5 Minutes With Paul Kontonis

Day after day we’re blow away, not just by the insights of our Advisory Board Members, but the hilarious social media campaigns they bring to our attention. Advisor and Magnet Media GM, Outrigger Media Lead Advisor and the Chairman of Board of Directors at International Academy of Web Television, Paul Kontonis, didn’t disappoint:

1. What is your or your organization’s greatest success with social media to date?
We developed, produced and released a video in support of the launch of Internet Explorer 10. We knew that IE is a browser that most people love to talk trash about so we took them head-on and got people talking about how good IE10 actually is. IE10 sucks…less.

2. What do you think is the most exciting thing happening in the emerging technology and/or new media space right now?
I am most excited about the building of original digital video business models built on more than the free ad supported model on YouTube. Get ready for a subscription based first window strategy.

3. What speaker or event are you most looking forward to at SMW NYC?
Vivisection Live on February 19th is something that has never been done before. Haven’t you always wanted to peek into someone else’s YouTube account?

4. What prompted you to join Social Media Week’s Advisory Board?
Social Media Week focuses people’s attention on the importance of social to all aspects of communications and marketing. It is all about the complete integration of media and devices.

5. What is the most creative way you’ve seen social media used?
I fell in love with Target’s fashion and tweet show at everydayshow.com and of course canttweetthis.com

Paul Kontonis is a leading voice in the shaping of the digital video industry with over 15 years of interactive media experience. Paul is the GM of next generation studio, Magnet Media Originals, which combines the best storytelling with the best of social engagement into high quality web series originals and video content networks.In 2012, Paul was elected to a second term as the Chairman of the Board of Directors of the International Academy of Web Television, a non-profit organization founded in 2008 to promote and recognize excellence in web video. Paul provides leadership and strategic vision to the industry through such pioneering efforts as the IAWTV Awards at CES, and by representing producers, distributors, and advertisers at industry events.As Lead Advisor to Outrigger Media, Paul co-developed and launched OpenSlate, a online video analytics data platform which is the only platform to deliver actionable information about the value of YouTube video to advertisers. OpenSlate launched in mid-2012 to the advertising and online video communities and is tracking the top 15,000 producers. Prior to Magnet Media Originals, Paul was the Vice President and Group Director for Brand Content at Digitas’ The Third Act, where he led the development of original and partnered digital brand content entertainment offerings. Paul was instrumental in orchestrating the first ever Digital Content NewFronts in which video leaders – YouTube, Aol, Hulu, MSN, and Yahoo – held web originals advertiser upfronts in New York City along with 15 other leading content and distribution organizations. Paul has executive produced numerous original and branded web series, has appeared in a number of publications and digital media books, co-founder of the web video meetup BigScreen LittleScreen and a regular speaker at digital video and media conferences.


Spotlight: Advisory Board Member Paul Kontonis

With almost two decades of digital media experience, Paul has become a force to be reckoned with throughout the online video industry.

Under his watchful eye, over twenty-five original web series (including successful online branded entertainment for Warner Bros, Armor All, Experian, Holiday Inn Express, Phillips Van Heusen, IZOD IndyCar and Samsung) have been produced. He’s written numerous articles on online video and is frequently seen speaking at industry conferences and annual seminars. His leadership and strategic insight have manifested in pioneer movements such as the inaugural IAWTV Awards. He’s Chairman of the International Academy of Web Television, a non-profit organization founded to promote web video excellence. And as Vice President and Group Director of Brand Content for Digitas’ The Third Act, he leads the creation of digital brand content entertainment offerings.

Paul Kontonis, twitter: @kontonis

Having been exposed to so many creative minds and efforts, we wanted to learn more.

You are constantly creating. How do you stay inspired?

I listen to music for inspiration instead of reading: Metallica, Iron Maiden, Nine Inch Nails, System of a Down, Pantera and Muse.

What keeps you motivated at work?

Discovering incredible web series that are being created by independent creators every day.

What advice would you have given to yourself five years ago?

Never stop raising money.

If you had to pick one superpower, what would it be?


Your dream job, anywhere. Take your pick.

Owner of a top-flight professional soccer team.

Paul has helped The Third Act drive business results through digital content strategy, development, content creator partnerships, and a colorful assortment of offerings. In addition to housing a collection of creative, media, and client front-runners, The Third Act organizes Digital Content NewFront, an annual event that puts content creators, distributors, talent, and brands in the same space so that creative media prowess can be harnessed, and original online video and brand content can emerge.