The Millennial Ideology: Keynote with Refinery29’s CEO at #SMWNYC

Through the rise of social networks and smartphones, the Millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. The ability to connect with anyone, anywhere has created a global information network and universal ideology that hasn’t existed until now and provided a unique opportunity for media companies to scale and reach a global audience at an extreme pace.

Philippe von Borries, Co-Founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents. He’ll lay out concrete examples of how Refinery29 is capitalizing on this moment through its recent global expansion plans, and how the Millennial ideology has powered Refinery29’s strategy of creating relevant, timely content that fosters deep connections with audiences around the globe.

Click here to get your pass and attend Philippe’s session. Join us at SMW New York on Friday, February 26th at 9:30AM on the FWD Stage at The TimesCenter for “The Millennial Ideology, With Co-Founder And Co-CEO of Refinery29, Philippe von Borries”.

About Philippe von Borries

Philippe von Borries is the Co-Founder and Co-CEO of Refinery29, the leading digital media company for millennial-minded women with a loyal following of over 25 million. The company has grown to over 300 employees and expanded beyond its style roots to speak to a broad range of topics from pop culture to health to politics across multiple platforms around the world.

At Refinery29, Philippe leads the content, product and marketing teams, and drives the company’s strategic vision including global expansion and video strategy. Click here to read his full bio, and learn more about Philippe.

Want to attend SMW New York this February 22-26, and join thousands of industry leaders across marketing, media and technology?

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Image Credit: Digiday

How Regular Organizations Evolve Into Cult Brands

The idea of telling stories while evoking emotion and creating community was the main concern during a session hosted by Lauren Crampsie, Global CMO of Ogilvy and Mather. Other speakers on “Cult Brands 2.0: How Today’s Top Brands Breed Loyalty and Fanaticism” included Ron Faris (Founder and CEO of Virgin Mega), Piera Gelardi (Executive Creative Director and Co-Founder of Refinery29), and Spencer Rice (VP of Marketing for SoulCycle).

These companies are all successful in their respective fields, and each speaker believes that although money is important, it isn’t their main priority. In fact, they focus more on building a community or “familial” aura with their audience. Audience loyalty is important to them, and they know through thick and thin, these people with help them thrive in the business world if they keep their genuine nature as they did from the beginning.

I’m Kristine Garcia, and I’m currently a student at Queens College. Social Media is a 24/7 priority for me, so if you’d like see me in action, follow me on Twitter and Instagram: @graciaskristine