Rome Fortune To Perform at the Official #SMWNYC Closing Party

On Friday night, February 26th, the Official VIP Closing Party will take place at the iconic Diamond Horseshoe venue at The Paramount Hotel. If you’re an Insider Passholder, join us to wrap up the 2016 edition of Social Media Week along with LDV Hospitality.

We’re bringing together New York’s digital elite with a complete open bar featuring Heineken’s portfolio of beers, specialty cocktails from Jose Cuervo, wine and bubbly. There will be plenty of dancing, food, we’re excited to announce that Rome Fortune will perform!

In the most cosmic sense of the word, Rome Fortune is Atlanta’s newest star. Green-bearded and crop-topped, 6’5” in cowboy boots, he takes the stage like an eclipse and flips straighforward bars into lunar poetry. But even with such otherworldly swagger, Rome’s music connects with fans because of how powerfully (and sometimes painfully) human it really is.

His new album, Jerome Raheem Fortune (out Friday 2/26 on Fool’s Gold) is the true story of this man who fell to earth. Rome’s Beautiful Pimp mixtapes (“rap as motivational speaking, generous and all-inclusive” – Pitchfork) and collaborations with everyone from turn-up trailblazers OG Maco and ILoveMakonnen to Four Tet and Toro Y Moi were merely the prelude to JRF’s nakedly honest storytelling.

Over loose, dreamlike tracks from longtime collaborator Cubby, Rome gets extra real about his struggles: his parents, his children, and their mothers… his dreams, his demons, and the drugs that may be fueling both. Even Kaytranada produced single “Dance” is an outlier, an uptempo song about escape rather than elation. Yet nothing on Jerome Raheem Fortune is a drag; over the course of 11 potent tracks, Rome Fortune presents hip hop catharsis at its most compelling. Head towards the outer limits of rap with a guide who is intimately familiar.

Music, TV, and Comedy: 10 Sessions to Attend For Entertainment Industry Professionals

Entertainment is one of the most impacted industries with the evolution of technology. What once required single-channeled marketing tactics, is now a next-gen content and production solar-system filled with new business models, innovations, and upgraded standards in our multi-platform world.

At SMW New York, we’ve curated 9 forward-thinking sessions that entertainment professionals should plan to attend. Join us as we learn from media greats such as Alex Blumberg (CEO, Gimlet Media), Evan Shapiro (EVP, Digital Enterprises, NBCUniversal), and Andrew Jarecki (Director of The Jinx, Founder of KnowMe).

Purchase your pass for SMW New York to be among the 2,000+ industry leaders who will come together to learn and connect throughout the week!

1. Podcast pioneer, Alex Blumberg, will discuss his journey of building an audio-first media company

Hosted by Crowdcentric • Tuesday 2/23 at 11:30AM • TimesCenter
Alex Blumberg is known for his work on This American Life and Planet Money, and recently launched Gimlet Media as a result of his latest podcast, StartUp. This year at SMW New York, Alex Blumberg will discuss Gimlet Media and his journey of building a media company with foundations in audio storytelling and journalism.

2. NBC’s strategic approach to Seeso, their new streaming comedy channel

Hosted by NBCUniversal • Tuesday 2/23 at 1:30PM • TimesCenter
The world is at an inflection point, similar to where broadcast TV was in 70s and 80s with a massive boom in content production and this time on various platforms. Join Evan Shapiro (EVP, Digital Enterprises, NBCUniversal) as he reveals their strategic approach to the current media landscape with Seeso, the new streaming comedy channel, with other key creators of the channel.

3. Virtual reality’s future in storytelling, gaming, and journalism

Hosted by The New York Times • Wednesday 2/23 at 9:30AM • TimesCenter
Learn how companies such as The New York Times, GE, and Google are investing time and resources in virtual reality to enhance storytelling, journalism, and the user experience. Meredith Kopit Levien (Chief Revenue Officer, The New York Times), Jake Silverstein (Editor, The New York Times), Katrina Craigwell (Director of Global Content and Programming, GE) and Aaron Luber (CardBoard Partnerships, Google).

4. Comedy Central’s CMO will break down the the social strategy of their top programming

Hosted by WOMMA • Wednesday 2/24 at 1:30PM • TimesCenter
Some may think Comedy Central’s ratings and conversations on social come easy due to their hilarious talent, but nothing is further from the truth. In this entertaining session, Comedy Central’s CMO, Walter Levitt, will attempt to organize and rationalize all of his team’s on-the-ground tactics into a fully thought–out strategy.

5. How micro-content and social media can lay the groundwork to launch a new TV show

Hosted by VaynerMedia • Wednesday 2/24 at 3:00PM • SVA Theatre
Social media offers more ways than ever to build awareness around TV programs, but did you know it can drive and impact the new markers of success in today’s ever-changing television industry? Join Kim Garcia (SVP, Entertainment, VaynerMedia) and Jason Loomis (Director, Paid Media, VaynerMedia) as they flesh out the social media strategy for their new reality series Chrisley Knows Best.

6. When, where, and how social media belongs in live events; in-person and online

Hosted by Momentum Worldwide and AEG • Wednesday 2/24 at 4:30PM • TimesCenter
According to a recent study, 70% of millennials feel that social media improves the live music experience. Attend this panel with executives from AEG, Momentum Worldwide, and StubHub directly focused on why music experiences are better with social, and when they don’t belong together.

7. How Grammy-nominated artist, Ryan Leslie, started a business just from thanking fans online

Hosted by Nue Agency • Thursday 2/25 at 1:30PM • TimesCenter
Ryan Leslie is a Grammy-nominated recording artist and multi-platinum music producer who turned his interest in personally thanking each fan into a million dollar seed funded technology called SuperPhone. Today he’s unlocked the true value in his 1.3 million follower footprint across Twitter, Facebook, Instagram, and YouTube by having a text-based dialogue with the 40,000 people who matter most. Joining Ryan will be Jesse Kirshbaum (CEO, Nue Agency).

8. 360° video content, and the next wave of videos in your News Feed

Hosted by BOLD Worlwide • Thursday 2/25 at 3:00 PM • SVA Theatre
If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° video. Brian Cristiano (CEO, BOLD Worldwide) will explain the value, excitement, and execution of 360° video, and shed some light on how you can utilize this technology for entertainment, engagement and sales.

