Event Guide: Startups & Entrepreneurship

We’re doing all that we can this week to help you optimize your #smw12 experience.  While each of our hubs serve as homes for specific content areas, the number of sessions we host on a specific topic far exceeds the capacity we have in our Hubs.

To help you navigate the schedule and find sessions that are relevant and interesting for you, we’re constructing a series of guides, which we hope will surface new and interesting content you might not have otherwise been aware of.

Your Guide to Startups & Entrepreneurship

Monday February 13th
3-5pm: State Your Case: Research vs. Social Analytics

Tuesday February 14th
12-2pm: Maintaining Authenticity and Transparency: How Financial Advisors Are Using Social Media to Build their Business, Hosted by Actiancen
12-2pm: Keynote: Kevin Slavin, Entrepreneur, Provocateur & Raconteur followed by Panel: Are We in a Post-Consumer Age? How E-Commerce is Blurring the Lines between Creator and Consumer, hosted by Shapeways
5-6pm: Communicating with Customers Beyond Facebook & Twitter: How Brands are Accessing Start-ups to Collaborate and Communicate

Wednesday February 15th
9am-12pm: Keynote: Dave Gray & The Connected Company: An Inventory of the Possible followed by Panel: Social Business by Design, hosted by Nokia
10-11am: Social Media Week at Digitas– Who Runs the World: A Virtual Panel on Women & Global Entrepreneurship
3-5pm: Radical Collaboration & Entrepreneurship
6:30-8:30pm: Under30CEO15: Social Media Week Entrepreneur Matchmaking
8-11pm: UPlanMe SMW Launch Party

Thursday February 16th
10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps
12-2pm: Keynote: Jonah Peretti, Founder and CEO of BuzzFeed on the Future of Sharing followed by Panel: Creating Start-Ups Inside Traditional News Organizations

Friday February 17th
8:30-9:30am Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work
10:30-11:30am Untapped Drive: How innovation and entrepreneurship is revolutionizing daily life through social media & tech platforms.
3-5pm Keynote: Jalak Jobanputra on What in the World? The Global Startup Scene: Micro and Macro Trends Fueling Tech Growth around the World

Event Guide: Social & Enviornmental Change

We’re doing all that we can this week to help you optimize your #smw12 experience.  While each of our hubs serve as homes for specific content areas, the number of sessions we host on a specific topic far exceeds the capacity we have in our Hubs.

To help you navigate the schedule and find sessions that are relevant and interesting for you, we’re constructing a series of guides, which we hope will surface new and interesting content you might not have otherwise been aware of.

Your Guide to Social & Environmental Change

Monday February 13th 9-11am:
The Guardian Interviews, hosted on the Nokia Global Stage at Big Fuel: Don Tapscott

Tuesday February 14th 12-2pm:
Keynote: Rachel Lloyd, Executive Director & Founder of Girls Educational & Mentoring Services

Tuesday February 14th 3-5pm:
Social Media for Social Good

Tuesday February 14th 5:30-6:30pm:
Women, Money & Social Power: What Made The Komen Debacle A Win For Women

Wednesday February 15th 9-11am:
Keynote: Alex Bogusky followed by Social Innovators Collective’s Innovative Models for Social Good Collaboration

Wednesday February 15th 1:30-2:30pm:
Crowd Sourcing Human and Monetary Capital for Social Impact, Hosted by LinkedIn

Thursday February 16th 12-2pm:
Panel: Weapons of Choice: The Design of Insurgency

Friday February 17th 10am-11am:
RAPP presents RAPPATHON – Hacking for Change: A New Way of Collaboration

Friday February 17th 1-2:30pm:
Social Media HAS Changed the World

Friday February 17th 3-4pm:
Leveraging online platforms to inspire social good

Coming up over the next couple of days, SMW Guides on Advertising & Marketing, Music, Science, Technology, Startups, Small Business & Health & Wellness.

 

 

#SMW12 This Time Next Week: Thursday Feb 16th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Note that events are listed in chronological order based on the time of day they occur. 

