(Almost) Everything you Missed at SMW NYC

Social Media Week New York was a whirlwind of excitement with all Official Events under one roof for the first time. Though it would be impossible to dive into every single incredible event from the week, we will try to outline some of our more memorable moments (for our short list, check out our CULTURALIST Top 10 here).

We kicked things off at our VIP Opening Night Party nomming on Chipotle chips and locally grown appetizers from Wholefoods. This party certainly helped get things started on the right foot, showcasing some of the awesome installations on the ground floor at Campus at Highline Stages.

Campus buzzed with excitement on Tuesday morning about hearing BuzzFeed’s Jonah Peretti interviewed by Social Media Week’s Executive Director, Toby Daniels. Percolate packed the house, sharing seven useful tools for content marketers and Refinery29 dished on how to make money through digital publishing platforms. For attendees in regulated industries, Pzifer and Liveworld discussed the nuances of connecting to customers within the restraints of their industry. Tuesday evening ended with a panel on Startups To Watch, where 10 companies showcased their value propositions.

betaworks CEO, John Bothwork, discussed the betaworks approach to product creation on Wednesday morning, and Eli Pariser of Upworthy made an announcement (you won’t believe what happened next!). Next, leaders in the non-profit tech world inspired us with the ways that technology can be leveraged for the good of society. Steve Case, founder and CEO of venture firm Revolution, was interviewed about the industries most ready for disruption, and Merck tackled innovation in health. Tech in Motion hosted a fashion show of wearable tech. Though we might be biased, one of our favorite Wednesday events was the launch of our book, “On! The Future of Now,” whose profits will go toward the amazing work happening through charity: water to increase global access to clean drinking water.

Halfway through the week on Thursday morning, Lisa Gansky, Robin Chase, and Seth Godin shared with us the value the can be created simply by connecting people and their resources to one another. In a three-hour track they brought together some of the leading minds creating value through collaboration. Unmetric quizzed everyone on their brand knowledge, while Cindy Gallop hosted a three-hour panel about Changing the World Through Sex. MKG led a discussion on mobile innovation, and our evening ended with a screening of the documentary, WEB.

Nokia announced Friday that they would be powering the live camera-feed broadcasting Fabien Cousteau’s record-breaking expedition, Mission 31, in real time. Planet Earth always fascinated us, so we can’t wait be a part of this ocean adventure! Then, Spotify brought together an incredible lineup from the music industry to discuss the future of music, and The Huffington Post explored new definitions of success at The Third Metric. MRPR looked at the ways millennials are changing the landscape of the Internet.

And throughout all week, we were in and out of Nokia’s NOWStudio, making awesome short-form videos, visiting 140 Proof to get our social portraits, getting glammed up for Leica’s close-up, and checking out the other installations throughout Campus.

Our Closing Party hosted by Nokia MixRadio did not disappoint with a great acoustic performance by husband-wife duo, JOHNNYSWIM, DJ Sean Glass, followed by a performance from The White Panda. Between booze sponsors keeping us in the proper spirits and music to dance to, the closing party really was the only proper way to end another epic Social Media Week. And if you missed out on anything, be sure to check out the sessions on Livestream and make sure it doesn’t happen again! See you in 2015!

7 Photos That Describe Our Closing Party Better Than Words Ever Could

Sometimes words can not do justice to an event. Our SMW14 Closing Party, hosted by Nokia MixRadio, is one such event — and it leaves us dreaming about next year’s VIP Closing Party.

  1. Tito’s Handmade Vodka, Dobel Tequila, Pere Ventura Wine, and Terra Andina Wine hooked us up, making the night quite an (un)memorable one.
  2. JOHNNYSWIM got things off to a great start.
  3. Nokia was an unbelievable partner, making the night possible.
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  5. Everyone was dancing and having an awesome time.
  6. Sean Glass kept the tunes spinning and the energy high.
  7. The White Panda broke down the house.
  8. All in all, SMW14 was a week not to be forgotten!
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Getting Pinned

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In a cyber-friendly world, be careful what you wish for — you just might get it on sale.

This week at Social Media Week New York, Huffington Post’s  Bianca Bosker moderated Reading Is No Longer Fundamental: The Shift To Visual Vocabulary (hosted by JWT) by engaging industry leaders from JWT, Nokia, and Curalate. Among the various topics surrounding the visual vocabulary discussion was a new model of marketing utilizing visual social media images procured from Instagram, Pinterest, and Buzzfeed.

Apu Gupta, CEO and Co-founder from Curalate, stated that “the shift from people and places to networks about things” is now here. According to the Pew Research Center, the social media users behind the “networks about things” have been classified into three categories: the creators, curators, and online image creators. Creators take pictures of themselves, curators post pictures found online and post to sites used for sharing images with others, an online image creators are a little of both. Which one are you?

The endless surge of social media “exhaust” allows companies, such as Brandwatch, to work with more than 700 leading brands and agencies in monitoring and identifying key insights from text-driven social media. Indeed, the current visual images created by curators and creators presents additional opportunities for businesses to partner with social media. Target and Nordstrom have utilized specific consumer-driven images displayed on Pinterest. Nordstrom has effectively created store merchandizing displays based on those most frequently “pinned” items.

Simply put, brands now know exactly what you want because you have told them! This, of course, is based on the assumption that all the ‘pinned’ items are analogous to a Facebook ‘Like,’ as opposed to a snarky “OMG” or the elusive “dislike.”

