Tag: psfk

SMW Looks Into the Future: 5 Events To Watch

Posted on by Sara Adam

We may not have a crystal ball, but we have the next best thing. Leading experts across professions join together to look at what’s next for industries across the board. Look just six years into the future or at the future of workplaces in the 21st century.

  1. 20/20 Vision: Your Life Just Six Years from Now
    What will our lives look like a few years down the road? Find out from Dachis Group CEO and Razorfish Co-Founder, Jeff Dachis, and socialdeviant CEO, Marc Landsberg. At this event, they will discuss the future of wearable devices, creativity, and the real question on everyone’s mind- what the dating landscape will look like.
  2. The Future of Publishing, A Discussion with Salon’s Editor-in-Chief
    As publishing becomes increasingly digital, journalists are wondering how they need to adapt in order to make a living and stay relevant. Learn from Salon Editor-in-Chief, David Daley, how to make your story stand out above competitors and what makes people want to share your work.
  3. Physical and Virtual Workspaces that Maximize Productivity and Innovation for the 21st Century
    Are we moving away from offices altogether or is there still some benefit from being physically present in our workplaces? And what types of spaces are suitable for the proper mix of independent creativity and group collaboration? Explore how our physical environments affect our minds in this seminar hosted by TPG Architecture.
  4. The Future of Now: Health Innovation Track, Sponsored by Merck
    Startups aren’t the only ones innovating and shaping the future. Intrepreneurs from the health industry are using corporate resources to search for new business models that will improve the health care system. Join us for this seminar to look at how technology is changing healthcare’s future.
  5. PSFK Labs’ Future of Retail Showcase: Creating a Sustainable Instant Retail Model
    The dawn of e-commerce has drastically changed the ways that consumers shop and will continue to shape the retail world. Armed with digital data, PSFK will offer insight into the latest trends in retail shopping behavior and let us know where things are headed at this SMW showcase.

What do we see in your future? Social Media Week of course! Register here, to stay on the cutting edge of your industry, whether you work in marketing, healthcare or technology!

What Senior Ad Marketers Need to Attend During SMW

Posted on by Dani McNally

It’s not about gimmicks or the latest buzzwords. Advertising goes deeper than just slick tricks to get your click. The dominance of social media has changed not only the ways in which advertising and marketing executives present a brand to an audience, but also what the audience can offer back. So, this year, we’re stepping up what’s available for senior marketers. We’ll be looking at human behavior, creating sustainable retail models, and more with these events:

Brand New World: The Expanding Role of the Digital CMO
The role of the CMO is evolving rapidly through the influence of technology and digital, as we must extract insights from big data, learn from disruptors, and adjust approaches to product design. That’s why we’ve dedicated an entire half-day to helping senior level marketers understand the tectonic shift that is taking place today. Join fellow CMOs offsite at Bloomberg as experts, including Jill Nussbaum from The Barbarian Group; author Douglas Rushkoff; Lisa Shallet, Goldman Sachs, James Cooper from betaworks.

Before you head to Thursday’s CMO summit at Bloomberg, whet your appetite for advertising and marketing insight at these idea-spiking, success-spurring events happening earlier in the week at Campus:

  1. Fueling Social Fandom at MTV, VH1, and Comedy Central
    Millennials and Gen-Xers are passionate about the TV shows, movies, and songs they love—and they aren’t afraid to tell you how they really feel through their tweets, shares, likes, posts, hashtags, and more. Learn from the networks that do it best on how to excite your audience enough that they take their opinions to the web.
  2. PSFK Labs’ Future of Retail Showcase: Creating a Sustainable Instant Retail Model
    Piers Fawkes, Editor-in-Chief of PSFK.com, and the team behind PSFK’s much buzzed about 2014 “Future of Retail” report invite you on a riveting exploration of the ideas and innovations shaping tomorrow’s retail landscape. He’ll be joined by a thrilling lineup of guest speakers from leading brands and cutting edge innovation incubators, including Tim Queenan, Director of Strategy, Google Creative Lab, Lee Hnetinka, CEO & Co-Founder, WunWun and Rachel Shechtman, Founder, Cube Ventures and STORY.
  3. Grow Your Audience with Google, Hosted by Google+
    More eyeballs on your content are never a bad thing—they equal more logins and registrations, more app downloads, and more user engagement. The innovators at Google and the companies that have utilized their innovations share how you can, too.

    And if you want more from Google, Make Your Brand Social Across The Web brings Diya Jolly, Senior Product Manager at Google, to share how Google+ helps you express your brand, create deeper connections with your audience, and get discovered across Google and the web.