Health & Wellness: 9-10am: Keynote: Jay Walker, Chairman and Curator of TEDMED

Art & Culture: 9-11am: Keynote: Elisa Camahort Page on Rewriting Keystroke by Keystroke followed by Panel: The Dawn of Companion TV

Advertising & Marketing: 9-11am: Keynote: Michael Lazerow on The People Are the Message: Building Content for Connections followed by Panel: Brands as Publishers: Writing and Publishing Content at Scale

Business & Innovation: 9-11am: [Location: Ogilvy] The Agency of the Future

Social & Environmental: 9-11:30: Keynote: Douglas Rushkoff on When Change is Always On followed by Panel: Just Like The 60’s: How Social Media Has (Or Hasn’t) Changed Civic Movements, hosted by Sapient Nitro

Global Society: 10-11am: Who owns this sh#t, anyway?

Health & Wellness: 10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps

Global Society: 12-12:30pm: Jon’s Fireside Chat: John Winsor on Connections 2.0

Business & Innovation: 12-1:30am: [Location: Ogilvy] We’re All Social Now: Why B2B Marketers Can Get With the Conversation

Art & Culture: 12-2pm: Keynote: Jonah Peretti, Founder and CEO of BuzzFeed followed by Panel: Creating Start-Ups Inside Traditional News Organizations

Advertising & Marketing: 12-2pm: Keynote: Rohit Bhargava on The Seductive Myth Of Brand Storytelling: Why Some Stories Work And Most Don’t followed by Panel: Second Screen and Social TV: Which Way From Here?

Social & Environmental: 12-2pm: Panel: Weapons of Choice: The Design of Insurgency

Advertising & Marketing: 12:30-2pm: Second Screen and Social TV: Which Way From Here?

Global Society: 1-2pm: How to Build a Global Facebook Architecture for a Global Brand

Health & Wellness: 1-2pm: Fixing Health From the Outside In

Business & Innovation: 1:30-2:30pm: [Location: Ogilvy] We all have Influence Somewhere: The Next Great Social Media Transformation

Art & Culture: 3-5pm: Collaborative Storytelling: Transmedia and Social Media

Advertising & Marketing: 3-5pm: Harnessing the Power of Social Content: 5 Rules for Advertisers

Social & Environmental: 3-5pm: Keynote: Jeremy Gilley, Founder of Peace One Day followed by Panel: Should we occupy Occupy Wall Street?

Global Society: 3-5pm: Edial Dekker on The Rise of the New Sharing Economy followed by The Trust Economy

Business & Innovation: 3-5pm: [Location: Ogilvy] Social Commerce Is Here, Is Your Brand Ready?

Health & Wellness: 3-6pm: Alternative Funding for Healthcare Innovation followed by Crossing the Chasm: Healthcare Innovation Matchmaking Session

Art & Culture: 4:30-6:30: IN THE TWITTER KITCHEN: A MODERN COOKIE BAKE-OFF

Business & Innovation: 5-7pm: [Location: Ogilvy] Buddy Media Cocktail Mixer

Advertising & Marketing: 6-8pm: How and Why We Share: The Seven Deadly Sins of Social Media

Social & Environmental: 6-7pm: The New Face of Social Good: How to Create Your Own Social Media Magic

Health & Wellness: 6:30-8:30pm: Networking Reception with Sanofi

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

 

 

 

#SMW12 One Week from Today: Wednesday Feb 15th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Note that events are listed in chronological order based on the time of day they occur. 

Art & Culture: 9-11pm: Keynote: Chris Kaskie, President of Pitchfork Media followed by SoundCtrl’s Creating Music for the Social Web

Advertising & Marketing: 9-11am: Keynote: Ben Kaufman followed by Marketing is Ruining the Internet hosted by JWTArt & Culture: 12-2pm: How Street Style Blogs Affect Retail and Design

Business & Innovation: 9am-12pm: Keynote: Dave Gray & The Connected Company: An Inventory of the Possible followed by Panel: Social Business by Design, hosted by Nokia

Social & Environmental Change: 9-11pm: Keynote: Alex Bogusky followed by Social Innovators Collective’s Innovative Models for Social Good Collaboration

Social & Environmental Change: 1130-1230pm: Consumer Engagement and online Community in Social Media

Global Society: 10-11am: The Socialization of Television: Opportunities for Broadcasters & Advertisers

Health & Wellness: 10-10:45pm: How We Did It: The Sanofi Open Innovatino Challenge

Advertising & Marketing: 12am-2pm: Keynote Scott Belsky, CEO of Behance, followed by GOOD panel: Beyond Crowdsourcing: Using The Community To Report

Business & Innovation: 12-2pm: Retail Banking Redux: Can Social Media Create a New Paradigm?

