TJ Mizell, Son of Legendary Jam Master Jay of Run DMC, to DJ #SMWNYC Opening Party

To celebrate the 9th annual Social Media Week conference in New York, we’re hosting this year’s official opening reception.

This celebration helps kickstart the 2017 global theme “Language and the Machine”, which explores how technology is changing how we connect and communicate.

TJ Mizell, DJ and son of the late Jam Master Jay of Run D.M.C, will get behind the turntables at Samsung 837.  He entertains/spins at various special events, fashion shows and nightclubs in New York and around the world.

His skills take the experience to a whole new level with mesmerizing soundtracks. The majority of his musical influence comes from his father and his mentors at the Scratch DJ Academy founded by JMJ. TJ maintains his authenticity behind the 1 and 2’s with seamless blends and precise cuts during his mash-up sets of Hip Hop, Dubstep, and everything in between and beyond.

The Official Opening Party is for #SMWNYC passholders only, and you must be 21+ to attend. Cocktails, wine and beer will be provided courtesy of Johnnie Walker, Don Julio, Ketel One, and Brooklyn Brewery and passed food courtesy of LDV Hospitality.

Rome Fortune To Perform at the Official #SMWNYC Closing Party

On Friday night, February 26th, the Official VIP Closing Party will take place at the iconic Diamond Horseshoe venue at The Paramount Hotel. If you’re an Insider Passholder, join us to wrap up the 2016 edition of Social Media Week along with LDV Hospitality.

We’re bringing together New York’s digital elite with a complete open bar featuring Heineken’s portfolio of beers, specialty cocktails from Jose Cuervo, wine and bubbly. There will be plenty of dancing, food, we’re excited to announce that Rome Fortune will perform!

In the most cosmic sense of the word, Rome Fortune is Atlanta’s newest star. Green-bearded and crop-topped, 6’5” in cowboy boots, he takes the stage like an eclipse and flips straighforward bars into lunar poetry. But even with such otherworldly swagger, Rome’s music connects with fans because of how powerfully (and sometimes painfully) human it really is.

His new album, Jerome Raheem Fortune (out Friday 2/26 on Fool’s Gold) is the true story of this man who fell to earth. Rome’s Beautiful Pimp mixtapes (“rap as motivational speaking, generous and all-inclusive” – Pitchfork) and collaborations with everyone from turn-up trailblazers OG Maco and ILoveMakonnen to Four Tet and Toro Y Moi were merely the prelude to JRF’s nakedly honest storytelling.

Over loose, dreamlike tracks from longtime collaborator Cubby, Rome gets extra real about his struggles: his parents, his children, and their mothers… his dreams, his demons, and the drugs that may be fueling both. Even Kaytranada produced single “Dance” is an outlier, an uptempo song about escape rather than elation. Yet nothing on Jerome Raheem Fortune is a drag; over the course of 11 potent tracks, Rome Fortune presents hip hop catharsis at its most compelling. Head towards the outer limits of rap with a guide who is intimately familiar.

EVENT SPOTLIGHT: The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game

The Shorty Awards are proud to present an interactive session featuring thought leaders from their community of Academy members, winners and collaborators. Hear from the top brands and organizations on social about what captivates, engages and moves audiences, and then put your noggin to the test with game show trivia questions the entire audience can participate in.

The topic of discussion will be emerging social and digital media platforms. At this point Snapchat is the emerging platform of record, Periscope is catching on, and no one seems to know what will (or will not) happen on Peach. This also extends to new ways brands are publishing #content and doing community management.

Register today, and bookmark this event to your schedule! On Friday, February 26th at 4:00pm, join the Shorty Awards at the SVA Theatre for “The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game“. We’ll hear welcome the following leaders to the SMW New York stage:

  • Mark Borum (Co-Founder & VP of Marketing, Reelio)
  • Rachel Christensen (Managing Social Media Editor, BuzzFeed)
  • Gregory Galant (CEO & Co-Founder, Shorty Awards)
  • Matthew Knell (VP of Social Media and Platform Partnerships,
  • Rob McCarty (Chief Operations Officer, PopShorts)
  • Adam Zeller (VP of Social Media, Bravo & Oxygen Media)

After this event, come celebrate the end of Social Media Week at our VIP Closing Party! The closing party is for Insider Passholders only, so be sure to register (or upgrade) your pass in order to get your name onto the guest list.

Turn Down For #SMWNYC: 4 Parties You Won’t Want To Miss

At Social Media Week we like to work hard and play hard. Connect with other SMW attendees offline and let loose at these fun events, hosted by our incredible partners.

1. SMW Official VIP Opening Celebration
Mon, Feb 23; 7:00 PM – 10:00 PM
Mix and mingle with the elite of the tech world at this invitation-only party. It will be quite the party, too, with LDV Hospitality restaurants American Cut, Scarpetta and Lugo Cucina ensuring you have plenty to nibble on and Herradura Tequila and New Wines from Greece supplying the ever-flowing drinks. This party will be the talk of Social Media Week. Make sure your name is on the list by getting your Insider Pass while they last!