  4. The State of Real-Time Vs. Predictive Marketing in 2014
    Spontaneity and diligent planning: They both have their benefits, so which should your marketing team use to get the ultimate response from your target audience? Proponents of both real-time marketing and predictive marketing, uberVU’s CEO Mark Pascarella and MYR’s Chief Distribution Officer Jeff Melton, respectively, argue their case then open the discussion to determine the best ways and the best times to use both strategies.
  5. The UnQuiz: Test Your Knowledge of the Biggest Brand Surprises on Social
    Think you know social media? It might be time to think again. Author, former digital editor of The Onion, and comedian, Baratunde Thurston, will do his best Alex Trebek as he hosts this sure-to-be side-splitting quiz show to showcase what Unmetric already knows — which brands are succeeding online, and how.

Have you registered yet? No? Get your pass today here, enjoy tons of amazing free perks from Citibike, Naked Wines and the New York Times, and join us and our partners, Nokia, for what will be an extraordinary week of exploring our always on, always connected world.

Wednesday Events You Can Still Sign Up For

Posted on by Nicky Yates

It’s SMW NYC! We know not everyone has registered to join us but don’t fret. We have an incredible schedule for tomorrow with some spots still available for you. Without further ado, here’s our Top 10 events you can still sign up for!

9:30 at Bloomberg: Innovate or Die: Are You About To Have A Kodak Moment?
9:30 at JWT: Native advertising: An elegant evolution or just another paid placement?
9:30 at 92Y: Girls Education and Women’s Empowerment in Real World Social Networks
9:30 at Hearst: It’s Complicated: Dating and Relationships in the Digital Age
12 at Bloomberg: PSFK Presents The Future of Work: Making Social Work in Collaborative Workplaces
12 at Hearst: Running: Social Implications of the Global Equalizer
12 at JWT: What’s On Your Plate?: How Digital Has Evolved Our Palates
2:30 at 92Y: Social + Grassroots = Change
2:30 at Bloomberg: Social As the Great Equalizer: Interviews with Companies Large and Small
2:30 at Hearst: Daria Musk and Google: Social Media and the Rock Star
6 at Bloomberg: The Problems Entrepreneurs Should Be Solving Over The Next 3 Years, hosted by American Express OPEN Forum

Don’t wait any longer- we’re running out of time! Register now, and join us tomorrow!

My Top SMW NYC Events

Posted on by Nicky Yates

When I was asked to share my top SMW NYC events, I must admit I got a bit excited. Coming from the non-profit background, I love the tools that SMW NYC provides to organizations seeking to create change and the discussions that evolve around making a positive impact. It’s interlaced in so much that we offer- and that excites me. But the best part is — that’s not all SMW NYC offers. There’s a bit of everything for everyone.

So, when I’m not exploring our new Global HQ (and seriously, why wouldn’t I be with our hands-on classes, disruptive speakers and interactive exhibits), I’ll have my eye on these events for the big week. If you’re there, make sure you swing by and say hey!

1197 Monday Event: Opening Reception 1197Juried Exhibit & SMW PicYourCity
There’s no greater feeling than seeing a project come to fruition; and having spent the past two months manning the PicYourCity competition, I couldn’t be more excited to see the gallery with 1197! Plus, there’s wine & cheese. Monday, evening, I know my plans. And if mobile photography is your thing, 1197 is a weeklong series of events entirely devoted to the topic, brought to us from our friends at Nokia. If you don’t make it out on Monday evening for the reception, I encourage you to check out many of their events throughout the week!

gsummitX- Gamification in NYC
I had the pleasure of hearing Gabe Zichermann drop his gamification knowledge last year. And let me tell you, the man is a phenomenal speaker. I’ve never heard the concepts broken down in such an intuitive and easy to understand manner. So, on Tuesday, if you’re wanting to learn more or wanting to go deep with gamification, loyalty and engagement, be here. There will also be 1-2 demos from companies using gamification in their business model, and Gabe’s unique workshop-like game called “Play for a Cause.”

So You Think You Can Start Up?
Ok, confession time: the recovering reality show junkie in me LOVES pitch events. So, when I saw our friends at Hearst were putting together the ultimate fashion startup pitch event, I was in heaven. On Tuesday, digital fashion start-ups will go head to head in this ultimate “elevator pitch” challenge and demonstration. Teams will have a total of 5 minutes to impress the judges, competing for editorial coverage on ELLE.com. Just make sure we all dress to impress for it.

Giving Gangham Style: An ideation With the #GivingTuesday Team
If you’re into NGO’s, the phenomenon that is #GivingTuesday is something you’re well acquainted with. The backstory: on November 27, 2012, thousands of companies, NGOs, small businesses and individuals came together to celebrate the first-ever #GivingTuesday— a new social media-driven campaign to create a national day of giving. It was a success and on Tuesday of SMW, the creators behind will share what made it a success and how social is a major player in philanthropy.