Global Society: 12-12:30am: Jon’s Fireside Chat: Joe Fernandez on Klout

Health & Wellness: 1-2pm: Keynote: Michael Roizen, M.D. Chair, Cleveland Clinic Wellness Institute and Chief Wellness Officer, The Cleveland Clinic

Global Society: 1-2pm: Social Love: The Future of Social Media and Relationships

Art & Culture: 1:30-2:30pm: Reflecting on the 54th GRAMMY Awards—Digital Partnerships, Social Media & Innovation

Global Society: 2:30-3:30: Can Media Companies Get Social?

Art & Culture: 3-4pm: @HAHAHAHA: How to be funny in 140 characters or less

Advertising & Marketing:3-5pm: Keynote: John Winsor, CEO of Victors & Spoils followed by Panel: Building Community: Combining Real World Experiences with Online Social Networks

Business & Innovation: 3-5pm: Radical Collaboration 7 Entrepreneurship

Global Society: 4-5pm: The Future of Sharing

Art & Culture: 4:30-5:30pm: The state of curation: An examination of the human element and the promise (and drawbacks) of algorithms

Global Society: 530-630: A Film Screening: Twittamentary

Advertising & Marketing: 6-8pm: A Quizzical Evening in Social Media

Health & Wellness: 3-4pm: The changing face of technology: Click Here for Beauty

Health & Wellness: 4:30-6pm: Let’s Crowdsource! FDA Social Media Guidelines + Sunshine Act Comments

Health & Wellness: 8-10pm: FastForward Health Presents: Stories of Global Health Innovation Film Screenings

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

Some Health & Wellness Favorites

We know. There are a lot of events taking place next week and the very act of perusing the schedule can be, at times, overwhelming.  So we wanted to lend a hand and highlight a few of our favorite events taking place at the Health & Wellness Hub!

You’re welcome.
Click HERE to see all of the events taking place at the Health & Wellness Hub all next week! 

Monday February 13th from 10-12pm: Keynote: Carol McCall on Big Data and the Eye of the Beholder

Tuesday February 14th from 9-10am: Keynote: Frank Moss on The 2012 MIT Health and Wellness Innovation Hackathon

Tuesday February 14th from 10-10:45am:Keynote: J.C. Herz on Unpacking the Quantified Self followed by Panel: The Sensor Continuum

Tuesday February 14th from 3-4pm: This game will make you healthier

Wednesday February 15th from 10-10:45am: How We Did It: The Sanofi Open Innovation Challenge

Thursday February 16th from 9-10am: Keynote: Jay Walker, Chairman and Curator of TEDMED

Thursday February 17th from 10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps 

Thursday February 16th from 1-2pm: Fixing Health From the Outside In

Thursday February 16th from 3-6pm: Alternative Funding for Healthcare Innovation followed by Crossing the Chasm: Healthcare Innovation Matchmaking Session

Thursday February 16th from 6:30-8: Networking Reception with Sanofi

Friday February 17th from 1-2pm: Keynote: Daniel Kraft, MD, Executive Director, FutureMed

And here are some great events focused on Patient Advocacy: 

Monday February 13th from 1-2pm: Fast Forward Health presents 73 Cents followed by Q&A with Regina Holliday 

Monday February 13th from 2:30-3:30pm: Power to the Patient

Tuesday February 14th from 1-2pm: Fireside Chat: The Rise of the Patient Platform 

Tuesday February 15th from 5:30-6:30 pm: Women, Money & Social Power: What Made The Komen Debacle A Win For Women 

Tuesday February 15th from 5-6pm: Keynote: Dr. Pam Peeke on Rx for the Sitting Disease – Medicate with Movement 