Tues, Feb 24; 5:00 PM – 7:00 PM
Unwind from day two of #SMWNYC by joining our partner Hootsuite for a complimentary drink or two at FOUR at YOTEL, one of New York’s top restaurants in the heart of Times Square! Network, relax and cheers to a great week!

3. WOMMA Wine Wednesday: Next Generation Marketing: Meet The Gen Z Influencers
Wed, Feb 25; 6:00 PM – 8:00 PM
At this WOMMA #WineWednesday event, hosted by marketing agency 360i, you’ll hear from a panel of Gen Z Influencers on what’s currently hot on platforms such as SnapChat, YouTube, Instagram and Vine, and what’s bae (‘before all else’) in 2015.

4. SMW Official VIP Closing Party
Fri, Feb 27; 7:00 PM – 10:00 PM
There’s no better way to close out Social Media Week than our Closing Party at the Highline Ballroom. You’ll have plenty of fuel to party the night away with an exclusive guest DJ set from MICK, one of the most in-demand DJ talents and Herradura Tequila pouring the drinks. This event is invitation-only so again, be sure to get your insider pass.

Want to party with us? Of course you do! Grab your Insider Pass today, and join us for all the fun!

Best in Show: LiveWorld at SMW NYC

With only a few weeks until Social Media Week New York, we are daydreaming constantly about one thing: the opening party. Our partner LiveWorld, a user content management company and trusted partner to the world’s largest brands, is one of several sponsors making it happen. Along with Nokia, BuzzFeed and Whole Foods, LiveWorld is throwing a most fabulous VIP fete at the Metropolitan Pavilion – home to our new Global HQ.

Featuring, interactive installations, a mobile photo studio, a live simulcast lounge and food and drink, the event will mark the 5th anniversary of SMW NYC. As an added bonus, you’ll also have the opportunity to strike a pose at LiveWorld’s flip book photo booth and nab a complimentary copy of Ekaterina Walter’s bestselling book “Think Like Zuck”, which illustrates how to make your mark in the world using the five success principles of Facebook.

(Please note: The Opening event is by invitation only, however, if you wish to attend there are a limited number of Insider Passes available, which grant you access to both the official Opening and Closing events, Ideas Connected at Global HQ and full access to all four Official Content Hubs.)

But LiveWorld didn’t stop there! They, along with Pfizer, are hosting an afternoon long series of events at Pfizer Headquarters, focused on social media engagement for regulated and consumer sensitive markets such as Healthcare, Financial Services and CPG. This event will appeal to communicators and marketers in Healthcare, Pharma and other regulated industries. See the agenda, below:

  • 2 PM to 3 PM: Case StudyBuilding A Global Brand Through Content Marketing, Cleveland Clinic
  • 3 PM to 3:30 PM: Coffee break
  • 3:30 PM to 4:30 PM: Panel — Legal & Marketing Social Media Allies or Enemies
  • 4:30 PM to 5:15 PM: Keynote by Peter Pitts — Social Media and Pharma: The age of Reality
  • 5:15 PM to 6:45 PM: Cocktail Reception

To see the full details of this day, and register for the event, click here.

We look forward to seeing you there!


Monday Funday: SocialVibe Engagement & Opening Party!

It’s hard to believe it’s almost Friday and the end of #SMW12.

Before we bring this year’s festivities to a close, we wanted to post a little throw back to a Monday night and Tuesday morning not too long ago.  We began #SMW12 with two epic SocialVibe collaborations; the first being our #SMW12 opening party which took place at Greenwich Village Country club and was hosted by Nokia and sponsored by Social Vibe.

The evening was centered around engaging activities, like miniature golf and pictures with animal statues, epitomizing the social nature of SMW12- and SocialVibe. Surprises littered the evening from Nokia’s special room to the SocialPix photobooth immediate upload to Facebook.

Then on Tuesday at our Advertising & Marketing Hub JWT, SocialVibe hosted a panel entitled Why Engagement Should Be Spelled A-T-T-E-N-T-I-O-N that featured Digital Editor Michael Learmonth, SocialVibe SVP of Sales Mike Barbeau, Head of Planning at SocialVibe Adrian Barrow, VP of Integrated Marketing at Fuse Vanessa Montes, and CEO of Deep Focus Ian Schafer

The panel focused on consumer engagement in digital advertising and consumer “exchanges.” Looking at services, R&D, and creativity as critical aspects to earn value and enhance engagement. By creating opportunities to do social good, giving your community attention or creating unique experiences will increase the likelihood that consumers will do things for you.

Citing case studies from companies like HP’s use of consumer forums to DuoLingo for translation services, SocialVibe really highlighted what you can do and the type of thinking that truly resonates with consumers. “If you have to ask your consumers to pay attention, you’re not doing it right,” just may characterize the views of the event. And with over 600 views on their Livestream and more than 15 comments, we think they get the hang of engagement and meeting people where they are, making this one event you’ll want to see if you missed it in action.