Craig Hepburn, Global Head of Digital & Social at Nokia, observed, “The biggest challenge is managing the images themselves.”

Hepburn also asserted that even news articles are being written entirely around images, while Gupta added that that is now a necessary to restore ”context to content.”  Will Palley, Trends Strategist at JWT offered this advice, “Brands need to be judicious about the images they use.”

It is evident that we live in a transparent world — even President Obama was busted taking a selfie. So the next time you pin, post, tweet, your fabulousness consider what you have released to the cyber universe.  In a final comment, Hepburn conceded, the “Biggest challenge is going to be around reputation management and privacy.”

Allison Heaps is corporate wellness advocate living in New York. In her spare time, she practices yoga, runs marathons, and sings jazz. She is a master’s candidate at NYU with a concentration is organizational effectiveness. Contact her here.

SMW NYC: You Made It, So Thank You!

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Thank you for playing your part in helping to make Social Media Week such a huge success. We were thrilled that you were able to contribute to the incredible energy at our new Campus experience last week.

Together, we saw some inspirational speakers, from Don Tapscott exploring how we can solve problems together to Seth Godin joining Robin Chase and Lisa Gansky to expound on the future of the sharing economy. Other highlights included:

  • + Fabien Cousteau announced the launch of Mission 31, his first attempt to live and work underwater.
  • + Jonah Peretti of BuzzFeed joined our founder for a keynote interview.
  • + Percolate showcasing the power content and distribution at scale.
  • + We held our first Wearable Tech Fashion Show, in partnership with Tech in Motion.
  • + Chipotle launched their new (unbranded) series, “Farmed and Dangerous.”
  • + 10 incredible social entrepreneurs competed for $10k with Yoxi.
  • + Our NOW Studio, powered by Nokia, was packed full of some of the world’s most prolific Vine artists, illustrating how to become a better content creator.
  • + Leica was at Campus shooting beautiful portraits of our attendees.
  • + 140 Proof brought to life your social profile with a caricature artist.
  • + Under Armour presented daily yoga.

While off Campus AOL threw a great bash, and SUXORZ returned to give out worst in social awards. Sociality Squared and Contra Studios explored how creatives can keep their creativity and sanity in our always on world. And this is just a handful of all the activities last week.

Most importantly, we were honored to have you join us. As our first year hosting all Official Events in our new Campus, we know we faced some challenges, but thanks to your real-time feedback, we adjusted our process, which we hoped improved your experience over the course of the week.

As we reflect and regroup, we are asking for you to tell us what you thought of the experience. How can we get better? What needs to improve? What was missing for you?

Please take 5 minutes to complete our survey here — and we’ll be giving away a prize pack, allowing you a chance to win either a Nokia Icon or Lumia 1520 plus, Purity Monster In-Ear Headphones and a FitBit.

Thank you again — for your time, for your participation, and for being a part of SMW14.

A very special thank you to our production partners MKG, our Global Headline Sponsor, Nokia, and supporting sponsors including, Spotify, Merck, Prodigy Network, Google+, Unmetric, and Percolate. We want to give credit where credit is due, and SMW wouldn’t be what it is without them.

10 Places You’ll Find Nokia at SMW NYC

Social Media Week is now officially underway. Nokia has been an amazing partner, and they are a big part of what will make your Campus experience great. We’ve shared about the incredible Vine artists coming your way. We’ve talked about the smart Work Pods to keep you productive. But that’s not all they’re doing.

Here are 10 places you need to see Nokia throughout SMW NYC:

  1. The Future of Now: Connecting the Dots Between the Virtual and Real Worlds
    How can we design our devices to integrate technology into our lives in the most seamless ways possible? This will be a stimulating conversation with WIRED and none other than our favorite Nokian, Craig Hepburn.
  2. Mission 31 – First Underwater Expedition That Will Be Entirely Interactive and Why It Matters, Presented by Nokia
    Ocean explorer, documentary film maker and environmental activist, Fabien Cousteau, joins Alex Oberberg from Nokia to present Mission 31, an upcoming 31-day endeavor where Fabien and his crew of aquanauts will be living, working and sharing their experience as they live 20 meters under the sea. The two together will look at the project and why enabling these projects to be interactive is key.
  3. Einstein & The Lumberjack
    The Social Media Experience Director from Nokia helps us understand the best ways to communicate ideas using visuals and proper storytelling — a topic that’s important to us all.
  4. Get Loud: Six Rules of Social Disruption, hosted by Nokia
    When you are trying to raise your voice for what you believe in, how can you be sure that anyone will even be able to hear? Using social channels, learn how to break through the noise on social with your message.
  5. Here’s My App, So What Now?: Getting a Product To Market and Into the Hands of the Public
    It’s all about execution. Once you have built an incredible product, there is a still much that needs to happen to ensure that it is well received. Nokia will be walking us through the process, helping developers get to market.
  6. On! The Future of Now: Making Sense of our Always Connected World (Discussion, book launch and reception)
    Join us for the launch of our first book, On: the Future of Now, written in partnership with Nokia. The collection of essays services, by many people who will be leading sessions at Social Media Week and includes Seth Godin, explores what technology means for us now and in the future. All proceeds from the sale of the book will go to charity: water, so this is a win-win.
  7. Brand New World: The Expanding Role of the Digital CMO
    The role of CMOs is rapidly shifting with the digital age and leaders need to be prepared for these changes. We’ll have Nokia’s Valerie Buckingham share her experience and expertise.
  8. Opening and Closing Night Parties!
    We can’t wait to party with Nokia and artists like JOHNNYSWIM and The White Panda. You don’t have to invite us twice!
  9. The NOW Studio
    Learn from some of the best short-form video makers in the scene in the NOW studio and create your own. And remember to share your creations for a chance to win!
  10. Nokia Work Pods
    When you need a quiet moment to get some work down or make a call, just step into one of these work pods on our ground floor.

