The Millennial Ideology: Keynote with Refinery29’s CEO at #SMWNYC

Through the rise of social networks and smartphones, the Millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. The ability to connect with anyone, anywhere has created a global information network and universal ideology that hasn’t existed until now and provided a unique opportunity for media companies to scale and reach a global audience at an extreme pace.

Philippe von Borries, Co-Founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents. He’ll lay out concrete examples of how Refinery29 is capitalizing on this moment through its recent global expansion plans, and how the Millennial ideology has powered Refinery29’s strategy of creating relevant, timely content that fosters deep connections with audiences around the globe.

Click here to get your pass and attend Philippe’s session. Join us at SMW New York on Friday, February 26th at 9:30AM on the FWD Stage at The TimesCenter for “The Millennial Ideology, With Co-Founder And Co-CEO of Refinery29, Philippe von Borries”.

About Philippe von Borries

Philippe von Borries is the Co-Founder and Co-CEO of Refinery29, the leading digital media company for millennial-minded women with a loyal following of over 25 million. The company has grown to over 300 employees and expanded beyond its style roots to speak to a broad range of topics from pop culture to health to politics across multiple platforms around the world.

At Refinery29, Philippe leads the content, product and marketing teams, and drives the company’s strategic vision including global expansion and video strategy. Click here to read his full bio, and learn more about Philippe.

Want to attend SMW New York this February 22-26, and join thousands of industry leaders across marketing, media and technology?

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Image Credit: Digiday

Skipping Ads and DVR-ing Shows: Crowdtap’s CEO, Sean Foster, To Lead a Talk at #SMWNYC on Emerging Millennial Behavior

Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience – and what’s more, they are behaviors that are engrained in subsequent generations of consumers (Gen-Z and even Gen-Alpha).

Sean Foster, Chief Executive Officer of Crowdtap, will lead a session at SMW New York with leaders from ABSOLUT Labs, Ricola, and The Burns Group to discuss the age of ad-blocking, how brands must evolve with this emerging trend, and why working alongside your customers to unlock their ideas, opinions and stories can overcome this barrier.

Sean’s session “Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression, Presented By Crowdtap” will take place on Wednesday, February 24th at 9:00am at the SVA Theatre (EDU Stage).

★ Register today by purchasing your pass ★

About Sean Foster

“Sean Foster is CEO of Crowdtap, the People-Powered Marketing Platform. Sean joined Crowdtap in May 2014 with a proven track record of building great consumer experiences, developing thriving communities and scaling successful organizations. Prior to Crowdtap, he served as CEO of dLife, where he successfully transitioned the business from a media company to a branded products and services company, ultimately resulting in the sale of the company in late 2013.

Prior to dLife, Sean was responsible for a $120 million consumer e-commerce business as President, Online of Avon Products, Inc. Previously, Sean served as CMO for The Gilt Groupe where he delivered hyper sales growth and led the development of the flash sales model.

Sean held numerous executive roles at Weight Watchers International. During his time at Weight Watchers, he was responsible for all US, UK, Canada, Germany and Australia sales and marketing for the online division as the Vice President of Marketing for Sean also held several key sales and marketing roles at (National Discount Brokers) and Club Med.” (via Fast Company)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: AlleyWatch

Get To Know Generation Z: Marketing’s Next Big Audience

Bob Dylan once sang, “The Times They Are A’Changin’,” and in the world of marketing, truer words have never been spoken. The rise of the connected class, along with the advent of the social web, have made it theoretically easier to reach target audiences but more difficult to forge authentic connections with consumers. This shift is seen most prominently in the ever coveted millennial audience, where conventional approaches to marketing are rendered ineffective and demography-based segmentation strategies prove to be unsuccessful.

This “upwardly mobile” generation of consumers is neither traditional nor monolithic, and in an omni-connected social landscape with diverse curation of cultures, brands must work harder to be culturally relevant, and often come up short. Marketing to the connected class will require a deeper understanding of cultural influence and the role social plays in the spread of products and ideas.

On Wednesday February 25, join Marcus Collins, Executive Director of Social Engagement at Translation, David Arabov,  Founder and CEO of Elite Daily, Jonathon Francis, Founder and COO of Elite Daily, and Mitch Brooks, Senior Research Strategist, Crimson Hexagon to uncover how brands can tap into the dynamic upwardly mobile, millennial audience and benefit from their network of influence. This event will target advertisers and marketers who seek to spread messages, ideas, and products to this coveted consumer.

Looking for even more insights into the millennial audience? Find out everything you need to know about millennials — as well as how to connect with the even younger, hyper-connected Generation Z — during these SMW NYC events:

Not only will you get to know Generation Z at #SMWNYC, from February 23 to 27, but you’ll hear valuable insights from global thought leaders from every industry.

Get your pass today here, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.