Wednesday February 15th from 1-2pm: Keynote: Michael Roizen, M.D. Chair, Cleveland Clinic Wellness Institute and Chief Wellness Officer, The Cleveland Clinic 

Wednesday February 15th from 4:30-6pm: Let’s Crowdsource! FDA Social Media Guidelines + Sunshine Act Comments 

Wednesday February 15th from 8-10pm: FastForward Health Presents: Stories of Global Health Innovation Film Screenings
Wednesday February 15th from 8-10pm: FastForward Health Presents: Stories of Global Health Innovation Film Screenings

Keynote Spotlight: Don Tapscott, CEO of The Tapscott Group

Don Tapscott, CEO of The Tapscott Group

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear from Don on Monday February 13th from 12:30-2:30pm at the Social and Environmental Change Hub. 

Hailing from Toronto, Don Tapscott is one of the world’s leading authorities on innovation, media, and the economic and social impact of technology. For over 30 years, he has introduced many ground breaking concepts that have embedded into contemporary understanding.

He has authored or co-authored 14 widely read books including the 1992 best seller Paradigm Shift. His 1995 hit, The Digital Economy changed thinking around the world about the transformational nature of the Internet, and two years later he defined the Net Generation and the “digital divide” in Growing Up Digital. His 2000 work Digital Capital introduced seminal ideas like “the business web,” described by Business Week as “pure enlightenment.” Wikinomics: How Mass Collaboration Changes Everything was the best selling management book in 2007 and has been translated into over 25 languages.

The Economist described his newest work Macrowikinomics: Rebooting Business and the World a “Schumpeterian story of creative destruction,” and the Huffington Post said the book is “nothing less than a game plan to fix a broken world.” His work continues as the Chairman of the innovation think tank, Moxie Insight, a member of World Economic Forum and an Adjunct Professor of Management for the Rotman School of Management at the University of Toronto.

Click here to register for his keynote! 

Keynote Spotlight: Chris Kaskie, President of Pitchfork

Chris Kaskie, President of Pitchfork

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear Chris speak, followed by SoundCtrl’s Creating Music for the Web Panel, on Wednesday, Feb 15th from 9-11am at the Art & Culture Hub!

Chris Kaskie is the President of Pitchfork, the essential guide to independent music and beyond. With more than 4 million unique visitors each month and 500,000 visits each day, Pitchfork has one of the Web’s most loyal audiences, and is considered one one of the world’s most popular, respected, and influential music publications. In addition to developing Pitchfork into an internationally renowned online music magazine, Chris runs the company day-to-day and is an architect of Pitchfork’s growth and expansion into other arenas, such as the Pitchfork Music Festivals and Pitchfork.tv. He lives in Chicago with his wife Amy and two children.

Keynote Spotlight: Ben Kaufman, CEO and Founder of Quirky

Ben Kaufman, CEO and Founder of Quirky

 This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear Ben speak on Wednesday February 15th from 9-11am followed by Panel: Marketing & the Internet hosted by JWT at the Advertising & Marketing Content Hub!

Ben is the 25-year-old founder and CEO of Quirky. His entrepreneurial journey started during his senior year of high school with a second mortgage on his parents’ house and the founding of an iPod accessory company called mophie. Shortly after mophie won “Best of Show” at MacWorld 2006, Ben discovered his passion for involving people around the world in the development of new consumer products. The rapid growth of the mophie brand led to its acquisition in August of 2007, which allowed Ben to focus his efforts on bringing his idea of ‘social product development’ to the next level. After two years of research and development on the unique technology platform that became the foundation of his future work, Ben publicly launched Quirky in June of 2009.

A passionate and opinionated speaker, Ben talks Quirky, products and design to audiences around the world. His work has landed him in hundreds of newspapers (New York Times, USA Today, New York Observer), magazines (Business Week, Entrepreneur, Inc., WIRED) and TV networks (CNBC, FOX Business News, The Today Show). In 2007, Inc Magazine named Ben the top entrepreneur in the country under the age of 30. He was 20 at the time. Other than participating in the development of awesome new products, Ben’s favorite things include his niece Lily, Jay-Z, cool kicks and black t-shirts.

Click here to register for his keynote!