Social Media Week starts on tonight with our Official VIP Opening Party! And access is only to our Insider Passholders, but there is still time to get your pass. So, don’t wait!

5 Amazing Vine-rs in the NOW Studio at SMW

This year, we’re bringing more opportunities than ever for SMW to be a practical and fun experience for you — no matter your level of expertise. So, we sought out the best and most creative in one of the hottest marketing trends: Vine.

These amazing artists are going to be in our NOW Studio, brought to us by Nokia. They’ll be on-hand teaching SMW attendees about creating stop-motion video and all things vinetastic. The NOW Studio is a full video studio focusing on short form video, with some amazingly talented artists who are leading the way in content creation. Come and learn from them or just watch them work!

  1. Yves Das
  2. Jade Butter
  3. Dylan Blau
  4. yelldesigns
  5. Andrew Jive

At SMW, you will have the opportunity to learn from these incredible artists and how you can put short-form video to work for your brand. The NOW Studio will be on the first floor of our venue, located in our Future of Now Exhibition area, where you will be able to network with other SMW attendees, work in the Nokia Work Pods, and buy snacks from the food marketplace.

But that doesn’t mean you shouldn’t be checking out the amazing content on the second and third floors, where masterclasses, panels and keynotes will be taking place. We can’t wait to see you!

Join an Ocean Expedition at SMW NYC!

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Humans have gone to the moon and back, and yet, we have not fully explore the depths of the oceans on our very own planet. Grandson of explorer Jacques Cousteau, Fabien Cousteau is seeking to expand our knowledge of ocean life. He will be spending 31 days under water on a research expedition off the coast of Florida, studying the effects of climate change on the reef as well as the psychological effects of long-term under-water confinement.

Fabien followed closely in his grandfather’s legacy, which has been both a blessing and a curse. In Fabien’s words, “I take it upon myself to honor it. It’s also a lot of work. When you go through that door, you have to be twice as good as anyone else.”

Fabien’s voyage will commemorate the 50th anniversary of his grandfather’s similar expedition, resulting in the documentary, “World Without Sun” that went on to win multiple awards. He will follow in his grandfather’s footsteps and go further, diving twice as deep and staying one additional day underwater.

Fabien, an NYC local, jokes that the size of New York apartments will help him adjust more quickly to the confined space of Aquarius, their underwater lab/headquarters. What makes this expedition so unique is the way that you will be able to participate, even from your tiny apartment. The mission, occurring 20 meters under water will be live-streamed, making it possible for anyone to join the adventure, all thanks to some support from our friends at Nokia.

Hear from Fabien before he sets off on his adventure by registering for Social Media Week, February 17-21. We have a feeling this is going to be big!

Image courtesy Carrie Vonderhaar.

Last Call: Apply Before Friday to Win a Scholarship to SMW NYC Courtesy of Nokia!

Social Media Week starts in less than a week! We could not be more excited for the incredible program of sessions, master classes and panels that are going down at the SMW campus.  Because all events require a pass this year, we have teamed up with Nokia to make sure that Social Media Week stays accessible to everyone.

In partnership with Nokia, we are sponsoring 500 complimentary campus passes for those who qualify. The Campus Pass will give you access to our experiential floor, made up of co-working spaces, networking lounges, The Future of Now Exhibition, and a Pop Up Marketplace for Digital Brands. In addition, this will include all official sessions, including two floors of programming consisting of keynotes, panels and masterclasses (which are always subject to availability).

Sound good? We thought so. Here’s who is eligible to enter!

  1. students (currently enrolled)
  2. non-profit employees
  3. startup or small business employees (defined as a company with no more than 10 employees)

If that sounds like you, apply here, and the last day to enter is FRIDAY. Please note, that we have a limited number of Scholarships and cannot guarantee that your application will be accepted.

Thanks again to Nokia for supporting this campaign! Their ongoing support our mission at SMW makes this Scholarship Program possible.

Social as the Great Equalizer

By now we’ve all heard about the pervasive presence of social media, and we as a society join increasingly more platforms all the time. In the business space, thought-leaders have started to wonder if social media can be the great equalizer between small and large businesses alike. So, those at Social Media Week gathered some of the industry’s most recognized names in social media and held a panel moderated by Dominic Chu from Bloomberg called Social as the Great Equalizer: Interviews with Companies Large and Small.

Representing the small businesses were Divya Narendra, founder of SumZero, and David Fudge, the Director of Brand Marketing at Bonobos. Hailing from the larger companies were Craig Hepburn, Global Head of Digital and Social at Nokia, Scott Roen, VP of Digital and Partnerships at American Express, and Sara Larsen, VP of Digital Marketing at SAP.