The Rise of Visual Social Media
Being in community management, the increase in visual is something you learn to deal with. Images are so vital to telling stories. But the ethics of using them is still a bit more nebulous. So, on Tuesday, the WSJ is bringing together photographers and social media editors to talk about how images can be used ethically in social. With everything from copyright issues, elements of a viral photo, photoshopped images, the use of filters and Instagram’s TOS changes, it’s a must if you’re in the field of social media content.

Girls Empowerment & Women’s Empowerment in Real World Social Networks
Kicking things off on Wednesday, She’s the First will touch on the power of education and female empowerment. It’s a serious topic and one we can all contribute to to create more sustainable and lasting change. And the panelists on this event know what they’re talking about.

PSFK: The Future of Work
Ok, another confession for you: over the past 3 years, I’ve become a big PSFK fan girl. If you’ve not read through any of their reports, you’re missing out. And this year, PSFK is delivering big again. They’ll be sharing an exclusive preview of their upcoming Future of Work report, part of a series of in-depth analysis of trends driving key sectors and subject matters. Don’t miss it.

Equalizing the Playing Field
Social media is the great equalizer. It’s been fascinating to see how small and large companies respond to it. Pulling together 3 unique companies of various sizes, we’ll be exploring how each is navigating the space. The best part- it’s got Nokia’s Craig Hepburn. This guy drives some serious discussions around social and doesn’t hold back. If you missed him last year, don’t make the same mistake again.

Daria Musk and Google: Social Media and the Rock Star
Continuing on the trend of exploring case studies, few make a greater example of the power of collaboration on Google+ than Daria Musk. With the power of social media, Daria has become a self-made rock star. Dara will join a fireside chat to talk how social has helped her career (and dreams) grow- and perform a mini-set for all those in attendance. It’s sure to be inspiring, and our friends at Google+ will share tips on how you can maximize the platform. Win- win.

How To Be Funny in 140 Characters or Less, Part Deux
I missed the original last year- and I’ve been kicking myself ever since. Seriously. Our How to Be Funny in 140 Characters or Less was amazing. It was funny; relevant; and informative. I’m not missing the sequel. You better believe come Thursday, I’ll be in the audience taking notes, and all my friends will hope I pick up better jokes and comedic timing. So, join me as we watch Lizz Winstead, Julieanne Smolinski and Jon Friedman break down comedy in brevity and aim to take the #1 trending spot in an hour.

Deep Focus Presents: An Evening of Disruption
We’re big fans of Deep Focus and Advisory Board member Ian Schafer. It’s really hard not to be. They are pulling together some of the industry’s biggest disruptors for a thought-provoking evening of why we should all learn to feel very comfortable being uncomfortable. Knowing them, it’s bound to be insightful, humorous and an all-around great time. Thursday evening, this is where it is.

Betting on Journalism: Andrew Sullivan & Buzzfeed
Ok, if you’re never gotten a chance to view the Buzzfeed offices, you’re missing out. But aside from that, this Thursday event will pull together two seemingly opposite styles of journalism and talk how these models work. Exploring what content counts online and dissecting what everyone means when they talk about “the future of journalism,” this event will be great for the news geek in us all.

Attend PSFK’s Annual Conference

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PSFK’s annual NYC Conference will be on April 8th this year.  The speaker lineup includes: Rachel Sterne the newly appointed Chief Digital Officer from the NYC Mayor’s Office, Nick Denton from Gawker and Yancey Strickler from Kickstarter.

As a long term partner and friend of Social Media Week, PSFK has kindly offered up a discount to the SMW community that can be accessed through the link below.

http://psfk-conference-nyc-2011.eventbrite.com/?discount=smw

We have attended this conference for the past few years and can honestly say that it will be one of the more inspirational and thought provoking events you will likely experience this year.

Social Media Week NYC: Initial Agenda of Events

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After months of collaboration we are delighted to release the initial agenda for Social Media Week NYC. In addition to what you can see here, we also plan to add at least another fifteen events to the program over the course of the next few days.

You can view the initial agenda here: http://socialmediaweek.org/newyork/schedule/

PLEASE NOTE THAT REGISTRATION OPENS FROM JANUARY 18TH.

Attendees will be given a full two weeks to register for events. Registration will be on a per event basis, allowing you to build a personal program that is specific and relevant to you.

If you want to receive updates you can follow @smwnyc on Twitter.  If you would like to be notified when registration goes live, please email info@socialmediaweekny.com.

Thanks to Social Media Week’s Title Sponsor Meebo and Supporting Sponsor Pepsico and Pepsi Refresh, almost every event hosted during Social Media Week will be free to attend.  Thanks also to our Media & Communication partners, The New York Times, Mashable, PSFK, 360i & PressLift and of course to our fantastic Advisory Board for helping to put together Social Media Week NYC.