9. How to best capture the moment when fans react online, with Andrew Jarecki of HBO’s The Jinx

Hosted by Social Media Week • Friday 2/26 at 1:30PM • TimesCenter
Andrew Jarecki (Director, HBO’s The Jinx) will discuss social media’s role in how fans experience the show before, during and after the now-infamous hot mic scene, as well as unveil never-before-seen footage from the show. Come to learn how the chorus of Tweets, blog posts, and Facebook updates played a role in that collective gasp.

10. Mixing digital moments with experiential events, from the RSVP invitation to post-event wrap-up

Hosted by Splash • Friday 2/26 at 3:00PM • SVA Theatre
Social media can make or break your event. Splash co-founder and Party Scientist, Ben Hindman, will teach you how to turn your next event into social media gold. He’ll cover everything from how to create “Instagrammable moments,” to designing an irresistible invitation.

We hope to see you in New York for Social Media Week! Join over 1,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage). Attend the 100+ events with 300+ speakers for an incredible week you won’t want to miss. Get your pass here!

How Data Can Make Content Smarter And More Social: Spotify’s #SMWNYC Event

As audiences and users are exposed to an ever-widening array of content choices, publishers are thinking more about the context in which that content is consumed.

In this talk, “How Data Can Make Content Smarter And More Social” on Thursday the 25th at 3:30pm at The TimesCenter, Rich Frankel (Entertainment Industry Creative Director, Spotify) will explain to attendees how data analytics and music intelligence help Spotify better understand how to develop product features, consumer advertising, and innovative programs with brand and tech partners.

Prior to Spotify, Rich co-founded Indigenous, a firm that specialized in helping media companies and brands develop original marketing platforms to help brands more effectively connect with their target audiences. And before that, he worked as an Executive Producer at Ogilvy & Mather in New York in the Ogilvy Entertainment division.

If you want to hear from other Spotify executives at Social Media Week New York, make sure you register your pass, and check out Spotify’s Maureen Traynor (Sr. Director of Partner Solutions) who will discuss Millennials, music, and social sharing alongside executives from StubHub, AEG, Atlantic Records, Forbes, and Momentum Worldwide.

Spotify’s Maureen Traynor Will Discuss Millennials, Music, and Social Sharing at #SMWNYC

You’ve all seen someone recording an entire concert on their phone instead of watching it. Sure, the video looks great and received likes from friends, but is it worth the distraction?

Social media has an overarching role in almost every experience Millennials have, and according to a recent study, 70% of Millennials feel that social media enhances the live music experience. In fact, most Gen-Y and Gen-Z individuals prefer music content in their Facebook newsfeed to show their knowledge and interests to friends.

Make sure you register for SMW New York, and hear from Spotify’s Sr. Director of Partner Solutions, Maureen Traynor, who will discuss the role of social media in the music industry. She’ll explore what the Spotify team has learned from billions of songs shared on Facebook and across social media, as well as why Millennials and younger generations view music as an integral part of their online activity.

Maureen’s session, “How Social Has Rocked The Live Music Experience” will take place on Wednesday, February 24 at 4:30PM at The TimesCenter (FWD Stage).

StubHub’s CMO, Jennifer Betka, Joins #SMWNYC To Discuss If Live Events Belong In Our Newsfeed

You’re at a concert, sporting event, or performance, and it feels like the entire time you notice people around you experiencing the event completely through their mobile device. It’s the great debate of using an iPhone vs. a lighter at your favorite concert. Is one better than the other? Are both acceptable?

At SMW New York, StubHub’s CMO, Jennifer Betka, will discuss these questions and themes alongside leaders from Music and Entertainment Momentum Worldwide, AEG Global Partnerships, and Atlantic Records. The session, “How Social Has Rocked the Live Music Experience” takes place Wednesday, February 24th at 4:30pm on the FWD Stage at The TimesCenter.

According to a recent study, 70% of Millennials feel that social media improves the live music experience. The majority of Millennials will take part in sharing music moments on social media while at a live event. In fact, most Facebook users prefer their newsfeed to show their friends at live events and experiences over anything else. Join us to hear and learn about which aspects of social are actually making music experiences better, and debate when social and brands belong and when it doesn’t.

★ Register today by purchasing your pass ★

About Jennifer Betka

Jennifer Betka is the CMO at StubHub, where she oversees the global marketing team’s efforts around StubHub’s commitment to deliver a more personalized experience to users, and ultimately, moves beyond being purely a transactional company into a more end-to-end platform.

Prior to StubHub, Jennifer oversaw marketing strategy at Wikia, a top-20 global site convening authoritative communities of fans across entertainment and pop culture topics. The site grew from 43M global uniques in 2011 to its current scale, thriving at over 140M global users.

Before Wikia, Jennifer held strategic marketing and management roles within major media companies including The LA Times where she helped to revitalize the brand with a multi-media rebrand to support a freshly integrated newsroom, Sirius Satellite Radio where she developed and launched Sirius Internet Radio and spearheaded the debut of mega talent Howard Stern on paid radio, and Time Warner where she was a founding member of the Global Marketing Solutions team that developed integrated programs across media platforms for Time Inc., Turner Broadcasting, New Line Cinema and AOL. (via BusinessWire)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

The Rising Value of Social Media and Live Events: Atlantic Records’ Conversation at #SMWNYC with Camille Hackney

According to a recent study, 70% of Millennials feel that social media improves the live music experience, and the majority of Millennials will take part in sharing music moments on social media while attending a live event. In fact, most Facebook users prefer their newsfeed to show their friends at live events and experiences over anything else.

So, when does social belong in the music experience – before, during and after the show – and when does it not? When do brands belong in the social exchange? What content is really being watched and appreciated? How can and should the artists themselves take part – and in what channels and communities?

Atlantic Records is a staple record label with artists new and old. Their musicians range from ABBA, Foreigner and Bette Midler to Alt-J, Frightened Rabbit, Coldplay, Bruno Mars and Ed Sheeran. One of the leading minds of Atlantic Records is Camille Hackney, EVP Brand Partnerships & Licensing.

Camille will join us for SMW New York to discuss when and where social belongs in music and the industry, and whether or not social hurts the live music experience all-together. This session “How Social Has Rocked The Live Music Experience” will take place on Wednesday, February 24th at 4:30pm at the TimesCenter (FWD Stage).