One of the first questions put to the panelists was: How do you know whether your social media efforts are working? David Fudge explained that it starts with figuring out what your goals are. Before you are able to measure success, you have to figure out what metrics you are going to use.

Craig Hepburn chimed in next and said bluntly: “If you don’t understand the value of social, don’t do it. You need to make sure it fits the culture of your business.” Hepburn advocated creating contextual experiences to build stronger relationships with customers, and using social to understand what your customers really want and need.

After this discussion the conversation came around to exploring what makes content engaging, and how you can drive conversation. Scott Roen noted that in B2B relationships it is all about getting the emotional connection. For American Express’ Open Forum they tapped into business’ challenges and they saw a huge influx of participation. American Express gave small businesses a tool to utilize during the tough economy, and established their site as an insightful resource.

Hepburn championed getting behind a social cause as a brand that people already care about, and helping the community amplify it and make it more successful.

Ultimately, the panel agreed that any business or individual could get into social very easily. However, it can also get complicated really easily. Researching to truly understand the psychology and sociology behind social media makes a huge difference.

Last tips for businesses using social media focused on being authentic and timely. You have to be authentic to the brand, but you also have to be authentic to the social channel you’re using. As long as a business stick to their core values and uses social to benefit their customers, social very well could be the next equalizer.

Image courtesy of Flickr, luc legay

Thursday: Newly Added & Open Events

Day 2 is almost over, but that doesn’t mean SMW NYC is close to ending. With so many events, you could have missed some great ones. We also added a few new ones. So, to highlight open and newly added events, we recommend you checking these out:

New at our Global HQ

9:30: Master Class: Build Insanely Effective Landing Pages With Old School Secrets
4:30: Social Collaboration: Nokia Lumia 820 Design Challenge: The winner is…
5:00: Performance: Max ZT, Hammer Dulcimer


At our Content Hubs & Across the City

9:30 at JWT: FORTUNE Interview w/ Bonin Bough, Followed by panel: The Secret Sauce of Native Advertising? Authenticity
9:30 at 92Y: Half The Sky Movement: Using Transmedia to Inspire Real Impact
9:30 at Hearst: The Shift from Presentation to Participation, A Discussion With HuffPost Live’s President Roy Sekoff
12 at 92Y: Healthy Living: How Behavior and Patients Can Fix Healthcare, with Jay Parkinson, Greatist, StartupHealth.
12 at JWT: Technology, Advertising & Startup Council (TASC)
2:30 at 92Y: Cowbird and the Storytelling Life: A Visual Story Workshop
2:30 at Bloomberg: Purpose: Driving the New Economy
6 at JWT: Deep Focus Presents: An Evening of Disruption
6 at 92Y: Connections: How the Internet of Things is Transforming Our Social World
8 at JWT: Controller Rocks the Stage: A Night of Music at JWT
7 at Projective Space: “The Magical Sharing Experiment”: Launch of yerdle in NYC presented by Let’s Collaborate!

Don’t wait any longer- we’re running out of time! Register now, and join us tomorrow!

5 Minutes With Jesse Kirshbaum


Photo: Jesse, right, with panelists at his SoundCtrl panel in 2012. Advisor Jesse Kirshbaum is the CEO of Agency & Co-Founder of SoundCtrl. One of SMW’s earliest supporters, and a man on the frontline of both the music business and social media, we are thrilled he continues to provide us with his thoughtleadership:

1. What is your or your organization’s greatest success with social media to date?

Last year, SoundCtrl presented a satellite event called the Music Hub which featured 7 different panels and discussions, with 25 speakers in music and new media. The online conversations generated by this event were some of the most dynamic and engaging we’ve seen for any event in SoundCtrl history, with over 3K online global viewers watching the live stream and event tweets from Nick Jonas who at the time was the 3rd most influential online voice behind only the Dali Lama, Justin Bieber and his brother.

2. What do you think is the most exciting thing happening in the emerging technology and/or new media space right now?
Its very interesting how artists are beginning to have direct control not just over their music, but in the ways in which they are able to engage with fans across multiple platforms and even gain control to valuable fan-made content – I think we’ll see the rise in more crowd sourced music and videos as it becomes easier to aggregate relevant and valuable media through platforms like instagram, ptch, and vine)

3. What speaker or event are you most looking forward to at SMW NYC?
Very excited that DMW Music and Social Media Week have decided to unite and join forces when it comes to music content for the week. As a music tech enthusiast and board member for both conferences, it was only natural to me that these unique teams should know each other and cross pollinate. SoundCtrl was able to bridge the gap and provide SMW with special registration and access to the great lineup of music and technology industry speakers lined up at DMW this year. Check out the full list here: www.dmw-music.com. Of course, we’re also very excited to be presenting SMW’s second installment of “I Know the DJ” with Elektro Magazine and Nokia, taking place on Friday, Feb 22nd at the SoHo House.

4. What prompted you to join Social Media Week’s Advisory Board?
Funny story, many moons ago, Toby Daniels and I were meeting about a charity event he was heading up in NYC called Twestival with Charity Water. That same week was the first ever Shorty Awards. It was an era in NYC. And he turned to me and said and I’m going to call it Social Media Week. I was shocked. It was three weeks out and Social Media was not a huge trend at the time, especially in New York. I looked at him with fright and excitement and said… I’m in! I’ve been on board ever since and over the years it’s been a wild ride that continues to grow and evolve!

