Tag: nyt

Keynote at SMW New York: “Pivoting an Icon, an Interview with New York Times CEO, Mark Thompson”

Posted on by Tyler Becker

This year at SMW New York, Mark Thompson, CEO of The New York Times, will participate in the opening keynote, “Pivoting an Icon”, on Tuesday, February 23rd at 10:30am at The TimesCenter. He’ll discuss how the NYT pivoted and prepared itself to succeed in the digital age, and how others can learn from their shift.

The interview with Mark will be conducted by Toby Daniels, Social Media Week’s founder and Executive Director.

About Mark Thompson

“Mark Thompson became president and chief executive officer of The New York Times Company in November of 2012. He is responsible for leading the Company’s strategy, operations and business units, and working closely with the chairman to direct the vision of the company.

Before joining the Times Company, Mark Thompson served as Director-General of the BBC from 2004, where he reshaped the organization to meet the challenge of the digital age, ensuring that it remained a leading innovator with the launch of services such as the BBC iPlayer. He also oversaw a transformation of the BBC itself, driving productivity and efficiency through the introduction of new technologies and bold organizational redesign.

He became controller (programming and scheduling chief) for the TV network BBC2, and Director of Television for the BBC before leaving the network in 2002 to become CEO of Channel 4 Television Corporation in the UK. In the fall of 2012, he was a visiting professor at the University of Oxford, and is currently developing the lectures he gave at Oxford into a book which will be published in 2015.” (via NYT)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: The Daily Beast

Christian Borges’ Fave 5 for SMW NYC

Posted on by Sara Adam

Christian Borges, a leader in the world of marketing, has led a impressive career focused on  reputation and social media strategies that help brands connect with customers wherever they are. Christian is the currently the Senior Vice President of Marketing at true[X] media, a company that helps brands increase engagement and capture the true attention of their customers. We are really excited that he will be joining us for Social Media Week again this year — so, we asked him to share with us some of his favorite events in our lineup this year.

In his words:

First, let me say that boiling down this year’s list of scheduled sessions down to a Top Fave 5 was no easy task. Seriously. This year’s list of topics seemingly takes the SMW NYC experience to the next level, both with regards to relevant, meaningful content and knowledgeable expert speakers. Excited as always to be a part of it!

My Fave Five:

  1. Masterclass: Impulse Response, A Strategic Approach to Algorithmic Encounters
    Wait – I get the chance to learn and interact with the NYTimes R&D Lab and learn about movement tracking and facial recognition, etc.? The Future of Now, damn straight!
  2. Masterclass: Building Wearables: A Hands-On Intro to Open-Source Interaction Platforms
    I’m both personally and professionally obsessed with all things #wearabletech, and see this vertical as one of the key drivers of data and intelligence for marketers in the very near future.
  3. The Future of Social Music, Presented by Spotify
    Music and advertising have forever been linked. In the past few years, music consumption has experienced such a drastic and aggressive transformation with the explosion of streaming music services such as iTunes, Pandora, Spotify, and the newly launched Beats (amongst many others). Where’s it all going?
  4. It’s Complicated: The Social Lives of Networked Teens, a Conversation with Author danah boyd and Andrew Rasiej
    I am a HUGE fan of dana boyd, one of the preeminent experts and researchers on all-things related to privacy and youth-culture. Now more than ever, as a father of two little men, her words of data-driven intelligence and insight resonate with me more than ever before. When danah speaks, I listen.
  5. Man vs. Machine: Advertising’s Epic Battle for Human Attention
    How can brands and agencies compete in an attention-driven economy? Joe Marchese has a vision: less advertising that delivers more powerful storytelling for greater effectiveness. If you can’t handle the truth, don’t come to this session.

Honorable Mention:
The Changing Face of News Consumption, Hosted by WSJ
The past few months has seen the launch of such renegade news outlets as The Information, The Ozy, and even re/code. Couple that with the likes of Circa, Pulse, Flipboard – the shift in news consumption has in fact become the news.

Social Media Week, February 17-21, is fast-approaching so register now! Christian said it himself- choosing just five is hard! So make sure to check out the amazing lineup of other events that you won’t want to miss!