★ Register today by purchasing your pass ★

About Camille Hackney

“Camille Hackney, the EVP Brand Partnerships & Licensing of Atlantic Records cultivates these relationships between the two worlds of artists and brands then brings together in a cohesive, wonderful campaigns and partnerships. Atlantic Records is a prominent recording label and needs the best to help maintain their reputation. Camille is the person behind pairing the right music to the right campaigns. She elevates her artists by negotiating deals that puts them into the spotlight of commercials, brand sponsorship and to compliment the brand will help sponsor tours for the audience.

Before Atlantic Records she worked for a label that is now known as Elektra. It was originally a boutique record label called East/West. She started right as Digital Marketing and Branded Content started to emerge. She jumped over to Warner Music and did a year and a half stint there before she went back to Elektra before they merged with Atlantic Records. She decided to work with the Atlantic side and used her knowledge to build a top notch section for partnerships and campaigns for their artists.” (via Atlantic Records)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: Billboard

Glenn Minerley of Momentum Worldwide Will Share at #SMWNYC How Social and Live Events Best Work Together

You’ve all seen someone recording an entire show on their phone instead of watching it. Sure, the video looks great and yes, they get some Likes, but is it worth the distraction? Isn’t it better to just be “in the moment?” Or, is there a chance the moment is only important because it’s been captured? Did the band win you over if they didn’t make your playlist?

Social media has an overarching role in almost every experience millennials have – but does it improve the live concert experience, before, during or after the show? Sometimes life tells us “No” (like the example above) but the funny thing is that the research – giving a voice to those fans – says “Yes.”

At SMW New York, Glenn Minerley, VP Group Account Director, Music and Entertainment Momentum Worldwide, will discuss these questions and themes alongside leaders from StubHub, AEG Global Partnerships, and Atlantic Records. The session, “How Social Has Rocked the Live Music Experience” takes place Wednesday, February 24th at 4:30pm on the FWD Stage at The TimesCenter.

★ Register today by purchasing your pass ★

About Glenn Minerley

Glenn Minerley has been with Momentum for over nine years. He has been influential in developing the successes of multiple client relationships for Momentum including American Express, HP, Sony Pictures Home Entertainment, Nike, Verizon Wireless and others. Leveraging his extensive background in music and entertainment, Glenn is often asked to consult on areas of ticketing, loyalty programs, and music and entertainment platform development for clients around the globe.

With over 15 years of industry experience, Glenn has been instrumental in driving some of the industry’s most successful integrated offerings for clients; focusing on multiple disciplines including sponsorship, experiential, social media and shopper marketing. In addition to launching the global entertainment access program for American Express, Glenn has produced multiple private concerts with superstar acts such as Macklemore, Elton John, Sting, Jimmy Buffet, the Eagles and more.

Throughout his tenure, Glenn has had the opportunity to create and develop consumer engagement activations with properties across the entertainment value chain. In order to deliver for the Momentum client portfolio, Glenn regularly relies on his industry relationships with partners like Live Nation, AEG, CAA, William Morris Entertainment, Sony Pictures, Ticketmaster, Telecharge and more.

As the head of Music & Entertainment for Momentum, Glenn serves as a touchstone for the agency; leveraged across all music related activations and negotiations and looked to for expertise on feasibility, talent selection, and industry relationships (via LinkedIn)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Getting Lost in the Show: 5 Minutes with Highline Ballroom

Chelsea has been long a hub of artistic activity in New York, brimming with galleries and artist lofts. This artistic legacy coupled with the renewal project along the Highline made Chelsea the perfect place to open the Highline Ballroom — a space that doubles as a nightclub and concert venue. NYC jazz mogul, Steven Bensusan and musician, Lou Reed opened the venue in 2007.

The Highline Ballroom allows artists to play intimate shows without sacrificing the production quality of larger venues, making it popular with big-name artists. Since opening its doors, The Highline Ballroom has hosted an all-star lineup of musicians including Lady Gaga, Paul McCartney, Amy Winehouse and even Justin Bieber. And we were honored to have them host us this year for our VIP Closing Party.

We get to sit down with Jeff Mann, Head of Digital at Highline Ballroom, to answer some questions for us about his work at the Highline Ballroom and the ways that increased digital interconnectivity affects music venues and the artists that perform in them.

  1. In what ways has the Highline Ballroom been a part of the change occurring in the neighborhood?
    Highline Ballroom has been becoming a household name in the Meatpacking District over the past few years. We are a tremendously flexible space that provides a unique experiences for all our clientele, all of whom want to enjoy the chicness the location of the Meatpacking District offers. From providing extraordinary concert experiences during the week or a destination hotspot for club life on the weekends, to being a unique event space to hold a holiday party or closing party, we’re able to offer an outlet for all types of nightlife.
  2. How has digital strategy played a part in Highline Ballroom’s success?
    Digital analysis has never been more key. Since our booking varies greatly across all genres of music, numerous outlets of marketing and promoting must be applied and measured. Knowing the ROI on each effort becomes increasingly more important to stay efficient and effective for future bookings. Tracking links with referral IDs, targeted online ads, Google analytics, online survey data, targeting previous customers based on purchase behavior, and an effective social presence all play a part in our digital strategy.
  3. Through social media, fans have unparalleled access to their favorite stars. How does this new level of connectivity impact artists as they perform live?
    As marketers and promoters, we all want sneezers, don’t we? Someone who will provide that positive word-of-mouth marketing for our brand. Social media has made it easier for artists to do just that. Fans constantly share their concert experiences with their friends through live-tweeting, posting to Facebook or Instagram, or recording and later posting on Youtube, increasing the artists’ reach, and hopefully fan base. While I’ve never seen an artist tweeting live throughout a performance, artists have taken photos w/ the audience while on stage and posted it to their social platforms, making fans excited in other cities for that upcoming concert in their town.
  4. Digital music is completely disrupting the traditional music industry. How has the move toward digital music changed the way artists are thinking about their tours/concerts?
    Touring has increased, whether artists are touring more or there are more artists touring. Many artists will meet their fans after the show, hoping to increase merch sales. Some artists have created VIP upgrade packages through their fan sites, offering an autographed album, merchandise, and a meet & greet. We also see several artists enhance their ticket options by offering a download to a new single or bundling an album with the ticket. Some artists have gone so far as providing free downloads with a purchase of a ticket. These various alternatives are sometimes just what the artist’s fan base wants.
  5. Whether Instagram or live-tweeting, do you think that the use of social media during a concert enhances or detracts from the experience of the music?
    For the right venue or event, it could work. One night using a hashtag, we had live-tweeting displayed on our LED wall while a hip-hop trio incorporated it into their rap battles. Festivals have integrated large displays posting tagged posts and images, sharing what’s happening all over the grounds. Otherwise, on a small club setting, I feel it detracts from the experience. Some concert-goers spend a large time buried in their phone typing away social posts, which can lead to missing a memorable moment on stage. Others spend half the show watching it through their smartphone, sometimes even face-timing with a friend. Since the artists are giving it their all performing for us, as fans we should be giving them our all and experience the show.
  6. As a concert venue and nightclub, what are some of your strategies for connecting and building relationships with your customers?
    Several platforms are used to give back to our customers. We provide numerous opportunities for fans to win tickets to upcoming shows, whether through onsite activation or online social outlets. Twitter and Facebook have become important customer service tools for our box office, rather than solely a push marketing tool. Through social check-ins, we provide our repeat customers with free drinks or appetizers. Using past purchase behavior, we are able to email offerings to those of similar music genre tastes, foregoing the clutter of shows fans wouldn’t care for.
  7. Lastly, what was the best Highline Ballroom show you have ever attended?
    It would have to be a tie between Yann Tiersen and DeVotchKa, who each spent two sold out nights with us. I was so into the shows, lost in the music, enjoying it with friends, I don’t think I took my phone out once.

