Learn how Viacom’s digital media team experimented with new ways of engaging fans

Experts from Viacom’s VH1, MTV International, and Marketing and Partner Solutions will explore how they have fearlessly experimented and found success creating new ways to engage fans using innovative tactics around social, bots, and more.

Lydia Daly (SVP, Social Media and Branded Content Strategy, Viacom Velocity), Jon Mallow (SVP of Digital, VH1 & Logo Online – Production, Viacom), and Karmelina Parouka (Vice President of Digital Production, MTV International / Viacom International Media Networks) will take the #SMWNYC stage (Stage One at The TimesCenter) for a discussion on their recent findings.

This session, “Dear Social, What Have You Done for Me Lately? How Viacom Gets Maximum Fan Impact from Innovations in Social, Bots, and Beyond,” takes place Tuesday, February 28 at 11:00am.

In addition to this session, MTV is also hosting a masterclass event this year at #SMWNYC titled, “musical.ly and MTV: A Master Class in Mobilizing Musers,” which will explain the power of musical.ly, a growing music video social network, and its influential group of “musers.”

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

The end of Television? Crowdtap joins #SMWNYC to explain influencers’ role in media

Television as we know it will soon be no longer. The notion of tuning in to a TV network will be a distant memory and the proverbial cord will someday be forever cut. These changes will disrupt the marketing industry in ways that the onset of the Internet itself didn’t achieve. We live in exciting times.

This year at Social Media Week New York, Crowdtap, the people-powered marketing platform, will explore the coming phases signaling the end of Television 1.0, as well as where advertisers will look next for critical mass.

Matt Britton, Chief Executive Officer of Crowdtap, will explain to attendees the role of celebrities and influencers across the spectrum, the massive impact of live video on platforms like Instagram and Facebook, and the best practices for leveraging these changes to propel your brand forward.

This session, “Instagram Killed The Television Star,” will take place on Wednesday, March 1 at #SMWNYC from 2:45-3:30pm on Stage One at The TimesCenter.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Learn about “High-Performing Visual Content” from Shutterstock at #SMWNYC

With an ever increasing need to capture audience attention across social networks, the use of imagery has evolved from posting a simple picture to include more striking visual elements that can engage and influence behavior.

As a result, an essential part of the social media manager’s role is the quick and easy creation of visual content to support their business on all channels. From flyers to social posts, ads to presentations, today’s digital marketers are hard pressed to create compelling designs that accurately represents their brand and connects with their target audience.

Shutterstock Product Owner, Jason Schickel, will share visual trends that will dominate social media in 2017, as well as tips on finding high-quality imagery to best represent your brand message. In this interactive workshop, the audience will use these insights to create fun and memorable promotional materials using Shutterstock’s simple design tool, Editor.

In this session, “Stand Out from the Crowd with High-Performing Visual Content,” attendees will learn how to discover visual trends and imagery that performs best on social channels, how design and personalized promotional materials can engage your audience on social media, and the fundamentals of image licensing and how this applies to your business.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Marina Maher Communications will host #SMWNYC event on “influencing consumers”

Every day, ideas, thoughts and conversations from millions of people all over the world are shared online. The words they use to express themselves on social media have the power to influence and inform – but they are also the gateways to understanding what motivates your target audiences to try, buy, and tell their friends about brands and products.

Through advanced text analysis of the words and the emotions people use on social, brands have the ability to influence consumers to purchase their products and turn them into vocal brand advocates.

In this session, “Words of Wisdom: Advanced Text Analytics and Strategies that Influence Consumers,” David Richeson, Chief of Innovation and Influence at Marina Maher Communications, will explore the vital role language has in helping brands find new ways into the consumer vernacular, and ultimately into their hearts, minds and purchase decisions.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Bob Cohn, President of The Atlantic, will detail the brand’s transformation at #SMWNYC

Bob Cohn is the president of The Atlantic. He oversees the magazine’s business and editorial teams on its principal platforms: print, digital, video, live events, and consulting. He was named to the job in 2014 after serving five years as editor of Atlantic Digital, where he built and managed teams at TheAtlantic.com, The Wire, and CityLab, growing TheAtlantic.com’s audience ten-fold.

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com.

On Tuesday morning at Social Media Week New York, The Atlantic’s president, Bob Cohn, will detail the transformation of the organization over the last decade, and the challenges and opportunities ahead. View the event here, and make sure you register for #SMWNYC to attend this session and many others throughout the week.

Before coming to The Atlantic, Bob Cohn worked for eight years as the executive editor of Wired, where he helped the magazine find a mainstream following and earn a national reputation. During the dot-com boom, he was the executive editor of The Industry Standard, a newsweekly covering the Internet economy. He began his journalism career at Newsweek, where for 10 years he was a correspondent in the Washington bureau, covering the Supreme Court and the Justice Department and, later, the Clinton White House.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

9 Events for Publishers, Journalists, and News Outlets at #SMWNYC

The state of publishers and news coverage is constantly changing, and at Social Media Week New York, you will hear from the industry’s trailblazers on how to break through the noise. Below are eight events that will dive into these questions, and get you up to speed on the latest trends.