Keynote Spotlight: Carol McCall, Chief Strategy Officer of GNS Healthcare

Carol McCall, Chief Strategy Officer of GNS Healthcare

 This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can see Carol speak on Monday February 13 from 10am-12pm at the Health & Wellness Content Hub! 

Carol McCall is a health actuary with a background in innovation, predictive analytics and health services design. Her specialties are creating novel computational approaches that leverage ‘big data’ in healthcare, and designing services and business models that expand the traditional notions of health, care, community and sustainability.

Carol is the Chief Strategy Officer for GNS Healthcare, a Big Data Analytics company whose industrialized knowledge discovery platform extracts cause-effect relationships directly and at scale from observational data. Her goal is to leverage these capabilities to redesign the entire notion of ‘evidence’ and ignite a true learning system in healthcare.

Prior to joining GNS Healthcare, Carol served as Chief Innovation Officer of Tenzing Health, a subsidiary of Vanguard Health Systems, where she merged creative analytic approaches with human-centered design to build team-based care models that improved people’s health, dramatically reduced costs, extended into communities and created new opportunities for economic sustainability.

Carol also led the R&D efforts in Humana’s Innovation Center where she pioneered using sophisticated analytics to build a portfolio of prediction, knowledge discovery and simulation models. She also launched Humana’s innovations in personalized medicine and led Humana’s Health Services Research Center. Carol also helped launch Green Ribbon Health, LLC a Florida-based company creating innovations in health support services for seniors, and later served on the Board of Directors.

In other roles at Humana, Carol served as their Chief Information Officer and as VP, Pharmacy Management. Outside of Humana, she served as EVP of Managed Care Business Development for Allscripts Healthcare Solutions and as an actuarial consultant for Milliman.

Carol served a four-year term as member of the nation’s National Committee on Vital and Health Statistics, as an advisor to the HRP Scientific Program Board and was a member of the HSRC’s governing board. She currently sits on the advisory board of Keas, a consumer health company. Carol is a fellow of the Society of Actuaries and a member of the American Academy of Actuaries.

Click here to register for her keynote! 

#SMW12 One Week from Today: Tuesday Feb 7th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Art & Culture: 9-11am: Digital Voyeurism: How Sharing Real Homes in Real Time is Changing How We Decorate

Advertising & Marketing: 9-11pm: Talk: Screw Earning Media and Start Earning Value with BBH Labs followed by Panel: Why Engagement Should be Spelled A-T-T-E-N-T-I-O-N hosted by SocialVibe

Advertising & Marketing: 9-11am: Panel: Why Engagement Should be Spelled A-T-T-E-N-T-I-O-N hosted by SocialVibe

Art & Culture: 12am-2pm: Keynote: Kevin Slavin, Entrepreneur, Provocateur & Raconteur followed by Panel: Are We in a Post-Consumer Age? How E-Commerce is blurring the Lines between Creator and Consumer, hosted by Shapeaways

Advertising & Marketing: 12am-2pm: Beyond the Like: Using Real People’s Real Stories to Drive Brand Awareness

Art & Culture: 3-5pm: The New Ghostwriter

Art & Culture: 4:30-5:30pm: Social Syndication in 2012: Experiences First, Networks Second

Advertising & Marketing: 3-5pm: Social Media for Social Good

Advertising & Marketing: 6-8pm: Deep Focus Presents: An Evening of “Connectedness”

Business & Innovation: 9-10pm: Keynote: Gabe Zichermann on The Business of Fun: Gamification Will Change Your Organization followed by The Future of Gaming, hosted by PSFK

Business & Innovation: 12am-2pm: Maintaining Authenticity and Transparency: How Financial Advisors Are Using Social Media to Build their Business, Hosted by Actiancen

Business & Innovation: 3-5pm: Getting to the Meat of the Tweet Redux (The Meatier and Tweetier Sequel): Applying Big Data Analytics to Social Media Data, Hosted by Opera Solutions

Global Society: 10-11pm: Global Brand Management: Best Practices in a Social World

Global Society: 12am-12:30pm: Jon’s Fireside Chat: Joseph Jaffe and Social Media 2.0

