We are thrilled to have advertising behemoth Ogilvy & Mather join us again this year as an NYC Supporting Sponsor. Their thought leadership in social media can best be demonstrated through Social@Ogilvy, which they announced at SMW NYC last year. A cross-discipline team of social experts focusing on social business solutions, listening and analytics, social media marketing and communications, social shopping, social customer service solutions, and impact measures, it is the largest social media marketing communications network in the world.
Take a look at what they have in store for this year’s attendees:
Ogilvy’s first ever Master Class, Only at the Global HQ:
Community Management 3.0 – The Evolution of the Most Dynamic Role in Marketing
This interactive class, led by two of Social@Ogilvy’s community management experts, will focus on “Community Management 3.0” – the new job description, current challenges, industry leaders putting it to practice, real-life scenarios and more. Featuring: Ashley Hurst, Director of Business Development & Account Director at Social@Ogilvy and Dhara Naik, an Account Supervisor at Social@Ogilvy. To attend the Master Class, please purchase a Global HQ Pass here.
Ogilvy’s official SMWNYC Hub events:
Mocial RX: Leveraging Mobile & Social in Healthcare
Health discussions have moved beyond a single screen and one-on-one exchanges. Mobile and social — what some call “Mocial” — is all about a new platform of on-the-go device and broader discussion. From geofencing to quantified self to the second screen, this lively exchange explores how “our networked life” influences behavior change, removes barriers, and adds value to connected communities. Featuring: Buddy Scalera, SVP, Interactive Content & Market Research, Ogilvy CommonHealth and Andrea Hackett, Account Supervisor, Digital Strategy, Social@Ogilvy.
Pharma & Social: Better Apart?
The social health space continues to rapidly evolve, pivoting to serve new needs and voices faster than most pharmaceutical companies are used to acting. Patients, caregivers, even doctors seem to do just fine taking advantage of existing forums to discuss their health concerns. Is there room in the social sphere for prescription drug brands? Mixed views and industry case studies fuel a provocative discussion on whether and how Pharma can truly add value to these already active conversations. Featuring: Chris Cullman, VP, Digital Strategy, Ogilvy CommonHealth; Scott Friedberg, Director, Digital Strategy, Ogilvy CommonHealth and Andrew Teie, Senior Digital Strategist, Ogilvy & Mather.
Ogilvy & Mather HQ events
A Conversation with David Karp, Founder of Tumblr: Brands Connecting Inside the Index of Passions
Join us for a candid conversation with David Karp who has created one of the fastest growing communities of people sharing what they care about most. How can brands participate in Tumblr with meaningful brand or business impact and how do we do it without spoiling the beauty of Tumblr? Join Social@Ogilvy’s John Bell as he asks David Karp about his vision for brands and Tumblr. Featuring: John Bell, Global Managing Director, Social@Ogilvy and David Karp, Founder and CEO, Tumblr.
The Rise of the New Community Manager: A Discussion with Ford and Ogilvy on the New Brand Role
As more and more brands commit to Facebook, Twitter, and other social communities, the stakes of managing millions of fan relationships is rising. Increasingly the job of the community manager is evolving to a more complex and even senior role. Join Social@Ogilvy and hear from those in the trenches and those shaping how brands are managing fans and customer relationships. What are the new skills of the community manager? How will they fit into traditional organizations? Featuring: Rachel Caggiano – Senior Vice President, Social@Ogilvy and Karen Untereker – U.S. Manager, Social Media at Ford Motor Company.
The Live Google+ Jam with Caterpillar: How to Exploit Google+ to its Fullest
Is it plumbing or is it search? Is it Hangouts or Communities? Stop all the hype and anti-hype. We’re going to roll up our sleeves and demonstrate just how brands can use Google+ today and tomorrow. We’ll be working through a LIVE session with Google+, Caterpillar and Social@Ogilvy to create the prototypical, full-out program for the world’s leading B2B brand – Caterpillar. It will be fast-paced, messy and insightful. Featuring: Gemma Craven, Executive Vice President, Social@Ogilvy; Dan Schreibstein, Vice President, Social@Ogilvy; Kevin Espinosa, Social Media Manager, Global Marketing Services, Caterpillar; Gretchen Howard, Google.
The Future of Social Customer Care
Participate in a LIVE demonstration with Social@Ogilvy showcasing the next model of engaging social customers with meaningful dialogue, structure and cross-platform integration. We’ll work with select panel members and a few participants who will be plucked from the audience to interact with this engaging exploration of the science of social, digital strategy, and technology. Featuring: Evan Shumeyko – Director, North American CRM & Customer Engagement at OgilvyOne Worldwide; Jeff Simmermon – Director of Digital Communication, Time Warner Cable; Phil Blum – Social Media Customer Care Manager, Time Warner Cable; Dave Evans – VP, Social Strategy at Lithium Technologies; Rebecca Lieb – Digital Advertising and Media Analyst at Altimeter Group.
We look forward to seeing you there!