Tag: partners

That’s a Wrap! Thank You Social Media Week NYC Community

Posted on by SMW Staff

Thank you to our attendees, speakers, partners, volunteers, independent event organizers, and everyone in the SMW community for making #SMWNYC truly incredible. It was an incredible week exploring the business, art, science, and future of social media, as well as the first edition of SMW that unpacked our global theme, “Language and the Machine: Algorithms and the Future of Communication” in 2017.

If you didn’t attend #SMWNYC, you can re-live every official event with SMW Insider, our on-demand platform to watch the full videos from all official #SMWNYC sessions, plus hundreds of hours of video from other Social Media Week events from 2016.

This year’s event would not have been possible without our sponsors: Accenture, Convene, Crimson Hexagon, Department for International Trade, Digimind, Giphy, Marina Maher Communications, Nasdaq, National Geographic, Shutterstock, Storyful, and Tracx.

We’d also like to thank our Premium Content Partners: Crowdtap, Pinterest, and Viacom, as well as all of our Food and Beverage Partners, Content Partners, and Technology Partners for supporting the 9th edition of Social Media Week New York.

Monday Funday: SocialVibe Engagement & Opening Party!

Posted on by Sara Haile-Mariam

It’s hard to believe it’s almost Friday and the end of #SMW12.

Before we bring this year’s festivities to a close, we wanted to post a little throw back to a Monday night and Tuesday morning not too long ago.  We began #SMW12 with two epic SocialVibe collaborations; the first being our #SMW12 opening party which took place at Greenwich Village Country club and was hosted by Nokia and sponsored by Social Vibe.

The evening was centered around engaging activities, like miniature golf and pictures with animal statues, epitomizing the social nature of SMW12- and SocialVibe. Surprises littered the evening from Nokia’s special room to the SocialPix photobooth immediate upload to Facebook.

Then on Tuesday at our Advertising & Marketing Hub JWT, SocialVibe hosted a panel entitled Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N that featured Digital Editor Michael Learmonth, SocialVibe SVP of Sales Mike Barbeau, Head of Planning at SocialVibe Adrian Barrow, VP of Integrated Marketing at Fuse Vanessa Montes, and CEO of Deep Focus Ian Schafer

The panel focused on consumer engagement in digital advertising and consumer “exchanges.” Looking at services, R&D, and creativity as critical aspects to earn value and enhance engagement. By creating opportunities to do social good, giving your community attention or creating unique experiences will increase the likelihood that consumers will do things for you.

Citing case studies from companies like HP’s use of consumer forums to DuoLingo for translation services, SocialVibe really highlighted what you can do and the type of thinking that truly resonates with consumers. “If you have to ask your consumers to pay attention, you’re not doing it right,” just may characterize the views of the event. And with over 600 views on their Livestream and more than 15 comments, we think they get the hang of engagement and meeting people where they are, making this one event you’ll want to see if you missed it in action.

Many thanks to SocialVibe for partnering up with us at this years #SMW12! Partners like them are what make Social Media Week everything that it is.

You can check out more photos from the opening party by clicking here or here!