Get your pass here before we sell out.

1. Distributed Media All-Stars: Experts Share Their Viral Content Secrets (Insider)

Insider has nearly 2 billion video views each month across platforms including Facebook. Nicholas Carlson (Editor-in-Chief, Insider) will moderate a discussion with some of the leading distributed media content creators — all of whom will share their own secret sauce for creating and distributing content with the power to go viral like wildfire.

2. Transforming a 160-year-old Magazine into a Multi-Platform Brand (The Atlantic)

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com. This talk features The Atlantic’s president Bob Cohn, who will detail the transformation of The Atlantic over the last decade, and the challenges and opportunities ahead.

3. Don’t Call Snapchat a Social Media Platform (Sweet)

Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal. In this talk, Ross Clark (VP and GM, Sweet – Snapchat Discover Channel) will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

4. How Hearst’s Prestige Brands Are “Doing the Internet” (Hearst Magazines)

How do you satisfy your core audience while still giving them a variety of what’s trending or relevant? From ELLE’s creative and fashion-forward use of live video tools to Esquire’s Election 2016 coverage to Marie Claire’s insane growth on Instagram, we’ll take a look at how three of Hearst’s titles are harnessing their unique voices and satisfying the rapidly changing social landscape.

5. Video + Media: The Power of Visual Communication in the Digital Age (Brit + Co)

It’s no secret that video now rules the digital media world. Whether it’s a video mini-series, a Facebook Live, or a GIF, visual content is catching the attention of consumers and brands alike. Brit Morin, Founder & CEO of a digital media and commerce company Brit + Co, has always been focused on the visual, and she’s speaking at #SMWNYC on why video is the center of media right now, and the benefits and challenges of making visual communication a core focus of your business.

6. Experiential Brand Storytelling (The New York Times)

In 2016 the New York Times acquired design agency Fake Love as part of an ongoing effort to offer more creative and marketing services to agencies and clients. In this session, NYT’s SVP of Advertising and Innovation Layne Braunstein and Fake Love’s Chief Creative Officer, Sebastian Tomich will share their vision for how they approach experiential brand storytelling.

7. Smart Publishing Automation: At the Intersection of Content & Technology (Reuters)

Nowadays, social channels are driven by algorithms that are reshaping the way content surfaces, and how people interact with it. The only way for publishers to really leverage the scale of content produced – and better serve a differentiated audience in real time – is to adopt a structured data-driven approach to news circulation on those distribution platforms. This session will explain how Reuters automates the publishing of 9,000+ stories a month across multiple geographies and languages using natural language recognition and predictive analytics.

8. Future Publishing Models: VR and 360 Video (The New York Times)

Via NYT’s VR app, users can go underwater or on the campaign trail, experience life through the eyes of a refugee or explore previously unseen worlds and experience stories reported by award-winning journalists, all told in an immersive, 360-degree video experience. In this session, Sam Dolnick (Associate Editor at NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 with exceptional results for brands and readers alike.

9. How The Verge Builds Audiences Across Multiple Platforms (Vox Media)

Finding success as a publisher in 2017 means creating content not just for your website, but for platforms ranging from Facebook to Google, Instagram, Snapchat, and Twitter. Each has its own audiences, algorithms, and best practices — which can make optimizing even a single story or video a daunting project. Helen Havlak (Engagement Editor, The Verge) will help attendees determine which platforms to invest in, explain how to grow audiences on those platforms, and break down the ways to re-edit and package a story or video to serve those audiences.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Keynote at SMW New York: “Pivoting an Icon, an Interview with New York Times CEO, Mark Thompson”

This year at SMW New York, Mark Thompson, CEO of The New York Times, will participate in the opening keynote, “Pivoting an Icon”, on Tuesday, February 23rd at 10:30am at The TimesCenter. He’ll discuss how the NYT pivoted and prepared itself to succeed in the digital age, and how others can learn from their shift.

The interview with Mark will be conducted by Toby Daniels, Social Media Week’s founder and Executive Director.

About Mark Thompson

“Mark Thompson became president and chief executive officer of The New York Times Company in November of 2012. He is responsible for leading the Company’s strategy, operations and business units, and working closely with the chairman to direct the vision of the company.

Before joining the Times Company, Mark Thompson served as Director-General of the BBC from 2004, where he reshaped the organization to meet the challenge of the digital age, ensuring that it remained a leading innovator with the launch of services such as the BBC iPlayer. He also oversaw a transformation of the BBC itself, driving productivity and efficiency through the introduction of new technologies and bold organizational redesign.

He became controller (programming and scheduling chief) for the TV network BBC2, and Director of Television for the BBC before leaving the network in 2002 to become CEO of Channel 4 Television Corporation in the UK. In the fall of 2012, he was a visiting professor at the University of Oxford, and is currently developing the lectures he gave at Oxford into a book which will be published in 2015.” (via NYT)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: The Daily Beast