Tag: NOW Studio

(Almost) Everything you Missed at SMW NYC

Posted on by Sara Adam

Social Media Week New York was a whirlwind of excitement with all Official Events under one roof for the first time. Though it would be impossible to dive into every single incredible event from the week, we will try to outline some of our more memorable moments (for our short list, check out our CULTURALIST Top 10 here).

We kicked things off at our VIP Opening Night Party nomming on Chipotle chips and locally grown appetizers from Wholefoods. This party certainly helped get things started on the right foot, showcasing some of the awesome installations on the ground floor at Campus at Highline Stages.

Campus buzzed with excitement on Tuesday morning about hearing BuzzFeed’s Jonah Peretti interviewed by Social Media Week’s Executive Director, Toby Daniels. Percolate packed the house, sharing seven useful tools for content marketers and Refinery29 dished on how to make money through digital publishing platforms. For attendees in regulated industries, Pzifer and Liveworld discussed the nuances of connecting to customers within the restraints of their industry. Tuesday evening ended with a panel on Startups To Watch, where 10 companies showcased their value propositions.

betaworks CEO, John Bothwork, discussed the betaworks approach to product creation on Wednesday morning, and Eli Pariser of Upworthy made an announcement (you won’t believe what happened next!). Next, leaders in the non-profit tech world inspired us with the ways that technology can be leveraged for the good of society. Steve Case, founder and CEO of venture firm Revolution, was interviewed about the industries most ready for disruption, and Merck tackled innovation in health. Tech in Motion hosted a fashion show of wearable tech. Though we might be biased, one of our favorite Wednesday events was the launch of our book, “On! The Future of Now,” whose profits will go toward the amazing work happening through charity: water to increase global access to clean drinking water.

Halfway through the week on Thursday morning, Lisa Gansky, Robin Chase, and Seth Godin shared with us the value the can be created simply by connecting people and their resources to one another. In a three-hour track they brought together some of the leading minds creating value through collaboration. Unmetric quizzed everyone on their brand knowledge, while Cindy Gallop hosted a three-hour panel about Changing the World Through Sex. MKG led a discussion on mobile innovation, and our evening ended with a screening of the documentary, WEB.

Nokia announced Friday that they would be powering the live camera-feed broadcasting Fabien Cousteau’s record-breaking expedition, Mission 31, in real time. Planet Earth always fascinated us, so we can’t wait be a part of this ocean adventure! Then, Spotify brought together an incredible lineup from the music industry to discuss the future of music, and The Huffington Post explored new definitions of success at The Third Metric. MRPR looked at the ways millennials are changing the landscape of the Internet.

And throughout all week, we were in and out of Nokia’s NOWStudio, making awesome short-form videos, visiting 140 Proof to get our social portraits, getting glammed up for Leica’s close-up, and checking out the other installations throughout Campus.

Our Closing Party hosted by Nokia MixRadio did not disappoint with a great acoustic performance by husband-wife duo, JOHNNYSWIM, DJ Sean Glass, followed by a performance from The White Panda. Between booze sponsors keeping us in the proper spirits and music to dance to, the closing party really was the only proper way to end another epic Social Media Week. And if you missed out on anything, be sure to check out the sessions on Livestream and make sure it doesn’t happen again! See you in 2015!

SMW NYC: You Made It, So Thank You!

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Thank you for playing your part in helping to make Social Media Week such a huge success. We were thrilled that you were able to contribute to the incredible energy at our new Campus experience last week.

Together, we saw some inspirational speakers, from Don Tapscott exploring how we can solve problems together to Seth Godin joining Robin Chase and Lisa Gansky to expound on the future of the sharing economy. Other highlights included:

  • + Fabien Cousteau announced the launch of Mission 31, his first attempt to live and work underwater.
  • + Jonah Peretti of BuzzFeed joined our founder for a keynote interview.
  • + Percolate showcasing the power content and distribution at scale.
  • + We held our first Wearable Tech Fashion Show, in partnership with Tech in Motion.
  • + Chipotle launched their new (unbranded) series, “Farmed and Dangerous.”
  • + 10 incredible social entrepreneurs competed for $10k with Yoxi.
  • + Our NOW Studio, powered by Nokia, was packed full of some of the world’s most prolific Vine artists, illustrating how to become a better content creator.
  • + Leica was at Campus shooting beautiful portraits of our attendees.
  • + 140 Proof brought to life your social profile with a caricature artist.
  • + Under Armour presented daily yoga.

While off Campus AOL threw a great bash, and SUXORZ returned to give out worst in social awards. Sociality Squared and Contra Studios explored how creatives can keep their creativity and sanity in our always on world. And this is just a handful of all the activities last week.

Most importantly, we were honored to have you join us. As our first year hosting all Official Events in our new Campus, we know we faced some challenges, but thanks to your real-time feedback, we adjusted our process, which we hoped improved your experience over the course of the week.