Global Society: 1-2pm: Social Love: The Future of Social Media and Relationships

Global Society: 4-5pm: Do it for Love AND Money: The Social Media Week Valentine’s Day Guide to Riches

Health & Wellness: 9-10pm: Keynote: Frank Moss on the 2012 MIT Health and Wellness Innovation Hackathon

Health & Wellness: 10-10:45pm: Keynote: J.C. Herz on Unpacking the Quantified Self followed by Panel: The Sensor Continuum

Health & Wellness: 1-2pm: Fireside Chat: The Rise of the Patient Platform

Health & Wellness: 3-4pm: This game will make you healthier

Social & Environmental Change: 9-11:30am: Interview: John Katzman and Jeremy Johnson on The Future of Higher Education: Will Colleges Survive? Followed by Panel: The Classroom of The Future: How Social Media Can Better Our Education system

Social & Environmental Change: 12am-2pm: Keynote: Rachel Lloyd, Executive Director & Founder of Girls Educational & Mentoring Services

Social & Environmental Change:4:30-6:30pm: Supercharging Your Love for Facebook Marketing

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

 

 

 

#SMW12 One Week from Today: Monday Feb 6th

Welcome to the first of post in our “One Week from Today” pre-Social Media week blog feature!  Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Art & Culture: 9-11am:  The Mobile-Social Living Room: How Emerging Media is Reviving the Live Television Experience

Advertising & Marketing: 9-11am: Keynote: David Eastman, CEO of JWT North America, followed by Top Trends that will Shape Social in 2012

Business & Innovation: 9-11am: Keynote: John Bell, Global Managing Director at Ogilvy, on The Insidious Plot to Socalize Enterprise

Global Society: 10-11am: Managing Social Media on a Global Scale

Health & Wellness: 10-12pm: Keynote: Carol McCall, Chief Strategy Officer of GNS Healthcare

Health & Wellness: 10-12pm: Keynote: Michael Graves on People First: Redesigning the Hospital Room

Advertising & Marketing: 12-2pm: Beyond Borders: Impact of Social Media in Global Economy

Business & Innovation: 12-2pm: Keynote: Jeff Dachis, CEO, Chairman & Founder of Dachis Group Followed by Panel: Big Data and Bigger Conversations: Measuring Your Brand’s Social Performance

Global Society: 12-1230pm: Jon’s Fireside Chat: Social Listening with Patricia Gottesman, CEO of Crimson Hexagon

Social & Environmental Change: 12:30-2:30pm: Global Keynote: Don Tapscott, Speaker, Consultant & Author of Macrowikinomics on Re-Civilization: Empowering Change Through Collaboration

Global Society: 1-2pm: Global Social Media Listening

Health & Wellness: 1-2pm: Fast Forward Health presents 73 Cents followed by Q&A with Regina Holliday

Health & Wellness: 2-8pm: The Walking Gallery: An Exhibit

Art & Culture: 3-5pm: Keynote: Jermaine Dupri on Building Community

Advertising & Marketing: 3-5pm: State Your Case: Research vs Social Analytics

Business & Innovation: 3-5pm: Keynote Howard Lindzon followed by Panel: The Evolution of Reg-FD: How Social Media Has Changed Investor Relations, Hosted by StockTwits

Social & Environmental Change: 3:30-5:30pm: Is it Getting Hot in Here? Considering Social Media’s Impact on Climate Change

Global Society: 4-5pm: 10×10 Educate Girls, Change the World. Accelerating social change and leveraging media, technology and innovative strategic partnerships to get there.

Art & Culture: 4:30-5:30pm: Social Sharing and The Art of Doodling

Health & Wellness: 4-6pm: Designing for Desire

Health & Wellness: 6:30-8:00pm: Networking Cocktail Reception, Sponsored by Johnson & Johnson

Global Society: 6:30-9:00: Meet the Afropolitans: Digital Media + Culture In Africa

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

 

 

 

 

#SMW12: One Week Till the Week You’ve Been Waiting For

That’s right.  We’re officially one week away from the start of Social Media Week #SMW12!

Our global team of sponsors, curators, staff, event partners and volunteers has been hard at work to get to this point. With a week left, we’re excited to spend the next few days highlighting everything you’ve got to look forward to right here on the blog.