Storytelling and Journalism in the Digital Age: 5 Events You Need at SMW NYC

Posted on by Sara Adam

Digital media’s searchability, sharability and speed are changing the way that we interact with news. Join the conversation as we look at what this means for journalists, marketers and the stories we share!

  1. The Art & Science of Storytelling
    Even as we change the ways in which we consume and share content- some things don’t change. The need to tell a compelling story is here to stay. EVP of Advertising at the NYTimes, Meredith Kopit Levien, will dive into new platforms for creating value and sharing engaging content to help you master the art of storytelling for yourself.
  2. Is Social Killing Storytelling?
    Well is it? If you are feeling cramped by your character limit or the attention span of your readers, this panel hosted by AOL is here to help. Explore what social media means for storytellers and the ways that social media can be leveraged to share long-form content (because not everything can be said in a tweet).
  3. Calling All Journalists: How to Rebrand Yourself as a Content Marketing & Social Expert
    Just because there might be fewer opportunities for writers in traditional print media roles, does not mean that there are fewer total opportunities. This panel of seasoned professionals will help you polish your resume, master the vocab and connect with the wealth of opportunities for journalists to partner with brands in creating content that connects with readers and customers.
  4. Investigative Reporting for the Web: Is Anything Different?
    Investigative journalism plays a pivotal role in society, exposing exploitation and injustices happening right under our noses. However, in the age of the Internet, opinions abound and facts can be scarce. Pioneers in the field from BuzzFeed, Propublic, Rueters and the Washington Post will discuss the facts and the role the web plays in the Rennaissance of investigative reporting.
  5. The Changing Face of News Consumption, Hosted by WSJ
    Wondering what skills today’s journalists, reporters and editors need to have to succeed in the new mobile news economy? Or which demographic is driving the changes and trends in news delivery? This event hosted by the WSJ will answer these questions and more, introducing you to innovators in the field including, Neal Mann of the WSJ, Anthony de Rosa of Circa and Jim Roberts of Mashable.

Storytelling and journalism are important themes at SMW14, February 18 to 21, but don’t forget about the wealth of other engaging topics, like marketing, health & wellness and entrepreneurship! And did we mention the parties?

Registration is open! Check out the schedule, then get your pass today here, and join us and our partners, Nokia and MKG, for what will be a great week of exploring our always on, always connected world.

Social Media Week Announces Five Content Hubs in New York, Invites Industry to Help Curate Program

Posted on by Ben Scheim

We are now two months out from Social Media Week this February 7-11, and a LOT is going on. Following yesterday’s announcement that Nokia will serve as global headline sponsor of Social Media Week, today we are pleased to announce a new twist to the week for our third weeklong event in New York: five distinct “Content Hubs,” reflecting key areas of focus for conversations on the societal impact of social media.  These five physical hubs will host daily programming and cover these themes: People and Society; Art and Culture; Business, Media, and Communications; Science and Technology; and Music, Sports and Gaming.

With today’s announcement, we are also releasing a very preliminary version of the schedule of events for New York, as well as select sponsors and keynote speakers.  Many events are still TBD and of course there are many more to come, but please take a look to get a sense of some of the exciting things to look forward to in February. The preliminary schedule can be found here:  http://socialmediaweek.org/newyork/schedule.  Registration for these events will open on Tuesday, January 11, 2011.

CONTENT HUBS

The locations of four of the Hubs have been confirmed already with Google hosting the Science and Technology Hub; global advertising agency JWT hosting Business, Media, and Communications; The Paley Center for Media hosting People and Society; and Red Bull Space hosting Music, Sports and Gaming.  We hope to announce host Art and Culture Hub within the next week.

JWT Logo

“JWT is heavily involved with Social Media Week on a global level,” said Social Media Week Board Member David Eastman, who is Worldwide Digital Director and North American CEO at JWT.  “The conference has grown in importance and stature, much as the social media space itself has.  By hosting and participating in this essential series of events, we are helping both educate the audience as well as ourselves.”

PROGRAM

Continuing the collaborative theme of Social Media Week, the New York organizers are looking to co-curate a significant proportion of the content by soliciting event ideas from some of the city’s leading thinkers and practitioners in the fields of social and mobile media.

