Jane Gould is responsible for connecting MTV’s internal and external clients to the heartbeat of its constantly evolving young audience.
She’s in charge of all consumer studies and trend forecasts – including quantitative and innovative qualitative analyses – conducted to guide MTV’s creative and business operations, including programming, development, marketing, digital and more.
A one-of-a-kind generational expert, she has studied the Millennial Generation for the past 15 years, having served most recently as Senior Vice President of Consumer Insights for Nickelodeon.
Register to attend SMW New York, and explore MTV’s findings and research of the post-Millennial generation. The MTV Insights team went to work with a group of 13-14-year-olds in-person and via virtual focus groups who identified more than 500 potential generation names that were ultimately tested in a nationwide, quantitative survey. The top choice… “The Founders”. Yes, seriously. The Founders
Along with a new name, Jane and her team discovered some fascinating insights into what drives this generation on-the-rise, and the responsibility they feel to build upon the societal blocks that Millennials are famous for disrupting. This session, “‘Hello “Founders’ – Meet The Generation After Millennials” takes place Friday, February 26 at The TimesCenter (FWD Stage).