Additionally, we’ll also be posting daily Hub events and Keynote spotlights. To keep up with the latest news, check back here regularly, follow us at @SMWNYC, on Facebook, or with #SMWNYC.

Also, if you haven’t yet, be sure to check out the New York Schedule here and our Frequently Asked Questions here. Share your excitement and spread the word!

http://www.youtube.com/watch?v=G0lvC01OLd8

Keynote Spotlight: Alex Bogusky, Co-Founder of Crispin Porter + Bogusky

Alex Bogusky, Co-Founder of Crispin Porter + Bogusky

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear Alex speak on Wednesday February 15th from 9-11am at the Social & Environmental Content Hub followed by Social Innovators Collective’s Innovative Models for Social Good Collaboration.

Alex Bogusky’s career in communications began over twenty years ago when he joined Crispin and Porter Advertising in 1989 as an art director, eventually running the agency a decade later. Under Alex’s direction, Crispin Porter + Bogusky grew to more than 1,000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1Billion. During Alex’s leadership, CP+B became the world’s most awarded advertising agency. CP+B is the only agency to have won the Cannes Advertising Grand Prix in all five categories: Promo, Media, Cyber, Titanium, and Film. In 2002, Alex was inducted into the American Advertising Federation’s Hall of Achievement, and in 2008, he was inducted into the Art Director’s Club Hall of Fame. In 2010, Alex received the rare honor of being named “Creative Director of the Decade” by Adweek magazine.

Always drawn towards social responsibility, while at CP+B, Alex created groundbreaking cause initiatives such as the “Truth Campaign,” the most successful youth-focused anti-tobacco education initiative in US history, and helped Vice President, Al Gore debunk the notion of “Clean Coal,” with TV spots directed by the Coen Brothers of “Fargo” fame. In 2010 Alex left what he called, “the best job on the planet,” to create The FearLess Revolution with his wife, Ana Bogusky, and Rob Schuham. He and his band of insurgents, recently launched COMMONCM, a collaborative network for rapidly prototyping social ventures under a unified brand.

Click here to register for his keynote!

Our Advisory Board is Rock Solid. Meet Steven Rosenbaum.

With over 500 speakers, almost 300 events, over 120 event partners, and more than 60 locations (including our Content Hubs), SMW12 is promising to be nothing short of spectacular. Our Advisory Board has shown enthusiam and guidance throughout the planning process, sharing their time, ideas, and tweets to create the best Social Media Week yet. Drawing upon their colleagues and companies, they’re producing events such as:

BigScreen LittleScreen: Web Video Content Screenings and Discussion

Deep Focus Presents: An Evening of “Connectedness

Reflecting on 2012 Grammys Digital Partnerships, Social Media and Innovation

The Dawn of Companion TV

Get “Schooled” by the Class of 2015: The New College Orientation – Powered by Students, Enabled by Social 

…and more!

Needless to say, our Advisory Board members are some of the most talented, brightest people we know.

We caught up with one of our fiercest Advisory Board advocates, Steven RosenbaumCEO of Magnify.net, author of Curation Nation and entrepreneur-at-large with New York City Economic Development Corporation for some of his wisdom.

What do you read for inspiration?

Well, that’s changed a lot in the past few years. It used to be books, magazines, and newsletters. But now,  it isn’t “what do I read” but “who I follow” on twitter. And that’s what is exciting! I follow over 3,000 people from a wide range of disciplines: some folks from digital and social media, some from film, others from book publishing and magazines, a bunch of startups I’m watching, and some VC’s and folks from the NY tech and economic development world.  It’s a wide array, and I like it that way. They help me curate my content and provide me with a diverse mix of voices and perspectives.

What advice would you have given to yourself 5 years ago?

Five years ago, I thought I had to move to Silicon Valley to build a tech company. I ignored the “Go West, Young Man” meme, deciding that NY was the place to build my next company. I can’t tell you how happy I am I made that choice. Today, I think the Valley is great if you need to write a lot of code, but if you’re building a company that is what I call a “hyphen tech company’,” for example Fashion-Tech or Media-Tech or Advertising-Tech, then New York has critically important ingredients you can’t find elsewhere. The vibrancy of our arts, fashion, food, and finance creates a buzz on the street that can be the secret sauce for startups.