Stephanie Agresta, Social Media Week board member and EVP and Managing Director of Social Media for Weber Shandwick said, “Social Media Week is leading the charge to globally scale the community of digital thought leaders driving this important channel.  By creating connections among influencers around the world, SMW is providing a valuable service to consumers and brands alike.”

In addition to Weber Shandwick, confirmed content curators in New York include: MTV, Financial Times,  New York Times, Frog Design, the New York Public Library, Edelman, the Barbarian Group, Saatchi Wellness, 360i, GOOD, The Personal Democracy Forum, Morris & King, Deep Focus, Publicity Club of New York, Fenton Communications, Wholefoods, Foodspotting, DotBox, Comedy Central and many more to be added.  Confirmed speakers include JWT’s David Eastman; Foursquare CEO Dennis Crowley; Meebo CEO Seth Sternberg; John Winsor, founder and CEO of agency Victors & Spoils; with many more to be announced.

Social Media Week New York is one of nine cities simultaneously hosting Social Media Week this year, along with London, Paris, Rome, San Francisco, Toronto, Hong Kong, São Paulo, and now Istanbul, which was added to the global lineup this week.

Global support for Social Media Week is led by mobile communications giant NOKIA, with additional support from global partners Meebo, a social platform with more than 180 million users; and JWT. Other brands involved around the world include Google,Vodafone, Oi Telecommunications (Brazil) and Fiat Motors.

The strength of Social Media Week lies in the collaborative efforts of the community.  There are many ways to get involved in the conference. To participate as a brand partner, sponsor, event host, panel speaker or volunteer, please visit: http://socialmediaweek.org/get-involved.

You can see a full version of the release here: http://bit.ly/hPghw5

For all press and media inquires, please contact Ben Scheim of Crowdcentric/Social Media Week at +1-347-224-3996 or by email at ben@crowdcentric.net.

Social Media Week NYC: Initial Agenda of Events

Posted on by

After months of collaboration we are delighted to release the initial agenda for Social Media Week NYC. In addition to what you can see here, we also plan to add at least another fifteen events to the program over the course of the next few days.

You can view the initial agenda here: http://socialmediaweek.org/newyork/schedule/

PLEASE NOTE THAT REGISTRATION OPENS FROM JANUARY 18TH.

Attendees will be given a full two weeks to register for events. Registration will be on a per event basis, allowing you to build a personal program that is specific and relevant to you.

If you want to receive updates you can follow @smwnyc on Twitter.  If you would like to be notified when registration goes live, please email info@socialmediaweekny.com.

Thanks to Social Media Week’s Title Sponsor Meebo and Supporting Sponsor Pepsico and Pepsi Refresh, almost every event hosted during Social Media Week will be free to attend.  Thanks also to our Media & Communication partners, The New York Times, Mashable, PSFK, 360i & PressLift and of course to our fantastic Advisory Board for helping to put together Social Media Week NYC.

Videos from 2009

Posted on by Toby Daniels

The first Social Media Week Conference launched earlier this year in New York.  Over the week, the organizer together with the local business community hosted over thirty five events in locations like the New York Times, Razorfish, Wired and Nielsen.

One the events was entitled Innovation in Politics, Policy, and Social Change through Social Media and was hosted at the New York Times.  Check out the full video from the event below.

Title: Innovation in Politics, Policy, and Social Change through Social Media

Description: A reflection on the Obama campaign and a look ahead at the future of harnessing social media for change.

Speakers: Panelists: Chris Hughes: Co-founder of Facebook and President Obama’s Director of Online Organizing during the campaign. Andrew Rasiej: Founder of Personal Democracy Forum, an annual conference and website covering the intersection of politics and technology, Jamie Daves: Venture capitalist and entrepreneur with over ten years of experience in the public sector who has helped found a number of successful nonprofit and political organizations. Moderator: Brian Stelter of the NY Times.

Hosted by: The New York Times

Part1

Part 2

Part 3

Social Media Week NY: Innovation in Politics, Policy, and Social Change through Social Media Pt. 3 from Panman Productions on Vimeo.