A big thanks to Highline Ballroom for hosting us again. Make sure you check them out, and see our photos from the night here.

Playing 5 Questions with Sean Glass

Social Media Week is just behind us, so we caught up with the industry’s favorite entrepreneur, Sean Glass. Glass hosted the Official Closing Party for Social Media Week, with White Panda as the special performance on February 21st. Check out our brief Q&A as we get ready with Glass about advances in music technology and Social Media Week down below.

  1. How often do you use social media: number of tweets a day, number of likes on Instagram, etc?
    I’ll generally tweet a few times a day, maybe once regarding something I’m working on like a release or an event, and then I’ll talk about Ryan Gosling or something like that here and there. Instagram — once or twice a week I’ll post, generally peruse my friends once a day on average, like a few. Facebook, I mainly use as a messaging service; I don’t read other feeds much at all. But I make sure to post events and releases on there, as besides email, it is the most important marketing tool.
  2. How has social media changed your life?
    It’s not even worth noting specific instances at this point; it’s just a part of life. It’s like asking someone how the telephone changed their life. Everyone is connected, information travels instantly and disappears in seconds or minutes if you’re really engaging. We can be working and programmed nonstop. There is no off switch, no office hours, no vacations, or days off. I’m less interested in how it’s changed those of us who grew up without it than I am interested in what the work force will be like when kids who were raised on it grow up.
  3. What is the best way of utilizing social platforms leading up to and during an event?
    It’s weird to say this, because I hate getting emails, but email is still by far the most important marketing tool. If I tweet, I can count on my hand how many people will show up. If I create a Facebook event, engagement is probably about 5%, and that means it’s an interesting event. Recently, I sent out an email to 3000 people, and 1000 showed up.
  4. What are you currently interested in music technology? A specific app/service?
    Data. I’m interested in companies that are compiling data that we did not have before, and analyzing it to create more informed decisions than we are making in our current day to day. A lot of inefficiencies will be made redundant by data, which I am excited for, as the work will become more creative and focused on building interesting creative ideas and products rather than sifting through the noise.
  5. How do you want to see music technology grow this year?
    Less noise, more creative products. We do not need more “music discovery,” we need distinguishing factors for why an audience will notice my stuff rather than someone else’s.

5 Reasons You Need To Attend SMW NYC

We hear it all the time — but isn’t every week social media week? Social Media Week is much more than just a discussion on social media. We know you’re smart enough that you don’t need that. You get it. What SMW is though is a look at how and where humanity and technology converge. And it goes much deeper than just your Twitter feed.

Here are just five of the areas that we’ll be elevating to the surface and how you can join leaders to see what’s changing:

  1. Health, Wellness and Your Spine Online
    With our focus on the Future of Now, we’d be remiss if we didn’t have a steady focus on how technology is changing our relationship to health and wellness. With classes from SoulCycle, morning yoga, Breathe Repeat’s look at how being online affects your spine, and even a special track on innovation in health from Merck, we want SMW to have a holistic approach. And you can get in on it here.
  2. Content Marketing and the Machine
    Let’s face it: content marketing is THE buzzword for 2014. But that doesn’t mean it’s not critical to your brand’s marketing strategy. Which is why we’re hosting a pretty hefty grouping on events on this topic, with leaders like Percolate, Unruly, Click 3X and more sharing their insights. We even have true[X] examining how we can prevent the online digital advertising economy from losing an estimated $6 billion a year.
  3. Music, Travel & Entertainment
    It's not ALL about ROI and the bottom line. In fact, this SMW we're looking at all aspects of how technology is shaping our experiences.From Spotify’s special track on music’s future to Chipotle’s look at unbranded film to our travel gurus, if you’ve got a passion, this is the list you want to explore.
  4. Data and Analytics and the Search for Meaning
    Most of us are familiar with famous quote by historic department store owner, John Wanamaker, “I know that half my advertising works; I just don’t know which half.” This need no longer apply, when you have skills from these events.
  5. Social Impact and Doing Good
    One area we love seeing the impact of social and technology is definitely on our society. Social impact has changed drastically over the past few years, giving NGO’s and philanthropists more tools to create change. Few get this like Deanna Zandt, and she’s curated the perfect SMW Social Impact Guide. If that’s not enough, here are some we recommend, including the launch of Mission 31 with Fabien Cousteau!

And if you need more, we’ve got a masterclass lineup you can’t resist, including Big Fuel talking the participation economy and the opportunity to build your own wearable tech.

Friday is your last day to grab your SMW NYC Pass at the standard rate. Join us, Nokia, and MKG for what we know will be our best SMW yet.