As we reflect and regroup, we are asking for you to tell us what you thought of the experience. How can we get better? What needs to improve? What was missing for you?

Please take 5 minutes to complete our survey here — and we’ll be giving away a prize pack, allowing you a chance to win either a Nokia Icon or Lumia 1520 plus, Purity Monster In-Ear Headphones and a FitBit.

Thank you again — for your time, for your participation, and for being a part of SMW14.

A very special thank you to our production partners MKG, our Global Headline Sponsor, Nokia, and supporting sponsors including, Spotify, Merck, Prodigy Network, Google+, Unmetric, and Percolate. We want to give credit where credit is due, and SMW wouldn’t be what it is without them.

10 Places You’ll Find Nokia at SMW NYC

Posted on by Sara Adam

Social Media Week is now officially underway. Nokia has been an amazing partner, and they are a big part of what will make your Campus experience great. We’ve shared about the incredible Vine artists coming your way. We’ve talked about the smart Work Pods to keep you productive. But that’s not all they’re doing.

Here are 10 places you need to see Nokia throughout SMW NYC:

  1. The Future of Now: Connecting the Dots Between the Virtual and Real Worlds
    How can we design our devices to integrate technology into our lives in the most seamless ways possible? This will be a stimulating conversation with WIRED and none other than our favorite Nokian, Craig Hepburn.
  2. Mission 31 – First Underwater Expedition That Will Be Entirely Interactive and Why It Matters, Presented by Nokia
    Ocean explorer, documentary film maker and environmental activist, Fabien Cousteau, joins Alex Oberberg from Nokia to present Mission 31, an upcoming 31-day endeavor where Fabien and his crew of aquanauts will be living, working and sharing their experience as they live 20 meters under the sea. The two together will look at the project and why enabling these projects to be interactive is key.
  3. Einstein & The Lumberjack
    The Social Media Experience Director from Nokia helps us understand the best ways to communicate ideas using visuals and proper storytelling — a topic that’s important to us all.
  4. Get Loud: Six Rules of Social Disruption, hosted by Nokia
    When you are trying to raise your voice for what you believe in, how can you be sure that anyone will even be able to hear? Using social channels, learn how to break through the noise on social with your message.
  5. Here’s My App, So What Now?: Getting a Product To Market and Into the Hands of the Public
    It’s all about execution. Once you have built an incredible product, there is a still much that needs to happen to ensure that it is well received. Nokia will be walking us through the process, helping developers get to market.
  6. On! The Future of Now: Making Sense of our Always Connected World (Discussion, book launch and reception)
    Join us for the launch of our first book, On: the Future of Now, written in partnership with Nokia. The collection of essays services, by many people who will be leading sessions at Social Media Week and includes Seth Godin, explores what technology means for us now and in the future. All proceeds from the sale of the book will go to charity: water, so this is a win-win.
  7. Brand New World: The Expanding Role of the Digital CMO
    The role of CMOs is rapidly shifting with the digital age and leaders need to be prepared for these changes. We’ll have Nokia’s Valerie Buckingham share her experience and expertise.
  8. Opening and Closing Night Parties!
    We can’t wait to party with Nokia and artists like JOHNNYSWIM and The White Panda. You don’t have to invite us twice!
  9. The NOW Studio
    Learn from some of the best short-form video makers in the scene in the NOW studio and create your own. And remember to share your creations for a chance to win!
  10. Nokia Work Pods
    When you need a quiet moment to get some work down or make a call, just step into one of these work pods on our ground floor.

Social Media Week starts on tonight with our Official VIP Opening Party! And access is only to our Insider Passholders, but there is still time to get your pass. So, don’t wait!

5 Amazing Vine-rs in the NOW Studio at SMW

Posted on by Sara Adam

This year, we’re bringing more opportunities than ever for SMW to be a practical and fun experience for you — no matter your level of expertise. So, we sought out the best and most creative in one of the hottest marketing trends: Vine.

These amazing artists are going to be in our NOW Studio, brought to us by Nokia. They’ll be on-hand teaching SMW attendees about creating stop-motion video and all things vinetastic. The NOW Studio is a full video studio focusing on short form video, with some amazingly talented artists who are leading the way in content creation. Come and learn from them or just watch them work!

  1. Yves Das
  2. Jade Butter
  3. Dylan Blau
  4. yelldesigns
  5. Andrew Jive

At SMW, you will have the opportunity to learn from these incredible artists and how you can put short-form video to work for your brand. The NOW Studio will be on the first floor of our venue, located in our Future of Now Exhibition area, where you will be able to network with other SMW attendees, work in the Nokia Work Pods, and buy snacks from the food marketplace.

But that doesn’t mean you shouldn’t be checking out the amazing content on the second and third floors, where masterclasses, panels and keynotes will be taking place. We can’t wait to see you!