What’s interesting about SMW is that it covers a wide range of medias, industries and professionals. The growth and influence of social media on all industries has been radical over the past 10 years. It’s not often that all these very dissimilar professions (health, culture, education, advertising, politics, science, and environment to name a few) get to come together under one umbrella and discuss the rapid evolution we all face… it usually illuminates some connections that we might never have noticed, might lead to new solutions to difficult problems, and even anticipate challenges within our own fields.

5. What is the most creative way you’ve seen social media used?
The 55th Grammy Awards are just around the corner and I’m still reeling from last year’s insider look on the social media analytics that Beverly Jackson (Senior Director os Social Media and Marketing, GRAMMYS) gave us at SMW ’12. Last year, the Grammys became the most social event of all time – overtaking all other award shows and even the Superbowl. Their social team – including one of Billboard’s top 140 tweeters, Lindsey Gabler – are a dream team and I’m excited to see how they manage the biggest conversation in music this year.

What Is Social Customer Service Anyway?

This is a guest post by Josh March, CEO of Conversocial.

Social media may seem like such a fully-ingrained part of our lives, but in reality we’re only hitting adolescence. Conversocial has worked with businesses since their first steps into social media engagement. At the time, this seemed revolutionary to most marketing departments – that customers would speak back, and that companies needed to do something about it. Over the past few years, we’ve come leaps and bounds and today social customer service is a standard concept, program and even team in many businesses.

But we’re still left with questions about what this really is. How will the contact center have to change, with customer support and engagement open to the public? Next week, I’ll be talking about “The Social Engagement Hub” alongside speakers from Edelman Digital, Ogilvy, GoDaddy and Nokia, and what this looks like for the future.

At Conversocial, we’ve worked with marketing, customer service, customer experience, customer insight, product, and sales teams, because social customer service calls for new rules of play for customer relationships. Social media presents opportunities for every part of your organisation – from customer retention in offering service to dissatisfied customers, to new sales from customers grumbling about your competitors. And the wealth of insight available in volunteered social data is wasted if your insight and product teams can’t action it to make better business decisions.

Developing great social customer service is the only way for companies to tap into this. We recently conducted research on the Twitter mentions of some of America’s biggestretailers. In a day in the life of Twitter, it’s astounding what’s out there for the taking. Major opportunities raised by customers constituted over 1/3 of all mentions, and include customer experience, customer dissatisfaction product availability enquiries, sales and pricing questions and service and facilities feedback. We’ll be sharing more of this data on the 19th.

In my vision for the contact center of the future, social relationships with customers sit at the heart of your organisation. Companies will have to consider some serious structural reorganisation of not only how they manage communication with their customers, but also how they perceive it. Customer service will no longer be relegated as an inconvenient cost center, but as the front line of customer engagement.

Join us next Tuesday to discuss market trends, the experiences of leaders in this space and pick the brains of our panel of experts as to how you can start delivering real social customer service in your company. We’ll be opening up discussion that’s relevant for every customer-focused role in your company, so if you’re looking for answers to ‘what is social customer service anyway?’ we should be able to help.

Nokia x SMWNYC: See Them In Action

Being their third year powering SMW, our friends at Nokia have really come to SMW NYC with some amazing ideas around engaging our audience.

Nokia is no stranger to our SMW NYC community- and we love having them here! In addition to powering our mobile app, SMW Live and SMW RealTime so you can truly engage on numerous levels, they are making their presence known. Starting off with offering Nokia Lumia 920 trials to our community, Nokia x SMW NYC got running early, and isn’t letting up. Making sure the week begins and ends with a bang, Nokia is one of the main forces behind the Opening & Closing Parties. Given their past with us, we’re expecting some fun surprises for the attendees…

Nokia is also making sure SMW NYC attendees don’t miss a beat with an incredible Simulcast set-up at the Global HQ. Streaming events from all over SMW13 and SMWNYC with incredible Monster Wireless Headsets, if you’re nearby, you want to see this. You can also get powered up by using the Nokia Charging Station- you know your phones and computers need it.

But don’t forget to swing by their Photo Lab to see the power of the PureView Camera on the latest Nokia Lumia 920’s. Don’t worry, we’ll be sending them to your FaceBook profiles to share… Speaking of photos, Nokia has partnered to bring the 1197 Mobile Photography Conference to SMW NYC. With 3 days of programming and an interactive gallery, it’s the perfect place for you if you love your camera, your phone and combining the two.

Want to learn something? Nokia #SmarterEveryday is making sure you get the most of your experience by providing the Master Classroom at Global HQ, letting you get hands-on learning from some of the best in the biz. From leaders like Tumblr to Dachis Group to Nokia@Work, Global HQ attendees will walk away with knowledge they can immediately use. Nokia is behind some of our Master Classes like Designing Your Day: Maximize Your Brain, Maximize Your Day. Taught by Paul McGinniss, you’ll be given the neuroscience perspective on how to work with your brain to get the most out of your day- like what are the times of day when you are at your cognitive best?

There’s also Designing your day: Practical Tools to boost your creativity & productivity. To help you truly work smarter, this Master Class will give you the tools to help you reconsider your workday and understand what’s getting in the way of your best work; redesigning the way you work. You’ll leave with ideas and tools you can use to give you more get time to do the things you really love.