Thursday: Newly Added & Open Events

Day 2 is almost over, but that doesn’t mean SMW NYC is close to ending. With so many events, you could have missed some great ones. We also added a few new ones. So, to highlight open and newly added events, we recommend you checking these out:

New at our Global HQ

9:30: Master Class: Build Insanely Effective Landing Pages With Old School Secrets
4:30: Social Collaboration: Nokia Lumia 820 Design Challenge: The winner is…
5:00: Performance: Max ZT, Hammer Dulcimer

At our Content Hubs & Across the City

9:30 at JWT: FORTUNE Interview w/ Bonin Bough, Followed by panel: The Secret Sauce of Native Advertising? Authenticity
9:30 at 92Y: Half The Sky Movement: Using Transmedia to Inspire Real Impact
9:30 at Hearst: The Shift from Presentation to Participation, A Discussion With HuffPost Live’s President Roy Sekoff
12 at 92Y: Healthy Living: How Behavior and Patients Can Fix Healthcare, with Jay Parkinson, Greatist, StartupHealth.
12 at JWT: Technology, Advertising & Startup Council (TASC)
2:30 at 92Y: Cowbird and the Storytelling Life: A Visual Story Workshop
2:30 at Bloomberg: Purpose: Driving the New Economy
6 at JWT: Deep Focus Presents: An Evening of Disruption
6 at 92Y: Connections: How the Internet of Things is Transforming Our Social World
8 at JWT: Controller Rocks the Stage: A Night of Music at JWT
7 at Projective Space: “The Magical Sharing Experiment”: Launch of yerdle in NYC presented by Let’s Collaborate!

Don’t wait any longer- we’re running out of time! Register now, and join us tomorrow!

Music Lovers Rejoice: SMW NYC Partners with SoundCtrl & DMW Music

This year, we’re excited to have DMW Music is an official event partner for SMW NYC. What does that mean? DMW Music is 2 day event with 500+ of the most influential music and digital media leaders gathering to socialize, share ideas, do deals and learn about new technologies and services. This two-day event features a music-tech crawl at Pandora, Spotify, YouTube/Google, and iHeartRadio; classroom style presentations; interactive pit sessions, a music awards dinner; and executives from companies such as Sony, YouTube, Warner Music Group, Shazam, VEVO,Universal Music Group, Pandora, and more.

And we want you to be able to take part! We have 20 complimentary passes to distribute to our community. Interested? Just tell us why at #SMWDMWMusic

Now, we want you to learn more about SoundCtrl, the team that helped pull the partnership together. Learn more about Jesse Kirshbaum and SoundCtrl!

Jesse, SoundCtrl is a regular partner for SMW NYC. Why is the convergence of music and tech so important and how is SMW fill that need for SoundCtrl?
Technology is advancing at an exciting pace, with innovators who consistently challenge and evolve our conceptions of how music can be created, shared and consumed. Now more than ever, this is a sensation felt across all industry lines and creates opportunities for us to learn both from each others’ successes and missteps. Social Media Week provides a great context for us to discuss this interconnectivity and as this year’s theme suggests, illuminate the principles for a more collaborative world.

Last February, SoundCtrl produced a special music day for SMW NYC. What do you have in store this year?
Last year was truly a blast. We worked with SMW to created the first ever Music Hub satellite event at Dominion Theatre, with a full day of panels from groups like NYC Nightlife, elektro Magazine and Translation LLC. The discussion was kept lively all day with speakers that included Nick Jonas, Beverly Jackson, Asher Roth, Maura Johnston, David Sonenberg, & Junior Sanchez.

This year, we’re bringing back a very successful part of our hub – a conversation hosted by Zev Norotsky (Executive Publisher, elektro Magazine) about the role of social media in the growth of electronic music in the US and what trends we see developing nationwide. This year, the invite-only event will take place at the SoHo House on Friday, February 22nd and Zev will be joined by Joe Rosenberg (Director of Marketing and Partnerships, AM Only), Tommie Sunshine (DJ, Producer), and others TBA.

The music industry is currently undergoing great changes. What are the biggest factors for this and what trends do you see shaping the future of the industry?
It’s a great time to be in the music industry – the balance of power is shifting away from major conglomerates and towards young entrepreneurs who are in the trenches, seeing the opportunities taking shape in real time and have the flexibility to quickly pivot and execute plan B when plan A fails.

To that end, we’re likely to see increased partnerships between these individuals and their startups in 2013. Creating alliances between well established artist services will be key rather than each service extending themselves into areas where they don’t have a solid foundation (EX: Topsin’s integration with Artist Growth, Fireband, INgrooves Fontana and PledgeMusic).

SoundCtrl is producing your 4th Annual FlashFWD awards, set for this May. Can you tell us a bit more about FlashFWD, and what’s in store for the big event?
We’re very excited about the evolution of the FlashFWD Awards and what you can expect to see this year. To give a little background, FlashFWD is the premiere award ceremony highlighting and honoring individuals & organizations using and developing innovative technology in the music space.

Last year’s honorees included Best in Discovery – Spotify, Best in Live – Square, Best in Mobile & Tablet – Snibbe Interactive for Biophila, Best in Artist Support – BandPage, and our 2012 SoundWAV Influencer – Scooter Braun.

This year’s nomination period is almost underway and community voting will open on all categories (including new category, Best in Gaming) this April. For more information, check in with

This year, NUE Agency, who produces SoundCtrl, has an artist up for a Grammy, one of the most social events in the world. SoundCtrl also helped connect Social Media Week to the Grammy’s both for NYC and LA. Can you tell us more about NUE’s incredible success in this area, and how the Grammy’s have managed to adapt so successfully to social TV and engagement?
We were so excited and proud to be at the GRAMMYS with Wale for his nomination in Best Rap Song for the chart topping single “Lotus Flower Bomb” ft Miguel… going for more nominations next year and the big win.

SoundCtrl was excited to be a part of Grammy Weekend as well where, on Friday, February 8th, we produced the Grammy Music & Technology Lab with The Recording Academy and Zuckerberg Media at LA Live. Participants in the lab included the startups Pheed, Pledge Music, Mixify, Buddy Bounce, and Amplifier (powered by SoundCloud) and we were thrilled to introduce the Academy to these entities and take steps to invest and cultivate these innovative services.

The social team for the Grammys are an amazing group lead by one of our mentors, Beverly Jackson. Their open-mindedness and ability to cultivate & capture the online Grammy chatter in meaningful ways is beyond impressive and it’s no wonder that the 55th GRAMMY Awards were the 2nd most social event of 2013 with over 15.4 million social interactions measured across Twitter, Facebook and entertainment check-in platforms such as Get Glue and Viggle.

