’s built products to listen to the conversation real time. #smwgraph

Meebo bar: 3 goals: more users, more engagement w/content and revenue. Work to move all 3 metrics via social graph @sethjs #smwgraph

Location-Based Applications in the Social Graph:

Aha! Hot question: where do mobile location-based applications factor in to the social graph? #smwgraph

Your Twitter stream and your Foursquare streams are very different and achieve different goals. @HashemBajwa #smwgraph

RT @dwag29: @Foursquare adds value to the environment we’re in. – @HashemBajwa #smwgraph

Sharing: How much? How little?

To share or not to share: that is the question. @annaobrien #smwgraph #smw #smwnyc

Social media has created a new term: “oversharer” (used by @dberkowitz)  #smwgraph #smwnyc

RT @db: “How do we stop amusing ourselves to death? The conversation needs to evolve” -Mark Ghuneim, Wiredset / Trendrr #smwgraph

RT @db: “Where’s the line w/ sharing? There’s going to be people that cross the line but that needs to happen” -@annaobrien #smwgraph

Digital and Social Media Education

Education is key. We’re failing to teach the tools that are necessary to succeed in this new media environment. @sethjs #smwgraph

There are people who know how to consume information and those that don’t. @sethjs #smwgraph

RT @dwag29: Massive audience doesn’t know diff btwn web page & application. Need digital education. -@sethjs #smwgraph

What’s Next in Analytics?

Who are my real friends? Various levels of relationships. It’s no longer “everybody is friends.” @annaobrien #smwgraph

RT @dwag29: Moving from “everybody is friends” in SM to diff types of friends and groups that need to be targeted. -@annaobrien #smwgraph

Data. There is so much data out there. Need to figure out what to do with it. That’s the key. #smwgraph #smwnyc

Facebook Connect

Ah, we have a Facebook Connect sighting. @MarkGhuneim: it removes a giant barrier of entry and is effective that way. #smwgraph

RT @CatherinVentura: “I just commented” and “I just rated” work well with Facebook Connect (@sethjs) #smwgraph

You can’t just add the Meebo Bar or Facebook Connect onto your site. It won’t work. There needs to be strategy. @sethjs #smwgraph

Companies are trying to become “identity management systems” rather than social sites. @annaobrien #smwgraph #smwny

You want to publish where your users are, but don’t give up your own home. @sethjs #smwgraph

RT @CatherinVentura: Balance publishing on other publishing platforms (eg Facebook) & publishing on their own (@sethjs) #smw #smwgraph

On Customer Service

The 759th time I’ve heard it, but it bears repeating: social media can be a huge key for customer service. @MarkGhuneim #smwgraph

Quote of the Day

“When I lose a follower, I consider that optimization. They weren’t listening and weren’t relevant.” @MarkGhuneim #smwgraph

Want to read more about Social Graph Optimization? Check out this article.

This was a great panel. And stay tuned. We’ll soon be talking about “SGO” in the same way we’ve been talking about “SEO” for years.

Social Media Week NYC: Initial Agenda of Events

After months of collaboration we are delighted to release the initial agenda for Social Media Week NYC. In addition to what you can see here, we also plan to add at least another fifteen events to the program over the course of the next few days.

You can view the initial agenda here: http://socialmediaweek.org/newyork/schedule/

PLEASE NOTE THAT REGISTRATION OPENS FROM JANUARY 18TH.

Attendees will be given a full two weeks to register for events. Registration will be on a per event basis, allowing you to build a personal program that is specific and relevant to you.

If you want to receive updates you can follow @smwnyc on Twitter.  If you would like to be notified when registration goes live, please email info@socialmediaweekny.com.

Thanks to Social Media Week’s Title Sponsor Meebo and Supporting Sponsor Pepsico and Pepsi Refresh, almost every event hosted during Social Media Week will be free to attend.  Thanks also to our Media & Communication partners, The New York Times, Mashable, PSFK, 360i & PressLift and of course to our fantastic Advisory Board for helping to put together Social Media Week NYC.