Many thanks to SocialVibe for partnering up with us at this years #SMW12! Partners like them are what make Social Media Week everything that it is.

You can check out more photos from the opening party by clicking here or here

Tonight: Chiddy Bang to Perform at SMW Closing Celebration!

It’s been a crazy, amazing and historical week–we saw tweets from space, wrestlers taking over panels and so much more!

Now it’s time to party!

Chiddy Bang is a Philly based hip-hop duo featuring 19-year old Drexel Students Chidera “Chiddy” Anamege (emcee) and Xaphoon Jones (DJ/producer). They’ll be rockin’ the beats tonight at District36!

Their hip-hop sound combines electronica and indie sensibilities and has been described as “a hipsters wet dream” using samples from groups like MGMT and passion pit.

Check out their video below for the song “Opposite of Adults” where they sample MGMT’s “Kids”.

Fun (internet-related) facts about the band:

#1 fastest growing artist on the internet according to Next Big

top 10 most blogged about artist on the entire internet (from Blackbook to Kanye West)

– video for “Opposite Of Adults” has over 7 million plays on YouTube

Kanye West posted their video for “Opposite of Adults” on his blog

– Video feature on w/ over 250k views in 48 hours

– mixtape “swelly express” had over 100k downloads in 6 weeks

Blackbook proclaimed “swelly express” one of the “3 mixtapes you need to own” (alongside Drake & Donnis)

We are stoked to hear them tonight! Party on!

Joanna Firneno is a contributing writer to the Social Media Week blog and is an Associate Communications Manager at Deep Focus.

Via Thrillist: Win An Exclusive Invite to the SMW Closing Celebration

You tweet like the best of them. You’re a mayor. Your comments are no stranger to Gawker’s articles and you’ve made endless connections on LinkedIn.

Needless to say, you are no stranger to all that is social media. You know who’s who and have been attending panels all week or watching via the SMW livestream

So why not party like the best of them? Or at least get a chance to see Chiddy Bang while sipping on some Macallan

Well now is your chance to rub elbows with the kings and queens of social media and all who fall in between!

Thrillist is giving you a chance to attend the exclusive, invite-only Social Media Week Closing Night Celebration on Friday, February 11th at District36.

ALL you have to do is enter your email here.

Pretty easy, right? Good luck! Hope we get to see you there!

Event Spotlight: 140 Characters Project Launch Party

Be a part of  “twistory” and join Edelman Digital and Ish Entertainment in celebrating the kick off of the 140 Characters Project, a year-long search documenting 140 people whose lives have been forever transformed by social media. The search and documentary’s filming will begin at this cocktail party.

Get the 411 on the exclusive, invitation only event below (did we mention there is an open bar?):

What is the name of this event? 140 Characters Project Launch Party

Who is hosting this? Edelman and Michael Hirschorn

What time is it and where can I drink for fr–, I mean be a part of this awesome event? Tuesday, February 8th from 6-9 PM at 250 Hudson Street (16th Floor-Penthouse).

Aside from me, who else is excited about this? Libby Pigg, Senior Vice President at Edelman Digital. She wants you to know:

“Social media is something that we at Edelman have a tremendous amount of passion for, so it seemed like a perfect fit to align with a global initiative like Social Media Week. We hope our event on Tuesday evening  will be a good combination of entertainment, content and networking with an amazing group of  ‘characters’ that one might not typically see at a social media conference.”

This event has limited space so register now!

Joanna Firneno is a contributing writer to the Social Media Week blog and is an Associate Communications Manager at Deep Focus.

TJ Mizell Will DJ the #SMWNYC Official Closing Party!

To wrap up the 2016 edition of Social Media Week new York, organizers Crowdcentric and LDV Hospitality are hosting the Official Closing VIP Party in New York City.

We’re taking over Diamond Horseshoe and bringing together New York’s digital elite with a complete open bar featuring Heineken’s portfolio of beers, specialty cocktails from Jose Cuervo, wine and bubbly. There will be plenty of music, dancing, food, and surprises!

We’re excited to announce that one of the music performances of the night will be TJ Mizell!

TJ Mizell

TJ Mizell follows in the footsteps of his father, the late Jam Master Jay of “RUN D.M.C.” TJ has harnessed skills passed down to him and mastered his own technique – an eclectic style that is Hip-Hop and EDM influenced. He is an innovative artist fusing his love for fashion, dance music, & Hip-Hop to create a diverse portfolio.

In 2014, TJ became the official touring DJ for rapper “A$AP FERG.” He quickly hit the road and has toured across the world playing some of the hottest venues and festivals the past couple of years alongside Ferg & Marty Baller. Working with many superstars in both the dance and hip-hop industries, TJ has collaborated with other numerous artists, including Mia, Paper Diamond, DJ Scratch, and RUN D.M.C. His mission is to share his musical obsession with the entire world just as his dad did in the 80’s.

If he isn’t scratching or producing, you can find the trendsetting and skating through the streets of NYC and around the globe!