Then see the team on stage. Starting with Designing A Smarter Everyday, presented by Nokia@Work, as part of the Smarter Everyday series, this event takes the a considered approach using design thinking and similar models about how to work more effectively everyday. They’ll ask the questions of what does the perfect day look like; what are the best strategies for structuring a day to get the most from it; and more. If you’re serious about being productive and getting your start-up off the ground, these strategies are for you.

Moving to a different theme, The Social Engagement Hub: Re-Imagining The Contact Center As A Critical Marketing Tool brings on Sean Valderas, Nokia Care’s Social Media Manager, to join other brand’s customer service managers to discuss what a Social Engagement Hub looks like and why social customer service is so crucial.

If you haven’t seen Nokia’s Global Head of Digital and Social, Craig Hepburn, yet, you are missing out. SMW NYC is your opportunity. Swing by Bloomberg’s Business & Entrepreneurship Hub as he shares his experiences for Social as The Great Equalizer: Interviews With Companies Large and Small.

Rounding it all out, Nokia wraps up SMW NYC with something they’re passionate about- music. In partnership with SoundCtrl, Nokia Music is bringing a Music Day to SMW NYC. With Rock It: How to Drive Brand Awareness and Social Action Through Music Partnerships, you’ll be able to see how social is driving music and how Nokia Music is working with bands to provide a different music experience.

Calling Early Adopters: Trial a Nokia Lumia 920

How would you like to get your hands on a Nokia Lumia 920 for the duration of your time at this year’s Social Media Week in New York?

Well, Nokia@Work currently have 20 Lumia trial devices they want to loan to the hard working people who are making their way from all over the USA to be at SMW New York.

Nokia want to know how the Lumia 920 with Windows Phone 8 fits into your work life and how the phone can make you #SmarterEveryday in the workplace.

During the week, a Nokia@Work film crew will be on hand to catch your reaction and thoughts on the phone and to capture your philosophy on working smarter. Sign-up here, selecting SMWNYC from the dropdown, and tweet @NokiaAtWork to let them know you are interested.

Lots of Nokia@Work events will be taking place at SMWNY this year. Follow them for more details on when and where they will be taking place and to follow the conversation online, and make sure you check out their events on productivity and getting the most out of mobile. From Designing Your Day: Maximize Your Brain, Maximize Your Day to Designing a SmarterEveryday to Designing your day: Practical Tools to boost your creativity & productivity, you’ll want to be there.

Going Social: Meet Nokia’s Brad Spikes

Nokia is back and in full force! We’ve been working with Nokia’s Brad Spikes, coordinating some amazing things for SMW13. From photo labs at Ideas Connected at Global HQ to #SmarterEverday events to help enhance how you work, we can’t wait to show off all that we’ve been planning together! Now, meet the man helping us pull together.

Brad, how long have you been with Nokia, and what gets you most excited about your work with them?
I have been with Nokia a little more than 11 years. It really is an exciting place to work– the dynamic environment of working in the mobile industry coupled with the always present need to adapt & evolve. Additionally, there is a wealth of talented and globally diverse people at Nokia who are extremely passionate about their work. I feel quite fortunate to come into the office each day surrounded by exciting challenges amongst colleagues who are dedicated to the cause.

How has social helped Nokia differentiate itself in the mobile space?
I believe it is not so much strictly differentiation as it is a natural progression for Nokia, with regards to what has been a core to our company DNA for a very long time – connecting people. From offering people in emerging markets their first mobile phone, to our smartphones based on the Windows Phone platform, which is inherently very social, to our blog, Nokia Conversations, that helps us connect with our fans worldwide – social is a part of nearly everything we do.

And we take it one step further. When you consider the differentiation of our phones in areas such as imaging, design, and location, we are enabling consumers to capture & share their experiences in entirely new ways (and look good while they do it).

What recent Nokia campaigns would our supporters in NYC be familiar with?
The Nokia #Switch campaign has been a key push for us. It centers on the idea of asking consumers about what would convince them to switch to a Lumia smartphone. We constantly curate consumer feedback from social channels and share their messages via our digital switch hub.

Nokia is entering as a heavy player with mobile photography and is powering some great activities for February, from 1197 and Photo Labs at our Global HQ. Can you tell us a bit more about the key features of the Lumia camera and why imaging is so important to Nokia?
Imaging is an area of strength and differentiation for Nokia, and we’re always innovating here. It really comes back to what I was saying earlier about taking the experience one step further and addressing some of the feedback that we hear from people using cameras on their phones in everyday life. For example, how many times have you tried to take a picture with friends in a restaurant, club or at an evening event and someone has their eyes closed, is looking away, or the photo turns out blurry or too dark to share? Using the camera on a Lumia 920 along with our Smart Shoot lens helps you address all of these common photo pitfalls and capture the moment.

One of my favorite features for the new Lumia smartphones is Cinemagraph, which enables you to create animated GIFs and share them with your social networks. Check out the Nokia conversations post HERE which shares some really cool examples of Cinemagraph as well as how easy it is to share your creations with family & friends on your social networks.

What do you hope to see Nokia accomplish over the next 12 months?
I can’t begin to tell you how excited I am about where we are headed in social this year! Continuing to have quality conversations with both our existing fans/followers remains a core focus and we are always working to engage with new audiences about our products. Sharing the Nokia story through social and the friends we make along the way is such a rewarding experience. Further, building & fostering relationships with consumers is absolutely critical and the best part is it’s something we truly enjoy doing!