SoundCtrl is partnering with DMW, as part of SMW. Can you tell us more about DMW and your relationship?
We’re very pleased that DMW Music and Social Media Week have decided to unite and join forces when it comes to music content for the week. Taking place February 20-21, DMW combines Digital Music Forum East and West into one large event simply named DMW Music. 500+ of the most influential music and digital media leaders will gather in Downtown New York to socialize, share ideas, do deals and learn about new technologies and services. This year’s event will be packed with great content, stellar people and a lot of companies that are new on the music-tech scene.

As a long time friend and supporter of both SMW and DMW, it seemed natural to us that these unique teams should know each other and cross pollinate. SoundCtrl was able to bridge the gap and provide SMW with special registration and access to the great lineup of music and technology industry speakers lined up at DMW this year. Check out the full list here:

What are you most looking forward to this SMW NYC?
We at SoundCtrl are excited about SMW’s Ideas Connected at the Global HQ. The lineup includes everything from master classes taught by companies like Tumblr & Google+, to an interactive exhibition called “The Internet of Things” which will feature new innovations in connect products and devices. You’ll see us around the HQ all three days and we’re already getting excited to hear from Internet entrepreneur, activist, investor and co-founder of social news website Reddit, Alexis Ohanian.

Creating Music for the Social Web

Social Media Week’s Creating Music for the Social Web panel, hosted by SoundCtrl, took place this morning at Hearst Magazines, the Art & Culture Content Hub for this week’s events. Pitchfork Media President Chris Kaskie kicked off the morning with a keynote speech, where he talked about Pitchfork’s role as a kind of music discovery curator.

In the evolving world of music, where listeners are not only discovering songs and artists through their friends, but also through automated listening processes like Pandora, Pitchfork is using social media in conjunction with its website as a means of maintaining contextual relevancy and trustworthiness for its fans.  Kaskie pointed out how the definition of “music ownership” is changing, and that some day he’ll leave his kids with “logins to cloud accounts and not record collections.” And while it isn’t Pitchfork’s responsibility to figure out how musicians can continue to generate revenue in light of this change in music consumption, he feels it is Pitchfork’s responsibility to cover music that their audience is interested in.

At present, Pitchfork finds that Twitter and Tumblr are two social media networks that augment their audience’s music discovery experience–as platforms to have conversations ( does not allow user comments) and also to find content that is re-contextualized from

Creating Music for the Social Web
The panel included a range of industry professionals: Jessie Kirshbaum (Nue Agency and SoundCtrl), Maura Johnson (Music Editor at Village Voice), Josh Deutsch (CEO at Downtown Music), Asher Roth (rapper) and Chris Kaskie (President at Pitchfork Media).

The panel, lead by Josh Deutsch, discussed the role that the web has played in the music business. Asher Roth, the only musician on the panel, gave insight into how the musician is tasked with not only creating music, but also navigating the social space in a way that is effective and efficient. Because, as he remarked, it seems that right now there are “so many tools…I just need a knife and a fork.”

Creating music for the social web, however, can be a liberating process. The creative freedom that comes from being unbound by the expectations and constraints imposed by traditional record labels can be a major reward for an artist. Kaskie also pointed out that although there are many record labels doing great things, today people don’t pay as much attention to record labels. The production, distribution and success of an artist all come down to the audience’s interest level in the music and the artist. Fans are often artists’ greatest promoters, taking it upon themselves to tweet, share and blog about the music.  So in essence, all musicians are on the same playing field. There are varying degrees of popularity and production quality, but because musicians now have the ability to create and release songs from their bedrooms, critics like Pitchfork, will treat the music the same.  To quote Maura Johnson, “If the craft is there, it’s there despite the business side.”

Take-Aways From the Panel
The social web continues to create opportunities for musicians. Artists need to be able to find out what works for them. They must be mindful of focusing on those networks that will help achieve their specific goals. As Josh Deutsch answered when asked what the top things an artist should know to get their music in front of the right music curators and editors, “it all depends on who you are as an artist and what you want to accomplish.”

Laurie Amodeo is Senior Community Manager at Big Fuel, where she has worked on social media campaigns for clients such as General Motors, Nutrisystem and H&M. She has also created marketing and social media campaigns for public and private sector organizations including the National Association for the Specialty Food Trade and Peeled Snacks. When she’s not executing innovative social programs for clients, Laurie can be found singing, writing, hooping and cooking with veggies.

A Student’s Perspective: Reflecting on the 54th GRAMMY Awards

Nikhita Venugopa is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Reflecting on the 54th GRAMMY Awards.

The 54th Annual Grammy Awards, held on Feb. 12, 2012, was massively successful on a broadcast platform and in social media, drawing over 3.9 million mentions of their twitter handles. On Wednesday, Day 3 of Social Media Week in New York, Beverly Jackson, a member of the Grammy team talked about the Social, Digital and Mobile initiatives that went into the award show, a record-breaking feat that overtook this year’s Super Bowl numbers.

“We wanted people to be engaged and connected,” said Jackson, speaking at the Hearst Magazine Arts and Culture Hub.

This year’s Grammy Awards didn’t just have a strong presence on Twitter and Facebook, but they were also on Instagram, Tumblr, YouTube and Spotify to name a few. In some songs of the show, you could even use “Shazam,” an app that can listen to a song that’s playing and find it for you, said Jackson. “We wanted to be on every platform that was talking about music,” she said.

Jackson reflected on the previous year’s socialization of the Grammys and their change in strategy since 2009. For the 51st Annual Grammy Awards, the team just “pushed out tweets” without responding to social media comments, said Jackson. This year, they adopted an “interactive and organic” plan, replying to users and encouraging people to use the Grammy hash-tag.

As a result, the Grammy Awards are the number one social TV event, as reported by Mashable, with 13 million social media comments. The buzz peaked at over 65,000 tweets per second during the airing of the live broadcast.

In her presentation, Jackson maintained that they wanted to recognize importance of social media to the music industry. She talked about a new program for bloggers who were experts in a particular genre of music and would respond to tweets and social media comments. So an expert on Americana music could respond to a tweet about the importance of Glenn Campbell’s performance at the Grammys, she explained. Another event organized by Jackson and her team for the Grammy Awards was the 3rd annual Social Media Rock Star Summit that celebrates the influence of social media on the music world and vice-versa. This year’s summit featured the CEOs of Topspin Media, GetGlue, Shazam, and

The death of six-time Grammy award winner Whitney Houston was a widely discussed subject on several social media platforms. Jackson said during Jennifer Hudson’s tribute to the singer at the Grammy Awards, the Twitter traffic almost stopped.

