Advisory Board Member Jared Hendler, EVP, Global Director Digital & Creative at MWW Group took a few minutes to chat about Social Media Week New York City:
1. What is your or your organization’s greatest success with social media to date?
Nikon. We have been able to execute some incredibly successful programs throughout the years across multiple social channels. The fan base is of course fantastic.
2. What do you think is the most exciting thing happening in the emerging technology and/or new media space right now?
Wearable technology and embeddable technology: http://www.mckinseyquarterly.com/The_Internet_of_Things_2538. Crowdsourced funding aka: Kickstarter & Indiegogo
3. What speaker or event are you most looking forward to at SMW NYC?
Rather than call out one panel or speaker, I am incredibly excited about the new creative direction around actionable participation using social media as we connect in person vs. at panels during the event.
4. What prompted you to join Social Media Week’s Advisory Board?
I have known Toby professionally since before the start of SMW. Being a part of the digital and social community from its beginning — how could you not be a part of SMW! It is a great way to connect with our peers and give back to the community.
5. What is the most creative way you’ve seen social media used?
Fundraising, social and humanitarian change. The ability to empower every citizen is the promise of every evolved governing body, and the technology allows us to do this.
Jared Hendler brings over 20 years of creative management experience in branding, advertising, digital media & technology forged from over a decade in the corporate world along with having founded and managed 2 new media startups.At MWW, Jared directs digital, social and creative strategy across all practice areas. As digital continues to democratize media, MWW recognizes the need for it’s clients to leverage the power of digital and social strategy, content creation, distribution and measurement.Prior to MWW, Jared worked with Katalyst Media. Founded in 2000 by Ashton Kutcher, Katalyst was named top 10 in advertising and marketing by Fast Company, Katalyst is a studio for social media that connects entertainment with technology and brands. Prior to Katalyst, Jared was the Worldwide Executive Creative Director for Edelman Digital. Jared directed creative strategy with a focus on digital engagement. Expertise included everything from web site builds, Facebook programs, e-kits, online media relations, online promotions and partnerships, to email marketing and mobile campaigns. Jared’s entrepreneurial spirit was grounded with 10 years of experience within the WPP family at Grey Advertising. Jared was the Executive Creative Director and co-founder of G2 at WPP from 1992 and grew the group from 2 people to over 100+ in NY, while spearheading the development of over a dozen international offices around the WPP network. Jared is the author of a digital media blog, a prior board member of the Art Directors Club, a Blue Ribbon Judge for the Emmy Award’s broadband category and is an advisory board member of Social Media Week. Jared participates at industry events such as: Adtech, Digital Hollywood, Adage 2.0. He is a graduate of the Art Center College of Design in Pasadena, CA and resides as their East Coast Chapter Chair.