Make sure you swing by the Global HQ to see Nokia in action and say hi to Brad!

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You’ve Built A Fan Base, Now What?

 


EngageSciences was set up to build a platform that would help social media managers deliver measurable return for enterprise marketing departments. So it stands to reason they have partnered with us to sponsor this year’s Advertising and Marketing Content Hub at JWT.

In addition to acting as the sponsor, they have put together an incredible event: You’ve Built A Fan Base, Now What? which explores the idea that while building an engaged fan base is important, CMOs are now looking for tangible proof that measurable commerce and brand value can be driven from social marketing activities. During the event, attendees will learn how famous brands are achieving social marketing success by analyzing, tracking and activating their community to achieve marketing goals.

Leading this panel, is Richard Jones, founder and CEO of Engage Sciences, joined by Brad Spikes, Head of Social Media & Influencer Marketing, North America, Nokia and Gretchen Ramsey, VP, Strategy MRM, who will explain the strategies and tactics they are implementing to acquire fans, engage their followers and amplify the voice of their advocates. They will also illustrate how social content and social data can drive performance across multiple marketing channels, illustrated by the impressive outcomes they achieve.

Though this event is currently full, there’s good news! Pass holders can still walk in and grab a seat. So, if you haven’t snagged one of our passes yet, purchase one here. See you there!

Smarter Every Day: Nokia@Work

With the pace of today’s always-connected business world, being both productive and efficient is key to staying on top. The way business people structure their offices, their teams, and of course, their time is hugely important.

To assist here, SMW Global Headline Sponsor Nokia launched their Nokia@Work initiative, helping businesses of all sizes to get ahead through productivity and in utilizing mobility so that we can all get “Smarter Everyday.” Something we’re excited to get behind.

Courtesy of Nokia@Work and their Smarter Everyday campaign, we are giving away 150 complimentary passes (regularly priced at $99) to the Global HQ at the Metropolitan Pavilion between February 19-21. Our Global HQ will explore how we can architect our own future, collaborate together for better solutions and invent better ways of doing everything. We’ll also feature Master Classes from Nokia and leading brands and experts like Dachis, Percolate, Tumblr and more to give you hands-on opportunities to really grasp new skills and concepts – making it a great experience for businesses and their employees.

How do you get involved? Share something unique about your work space environment!

It could be the way your meeting rooms are designed or the style and function of your desks. Or it could be something completely unique, like a slide that enables people to move between floors or a tree-house you use for company meetings. The more unique, unusual and, of course smarter, the better.

We want to see what inspires you every day.

Take a picture, upload and share on twitter using the hashtag #SmarterEveryday. Nokia will pick their five favorite ones each week. As always, we encourage you to see the full rules here.

Get snapping and show us how you work smarter. Then, if you’re in NYC, make sure you take a break from the HQ to hear how Nokia is creating a Smarter Everyday on Tuesday, February 19.

Best in Show: LiveWorld at SMW NYC

With only a few weeks until Social Media Week New York, we are daydreaming constantly about one thing: the opening party. Our partner LiveWorld, a user content management company and trusted partner to the world’s largest brands, is one of several sponsors making it happen. Along with Nokia, BuzzFeed and Whole Foods, LiveWorld is throwing a most fabulous VIP fete at the Metropolitan Pavilion – home to our new Global HQ.

Featuring, interactive installations, a mobile photo studio, a live simulcast lounge and food and drink, the event will mark the 5th anniversary of SMW NYC. As an added bonus, you’ll also have the opportunity to strike a pose at LiveWorld’s flip book photo booth and nab a complimentary copy of Ekaterina Walter’s bestselling book “Think Like Zuck”, which illustrates how to make your mark in the world using the five success principles of Facebook.

(Please note: The Opening event is by invitation only, however, if you wish to attend there are a limited number of Insider Passes available, which grant you access to both the official Opening and Closing events, Ideas Connected at Global HQ and full access to all four Official Content Hubs.)

But LiveWorld didn’t stop there! They, along with Pfizer, are hosting an afternoon long series of events at Pfizer Headquarters, focused on social media engagement for regulated and consumer sensitive markets such as Healthcare, Financial Services and CPG. This event will appeal to communicators and marketers in Healthcare, Pharma and other regulated industries. See the agenda, below:

  • 2 PM to 3 PM: Case StudyBuilding A Global Brand Through Content Marketing, Cleveland Clinic
  • 3 PM to 3:30 PM: Coffee break
  • 3:30 PM to 4:30 PM: Panel — Legal & Marketing Social Media Allies or Enemies
  • 4:30 PM to 5:15 PM: Keynote by Peter Pitts — Social Media and Pharma: The age of Reality
  • 5:15 PM to 6:45 PM: Cocktail Reception

To see the full details of this day, and register for the event, click here.

We look forward to seeing you there!

 

My Top SMW NYC Events

When I was asked to share my top SMW NYC events, I must admit I got a bit excited. Coming from the non-profit background, I love the tools that SMW NYC provides to organizations seeking to create change and the discussions that evolve around making a positive impact. It’s interlaced in so much that we offer- and that excites me. But the best part is — that’s not all SMW NYC offers. There’s a bit of everything for everyone.

