Tag: Olympics

Durex at Social Media Week: Connecting Couples With ‘Real Sex’ Conversations

Posted on by Nicky Yates

Does your partner really know you? Do you tell each other what really turns you on, or what bedroom maneuvers you’ve always wanted to try? Chances are, you haven’t, and you’re not alone. As a nation, we shy away from real pillow-talk with our closest companion, preventing us from going further in the bedroom. Even with constant exposure to sexual content in pop culture and 24/7 access to porn, sex remains one of the most taboo topics of conversation amongst couples. Durex®, a global sexual wellbeing brand, believes everyone should have a healthy and emotionally fulfilling sex life and knows regular communication is key to having great sex. This year, the brand wants to rid the taboos around ‘sex talk’ by encouraging couples to initiate the conversation in the bedroom.

In line with this mission, Durex has created a hub of online tips and videos to help couples talk about sex and their relationships in a healthy way; from sharing what you want in bed to an online fantasy finder for couples to ‘sexplore’ with one another. Durex has also explored the role technology plays in communicating with our loved ones. Given social media has revolutionized how we access everything in our lives, it comes as no surprise that it has impacted and intruded upon our relationships. A recent survey by Durex found that while technology has us using our hands more than ever, all that smartphone tapping has overtaken real touch between couples . When asked what methods they most frequently use to talk to their partner, 77 percent answered using their smartphone, with only 19 percent regularly communicating through touch. Based on these findings, Durex challenged couples to turn off their phones and focus on turning on their partner over the Valentine’s Day Weekend by discovering the Language of Touch.

Building on this, Durex is partnering with Cindy Gallop, founder and CEO of MakeLoveNotPorn.com, to trigger this much-needed conversation at New York Social Media Week, on February 20, 2014. The afternoon session will explore topics including the future of the sex world and what it means for innovators and marketers. The session will also look at the ways that media and entertainment are propagating unrealistic portrayals of sex and how this negatively impacts society, and could be a barrier to real-sex conversations between couples. Representatives from these industries, including Aurore Trepo, Marketing Director for Durex, will discuss how everyone has a part to play in inspiring healthier representation of real sex in the media.

There is a lot to learn from the event itself, but also from our sponsor. Durex has repeatedly created sharable content with viral tendencies to trigger and inspire that all important conversation. To be part of the conversation with Durex and Cindy Gallop at SMW, register here and follow us @Durex_USA and www.facebook.com/durexUSA.

Second Screen Sports: Engagor At SMW NYC

Posted on by Nicky Yates

The only thing better than watching the Winter Olympics while attending Social Media Week is doing it socially and with a second screen. We do most of our entertainment with a second screen, so it makes sense for you to get your dose of Sochi that way.

We’ve partnered with Engagor to highlight a live data feed showing how the Official Sponsors of the Sochi games are stacking up against each other in the race for Social Media Gold. And you can see it at Campus. Stop by the Engagor Pop Up, catch some Curling, practice your Triple Salchow, and spot a trend developing in realtime. Plus, if you checkin, you could win a free six month account.

Did we also mention their team has espresso?

All in all, it’s a win-win. Engagor is the most comprehensive platform for real-time customer engagement. It provides brands and enterprises with a powerful tool to monitor and analyze their social channels in order to efficiently engage with customers. And you can see it for yourself, all with a few perks.

Social Media at Sochi: The Impact of Facebook, Twitter & Instagram

Posted on by Stephanie Carino

The Olympics have always been a time where nations gather around television sets worldwide, and watch to see how their country’s athletes measure up in the grand scheme of things. What’s different this time around, is that social media has evolved so much that this is not the only view we’re getting of the Olympics.

Because of the power of social media, athletes’ freedom to post whatever they want has been suppressed by the International Olympic Committee. Sharing on different social media outlets has become so influential that guidelines needed to be provided as to what was considered acceptable. This advisory apparently does not apply to journalists covering the event, who have been posting their less than livable sleeping quarters. There’s even a Twitter handle named @SochiProblems, giving viewers a behind-the-scenes look at the games that they would not have been privy to otherwise. The focus on the Olympics now becomes not just about the games but also the conditions surrounding it. In fact, the supplementary Olympics content being shared on social media may be getting more buzz and overshadowing the games themselves.

Instagram was launched in October of 2010, so it didn’t even make the February 2010 Winter Olympic Games in Vancouver. This has given us an entirely different avenue to view Olympic content. Adhering to the guidelines that the IOC has set forth, athletes have been posting photos in their uniforms, videos from their practices, and documenting iconic moments, like the Opening Ceremony. This way of sharing content has become so influential, that even a publication like The New York Times is posting Instagram compilation articles. That being said, Instagram and Vine videos are also new to the games. These outlets are not only creating a way for viewers to become a part of the conversation but are also becoming another way to document history.

According to metered-market results, the television ratings for the Opening Ceremony of the Olympics was down, Forbes commented on the lackluster spectacle as well, but it didn’t stop numerous outlets from “live blogging” about the event. The Wall Street Journal, Yahoo, Mashable and more, all were providing their own play by plays in real time, commenting on what was being aired. This of course wasn’t live, since the ceremony was air-delayed for the US and sparked a negative backlash on Twitter with the hashtag #NBCFail, proving once again, the voice of the viewer and the exponential growth of social media since the last games.

This year’s Olympics in Sochi are a perfect example of the influential power that social media has on everything. It can completely change our view of an iconic event like the Olympics because we’re now getting more than the one view of what we’re seeing on TV. In the future, I can see our experience evolving to include something similar to Google Glass, so we can feel like we’re walking around at the Olympics, while never leaving the comfort of our own home. Until then, we can always live vicariously through participant’s Vine videos or whatever sharable media they come up with next.

Want more Vine and Instagram? Make sure you check out Nokia’s Now Studio at Campus next week! We’ll have on-hand stars from the platform to show you how to maximize shortform content.

More interested in dealing with regulation? Then, you’ll want to check out our special three-hour track with LiveWorld/Pfizer.

Stephanie Carino has spent over the past 10 years working in the city in the Fashion, Food and Event industries. She currently works in the PR Department at leading Technology and Business Book Publisher, Apress. On the side, she also writes event coverage and reviews for, Socially Superlative, a NYC-based event website, covering predominantly food, travel and entertainment stories. Connect with Stephanie on Twitter.