What is your favorite aspect of your work?

Magnify.net is literally unlocking the frozen knowledge many of our partners have in their organizations. Putting powerful curation tools in the hands of publishers, brands, and organizations is making web video better. And not just a little better. TONS better. If you want to learn about what’s hot in NY, the video on New York Magazine is awesome. We power that. If you want to explore ideas worth sharing, TEDx has a collection of 10,000 incredible videos, and Magnify.net is the curation magic behind those pages. If you’re a brand that has something to say (like Patagonia‘s passion for the environment), video is what they’re going to use to share what they love. Plus, they’re amazing partners. For me, it isn’t about making content as much as it is about unlocking content — and making the world a better place by doing it.

What is the most challenging part of your job? 

I think that many people still think of video as the stuff they grew up on that their parents called “the boob tube.”  And I mean that in the most family-friendly way possible. They think it’s bubblegum or a time waster. But I think video has the power to transmit knowledge, share ideas, and cross boundaries and borders. It’s about breaking out of old ideas about what TV was and getting connected with all the things video can be. To share. To illuminate. To inform. That’s the coming revolution in web video, and the connection to the living room flatscreen.

So, tell us. What’s your dream job?

Easy: I’ve got it right now.

 

Look for other Advisory Board members throughout Social Media Week at the following events:

140 Characters Project: Lives Forever Transformed by Social Media

Socializing the NewsNGOs, Causes and the Original Interest Graphs – Interactive Panel Discussion

Getting to the Meat of the Tweet Redux (The Meatier and Tweetier Sequel): Applying Big Data Analytics to Social Media Data, Hosted by Opera Solutions

The Mobile-Social Living Room: How Emerging Media is Reviving the Live Television Experience

Creating Music for the Social Web 

Corporate Responsibility + Social Media – Are They Aligned in Your Organization

#SMWNYC’s Crystal Ball Panel: What’s Next in 2010

About this Social Media Week Guest Blogger: Though Rebecca recently graduated from The University of Texas at Austin’s Advertising program, she has been a social media enthusiast for years, and is honored to guest blog at #smwnyc. To learn more, visit her blog and follow her on Twitter @rebeccaweiser.

What’s Next: Social Media in 2010
Panel at the Roger Smith Hotel, NYC

Panelists: BL Ochman, Howard Greenstein, David Berkowitz, Brian Simpson.

What expectations, measurements and results do we plan on seeing in 2010?

There is a lot of buzz surrounding the way Social Media will shape the business and communication landscape. Addressing these speculations, the panel outlined expectations, measurements and results we can hope to see in 2010.

Expectations: “Big companies need to take it seriously.”

  • As explained above, one reason why big companies don’t engage in Social Media is because they are scared.
  • In 2010, the panel unanimously agreed that many more big businesses will realize how valuable of a communication tool Social Media can be. Not only is it challenging, interesting and fun, “but it has the potential to be very lucrative.
  • Every client wants long-term strategies, and the panel predicts that in order to achieve this, clients will begin investing 5-7 figures into social media campaigns.
  • Less about what we do, and more about the reason they talk. A good business practice uses social media as means for proliferation, not an improvement to the service/product. It’s easy to get carried away, but a successful business model has a truly quality offering, while providing the means with which to share the experience it provides. Social media allows others to talk about how great business-x is.
  • Measurement: “Social Media should come at the beginning.”

    • Traditional measurement will have to change, as Social Media carries different weight. For instance in the old model, 20 impressions were no big deal. However, now whenever 20 impressions are served through Social Media, they are each an invitation to interact and communicate with one another.
    • Each social media channel holds different weight. A YouTube video response has different implications than a retweet.
    • For more information, visit David Berkowitz’s blog post – http://bit.ly/100ways

    Results: “Social Media should come at the beginning.”

    • Ideally, an increased focus on social media will result in an increase of sales. Howard Greenstein brought up an example of a local barber shop that, through social media, was able to successfully increase its customer base for next to nothing cost.
    • David Berkowitz explains the 4 major social media necessities for producing results: Goals, Assets, Rules and Volume.