“People were putting their keyboards down and sitting back instead of sitting forward,” said Jackson. She believes it was social media’s way of paying respect to Houston.

Jackson ended her talk by commenting on how viewers were not only tuned into the show, but they were also interacting. “It was important to us that people were engaged,” she said.


Nikhita Venugopal grew up in Bangalore, India. She moved to New York in July 2011 to attend Columbia University Graduate School of Journalism where she is currently pursuing a master’s degree. Nikhita studied Media and Communications, Psychology and Literature in India and has interned at Ogilvy as a copywriter and Macmillan Publishers as an editor. You can follow her on Twitter at @niks_90.

A Student’s Perspective: Chris Kaskie Keynote with SoundCtrl’s Creating Music for the Social Web

Nikhita Venugopa is a student at Columbia’s School of Journalism. She is one of ten students providing on the ground coverage of SMWNYC- all from the student’s perspective. She is providing her report from Keynote: Chris Kaskie, President of Pitchfork Media followed by SoundCtrl’s Creating Music for the Social Web.

Day Three of Social Media Weekend began at the Hearst Arts and Culture Hub with the keynote speech by Chris Kaskie, President of Pitchfork Media, a Chicago-based webzine and guide devoted to music criticism and news. Kaskie commented on social media’s role in music today and what Pitchfork hopes to achieve through Twitter and Tumblr.

“When it comes to social media, I find myself spending more time trying to figure out how to use it than actually using it,” he said. Kaskie also highlighted the importance of maintaining Pitchfork’s role as a trusted source for music journalism, regardless of their platform of communication.

“The biggest challenge that Pitchfork faces today is the expanding world of music online,” said Kaskie. It’s increasingly common to see people discover music through peer-to-peer interaction and recommendation. “I’m really bummed that when I die, I have to leave my kids logins to my Cloud account and not record collections,” said Kaskie.

The Internet is filled with opinions and comments on music but Kaskie said he hopes that Pitchfork can provide context to “all the noise,” whether it’s on Spotify or Twitter or Facebook. “To me, it’s very social that we’re interacting with people’s social music experience,” said Kaskie.

After Kaskie’s talk, a panel discussion commenced on social media’s effect on the creative process of the music industry. The panel included Kaskie; Maura Johnston, music editor of the Village Voice; Josh Deutsch, co-founder of Downtown Records; rap-artist Asher Roth and moderated by Jesse Kirshbaum, co-founder of Sound Control. In speaking on the role of social media, Deutsch emphasized maintaining the image of a trusted brand, echoing Kaskie’s keynote speech. The panel discussed the differences between creating an album for a major label and a mixed tape for the web. Asher Roth said social media had rewarded music artists by letting them be free. “It’s a more enjoyable experience to create music for just your fan-base,” he said.

From a journalistic perspective, both Johnston and Kaskie agreed that the music’s format does not affect their critique and commentary. “People can make some of the best music in world in their bedroom. It’s a level playing field,” said Kaskie.

Johnston believed that music is visceral and it’s that feeling determines the strength, regardless of whether it’s online or on an album. “It’s the way it hits you,” she added.

However, in response to what they felt was missing from social media, Kaskie said it lacked an editorial, personalized voice. Johnston also commented on the myopic view that can come from the digital world, referring to Spotify, an online music streaming service. She said social media users often forget that there’s more to music than what you can find online.

All four panelists agreed that while social media was a valuable platform for communication, people should step away from it once in a while and explore a world outside Facebook and Twitter. “Go for a walk. Ride a bike,” said Roth. “It’s going to make you a more interesting person. A better tweeter.”

Nikhita Venugopal grew up in Bangalore, India. She moved to New York in July 2011 to attend Columbia University Graduate School of Journalism, where she is currently pursuing a master’s degree. Nikhita studied Media and Communications, Psychology and Literature in India and has interned at Ogilvy as a copywriter and Macmillan Publishers as an editor. She is interested in writing on subjects like education, science, music, arts, social issues and the general eccentricities of the city. You can can follow her on Twitter at @niks_90.

To avoid wasting your time and money, we recommend you to let writers at take care of your writing assignments – this is the most affordable way to get a high quality essay written within the specified deadline.

SoundCtrl Presents SMWNYC’s Music Hub

This is a guest post by SoundCtrl.

SoundCtrl is excited to announce our Music Hub at Social Media Week, featuring two days of programming. On Wednesday the 15th at the Hearst Tower in New York City, we will present the panel “SoundCtrl’s Creating Music for the Social Web,” which will cover the evolution of digital tools for music discovery and consumption. Following that will be our panel, “Reflecting on the 54th GRAMMY Awards: Digital Partnerships, Social Media and Innovation,” which will feature Beverly Jackson, the Director of Marketing and Social Media for the GRAMMY Awards.

On Thursday the 16th, SoundCtrl will present our Music Hub at Dominion Theater. The full day of programming will begin at 10:00 AM with “A Conversation with Nick Jonas, Moderated by Jason King.” Jason and Nick will discuss how social media plays into the creative process and identify the most effective platforms to engage and leverage a fan base. Following that will be “Nightlife Disrupt: Social Media’s Impact” at 11:30 AM. Then, at 1:00 PM, SPIN presents “Music Criticism Is Dead; Long Live Music Criticism,” where panelists will discuss the merits of social media and music criticism and consider what the future holds for music journalism.

At 5:30 PM, Translation will present “Connectivity: Discovering the Power of Social Communities in Music.” Experts with perspectives in social discovery, promotion, performance & contest creation will demonstrate how to better leverage relationships in the new music landscape. At 7:00 PM, Zev Norotsky of Elektro Magazine will moderate “I Know The DJ: How Social Media Has Fueled the Explosive Growth of EDM in America.” The evening will wrap up with a cocktail mixer and a DJ set by Junior Sanchez from 8:00 to 10:00 PM.

Learn more and RSVP to any of these events here.

SoundCtrl is NYC’s premiere event platform for the convergence of music and digital media conceptualized by a group of music industry professionals and senior executives in digital media and technology. In addition to building a vibrant online community, SoundCtrl also hosts a series of monthly events featuring industry leaders and New York based music and technology companies.