So, when I’m not exploring our new Global HQ (and seriously, why wouldn’t I be with our hands-on classes, disruptive speakers and interactive exhibits), I’ll have my eye on these events for the big week. If you’re there, make sure you swing by and say hey!


1197 Monday Event: Opening Reception 1197Juried Exhibit & SMW PicYourCity
There’s no greater feeling than seeing a project come to fruition; and having spent the past two months manning the PicYourCity competition, I couldn’t be more excited to see the gallery with 1197! Plus, there’s wine & cheese. Monday, evening, I know my plans. And if mobile photography is your thing, 1197 is a weeklong series of events entirely devoted to the topic, brought to us from our friends at Nokia. If you don’t make it out on Monday evening for the reception, I encourage you to check out many of their events throughout the week!


gsummitX- Gamification in NYC
I had the pleasure of hearing Gabe Zichermann drop his gamification knowledge last year. And let me tell you, the man is a phenomenal speaker. I’ve never heard the concepts broken down in such an intuitive and easy to understand manner. So, on Tuesday, if you’re wanting to learn more or wanting to go deep with gamification, loyalty and engagement, be here. There will also be 1-2 demos from companies using gamification in their business model, and Gabe’s unique workshop-like game called “Play for a Cause.”


So You Think You Can Start Up?
Ok, confession time: the recovering reality show junkie in me LOVES pitch events. So, when I saw our friends at Hearst were putting together the ultimate fashion startup pitch event, I was in heaven. On Tuesday, digital fashion start-ups will go head to head in this ultimate “elevator pitch” challenge and demonstration. Teams will have a total of 5 minutes to impress the judges, competing for editorial coverage on ELLE.com. Just make sure we all dress to impress for it.


Giving Gangham Style: An ideation With the #GivingTuesday Team
If you’re into NGO’s, the phenomenon that is #GivingTuesday is something you’re well acquainted with. The backstory: on November 27, 2012, thousands of companies, NGOs, small businesses and individuals came together to celebrate the first-ever #GivingTuesday— a new social media-driven campaign to create a national day of giving. It was a success and on Tuesday of SMW, the creators behind will share what made it a success and how social is a major player in philanthropy.


The Rise of Visual Social Media
Being in community management, the increase in visual is something you learn to deal with. Images are so vital to telling stories. But the ethics of using them is still a bit more nebulous. So, on Tuesday, the WSJ is bringing together photographers and social media editors to talk about how images can be used ethically in social. With everything from copyright issues, elements of a viral photo, photoshopped images, the use of filters and Instagram’s TOS changes, it’s a must if you’re in the field of social media content.


Girls Empowerment & Women’s Empowerment in Real World Social Networks
Kicking things off on Wednesday, She’s the First will touch on the power of education and female empowerment. It’s a serious topic and one we can all contribute to to create more sustainable and lasting change. And the panelists on this event know what they’re talking about.


PSFK: The Future of Work
Ok, another confession for you: over the past 3 years, I’ve become a big PSFK fan girl. If you’ve not read through any of their reports, you’re missing out. And this year, PSFK is delivering big again. They’ll be sharing an exclusive preview of their upcoming Future of Work report, part of a series of in-depth analysis of trends driving key sectors and subject matters. Don’t miss it.


Equalizing the Playing Field
Social media is the great equalizer. It’s been fascinating to see how small and large companies respond to it. Pulling together 3 unique companies of various sizes, we’ll be exploring how each is navigating the space. The best part- it’s got Nokia’s Craig Hepburn. This guy drives some serious discussions around social and doesn’t hold back. If you missed him last year, don’t make the same mistake again.


Daria Musk and Google: Social Media and the Rock Star
Continuing on the trend of exploring case studies, few make a greater example of the power of collaboration on Google+ than Daria Musk. With the power of social media, Daria has become a self-made rock star. Dara will join a fireside chat to talk how social has helped her career (and dreams) grow- and perform a mini-set for all those in attendance. It’s sure to be inspiring, and our friends at Google+ will share tips on how you can maximize the platform. Win- win.


How To Be Funny in 140 Characters or Less, Part Deux
I missed the original last year- and I’ve been kicking myself ever since. Seriously. Our How to Be Funny in 140 Characters or Less was amazing. It was funny; relevant; and informative. I’m not missing the sequel. You better believe come Thursday, I’ll be in the audience taking notes, and all my friends will hope I pick up better jokes and comedic timing. So, join me as we watch Lizz Winstead, Julieanne Smolinski and Jon Friedman break down comedy in brevity and aim to take the #1 trending spot in an hour.


Deep Focus Presents: An Evening of Disruption
We’re big fans of Deep Focus and Advisory Board member Ian Schafer. It’s really hard not to be. They are pulling together some of the industry’s biggest disruptors for a thought-provoking evening of why we should all learn to feel very comfortable being uncomfortable. Knowing them, it’s bound to be insightful, humorous and an all-around great time. Thursday evening, this is where it is.


Betting on Journalism: Andrew Sullivan & Buzzfeed
Ok, if you’re never gotten a chance to view the Buzzfeed offices, you’re missing out. But aside from that, this Thursday event will pull together two seemingly opposite styles of journalism and talk how these models work. Exploring what content counts online and dissecting what everyone means when they talk about “the future of journalism,” this event will be great for the news geek in us all.