About a Hub: Art & Culture

This is the first of a part of a continuing series of posts spotlighting our 6 #SMW12 Content Hubs. We’ll be posting profiles of all the hubs throughout this week so keep checking back for more! 

The Art & Culture Hub is your go to location for all things music and tv and funny and style. We’re excited about the eclectic breadth of these events and look forward to seeing you there!

You can view all of the events from the art and culture hub by clicking HERE but check out a handful of our favs below!

On Monday check out The Mobile-Social Living Room a panel on how emerging media is reviving the live television experience from 9-11am. From there, be sure you don’t miss this, newly added to the schedule, keynote by Media Personality and Founder of Abrams Media, Dan Abrams from 12-2pm.  Then spice it up by heading over to a keynote by hip hop legend Jermaine Dupri on Building a Community (3-5pm) before digging into a panel on social sharing and the Art of Doodling from 4:30-5:30pm.

Tuesday morning– get up and at em with a panel on Digital Voyeruism from 9-11am before heading over to a keynote from Entrepreneur Kevin Slatin with a corresponding panel on E-Commerce (12-2pm).  Take a quick lunch break and then head over to The New Ghostwriter  from 3-5pm OR maybe decide that this panel on Social Syndication from 3:30-5:30 is more your style.  No judgement either way.

Okay.  On to Wednesday.  I know, all that and we’ve still got THREE MORE days of events for you. Kick the day off with a Keynote from Chris Kaskie, President of Pitchfork from 9-11am then make your way over to a panel on Street Style blogs from 12-2pm or maybe you’d prefer a discussion on the Grammys and digital from 1:30-2:30pm. I know, it’s a touch decision. I promise. You will survive it.  Once you’ve made that call the rest of the day is easy.  Head straight on over to a panel on how to be funny on twitter from 3-4pm  then take a quick breather before going to a panel on the state of curation.


Thursday. I know, I can’t believe it either! Start your day with a keynote from Elisa Camhort with a corresponding panel on Companion TV from 9-11am. Then dive into a keynote from Jonah Peretti founder and CEO of BuzzFeed with a corresponding panel on Start Ups from 12-2pm.  What a morning.

Grab some lunch and recharge before heading over to a panel on Transmedia and Social Media from 3-5pm. After that there’s a panel called IN THE TWITTER KITCHEN: A MODERN COOKIE BAKE-OFF.  It’s happening from 4:30-6:30pm. I’m not going to tell you what it’s about.  You can click through to find out for yourself. But I will tell you that maybe you should go.

Friday? Friday! Already. This week will absolutely fly by but if you’ve waited until the last moment to get your fill of #smw12, no worries, we’ve got you.

Aruba, Jamaica Oo I want to take you to a 9-11am panel on social media and the travel industry in 2012.

Then maybe layover your way into a panel on how entrepreneurship is revolutionizing daily life through social media from 10:30-11:30.

If all this activity is making you hungry then you’re not going to want to miss a panel from 12-2pm that features Robyn O’Brien, Amanda Hesser & Bun Lai followed by a panel on food trends.

One panel left and sure enough we’re ending things off with a bang.  From 3-4pm don’t miss Sex, Drugs, Rock and Roll: Social’s Steamy Side.

Yep. That’s it for this hub.

See you next week.

Keynote Spotlight: Chris Kaskie, President of Pitchfork

Chris Kaskie, President of Pitchfork

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear Chris speak, followed by SoundCtrl’s Creating Music for the Web Panel, on Wednesday, Feb 15th from 9-11am at the Art & Culture Hub!

Chris Kaskie is the President of Pitchfork, the essential guide to independent music and beyond. With more than 4 million unique visitors each month and 500,000 visits each day, Pitchfork has one of the Web’s most loyal audiences, and is considered one one of the world’s most popular, respected, and influential music publications. In addition to developing Pitchfork into an internationally renowned online music magazine, Chris runs the company day-to-day and is an architect of Pitchfork’s growth and expansion into other arenas, such as the Pitchfork Music Festivals and He lives in Chicago with his wife Amy and two children.

Event Spotlight: Fueling Passion for Music Discovery, Hosted by Pandora, Big Fuel and Social Media Advertising Consortium

It’s the second day of Social Media Week and we hope you are all enjoying the awesome panels and parties! Have you been meticulously and strategically planning out your agenda for this week?

Well don’t forget to pencil in this event hosted by Pandora, Big Fuel and Social Media Advertising Consortium:

What is this event called? Pandora Presents: Fueling Passion for Music Discovery

Where am I going? Entertainment, Sports and Gaming Hub at the Red Bull Space

When? Wednesday February 9th from 6-9 PM

What’s this all about? Join industry executives, social media insiders and bloggers to share insights and ideas in a relaxed setting fueled by good music, food and cocktails.

Don’t forget to register here!

TJ Mizell Will DJ the #SMWNYC Official Closing Party!

To wrap up the 2016 edition of Social Media Week new York, organizers Crowdcentric and LDV Hospitality are hosting the Official Closing VIP Party in New York City.

We’re taking over Diamond Horseshoe and bringing together New York’s digital elite with a complete open bar featuring Heineken’s portfolio of beers, specialty cocktails from Jose Cuervo, wine and bubbly. There will be plenty of music, dancing, food, and surprises!

We’re excited to announce that one of the music performances of the night will be TJ Mizell!

TJ Mizell

TJ Mizell follows in the footsteps of his father, the late Jam Master Jay of “RUN D.M.C.” TJ has harnessed skills passed down to him and mastered his own technique – an eclectic style that is Hip-Hop and EDM influenced. He is an innovative artist fusing his love for fashion, dance music, & Hip-Hop to create a diverse portfolio.

In 2014, TJ became the official touring DJ for rapper “A$AP FERG.” He quickly hit the road and has toured across the world playing some of the hottest venues and festivals the past couple of years alongside Ferg & Marty Baller. Working with many superstars in both the dance and hip-hop industries, TJ has collaborated with other numerous artists, including Mia, Paper Diamond, DJ Scratch, and RUN D.M.C. His mission is to share his musical obsession with the entire world just as his dad did in the 80’s.

If he isn’t scratching or producing, you can find the trendsetting and skating through the streets of NYC and around the globe!